A barbecue area and accommodation for up to 15 people (families, clubs, corporate training, etc.) Entire home · 7 bedrooms Rated 4.77 - Revenue
- ¥10.1M
- Occupancy
- 38.3%
- Daily rate
- ¥72,294
Airbnb market data · 202612 months to September 2026
The average Airbnb in Tokoname brought in ¥2,009,304 over the 12 months through September 2026, about 46% less than the Aichi Prefecture average of ¥3,704,104.
The short answer
Rates and bookings both trail the Aichi Prefecture average. Listings averaged ¥17,413 a night and were booked on 35% of available nights, against ¥22,700 and 52% for the Aichi Prefecture average.
August, usually the best month, brings in about 77% more per listing than September, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Tokoname is the second-largest of 4 Aichi Prefecture markets AirROI tracks. From a year earlier, average revenue rose 53% while the number of active listings grew 19%.
Browse the live Tokoname Airbnb market See Every Tokoname ListingRevenue
Gross bookings per Tokoname listing averaged ¥2,009,304 over the 12 months to September 2026 (Aichi Prefecture average: ¥3,704,104), before cleaning, platform and management costs and taxes.
In a typical year, the average Tokoname listing brings in ¥247,000 in August, its best month, and ¥140,000 in September, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 1.8 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥181,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in November 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥180,942 | 37.3% | ¥18,252 | ¥6,031 | 43 days | 2.2 nights |
| Oct 2025 | ¥228,770 | 40.7% | ¥17,893 | ¥7,380 | 50 days | 1.5 nights |
| Nov 2025 | ¥251,390 | 48.0% | ¥17,302 | ¥8,380 | 48 days | 1.4 nights |
| Dec 2025 | ¥206,781 | 39.4% | ¥17,389 | ¥6,670 | 57 days | 1.6 nights |
| Jan 2026 | ¥136,879 | 30.1% | ¥16,715 | ¥4,415 | 45 days | 1.7 nights |
| Feb 2026 | ¥144,153 | 33.8% | ¥16,103 | ¥5,148 | 45 days | 1.8 nights |
| Mar 2026 | ¥188,625 | 37.6% | ¥17,180 | ¥6,085 | 48 days | 1.5 nights |
| Apr 2026 | ¥150,621 | 33.3% | ¥17,706 | ¥5,021 | 49 days | 1.8 nights |
| May 2026 | ¥206,522 | 37.2% | ¥17,944 | ¥6,662 | 43 days | 1.6 nights |
| Jun 2026 | ¥147,806 | 29.8% | ¥18,076 | ¥4,927 | 28 days | 1.6 nights |
| Jul 2026 | ¥216,699 | 35.8% | ¥18,144 | ¥6,990 | 45 days | 3.4 nights |
| Aug 2026 | ¥267,030 | 41.9% | ¥19,009 | ¥8,614 | 42 days | 2.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Tokoname listing earns about ¥113,000 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Tokoname Airbnb took in ¥2,009,304 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥120,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥222,000 a month.
Cleaning it yourself keeps the ¥39,000 a year guests pay in cleaning fees, for about ¥123,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥104,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,970,304 | ¥3,598,000 |
| Cleaning fees guests pay2% of Tokoname bookings | ¥39,000 | ¥72,000 |
| Gross bookings | ¥2,009,304 | ¥3,670,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Tokoname listings on Simplified Pricing, 3% for the rest | −¥298,000 | −¥544,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥39,000 | −¥72,000 |
| Utilities and internetAbout 5% of bookings | −¥100,000 | −¥183,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥40,000 | −¥73,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥60,000 | −¥110,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥20,000 | −¥20,000 |
| Permit and registrationWhere one is required | −¥10,000 | −¥10,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥567,000 | −¥1,012,000 |
| Left for housing costs, then profit | ¥1,442,304about ¥120,000 a month | ¥2,658,000about ¥222,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Tokoname's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tokoname home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥306,000 a month, against ¥167,000 for the average one.
Occupancy
Tokoname listings were booked on 35% of the nights they were open over the past year, 17 percentage points below the Aichi Prefecture average (52%) and 14 points below the Japan average (49%). In a typical year, occupancy climbs to 46% in November and falls to 31% in June.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
November is usually the busiest month in Tokoname, June the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Tokoname, known as ADR (average daily rate), was ¥17,413 over the past year, about 23% below the Aichi Prefecture average of ¥22,700 and about 40% below the Japan average of ¥28,800. In a typical year, rates peak in August and November at about ¥19,300 and bottom out in February at about ¥16,900.
Prices span a wide range: the top 10% charge about 5.4 times the rate of the bottom quarter.
August rates run 14% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥18,300.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tokoname it averaged ¥6,090 over the past year, from about ¥4,660 in a typical September to about ¥7,980 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 1.7 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥5,950.
Seasonality
With only 37 active listings, the monthly pattern in Tokoname is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in September.
Average revenue by month in Tokoname
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥181,000.
| Month | Revenue per listing |
|---|---|
| January | ¥153,000 |
| February | ¥151,000 |
| March | ¥182,000 |
| April | ¥169,000 |
| May | ¥213,000 |
| June | ¥160,000 |
| July | ¥207,000 |
| August | ¥247,000 |
| September | ¥140,000 |
| October | ¥172,000 |
| November | ¥205,000 |
| December | ¥176,000 |
Guests book Tokoname stays 44 days ahead on average (about six weeks). April stays are booked furthest out, about 50 days ahead, and June stays closest to arrival, about 31 days. A typical April booking is made in late February.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 37 active listings in Tokoname display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tokoname.
Neighborhoods
AirROI's area guide picks seven Tokoname neighborhoods that draw short-term rental guests, led by Tokoname City Center, Ryuhoji and Aichi Factory Outlets. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tokoname City Center | The bustling heart of Tokoname, known for its pottery and traditional crafts. This area is perfect for tourists interested in culture and local experiences, with convenient access to transport. | Tokoname Pottery Street, Tokoname Ceramics Museum, Tokoname Airport, Kōbōen Park, Heidi's Garden |
| Ryuhoji | A serene area that appeals to travelers seeking relaxation and nature, with temples and gardens that reflect traditional Japanese aesthetics. | Ryuhoji Temple, Tokoname Green Nature Park, Jōrin Temple, Chinju Shrine, Asanogawa River |
| Aichi Factory Outlets | A major shopping destination that attracts visitors from surrounding areas. Ideal for those looking to combine shopping with tourism. | Aichi Factory Outlets, Asunarokyokai Park, Ama Park, Dogo Park |
| Tokoname Airport Area | Convenient for international travelers owing to its proximity to Chubu Centrair International Airport, making it ideal for short-term stays. | Chubu Centrair International Airport, Centrair Island, Sora no Ehon Museum, Tokoname Toy Museum |
| Mikawaanjo | A tranquil spot with access to walking trails and parks, appealing to nature enthusiasts and families looking for a quieter getaway. | Mikawaanjo Park, Fureai no Mori, Okinaga Shrine |
| Kitanagoya | A family-friendly area with parks and local dining options, perfect for vacationers who prefer a relaxed pace and local culture. | Fureai Park, Tsuchida Park, Kitanagoya Shrine, local eateries |
| Chita Peninsula | A picturesque destination known for its beaches and seafood. Great for travelers looking for coastal experiences and fresh cuisine. | Kujukuri Beach, Chita Peninsula Fish Market, Chita Peninsula Aquarium |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Tokoname is a room-rental market as much as a whole-home one: private rooms account for 73% of listings, against 24% for entire homes. Houses are the most common property type at 70%, about 2.9 times the share of cabins and other outdoor stays (24%).
Private rooms are a large share of supply
Tokoname Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 73.0% | 27 |
| Entire home | 24.3% | 9 |
| Shared room | 2.7% | 1 |
Listings by property type
Tokoname Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 70.3% | 26 |
| Cabin/Outdoor | 24.3% | 9 |
| Others | 5.4% | 2 |
The most common size among Tokoname's 9 entire homes with a bedroom count is three bedrooms (4 homes).
Tokoname entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 22.2% | 2 |
| 2 bedrooms | 11.1% | 1 |
| 3 bedrooms | 44.4% | 4 |
| 4 bedrooms | 11.1% | 1 |
| 5+ bedrooms | 11.1% | 1 |
Tokoname is a group-trip market: 38% of listings sleep eight or more guests, about 2.5 times the share of the next most common size, two guests (15%). Shares are of the 13 listings with a guest capacity on file (35% of the market).
Tokoname listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 15.4% | 2 |
| 3 guests | 7.7% | 1 |
| 4 guests | 15.4% | 2 |
| 6 guests | 15.4% | 2 |
| 7 guests | 7.7% | 1 |
| 8+ guests | 38.5% | 5 |
Tokoname hosts set up an average of 3.4 beds per listing. Only 49% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Tokoname: 51% of listings offer it, and 41% have a backyard.
Share of Tokoname listings with each common amenity
Guests
Tokoname runs on foreign visitors: 77% of guests who left reviews live outside Japan. China sends the most guests from abroad, with 12% of reviewers, ahead of Taiwan at 10%. Guests speak a mix of languages: English leads at 44%, followed by Chinese and Japanese.
77% of Tokoname guests come from abroad
Where guests who left reviews live
Where Tokoname guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Taipei | 5.7% |
| Kuala Lumpur | 3.2% |
| Taichung City | 2.5% |
| Hangzhou | 2.5% |
| Vancouver | 1.9% |
Where Tokoname guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 22.6% |
| China | 12.0% |
| Taiwan | 10.1% |
| Hong Kong | 8.8% |
| Singapore | 6.5% |
Languages spoken by Tokoname guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 43.8% |
| Chinese | 21.9% |
| Japanese | 10.5% |
| Spanish | 4.6% |
| Malay | 3.2% |
Tokoname Airbnbs average 4.82 stars, and 43% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.70, against 4.91 for host communication. Listings here carry long review histories, about 101 reviews each on average.
Communication scores highest in Tokoname; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.82 |
| Communication | 4.91 |
| Location | 4.70 |
| Check-in | 4.88 |
| Value | 4.78 |
Booking patterns
About three-quarters of Tokoname listings are open to guests more than 180 days a year, but only 27% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Tokoname listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.9% | 17 |
| 181-270 days | 29.7% | 11 |
| 91-180 days | 18.9% | 7 |
| 31-90 days | 5.4% | 2 |
Days a year Tokoname listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.4% | 2 |
| 181-270 days | 21.6% | 8 |
| 91-180 days | 29.7% | 11 |
| 31-90 days | 35.1% | 13 |
| 1-30 days | 8.1% | 3 |
The average Tokoname booking lasts 1.9 nights, longest in August and shortest in October. Listings took about 24 bookings each over the year. Nearly half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Tokoname
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Tokoname accept stays of one or two nights.
Minimum stay set by Tokoname listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Tokoname, used by 51% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 46% of listings offer Flexible or Moderate terms and 51% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Tokoname listings, from most to least flexible
Share of listings by the policy they use
Nearly half of Tokoname listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 2% of gross revenue.
Top earners
The top-grossing Airbnb in Tokoname, a seven-bedroom home, took in ¥10,100,000 over the past year, about five times the city's average of ¥2,010,000.
A barbecue area and accommodation for up to 15 people (families, clubs, corporate training, etc.) Entire home · 7 bedrooms Rated 4.77
Tokoname rentalhouse max6ppeople Entire home · 3 bedrooms Rated 4.65
Explore Pottery Town by Bike|Airport|Attic House Private room · 3 bedrooms Rated 4.95
Nincha:150 years old renovated traditional House Entire home · 3 bedrooms Rated 4.86
SALE|Kids Friendly|-40% LongStay |Free Parking Entire home · 3 bedrooms Rated 4.97
A 130-year-old private house for rent. Special stay. 8 minutes on foot from Tokoname Station… Entire home · 4 bedrooms Rated 5.00 Fewer than 1% of Tokoname listings are classed as professionally managed, though 41% of listings have a co-host. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 78 km, Shima (64 km away, 58 listings) earned the most per listing, about 2.8 times as much as Tokoname. Nagoya was the busiest, booked on 53% of nights against 35% in Tokoname.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kuwana 24 km | 39 | ¥3,644,793 | ¥25,690 | 45% |
| Nakamura Ward 31 km | 45 | ¥2,672,597 | ¥17,908 | 51% |
| Nagoya 31 km | 806 | ¥3,831,355 | ¥22,736 | 53% |
| Ise 46 km | 66 | ¥2,691,896 | ¥22,521 | 41% |
| Gifu 60 km | 45 | ¥1,680,788 | ¥16,889 | 33% |
| Shima 64 km | 58 | ¥5,669,678 | ¥44,369 | 35% |
| Hikone 68 km | 30 | ¥1,954,904 | ¥17,632 | 31% |
| Ena 78 km | 32 | ¥1,450,291 | ¥15,793 | 35% |
Markets elsewhere in Japan with a similar nightly rate and occupancy to Tokoname:
FAQ
An active Tokoname Airbnb grossed ¥2,009,304 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥206,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Tokoname listings earn between ¥69,300 and ¥206,000 in a typical month, and the top tenth ¥499,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Tokoname were booked on 35% of available nights over the past year. That compares with 52% for the Aichi Prefecture average. November is usually the busiest month.
The average booked night in Tokoname cost ¥17,413 before fees. Half of listings charge between ¥7,830 and ¥20,100, so bedroom count and location move the price more than the average suggests.
All active Tokoname listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Tokoname Airbnb grossed ¥2,009,304 in the 12 months to September 2026, 46% below the Aichi Prefecture average of ¥3,704,104. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,442,304 a year (about ¥120,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥222,000 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging ¥247,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Tokoname listing was open to book earned ¥6,090 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥14,700 or more.
Tokoname stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Tokoname Airbnb stay lasted 1.9 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Tokoname Airbnbs 4.82 out of 5 on average. Guests score communication highest and location lowest.
Tokoname City Center, Ryuhoji and Aichi Factory Outlets draw the most short-term rental interest in Tokoname. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Tokoname as of September 2026. The closest tracked market is Kuwana, 24 km away.
In Tokoname, nearly half of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.
Method
Figures on this page cover 37 active Airbnb listings in Tokoname from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.