Architect's House/3 min Uno Port/Naoshima Teshima Private room · 1 bedroom Rated 4.99 - Revenue
- ¥8.1M
- Occupancy
- 84.7%
- Daily rate
- ¥25,550
Airbnb market data · 202612 months to September 2026
The average Airbnb in Tamano brought in ¥2,321,229 over the 12 months through September 2026, about 12% less than the Okayama Prefecture average of ¥2,625,211.
The short answer
Tamano is priced below the Okayama Prefecture average. Listings averaged ¥17,181 a night, about 20% less than that average of ¥21,600, and were booked on 42% of available nights, close to its 42% occupancy.
Timing matters: in October, usually the best month, the average listing earns about twice as much as in February, usually the slowest.
With 83 active listings, Tamano is the second-largest of 4 Okayama Prefecture markets AirROI tracks. From a year earlier, average revenue rose 17% while the number of active listings grew 36%.
Browse the live Tamano Airbnb market See Every Tamano ListingRevenue
Gross bookings per Tamano listing averaged ¥2,321,229 over the 12 months to September 2026 (Okayama Prefecture average: ¥2,625,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Tamano listing brings in ¥360,000 in October, its best month, and ¥176,000 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about twice what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥241,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
October 2025 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥220,957 | 40.4% | ¥16,671 | ¥7,365 | 47 days | 2.1 nights |
| Oct 2025 | ¥473,195 | 74.4% | ¥18,257 | ¥15,264 | 75 days | 2 nights |
| Nov 2025 | ¥302,463 | 52.4% | ¥17,256 | ¥10,082 | 61 days | 1.6 nights |
| Dec 2025 | ¥218,964 | 37.8% | ¥16,587 | ¥7,063 | 44 days | 2.6 nights |
| Jan 2026 | ¥210,649 | 39.1% | ¥15,741 | ¥6,795 | 50 days | 3.2 nights |
| Feb 2026 | ¥183,337 | 43.7% | ¥15,341 | ¥6,548 | 42 days | 4.7 nights |
| Mar 2026 | ¥216,010 | 39.2% | ¥16,119 | ¥6,968 | 35 days | 1.9 nights |
| Apr 2026 | ¥254,798 | 47.0% | ¥16,676 | ¥8,493 | 45 days | 1.8 nights |
| May 2026 | ¥287,196 | 48.5% | ¥18,039 | ¥9,264 | 35 days | 2.5 nights |
| Jun 2026 | ¥205,080 | 40.7% | ¥15,769 | ¥6,836 | 42 days | 3.6 nights |
| Jul 2026 | ¥253,382 | 38.6% | ¥16,406 | ¥8,174 | 40 days | 3.7 nights |
| Aug 2026 | ¥255,973 | 41.2% | ¥17,941 | ¥8,257 | 41 days | 2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Tamano address, run it through the free Airbnb calculator.
Profit
Yes, when it's run well. The average Tamano Airbnb took in ¥2,321,229 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥136,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥282,000 a month.
Cleaning it yourself keeps the ¥75,000 a year guests pay in cleaning fees, for about ¥143,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥118,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,246,229 | ¥4,586,000 |
| Cleaning fees guests pay3% of Tamano bookings | ¥75,000 | ¥154,000 |
| Gross bookings | ¥2,321,229 | ¥4,740,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Tamano listings on Simplified Pricing, 3% for the rest | −¥342,000 | −¥699,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥75,000 | −¥154,000 |
| Utilities and internetAbout 5% of bookings | −¥116,000 | −¥237,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥46,000 | −¥95,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥70,000 | −¥142,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥23,000 | −¥23,000 |
| Permit and registrationWhere one is required | −¥12,000 | −¥12,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥684,000 | −¥1,362,000 |
| Left for housing costs, then profit | ¥1,637,229about ¥136,000 a month | ¥3,378,000about ¥282,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Tamano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tamano home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥395,000 a month, against ¥193,000 for the average one.
Occupancy
Tamano listings were booked on 42% of the nights they were open over the past year, in line with the Okayama Prefecture average and 7 percentage points below the Japan average (49%). In a typical year, occupancy swings from 35% in December to 67% in October.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
October is usually the busiest month in Tamano, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Tamano, known as ADR (average daily rate), was ¥17,181 over the past year, about 20% below the Okayama Prefecture average of ¥21,600 and about 40% below the Japan average of ¥28,800. In a typical year, rates peak in October at about ¥19,100 and bottom out in December at about ¥14,800.
Prices span a wide range: the top 10% charge about 3.8 times the rate of the bottom quarter.
October rates run 29% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥16,800.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tamano it averaged ¥7,690 over the past year, from about ¥6,010 in a typical January to about ¥11,600 in a typical October.
Per open night, by tier:
October RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥7,890.
Seasonality
Revenue in Tamano peaks several times a year, in April–May, August and October–November, a moderately seasonal pattern.
Average revenue by month in Tamano
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥241,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥186,000 |
| February | Low season | ¥176,000 |
| March | Shoulder season | ¥234,000 |
| April | High season | ¥279,000 |
| May | High season | ¥297,000 |
| June | Low season | ¥192,000 |
| July | Shoulder season | ¥224,000 |
| August | High season | ¥283,000 |
| September | Low season | ¥196,000 |
| October | High season | ¥360,000 |
| November | High season | ¥268,000 |
| December | Low season | ¥192,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–May, August, October–November | ¥297,000 | 54% | ¥17,924 |
| Shoulder seasonMarch, July | ¥229,000 | 41% | ¥16,214 |
| Low seasonJune, September, December–February | ¥188,000 | 39% | ¥15,860 |
Guests book Tamano stays 43 days ahead on average (about six weeks). October stays are booked furthest out, about 65 days ahead, and June stays closest to arrival, about 38 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 43 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
95% of the 83 active listings in Tamano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tamano.
Neighborhoods
AirROI's area guide picks four Tamano neighborhoods that draw short-term rental guests, led by Kibitsu Shrine, Hayashima and Setouchi. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kibitsu Shrine | A historic shrine that is part of a significant cultural heritage site. It attracts visitors interested in traditional Japanese culture and spirituality. | Kibitsu Shrine, Mizushima Island, Kibitsu's Ancient Trail, Regional Crafts Museum |
| Hayashima | A charming area known for its natural beauty and proximity to Okayama and Kurashiki. Perfect for travelers looking to escape the city. | Hayashima Beach, Rural countryside, Local markets |
| Setouchi | Known for its beautiful scenic vistas of the Seto Inland Sea. Ideal for tourists looking for a coastal experience. | Setonaikai National Park, Shimanami Kaido cycling route, Local seafood experiences |
| Tamano | Tamano offers a blend of urban and natural attractions, being close to major nearby cities while surrounded by beautiful landscapes. | Tamano Art Museum, Hamaari Park, Tamano City Aquarium |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Tamano is a room-rental market as much as a whole-home one: private rooms account for 65% of listings, against 27% for entire homes. Hotels, guesthouses and B&Bs (42%) and houses (40%) split the stock almost evenly.
Private rooms are a large share of supply
Tamano Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 65.1% | 54 |
| Entire home | 26.5% | 22 |
| Shared room | 7.2% | 6 |
| Hotel room | 1.2% | 1 |
Hotels and B&Bs and houses split the stock
Tamano Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 42.2% | 35 |
| House | 39.8% | 33 |
| Cabin/Outdoor | 13.3% | 11 |
| Apartment/Condo | 4.8% | 4 |
The most common size among Tamano's 19 entire homes with a bedroom count is two bedrooms (7 homes).
Tamano entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 31.6% | 6 |
| 2 bedrooms | 36.8% | 7 |
| 3 bedrooms | 15.8% | 3 |
| 4 bedrooms | 5.3% | 1 |
| 5+ bedrooms | 10.5% | 2 |
Most Tamano listings are sized for couples and small families: 62% sleep four guests or fewer, and just 12% take eight or more. Shares are of the 52 listings with a guest capacity on file (63% of the market).
Tamano listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 7.7% | 4 |
| 2 guests | 38.5% | 20 |
| 3 guests | 11.5% | 6 |
| 4 guests | 3.8% | 2 |
| 5 guests | 11.5% | 6 |
| 6 guests | 11.5% | 6 |
| 7 guests | 3.8% | 2 |
| 8+ guests | 11.5% | 6 |
Tamano hosts set up an average of 3.3 beds per listing, roughly two for every bedroom. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Tamano: 87% of listings have one, and 41% offer free parking on site.
Share of Tamano listings with each common amenity
Guests
Tamano runs on foreign visitors: 94% of guests who left reviews live outside Japan. The United States leads with 11% of reviewers, ahead of Germany at 10%. Guests speak a mix of languages: English leads at 42%, followed by French and Spanish.
94% of Tamano guests come from abroad
Where guests who left reviews live
Where Tamano guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 5.1% |
| London | 3.9% |
| Berlin | 3.6% |
| New York | 2.7% |
| Montreal | 2.2% |
Where Tamano guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 10.9% |
| Germany | 10.3% |
| Australia | 10.2% |
| France | 9.7% |
| United Kingdom | 7.8% |
Languages spoken by Tamano guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 41.9% |
| French | 12.4% |
| Spanish | 9.3% |
| German | 9.0% |
| Chinese | 5.8% |
Tamano Airbnbs average 4.75 stars, and 42% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.71. Listings here carry long review histories, about 97 reviews each on average.
Communication scores highest in Tamano; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.80 |
| Communication | 4.83 |
| Location | 4.72 |
| Check-in | 4.77 |
| Value | 4.71 |
Booking patterns
Nearly three-quarters of Tamano listings are open to guests more than 180 days a year, but only 28% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Tamano listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 41.0% | 34 |
| 181-270 days | 32.5% | 27 |
| 91-180 days | 19.3% | 16 |
| 31-90 days | 6.0% | 5 |
| 1-30 days | 1.2% | 1 |
Days a year Tamano listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 7.2% | 6 |
| 181-270 days | 20.5% | 17 |
| 91-180 days | 34.9% | 29 |
| 31-90 days | 28.9% | 24 |
| 1-30 days | 8.4% | 7 |
The average Tamano booking lasts 2.6 nights, longest in February and shortest in November. Listings took about 30 bookings each over the year, some 2,500 in all. 54% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Tamano
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Tamano accept stays of one or two nights.
Minimum stay set by Tamano listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Tamano, used by 40% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 40% on Firm or stricter ones.
Cancellation policies of Tamano listings, from most to least flexible
Share of listings by the policy they use
More than a quarter of Tamano listings charge a cleaning fee. The typical fee is ¥1,412, and some higher fees lift the average to ¥1,883. Spread over the average stay of 2.6 nights, that adds roughly ¥540 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Tamano, a private room, took in ¥8,080,000 over the past year, about 3.5 times the city's average of ¥2,320,000. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Architect's House/3 min Uno Port/Naoshima Teshima Private room · 1 bedroom Rated 4.99
An entire house for rent surrounded by nature with a sea view. "Non-smokers only". Clean interior.A… Entire home · 2 bedrooms Rated 4.90
6 bedrooms / 3-minute walk to the ferry port for Naoshima / 5-minute walk to Uno Station / Parking… Entire home · 6 bedrooms Rated 4.86
Stay like a local at Nagi unoport, one group per day Entire home · 1 bedroom Rated 4.99
Asaborake: 5-minute drive from Uno Station, up to 7 people, rent an entire old house Entire home · 2 bedrooms Rated 4.85
Architect Hotel room201/3 min Uno Port Hotel room · 1 bedroom Rated 4.99 Fewer than 1% of Tamano listings are classed as professionally managed. Superhosts run half of listings. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 33 km, Naoshima (5 km away, 30 listings) earned the most per listing, about 3.4 times as much as Tamano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Naoshima 5 km | 30 | ¥7,869,984 | ¥33,040 | 69% |
| Tonosho 18 km | 77 | ¥4,040,512 | ¥29,434 | 43% |
| Okayama 19 km | 143 | ¥2,447,122 | ¥19,285 | 44% |
| Kurashiki 19 km | 77 | ¥3,117,271 | ¥25,764 | 43% |
| Takamatsu 20 km | 478 | ¥3,104,562 | ¥21,755 | 47% |
| Marugame 26 km | 31 | ¥1,417,341 | ¥15,549 | 35% |
| Shodoshima 31 km | 33 | ¥3,944,799 | ¥25,827 | 44% |
| Sanuki 33 km | 51 | ¥3,928,637 | ¥34,877 | 32% |
Markets elsewhere in Japan with a similar nightly rate and occupancy to Tamano:
FAQ
An active Tamano Airbnb grossed ¥2,321,229 on average in the 12 months to September 2026, according to AirROI's tracking of 83 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥371,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Tamano listings earn between ¥90,700 and ¥371,000 in a typical month, and the top tenth ¥583,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Tamano were booked on 42% of available nights over the past year. That compares with 42% for the Okayama Prefecture average. October is usually the busiest month.
The average booked night in Tamano cost ¥17,181 before fees. Half of listings charge between ¥8,390 and ¥21,400, so bedroom count and location move the price more than the average suggests.
In Tamano, 95% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Tamano Airbnb grossed ¥2,321,229 in the 12 months to September 2026, 12% below the Okayama Prefecture average of ¥2,625,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,637,229 a year (about ¥136,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥282,000 a month. Check a specific home in the Airbnb calculator.
October usually pays best, averaging ¥360,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Tamano listing was open to book earned ¥7,690 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥16,200 or more.
Tamano stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Tamano Airbnb stay lasted 2.6 nights over the past year. A listing took 30 reservations over the year on average.
Guests rate Tamano Airbnbs 4.75 out of 5 on average. Guests score communication highest and value lowest.
Kibitsu Shrine, Hayashima and Setouchi draw the most short-term rental interest in Tamano. The neighborhood guide explains what brings guests to each.
AirROI counted 83 active Airbnb listings in Tamano as of September 2026. The closest tracked market is Naoshima, 5 km away.
In Tamano, more than a quarter of listings add a cleaning fee. The median fee is ¥1,412, and some higher fees lift the average to ¥1,883.
Method
Figures on this page cover 83 active Airbnb listings in Tamano from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.