Airbnb market data · 202512 months to May 2025
Ozu, Ehime Prefecture Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ozu brought in ¥1,173,689 over the 12 months through May 2025, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Ozu run through May 2025.
The short answer
Ozu Airbnb Market at a Glance
Listings averaged ¥20,429 a night and were booked on 25% of available nights.
Timing matters: in August, the best month, the average listing earned about 6.5 times as much as in November, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Ozu is the third-largest of 3 Ehime Prefecture markets AirROI tracks.
Browse the live Ozu Airbnb market See Every Ozu ListingRevenue
How Much Do Airbnb Hosts Make in Ozu?
Gross bookings per Ozu listing averaged ¥1,173,689 over the 12 months to May 2025 (Ehime Prefecture average: ¥2,850,386), before cleaning, platform and management costs and taxes.
The average Ozu listing brought in ¥447,000 in August, its best month, and ¥69,300 in November, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ozu's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥515,000+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn ¥445,000 or more, roughly ¥290,000 a month above the median.
- Typical properties (median) earn about ¥158,000 a month.
- Entry-level properties (bottom 25%) earn ¥54,100 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 6.5 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, ¥243,000. Dashed: May left out, as the latest month's data looks incomplete.
Ozu Airbnb Data by Month
Latest 12 months in the May 2025 data.
August led on revenue. Nightly rates peaked in April and bookings in October, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | ¥331,020 | 36.6% | ¥18,091 | 12 days |
| Jul 2024 | ¥392,663 | 25.8% | ¥18,144 | 20 days |
| Aug 2024 | ¥447,335 | 38.7% | ¥18,020 | 28 days |
| Sep 2024 | ¥298,468 | 44.4% | ¥17,933 | 30 days |
| Oct 2024 | ¥291,654 | 49.5% | ¥18,082 | 38 days |
| Nov 2024 | ¥69,321 | 15.3% | ¥18,206 | 13 days |
| Dec 2024 | ¥111,746 | 23.3% | ¥17,819 | 25 days |
| Jan 2025 | ¥135,997 | 25.2% | ¥20,952 | 28 days |
| Feb 2025 | ¥132,074 | 23.2% | ¥21,587 | 19 days |
| Mar 2025 | ¥241,355 | 33.1% | ¥22,285 | 27 days |
| Apr 2025 | ¥226,435 | 30.5% | ¥22,388 | 27 days |
| May 2025* | ¥203,925 | 26.8% | ¥22,805 | 51 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *May 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Ozu market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Ozu Profitable?
Yes, when it's run well. The average Ozu Airbnb took in ¥1,173,689 in the 12 months to May 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ¥3,311,000, and run by its owner at everyday costs, about ¥204,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Ozu Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | ¥1,173,689 | ¥3,311,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −¥182,000 | −¥513,000 |
| Utilities and internetAbout 5% of bookings | −¥59,000 | −¥166,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥23,000 | −¥66,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥35,000 | −¥99,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥12,000 | −¥12,000 |
| Permit and registrationWhere one is required | −¥6,000 | −¥6,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings | −¥317,000 | −¥862,000 |
| Left for housing costs, then profit | ¥856,689about ¥71,000 a month | ¥2,449,000about ¥204,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Ozu Airbnb Profit
The estimate starts from Ozu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ozu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ozu's Top Earners Get There
- More nights booked. The busiest quarter of Ozu listings are booked on 45% or more of their nights, against 25% for the median listing. Ten more booked nights a year at the median rate of ¥15,000 adds about ¥150,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥32,400 a night or more, against a median of ¥15,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥117,000 a year.
- Open for the busy months. August brought the average listing about ¥447,000, against ¥69,300 in November, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥276,000 a month, against ¥98,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ozu?
Ozu listings were booked on 25% of the nights they were open over the past year, 21 percentage points below the Ehime Prefecture average (46%) and 24 points below the Japan average (49%). Occupancy swings from 15% in November to 49% in October.
Across Ozu's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 50%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 25% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, under two nights a week.
October was the busiest month in Ozu, November the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ozu?
The average nightly rate in Ozu, known as ADR (average daily rate), was ¥20,429 over the past year, about the same as the Ehime Prefecture average (¥19,700) and about 33% below the Japan average of ¥30,500. Rates peak in March and April at about ¥22,400 and bottom out in September and December at about ¥17,800.
Across Ozu's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥38,900+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge ¥32,400 or more, about ¥17,000 above the median.
- Typical properties (median) charge about ¥15,000 a night.
- Entry-level properties (bottom 25%) charge ¥13,000 or less, about 13% below the median.
April rates ran 26% above December's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, ¥19,400. Dashed: May data incomplete.
Seasonality
Best and Worst Months for Airbnb in Ozu
With only 20 active listings, the monthly pattern in Ozu is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Ozu?
Guests book Ozu stays 28 days ahead on average (about four weeks). October stays are booked furthest out, about 38 days ahead, and June stays closest to arrival, about 12 days. A typical October booking is made in early September.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 28 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ozu
70% of the 20 active listings in Ozu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ozu.
Neighborhoods
Best Neighborhoods for Airbnb in Ozu
AirROI's area guide picks eight Ozu neighborhoods that draw short-term rental guests, led by Ozu Castle and City Center, Kano River and Imabari Road Station. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ozu Castle and City Center | A historic area featuring the beautiful Ozu Castle, attracting visitors interested in Japanese culture and history. Excellent dining options and access to public transportation. | Ozu Castle, Mizukoshi Shrine, Shiroyama Park, Ozu City Folk Museum, Ozu Washi Historical Museum |
| Kano River | Scenic riverside area perfect for outdoor activities and relaxation. Popular with families and nature lovers, offering walking paths and parks for leisurely strolls. | Kano River Park, Cycling along the river, Picnic areas, Fishing spots, Cherry blossoms in spring |
| Imabari Road Station | Convenient spot for travelers passing through, with various local food options and a quick access point to the Setouchi area and its attractions. | Imabari towels factory outlet, Local seafood restaurants, Farmers' market, Scenic rest areas, Souvenir shops |
| Takamatsu Beach | A scenic beach area that offers leisure activities in a natural setting, popular for beachgoers, families, and outdoor enthusiasts. | Takamatsu Beach, Beach volleyball courts, Water sports activities, Nearby hiking trails, Sunset views |
| Shimanami Kaido | Famous cycling route connecting Honshu and Shikoku, attracting cyclists and tourists looking for adventure and scenic views over the Seto Inland Sea. | Bicycle rentals, Scenic viewpoints, Roadside cafes, Historic sites along the route, Seto Inland Sea |
| Sukumo Bay Area | Known for its beautiful coastal scenery, attracting visitors looking for relaxation by the sea and opportunities for water sports. | Sukumo Bay, Diving spots, Fishing areas, Beachfront restaurants, Coastal walking paths |
| Dogo Onsen | Renowned hot spring area that attracts tourists for its historic baths and traditional ryokan experiences, perfect for travelers seeking wellness and relaxation. | Dogo Onsen Honkan, Dogo Park, Botchan Train, Local shops, Traditional ryokan |
| Local Cultural Experiences | Encompasses various local events, festivals, and cultural activities that showcase the heritage of Ozu and surrounding areas, ideal for immersive experiences. | Ozu Matsuri Festival, Traditional crafts workshops, Local cuisine tasting, Cultural exhibitions, Art galleries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ozu vs. Nearby Airbnb Markets
Of the five nearby markets in the table, all within 85 km, Yufu (80 km away) earned the most per listing, about 5.2 times as much as Ozu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Beppu 67 km | 261 | ¥3,367,437 | ¥23,431 | 42% |
| Matsuyama 73 km | 157 | ¥2,850,386 | ¥19,679 | 46% |
| Shimanto 77 km | 41 | ¥1,876,826 | ¥21,424 | 31% |
| Yufu 80 km | 164 | ¥6,130,233 | ¥39,384 | 47% |
| Ozu 85 km | 39 | ¥2,562,768 | ¥29,443 | 33% |
FAQ
Ozu Airbnb FAQ
How much do Airbnb hosts make in Ozu?
An active Ozu Airbnb grossed ¥1,173,689 on average in the 12 months to May 2025, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥445,000 or more in a typical month.
How much can I make on Airbnb in Ozu?
It depends most on the home's size, location and how it's run. The middle half of Ozu listings earn between ¥54,100 and ¥445,000 in a typical month, and the top tenth ¥515,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ozu?
Listings in Ozu were booked on 25% of available nights over the past year. That compares with 46% for the Ehime Prefecture average. October was the busiest month.
How much does an Airbnb cost per night in Ozu?
The average booked night in Ozu cost ¥20,429 before fees. Half of listings charge between ¥13,000 and ¥32,400, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ozu?
In Ozu, 70% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Ozu?
Yes, when it's run well. The average Ozu Airbnb grossed ¥1,173,689 in the 12 months to May 2025, 59% below the Ehime Prefecture average of ¥2,850,386, though with only 20 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ¥204,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ozu?
August paid best over the past year, at ¥447,000 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Ozu?
Ozu stays were booked 28 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Ozu?
Ozu Castle and City Center, Kano River and Imabari Road Station draw the most short-term rental interest in Ozu. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ozu?
AirROI counted 20 active Airbnb listings in Ozu as of May 2025. The closest tracked market is Beppu, 67 km away.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Ozu from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.