Matsuyama, Ehime Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Matsuyama, Ehime Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,077 per year — at a $115 nightly rate, 46.7% occupancy, and a $56 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 91 active listings, Matsuyama is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 102.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Matsuyama?
In Matsuyama, the headline Airbnb metrics are $19,077 in average annual revenue,46.7% occupancy, $115 ADR, and $56 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Matsuyama?
Understanding the monthly revenue variations for Airbnb listings in Matsuyama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matsuyama is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matsuyama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,738+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,180 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,168 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $642, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matsuyama
What Is the Monthly Airbnb Occupancy Rate in Matsuyama?
Maximize your bookings by understanding the Matsuyama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matsuyama:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matsuyama
What Is the Average Airbnb Nightly Rate in Matsuyama?
Effective short term rental pricing strategy in Matsuyama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matsuyama typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Matsuyama
What Is the RevPAR for Airbnb in Matsuyama?
RevPAR in Matsuyama is currently $56. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $41 RevPAR.
- Strong performers (Top 25%) earn $69 RevPAR.
- Best-in-class (Top 10%) achieve $105 RevPAR.
Average Monthly RevPAR Trend in Matsuyama
RevPAR Insights for Matsuyama
- The average RevPAR in Matsuyama is $56. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($105) and bottom 25% ($22) is $83, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Matsuyama benchmarks. If your RevPAR falls below the median of $41, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Matsuyama?
Matsuyama's peak Airbnb season falls in August, November, October, while the softest stretch is January, February, June. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, November, October)
- Revenue averages $2,226 per month
- Occupancy rates average 55.6%
- Daily rates average $112
Shoulder Season
- Revenue averages $1,719 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $108
Low Season (January, February, June)
- Revenue drops to average $1,417 per month
- Occupancy decreases to average 42.6%
- Daily rates adjust to average $108
Seasonality Insights for Matsuyama
- The Airbnb seasonality pattern in Matsuyama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matsuyama's highest earning potential, with monthly revenues climbing to $2,419, occupancy reaching 59.4%, and ADRs peaking at $115.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,399, occupancy could drop to 40.2%, and ADRs may adjust to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matsuyama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Matsuyama, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Matsuyama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Matsuyama?
Yes, Matsuyama, Ehime Prefecture, Japan enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Matsuyama to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Matsuyama?
Matsuyama is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dogo Onsen | Famous hot spring area with historic baths and a vibrant atmosphere. Ideal for visitors seeking relaxation and traditional Japanese experiences. | Dogo Onsen Honkan, Dogo Park, Shiki Memorial Museum, Isaniwa Shrine, Dogo Onsen Arcade |
| Matsuyama Castle | A historic hilltop castle offering stunning views of the city and surrounding areas. Attracts both history buffs and tourists looking for scenic spots. | Matsuyama Castle, Ninomaru Historical Garden, Bansuisou, Matsuyama City Museum of Art, Taisanji Temple |
| Shimanami Kaido | A scenic cycling route connecting Honshu and Shikoku islands, popular with nature lovers and cyclists. Great for adventurous travelers seeking outdoor experiences. | Shimanami Kaido Cycling Route, Omishima Island, Oshima Island, Kosanjima Island, Setouchi Shimanami Park |
| Tamano City | Close proximity to Matsuyama, with beautiful coastal views and a relaxed atmosphere. Perfect for visitors looking to explore nearby seaside areas. | Tamano Park, Akiyoshidai Quasi-National Park, Seto Inland Sea views, local seafood restaurants, historical sites |
| Kamegamori | A quiet rural area that offers a taste of traditional Japanese country life, attracting those seeking peace and tranquility away from urban environments. | Local farms, Nature trails, Traditional Japanese architecture, Small museums, Cultural workshops |
| Matsuyama City Center | The bustling heart of Matsuyama, filled with shopping, dining, and entertainment options. Great for those wanting to experience the urban lifestyle. | Okaido Shopping Street, Matsuyama City Art Museum, Cafe and dining spots, Local markets, Nightlife |
| Saijō | Known for its sake breweries and beautiful rural landscapes, appealing to food enthusiasts and cultural travelers. | Saijo Sake Brewery District, Beautiful rice fields, Historical sites, Local sake tastings, Rural festivals |
| Banshū Hōjō | A picturesque coastal area known for its beaches and seafood, ideal for beach-goers and those wanting to experience marine activities. | Banshū Hōjō Beach, Water sports, Local fish markets, Scenic coastal routes, Fishing experiences |
Because Matsuyama has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Matsuyama?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matsuyama
- The Matsuyama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 20.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Matsuyama, House properties are the most common (41.8%), reflecting the local real estate landscape.
- Houses represent a significant 41.8% portion, catering likely to families or larger groups.
- The presence of 11% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Matsuyama Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matsuyama
- The dominant room capacity in Matsuyama is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Matsuyama, indicating a high concentration in these sizes.
Matsuyama Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matsuyama
- The most common guest capacity trend in Matsuyama vacation rentals is listings accommodating 8+ guests (26.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Matsuyama STR market, accounting for 37.4% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matsuyama.
- On average, properties in Matsuyama are equipped to host 4.3 guests.
How Do Listings in Matsuyama Compare on Quality?
Listing quality in Matsuyama can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Matsuyama
- At 38.5 photos per listing on average, Matsuyama hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Matsuyama averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Matsuyama?
Amenity Prevalence
Amenity Insights for Matsuyama
- Essential amenities in Matsuyama that guests expect include: Air conditioning, Wifi, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hangers, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matsuyama: Air conditioning, Wifi, Hair dryer, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Hair dryer, Heating.
- Consider adding popular differentiators like Smoke alarm or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matsuyama to stay competitive.
Which Airbnb Amenities Boost Revenue in Matsuyama?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Matsuyama, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 89.0% | $21,362 | $572 | 3637.9% |
Dining table | 44.0% | $31,401 | $9,412 | 233.6% |
Body soap | 76.9% | $22,676 | $7,083 | 220.1% |
Outdoor showerHigh opportunity | 5.5% | $52,621 | $17,127 | 207.2% |
Bidet | 63.7% | $25,220 | $8,281 | 204.5% |
Smoke alarm | 94.5% | $19,798 | $6,679 | 196.4% |
Ceiling fanHigh opportunity | 8.8% | $46,843 | $16,401 | 185.6% |
Children’s dinnerware | 15.4% | $42,075 | $14,896 | 182.5% |
Movie theaterHigh opportunity | 8.8% | $45,713 | $16,510 | 176.9% |
Cleaning products | 62.6% | $25,049 | $9,067 | 176.3% |
Revenue Impact Insights for Matsuyama
- Kitchen tops the revenue impact list with a 3637.9% uplift — listings with this amenity earn $21,362 vs. $572 without it.
- High-opportunity amenities — Outdoor shower, Ceiling fan, Movie theater — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Outdoor shower — it has the best combination of high revenue impact and low market saturation in Matsuyama.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Matsuyama STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matsuyama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatsuyama Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Matsuyama
- The typical guest profile for Airbnb in Matsuyama consists of predominantly international visitors (79%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 21.1% of guests.
- Key international markets include South Korea (21.7%) and Japan (21.1%).
- Top languages spoken are English (38.7%) followed by Japanese (17.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Matsuyama?
Listings in Matsuyama average 4.82 out of 5 overall, with about 88.6 reviews per active listing and 41.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Matsuyama
- With an overall rating of 4.82, Matsuyama listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Matsuyama Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matsuyama
- The most common availability pattern in Matsuyama falls within the 181-270 days range, representing 37.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matsuyama (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Matsuyama?
Average Booking Lead Time by Month
Booking Lead Time Insights for Matsuyama
- The overall average booking lead time for vacation rentals in Matsuyama is 45 days.
- Guests book furthest in advance for stays during October (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Matsuyama.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Matsuyama averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Matsuyama?
Guests in Matsuyama stay about 2.3 nights on average, generating roughly 3,308 reservations and 36.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Matsuyama
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Matsuyama
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 36.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (2.5 nights) and shorten in Oct (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Matsuyama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
75 listings
82.4% of total
2 Nights
9 listings
9.9% of total
3 Nights
1 listings
1.1% of total
30+ Nights
6 listings
6.6% of total
Key Insights
- The most prevalent minimum stay requirement in Matsuyama is 1 Night, adopted by 82.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.3%) of the Matsuyama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.4% of Matsuyama hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matsuyama.
Matsuyama Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.2% of total
Flexible
20 listings
22% of total
Moderate
35 listings
38.5% of total
Firm
30 listings
33% of total
Strict
4 listings
4.4% of total
Cancellation Policy Insights for Matsuyama
- The prevailing Airbnb cancellation policy trend in Matsuyama is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (60.5%) and stricter (37.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Matsuyama.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matsuyama.
How Much Are Airbnb Cleaning Fees in Matsuyama?
Cleaning fees in Matsuyama are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Matsuyama
- About 57.1% of Matsuyama listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $34 is close to the median ($31), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Matsuyama median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Matsuyama Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matsuyamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 350㎡+ 3BR/10pax, 2min Dogo Onsen, View
Entire Place • 3 bedrooms
The room overlooks the Seto Inland Sea. A space where you can enjoy the sea and craft beer, accommod
Entire Place • 2 bedrooms
Relax on a remote island in Setouchi. An old private house with a Goemon bath and a fireplace
Entire Place • 3 bedrooms
Offshore Villa, Xingju Island (BBQ/Bonfire/Sea/Park/Bicycle/24-hour stay/50% discount for consecutiv
Entire Place • 1 bedroom
Enyu no yado/Near Dogo Onsen/MAX13/P4
Entire Place • 5 bedrooms
105-year-old long-established inn and warehouse reborn. Japanese moss garden & half-open-air bath 18
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Matsuyama?
Learn from the best! This table showcases top-performing Airbnb hosts in Matsuyama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kentaro | 7 | $206,039 | 307 | 4.96/5.0 |
| Yongi | 1 | $167,412 | 18 | 5.00/5.0 |
| Hojo | 1 | $88,505 | 113 | 4.86/5.0 |
| Naomi | 2 | $88,399 | 184 | 4.96/5.0 |
| Hitomi Otsuka | 1 | $78,935 | 30 | 5.00/5.0 |
| Matsuoka | 3 | $70,522 | 289 | 4.92/5.0 |
| Shino | 1 | $67,786 | 74 | 4.85/5.0 |
| Art | 1 | $64,027 | 41 | 4.54/5.0 |
| Mineo | 4 | $59,151 | 529 | 4.88/5.0 |
| 子韜Paul | 2 | $55,773 | 337 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matsuyama.
Who Are the Airbnb Hosts in Matsuyama?
Matsuyama is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Matsuyama
- With 67.0% Superhosts, Matsuyama has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 89.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Matsuyama averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Matsuyama's Airbnb Market Compare to Nearby Cities?
How does the Matsuyama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Naoshima, Matsuyama has 24 percentage points lower occupancy and about $81 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 23 | $4,250 | $196.20 | 71% |
| Minamioguni | 21 | $2,993 | $283.92 | 41% |
| Yufu | 125 | $2,936 | $251.55 | 43% |
| Minamiaso | 29 | $2,583 | $180.06 | 53% |
| Aso | 36 | $2,464 | $196.67 | 47% |
| Kurashiki | 55 | $2,223 | $185.27 | 48% |
| Hatsukaichi | 71 | $2,045 | $185.28 | 38% |
| Mitoyo | 45 | $2,002 | $211.98 | 40% |
| Hagi | 14 | $1,951 | $156.37 | 45% |
| Onomichi | 105 | $1,686 | $142.20 | 46% |
Frequently Asked Questions About Airbnb in Matsuyama
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Matsuyama.
How much do Airbnb hosts make in Matsuyama?
Matsuyama hosts earn about $19,077 per year on average, with an average nightly rate of $115 and RevPAR of $56. Those figures describe the typical revenue environment for active listings in Matsuyama, Ehime Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Matsuyama market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Matsuyama?
The average Airbnb occupancy rate in Matsuyama is 46.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Matsuyama?
Listings in Matsuyama average $115 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Matsuyama?
Matsuyama currently has about 91 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Matsuyama?
AirROI currently classifies the short-term rental regulation level in Matsuyama as High. The dataset also shows about 95.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Matsuyama?
RevPAR in Matsuyama is about $56. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Matsuyama?
At 46.7% occupancy, Matsuyama can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,077, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Matsuyama?
The average booking lead time in Matsuyama is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Matsuyama?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Matsuyama include Dogo Onsen, Matsuyama Castle, Shimanami Kaido. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Matsuyama?
entire_home listings make up 67.0% of the active supply in Matsuyama. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Matsuyama compare to nearby Airbnb markets?
Among neighboring markets, Naoshima posts $50,995 in average annual revenue with 71.2% occupancy, compared to Matsuyama's $19,077 and 46.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Matsuyama?
The average Airbnb stay length in Matsuyama is about 2.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Matsuyama?
Airbnb listings in Matsuyama average 4.82 out of 5 overall. About 41.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Matsuyama?
Kitchen and Dining table are among the strongest revenue-linked amenities in Matsuyama. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Matsuyama?
Yes. About 57.1% of active Airbnb listings in Matsuyama charge a cleaning fee, and the average fee is $34. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Matsuyama?
A 67.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.