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Airbnb market data · 202612 months to September 2026

Okayama, Japan Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
143
Avg. booking lead time
49 days
Listings showing a permit
87%
Peak revenue month
August
Lowest revenue month
February

The short answer

Okayama Airbnb Market at a Glance

Okayama is priced below the Okayama Prefecture average. Listings averaged ¥19,286 a night, about 11% less than that average of ¥21,600, and were booked on 44% of available nights, close to its 42% occupancy.

August, usually the best month, brings in about 76% more per listing than February, usually the slowest.

With 143 active listings, Okayama is the largest of 4 Okayama Prefecture markets AirROI tracks. From a year earlier, the number of active listings grew 46%.

Map of Airbnb listings in Okayama Browse the live Okayama Airbnb market See Every Okayama Listing

Revenue

How Much Do Airbnb Hosts Make in Okayama?

Gross bookings per Okayama listing averaged ¥2,447,182 over the 12 months to September 2026 (Okayama Prefecture average: ¥2,625,211), before cleaning, platform and management costs and taxes.

In a typical year, the average Okayama listing brings in ¥318,000 in August, its best month, and ¥180,000 in February, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn ¥541,000+ a month, about 2.7 times the typical property.
  • Strong performers (top 25%) earn ¥345,000 or more, roughly ¥150,000 a month above the median.
  • Typical properties (median) earn about ¥198,000 a month.
  • Entry-level properties (bottom 25%) earn ¥96,800 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

August earns about 1.8 times what February does

Average revenue per active listing, by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥250,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Okayama Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

August 2026 led on revenue and nightly rate; bookings peaked in October 2025.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Okayama, Sep 2025 to Aug 2026
Month Avg. Revenue Occupancy Avg. Nightly Rate RevPAR Booking Lead Time Avg. Length of Stay
Sep 2025¥257,08647.3%¥19,074¥8,57056 days2.8 nights
Oct 2025¥291,47250.6%¥19,282¥9,40263 days2.9 nights
Nov 2025¥265,85947.9%¥18,864¥8,86271 days2.1 nights
Dec 2025¥244,10043.2%¥18,612¥7,87445 days2.6 nights
Jan 2026¥181,48733.3%¥18,212¥5,85440 days2.4 nights
Feb 2026¥165,95537.0%¥17,377¥5,92750 days2.2 nights
Mar 2026¥253,21045.3%¥18,358¥8,16844 days2.1 nights
Apr 2026¥232,53246.2%¥18,433¥7,75154 days2.2 nights
May 2026¥285,90748.2%¥19,628¥9,22347 days3 nights
Jun 2026¥241,02848.5%¥18,890¥8,03428 days3.3 nights
Jul 2026¥300,32047.3%¥19,882¥9,68849 days4.2 nights
Aug 2026¥306,85449.6%¥21,185¥9,89956 days2.4 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

These are market-wide figures. To see what one particular Okayama home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.

Profit

Is an Airbnb in Okayama Profitable?

Yes, when it's run well. The average Okayama Airbnb took in ¥2,447,182 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥139,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥244,000 a month.

Cleaning it yourself keeps the ¥149,000 a year guests pay in cleaning fees, for about ¥151,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥120,000 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Okayama Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Okayama Airbnb
Line Average listing Top-quarter listing
Money in
Nightly bookings¥2,298,182¥4,000,000
Cleaning fees guests pay6% of Okayama bookings¥149,000¥260,000
Gross bookings¥2,447,182¥4,260,000
Running costs
Airbnb's feeAbout 14%: 15.5% for the 92% of Okayama listings on Simplified Pricing, 3% for the rest−¥354,000−¥616,000
Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself−¥149,000−¥260,000
Utilities and internetAbout 5% of bookings−¥122,000−¥213,000
Guest suppliesToiletries, coffee, paper goods: about 2%−¥49,000−¥85,000
Repairs and upkeepIncluding linens and small replacements: about 3%−¥73,000−¥128,000
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−¥24,000−¥24,000
Permit and registrationWhere one is required−¥12,000−¥12,000
Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings¥0¥0
Pricing and messaging toolsOptional; Airbnb's own tools are free¥0¥0
Lodging taxesAdded to the guest's bill and passed on¥0¥0
Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee−¥783,000−¥1,338,000
Left for housing costs, then profit¥1,664,182about ¥139,000 a month¥2,922,000about ¥244,000 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo fees Depend on the home

Estimate Your Own Okayama Airbnb Profit

The estimate starts from Okayama's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Okayama home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Okayama's Top Earners Get There

  • More nights booked. The busiest quarter of Okayama listings are booked on 69% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of ¥15,000 adds about ¥150,000 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge ¥23,600 a night or more, against a median of ¥15,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥230,000 a year.
  • Open for the busy months. In a typical year, August brings the average listing about ¥318,000, against ¥180,000 in February, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Okayama listings average 4.74 stars, and 30% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥355,000 a month, against ¥204,000 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Okayama?

Okayama listings were booked on 44% of the nights they were open over the past year, 2 percentage points above the Okayama Prefecture average (42%) and 5 points below the Japan average (49%). In a typical year, occupancy climbs to 52% in May and falls to 36% in January.

The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 84%+ of open nights, 42 points above the median.
  • Strong performers (top 25%) fill 69% or more, roughly five nights a week.
  • Typical properties (median) fill about 42% of open nights.
  • Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.

May is usually the busiest month in Okayama, January the quietest

Share of open nights booked, by month, September 2024 to August 2026

The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Okayama?

The average nightly rate in Okayama, known as ADR (average daily rate), was ¥19,286 over the past year, about 11% below the Okayama Prefecture average of ¥21,600 and about 33% below the Japan average of ¥28,800. In a typical year, rates peak in August at about ¥20,700 and bottom out in February and September at about ¥17,300.

Prices span a wide range: the top 10% charge about 3.5 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge ¥35,200+ a night, about 2.3 times the median.
  • Strong performers (top 25%) charge ¥23,600 or more, about ¥8,600 above the median.
  • Typical properties (median) charge about ¥15,000 a night.
  • Entry-level properties (bottom 25%) charge ¥10,100 or less, about two-thirds of the median.

August rates run 19% above February's

Average nightly rate (ADR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥18,400.

What Is the RevPAR for Airbnb in Okayama?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Okayama it averaged ¥7,940 over the past year, from about ¥6,420 in a typical January to about ¥10,200 in a typical August.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn ¥16,500+ per open night, about 2.6 times the median.
  • Strong performers (top 25%) earn ¥10,900 or more, about ¥4,500 a night above the median.
  • Typical properties (median) earn about ¥6,400 per open night.
  • Entry-level properties (bottom 25%) earn ¥3,460 or less, about 54% of the median.

August RevPAR is about 1.6 times January's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥8,190.

Seasonality

Best and Worst Months for Airbnb in Okayama

Okayama has two high seasons, May and July–August, which makes it a moderately seasonal market. Business is slowest in January and February. A listing earns about 35% more a month in June through August than in December through February.

Average revenue by month in Okayama

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, ¥250,000.

Revenue by month in Okayama in numbers
Average monthly revenue per active listing in Okayama, by calendar month
Month Season Revenue per listing
JanuaryLow season¥199,000
FebruaryLow season¥180,000
MarchShoulder season¥261,000
AprilShoulder season¥234,000
MayHigh season¥287,000
JuneShoulder season¥233,000
JulyHigh season¥285,000
AugustHigh season¥318,000
SeptemberShoulder season¥241,000
OctoberShoulder season¥265,000
NovemberShoulder season¥254,000
DecemberShoulder season¥240,000
Average monthly Airbnb revenue, occupancy and nightly rate in Okayama by season
Season Revenue per month Occupancy Nightly rate
High seasonMay, July–August¥297,00050%¥19,858
Shoulder seasonMarch–April, June, September–December¥247,00047%¥17,979
Low seasonJanuary–February¥190,00039%¥17,688

How Far in Advance Do Guests Book Airbnb in Okayama?

Guests book Okayama stays 49 days ahead on average (about seven weeks). November stays are booked furthest out, about 60 days ahead, and January stays closest to arrival, about 35 days. A typical November booking is made in mid-September.

November stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 49 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Okayama

87% of the 143 active listings in Okayama display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Okayama.

Neighborhoods

Best Neighborhoods for Airbnb in Okayama

AirROI's area guide picks six Okayama neighborhoods that draw short-term rental guests, led by Okayama City, Kibichuo and Setouchi. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Okayama
Area Who it suits Landmarks nearby
Okayama City The capital of Okayama Prefecture, known for its historical sites and cultural attractions. It is a popular destination for both domestic and international tourists, offering a blend of urban and traditional experiences.Korakuen Garden, Okayama Castle, Okayama Prefectural Museum of Art, Oriental Museum, Kibitsu Shrine
Kibichuo Small town known for its scenic rice fields and rural charm. It offers a peaceful getaway for those looking to escape the city and enjoy nature, attracting agritourism.Kibichu Castle, Mountain hiking trails, Local rice farms, Kibichijo Cultural Center
Setouchi Known for its stunning views over the Seto Inland Sea and many small islands. Ideal for those seeking a relaxing spot by the sea with opportunities for outdoor activities such as cycling and kayaking.Naoshima Island, Inujima, Setonaikai National Park, Cycling routes along the coastline, Local seafood restaurants
Asakuchi A quiet town famous for sake brewing, offering cultural insights and rural tourism. It's ideal for visitors interested in traditional Japanese culture and cuisine.Asakuchi Sake Brewery, Local food festivals, Historical villages, Rice paddies
Bizen Known for its traditional Bizen pottery and picturesque countryside. Attracts visitors interested in art, crafts, and authentic rural experiences.Bizen Pottery Museum, Bizen Historical Museum, Local pottery workshops, Countryside hiking trails
Sakuto A lesser-known gem with a charming rural ambiance. Perfect for guests who want to experience a slower pace of life in a beautiful setting, often seen as a hidden tourist spot.Sakuto Bridge, Local hot springs, Scenic countryside views, Traditional festivals

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Okayama Airbnb Listings by Type and Size

Entire homes make up 70% of listings in Okayama, but private rooms are a real segment: about one listing in four (24%) rents out a single room. Apartments and condos are the most common property type at 52%, ahead of houses (35%).

Mostly entire homes, with a private-room segment

Okayama Airbnb listings by room type

  • Entire home 70%
  • Private room 24%
  • Shared room 3%
  • Hotel room 2%
Room types in numbers
Okayama Airbnb listings by room type
Room type Share of listings Listings
Entire home69.9%100
Private room24.5%35
Shared room3.5%5
Hotel room2.1%3

Listings by property type

Okayama Airbnb listings by property type

  • Apartment/Condo 52%
  • House 35%
  • Hotel/Boutique 10%
  • Cabin/Outdoor 3%
  • Others <1%
Property types in numbers
Okayama Airbnb listings by property type
Property type Share of listings Listings
Apartment/Condo51.7%74
House35.0%50
Hotel/Boutique9.8%14
Cabin/Outdoor2.8%4
Others0.7%1

How Many Bedrooms Do Airbnb Listings in Okayama Have?

One-bedroom homes are the most common size in Okayama (45% of entire homes), followed by two-bedroom homes (30%). Shares are of the 80 entire homes that give a bedroom count; rented rooms are left out.

Okayama entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Okayama entire homes by number of bedrooms
Bedrooms Share of entire homes with a bedroom count Entire homes
1 bedroom45.0%36
2 bedrooms30.0%24
3 bedrooms16.3%13
4 bedrooms5.0%4
5+ bedrooms3.8%3

What Each Home Size Earns in Okayama

A typical one-bedroom home in Okayama earned ¥1,790,000 over the past year, against ¥4,000,000 for a three-bedroom home.

What each home size earns in Okayama
Home size Listings Typical annual revenue (median) Average annual revenue Avg. nightly rate Occupancy
1 bedroom36¥1,790,000¥2,340,000¥20,79639%
2 bedrooms24¥2,580,000¥3,310,000¥21,82851%
3 bedrooms13¥4,000,000¥4,340,000¥23,35760%

How Many Guests Do Airbnbs in Okayama Sleep?

The most common capacity in Okayama is eight or more guests (25% of listings), and 41% of listings sleep six or more. Shares are of the 101 listings with a guest capacity on file (71% of the market).

Okayama listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Okayama listings by guest capacity
Guest capacity Share of listings with a capacity on file Listings
1 guest2.0%2
2 guests9.9%10
3 guests9.9%10
4 guests21.8%22
5 guests15.8%16
6 guests12.9%13
7 guests3.0%3
8+ guests24.8%25

How Okayama Airbnb Listings Are Set Up

Okayama hosts set up an average of 4.3 beds per listing, roughly two for every bedroom. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
24
Beds per listing
4.3
Show exact location
38%

What Amenities Do Airbnb Listings in Okayama Offer?

Washers are close to standard in Okayama: 86% of listings have one, and 63% offer self check-in.

Share of Okayama listings with each common amenity

  • Air conditioning Nearly all
  • Wifi Nearly all
  • Hair dryer 94%
  • Shampoo 94%
  • Smoke alarm 92%
  • Kitchen 88%
  • Fire extinguisher 87%
  • Washer 86%
  • Refrigerator 84%
  • Heating 83%

Airbnb Amenities Linked to Higher Revenue in Okayama

Listings in Okayama with a dedicated workspace earned about 60% more a year, on average, than those without: ¥3,450,000 against ¥2,130,000. The gap is smaller for a patio or balcony (about 55% more) and a game console (about 50% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.

Revenue gap for Okayama listings with each amenity

How much more listings with the amenity earned in a year than those without, and the share of listings that have it

  • Dedicated workspace +62% on 24% of listings
  • Patio or balcony +53% on 15% of listings
  • Game console +52% on 8% of listings
  • Free parking on premises +46% on 42% of listings
  • Self check-in +44% on 63% of listings
  • Smart lock +31% on 11% of listings
  • Paid parking off premises +15% on 25% of listings
Revenue by amenity in numbers
Average annual revenue of Okayama listings with and without each amenity
Amenity Listings with it Avg. revenue with Avg. revenue without Revenue gap
Dedicated workspace24%¥3,450,000¥2,130,000+62%
Patio or balcony15%¥3,470,000¥2,270,000+53%
Game console8%¥3,560,000¥2,350,000+52%
Free parking on premises42%¥3,000,000¥2,050,000+46%
Self check-in63%¥2,760,000¥1,910,000+44%
Smart lock11%¥3,090,000¥2,370,000+31%
Paid parking off premises25%¥2,720,000¥2,360,000+15%

Guests

Who Books Airbnbs in Okayama?

Okayama runs on foreign visitors: 86% of guests who left reviews live outside Japan. Taiwan leads with 15% of reviewers, ahead of the United States at 11%. Guests speak a mix of languages: English leads at 41%, followed by Japanese and Chinese.

86% of Okayama guests come from abroad

Where guests who left reviews live

  • International 86%
  • Domestic 14%

Where Okayama guests come from: top cities

Share of guests who left reviews

  • Taipei 3%
  • Nishinomiya 3%
  • New York 2%
  • Taichung City 2%
  • Paris 2%
Top origin cities in numbers
Where Okayama guests come from: top cities
Origin city Share of guests
Taipei3.0%
Nishinomiya2.7%
New York2.5%
Taichung City2.5%
Paris2.4%

Where Okayama guests come from: top countries

Share of guests who left reviews

  • Taiwan 15%
  • Japan 14%
  • United States 11%
  • France 7%
  • Australia 6%
Top origin countries in numbers
Where Okayama guests come from: top countries
Origin country Share of guests
Taiwan14.6%
Japan14.3%
United States11.4%
France6.8%
Australia5.7%

Languages spoken by Okayama guests

Share of guests who left reviews

  • English 41%
  • Japanese 13%
  • Chinese 13%
  • French 8%
  • Spanish 7%
Top languages in numbers
Languages spoken by Okayama guests
Language Share of guests
English41.1%
Japanese13.5%
Chinese12.7%
French8.3%
Spanish6.7%

What Are Airbnb Guest Ratings in Okayama?

Okayama Airbnbs average 4.74 stars, and 30% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.65, against 4.82 for host communication. Listings here carry long review histories, about 87 reviews each on average.

Communication scores highest in Okayama; location is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.78
  • Cleanliness 4.72
  • Communication 4.82
  • Location 4.65
  • Check-in 4.78
  • Value 4.67
Category scores in numbers
Okayama guest ratings by category
Category Average rating (out of 5)
Accuracy4.78
Cleanliness4.72
Communication4.82
Location4.65
Check-in4.78
Value4.67

Booking patterns

How Guests Book in Okayama: Stays, Rules and Fees

About seven in ten Okayama listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 36% of listings; blocked nights include any the host closes off.

Days a year Okayama listings are open to guests

Share of listings by days a year

  • 271-366 days 35%
  • 181-270 days 36%
  • 91-180 days 20%
  • 31-90 days 8%
  • 1-30 days <1%
Open days in numbers
Days a year Okayama listings are open to guests
Days a year Share of listings Listings
271-366 days35.0%50
181-270 days35.7%51
91-180 days20.3%29
31-90 days8.4%12
1-30 days0.7%1

Days a year Okayama listings are booked or blocked

Share of listings by days a year

  • 271-366 days 11%
  • 181-270 days 20%
  • 91-180 days 36%
  • 31-90 days 24%
  • 1-30 days 8%
Booked or blocked days in numbers
Days a year Okayama listings are booked or blocked
Days a year Share of listings Listings
271-366 days11.2%16
181-270 days20.3%29
91-180 days35.7%51
31-90 days24.5%35
1-30 days8.4%12

What Is the Average Length of Stay for Airbnb in Okayama?

The average Okayama booking lasts 2.6 nights, longest in July and shortest in November. Listings took about 31 bookings each over the year, some 4,410 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Okayama

Average nights per booking, by month of stay

Two-year average by calendar month.

Okayama Airbnb Minimum Stay Requirements

All listings in Okayama accept stays of one or two nights.

Minimum stay set by Okayama listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 92% 132 listings
  • 2 Nights 8% 11 listings

What Cancellation Policies Do Airbnb Hosts Use in Okayama?

Moderate is the most common cancellation policy in Okayama, used by 46% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 36% on Firm or stricter ones.

Cancellation policies of Okayama listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 15% 21 listings
  • Moderate 46% 66 listings
  • Limited 3% 5 listings
  • Firm 26% 37 listings
  • Strict 10% 14 listings

How Much Are Airbnb Cleaning Fees in Okayama?

About six in ten Okayama listings charge a cleaning fee. The typical fee is about ¥3,609. Spread over the average stay of 2.6 nights, that adds roughly ¥1,390 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.

Median cleaning fee
¥3,609
Average cleaning fee
¥4,534
Listings charging a fee
60.8%
Share of gross revenue
6.1%

Top earners

Top-Earning Airbnbs and Hosts in Okayama

The top-grossing Airbnb in Okayama, a three-bedroom home, took in ¥9,740,000 over the past year, about four times the city's average of ¥2,450,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.

Maximum 8 people! There is free parking! Mansion [Infinity] within walking distance of Harenois… Maximum 8 people! There is free parking! Mansion [Infinity] within walking distance of Harenois… Entire home · 3 bedrooms Rated 4.72
Revenue
¥9.7M
Occupancy
74.5%
Daily rate
¥35,733
[Blue Spring Villa] ~ Large mansion in the forest ~ 1 group per day, limited private rental [Blue Spring Villa] ~ Large mansion in the forest ~ 1 group per day, limited private rental Entire home · 2 bedrooms Rated 4.76
Revenue
¥8.2M
Occupancy
22.8%
Daily rate
¥97,979
Stay in a villa in the city. Guest House Miyamachi (limited to one group per day) You can use this… Stay in a villa in the city. Guest House Miyamachi (limited to one group per day) You can use this… Entire home · 2 bedrooms Rated 4.98
Revenue
¥8.1M
Occupancy
71.2%
Daily rate
¥30,942
[Guest House NOGAMI] 8 min walk from Okayama Station | Entire building rental | Maximum 5 people… [Guest House NOGAMI] 8 min walk from Okayama Station | Entire building rental | Maximum 5 people… Entire home · 2 bedrooms Rated 4.97
Revenue
¥8.1M
Occupancy
89.5%
Daily rate
¥24,182
3 private rooms for up to 18 people near Station 3 private rooms for up to 18 people near Station Private room · 5 bedrooms Rated 5.00
Revenue
¥7.6M
Occupancy
61.2%
Daily rate
¥51,684
About 10 minutes on foot from Okayama Station / Accommodates up to 6 people / 1 private parking… About 10 minutes on foot from Okayama Station / Accommodates up to 6 people / 1 private parking… Entire home · 3 bedrooms Rated 4.83
Revenue
¥7.2M
Occupancy
53.4%
Daily rate
¥35,924

Who Are the Top Airbnb Hosts in Okayama?

Kazu(Ura Serises) is the top-grossing host in Okayama, with ¥48.2 million in bookings across 15 listings over the past year. Together, the ten top-grossing hosts run 38% of the market's 143 listings.

Top Airbnb hosts in Okayama by revenue
# Host Listings Gross revenue Per listing Avg. rating
Kazu(Ura Serises) 15¥48,174,842¥3,211,6564.58/5
Yoshio 7¥24,411,591¥3,487,3704.65/5
Yuuki 11¥17,565,739¥1,596,8854.81/5
4 Riemama 3¥13,507,496¥4,502,4994.98/5
5 ザレジデンスホテル岡山 3¥11,509,128¥3,836,3765.00/5
6 Kaori 6¥11,294,950¥1,882,4924.91/5
7 Mizuki 4¥9,881,689¥2,470,4224.86/5
8 Infinity 1¥9,738,590¥9,738,5904.72/5
9 Soushu 2¥8,738,778¥4,369,3894.97/5
10 Kei 2¥8,482,392¥4,241,1964.82/5

Who Are the Airbnb Hosts in Okayama?

Fewer than 1% of Okayama listings are classed as professionally managed, though 37% of listings have a co-host. Superhosts run 43% of listings. 64% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 92% of listings.

Superhosts
42.7%
Professional management
0.0%
Cohosted listings
37.1%
Instant Book enabled
63.6%
Simplified Pricing
91.6%

Nearby markets

Okayama vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 49 km, Naoshima (24 km away, 30 listings) earned the most per listing, about 3.2 times as much as Okayama.

Airbnb markets near Okayama: distance, revenue, nightly rate and occupancy
Market Listings Avg. annual revenue Avg. nightly rate Occupancy
Kurashiki 17 km 77¥3,117,271¥25,76443%
Tamano 19 km 83¥2,321,282¥17,18142%
Naoshima 24 km 30¥7,869,984¥33,04069%
Tonosho 28 km 77¥4,040,512¥29,43443%
Takamatsu 38 km 478¥3,104,562¥21,75547%
Shodoshima 40 km 33¥3,944,799¥25,82744%
Marugame 42 km 31¥1,417,341¥15,54935%
Sanuki 49 km 51¥3,928,637¥34,87732%

Markets Similar to Okayama

Markets elsewhere in Japan with a similar nightly rate and occupancy to Okayama:

FAQ

Okayama Airbnb FAQ

How much do Airbnb hosts make in Okayama?

An active Okayama Airbnb grossed ¥2,447,182 on average in the 12 months to September 2026, according to AirROI's tracking of 143 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥345,000 or more in a typical month.

How much can I make on Airbnb in Okayama?

It depends most on the home's size, location and how it's run. The middle half of Okayama listings earn between ¥96,800 and ¥345,000 in a typical month, and the top tenth ¥541,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Okayama?

Listings in Okayama were booked on 44% of available nights over the past year. That compares with 42% for the Okayama Prefecture average. May is usually the busiest month.

How much does an Airbnb cost per night in Okayama?

The average booked night in Okayama cost ¥19,286 before fees. Half of listings charge between ¥10,100 and ¥23,600, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Okayama?

In Okayama, 87% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Okayama?

Yes, when it's run well. The average Okayama Airbnb grossed ¥2,447,182 in the 12 months to September 2026, 7% below the Okayama Prefecture average of ¥2,625,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,664,182 a year (about ¥139,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥244,000 a month. Check a specific home in the Airbnb calculator.

When is Airbnb peak season in Okayama?

August usually pays best, averaging ¥318,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Okayama?

Each night a Okayama listing was open to book earned ¥7,940 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥16,500 or more.

How far in advance do guests book Airbnbs in Okayama?

Okayama stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in Okayama?

The average Okayama Airbnb stay lasted 2.6 nights over the past year. A listing took 31 reservations over the year on average.

How are Airbnbs in Okayama rated?

Guests rate Okayama Airbnbs 4.74 out of 5 on average. Guests score communication highest and location lowest.

What are the best neighborhoods for Airbnb in Okayama?

Okayama City, Kibichuo and Setouchi draw the most short-term rental interest in Okayama. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Okayama?

AirROI counted 143 active Airbnb listings in Okayama as of September 2026. The closest tracked market is Kurashiki, 17 km away.

How much are Airbnb cleaning fees in Okayama?

In Okayama, about six in ten listings add a cleaning fee, and the typical fee is about ¥3,609.

Method

About This Data

Figures on this page cover 143 active Airbnb listings in Okayama from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.