![[Entire newly built house] 3BR/up to 9 people/Parking for up to 2 cars/Family/Stylish/Clean](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTMzNzM5NzA0MDI0OTkwODA1Mw%3D%3D/original/a2124d6e-2079-412f-b912-cb8668eb8ec4.jpeg?im_w=720&im_format=avif)
[Entire newly built house] 3BR/up to 9 people/Parking for up to 2 cars/Family/Stylish/Clean Entire home · 3 bedrooms Rated 4.98 - Revenue
- ¥4.6M
- Occupancy
- 64.4%
- Daily rate
- ¥18,357
Prices in
Airbnb market data · 202612 months to September 2026
Marugame, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Marugame brought in ¥1,417,270 over the 12 months through September 2026, about 67% less than the national average of ¥4,240,725.
The short answer
Marugame Airbnb Market at a Glance
Rates and bookings both trail the national average. Listings averaged ¥15,549 a night and were booked on 35% of available nights, against ¥28,800 and 49% for the national average.
Timing matters: in August, usually the best month, the average listing earns about 2.4 times as much as in January, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
AirROI tracked 31 active listings in Marugame.
Browse the live Marugame Airbnb market See Every Marugame ListingRevenue
How Much Do Airbnb Hosts Make in Marugame?
Gross bookings per Marugame listing averaged ¥1,417,270 over the 12 months to September 2026 (Japan average: ¥4,240,725), before cleaning, platform and management costs and taxes.
In a typical year, the average Marugame listing brings in ¥218,000 in August, its best month, and ¥89,800 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.2 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥339,000+ a month, about three times the typical property.
- Strong performers (top 25%) earn ¥242,000 or more, roughly ¥130,000 a month above the median.
- Typical properties (median) earn about ¥116,000 a month.
- Entry-level properties (bottom 25%) earn ¥57,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average ¥245,000 ¥53,600
The dashed line is the average of the months shown, ¥125,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Marugame Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in November 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥116,425 | 30.9% | ¥15,308 | ¥3,881 | 23 days | 3.8 nights |
| Oct 2025 | ¥185,063 | 48.0% | ¥15,481 | ¥5,970 | 41 days | 2.7 nights |
| Nov 2025 | ¥162,797 | 49.7% | ¥15,206 | ¥5,427 | 41 days | 3.8 nights |
| Dec 2025 | ¥126,328 | 31.8% | ¥15,315 | ¥4,075 | 36 days | 4.1 nights |
| Jan 2026 | ¥126,047 | 32.8% | ¥14,547 | ¥4,066 | 31 days | 2.2 nights |
| Feb 2026 | ¥134,934 | 32.0% | ¥14,205 | ¥4,819 | 36 days | 5.6 nights |
| Mar 2026 | ¥195,120 | 48.3% | ¥14,768 | ¥6,294 | 31 days | 2 nights |
| Apr 2026 | ¥140,658 | 34.0% | ¥14,603 | ¥4,689 | 36 days | 2.4 nights |
| May 2026 | ¥144,295 | 29.9% | ¥16,159 | ¥4,655 | 31 days | 1.6 nights |
| Jun 2026 | ¥130,309 | 31.5% | ¥17,385 | ¥4,344 | 24 days | 2.5 nights |
| Jul 2026 | ¥171,085 | 37.8% | ¥18,700 | ¥5,519 | 42 days | 2.4 nights |
| Aug 2026 | ¥245,256 | 44.4% | ¥19,614 | ¥7,911 | 52 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Marugame listing earns about ¥116,000 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Marugame Profitable?
Yes, when it's run well. The average Marugame Airbnb took in ¥1,417,270 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥81,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥170,000 a month.
Cleaning it yourself keeps the ¥72,000 a year guests pay in cleaning fees, for about ¥87,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥70,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Marugame Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,345,270 | ¥2,792,000 |
| Cleaning fees guests pay5% of Marugame bookings | ¥72,000 | ¥150,000 |
| Gross bookings | ¥1,417,270 | ¥2,942,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Marugame listings on Simplified Pricing, 3% for the rest | −¥208,000 | −¥432,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥72,000 | −¥150,000 |
| Utilities and internetAbout 5% of bookings | −¥71,000 | −¥147,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥28,000 | −¥59,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥43,000 | −¥88,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥14,000 | −¥14,000 |
| Permit and registrationWhere one is required | −¥7,000 | −¥7,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥443,000 | −¥897,000 |
| Left for housing costs, then profit | ¥974,270about ¥81,000 a month | ¥2,045,000about ¥170,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Marugame Airbnb Profit
The estimate starts from Marugame's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marugame home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Marugame's Top Earners Get There
- More nights booked. The busiest quarter of Marugame listings are booked on 51% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of ¥12,100 adds about ¥121,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥19,000 a night or more, against a median of ¥12,100. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥135,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥218,000, against ¥89,800 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Marugame listings average 4.83 stars, and 32% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥245,000 a month, against ¥118,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Marugame?
Marugame listings were booked on 35% of the nights they were open over the past year, 14 percentage points below the Japan average (49%). In a typical year, occupancy climbs to 50% in November and falls to 28% in January.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 51% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
November is usually the busiest month in Marugame, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 35% 50% 22%
Nightly rates
How Much Does an Airbnb Cost per Night in Marugame?
The average nightly rate in Marugame, known as ADR (average daily rate), was ¥15,549 over the past year, about 46% below the Japan average of ¥28,800. In a typical year, rates peak in August at about ¥18,200 and bottom out in January and February at about ¥14,400.
Prices span a wide range: the top 10% charge about 6.2 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥31,900+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge ¥19,000 or more, about ¥6,900 above the median.
- Typical properties (median) charge about ¥12,100 a night.
- Entry-level properties (bottom 25%) charge ¥5,150 or less, about 42% of the median.
August rates run 26% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average ¥19,600 ¥6,780
The dashed line is the average of the months shown, ¥14,300. The 12-month ADR of ¥15,549 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Marugame?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Marugame it averaged ¥4,910 over the past year, from about ¥2,900 in a typical January to about ¥7,030 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ¥9,640+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn ¥7,760 or more, about ¥3,900 a night above the median.
- Typical properties (median) earn about ¥3,830 per open night.
- Entry-level properties (bottom 25%) earn ¥2,720 or less, about three-quarters of the median.
August RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average ¥7,910 ¥1,730
The dashed line is the average of the months shown, ¥4,110. The 12-month RevPAR of ¥4,910 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Marugame
With only 31 active listings, the monthly pattern in Marugame is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Marugame
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥218,000 ¥89,800
The dashed line is the average of the 12 calendar months, ¥135,000.
Revenue by month in Marugame in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥89,800 |
| February | ¥104,000 |
| March | ¥142,000 |
| April | ¥112,000 |
| May | ¥118,000 |
| June | ¥115,000 |
| July | ¥135,000 |
| August | ¥218,000 |
| September | ¥116,000 |
| October | ¥185,000 |
| November | ¥163,000 |
| December | ¥126,000 |
How Far in Advance Do Guests Book Airbnb in Marugame?
Guests book Marugame stays 39 days ahead on average (about six weeks). August stays are booked furthest out, about 48 days ahead, and June stays closest to arrival, about 18 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 31 days 52 days 12 days
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Marugame
All 31 active listings in Marugame display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Marugame.
Neighborhoods
Best Neighborhoods for Airbnb in Marugame
AirROI's area guide picks six Marugame neighborhoods that draw short-term rental guests, led by Marugame Castle, Uchiko and Kagawa Olive Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Marugame Castle | A historic site that attracts tourists interested in Japanese history and architecture. Offers beautiful views and a glimpse into Japan's feudal past, making it a great spot for visitors. | Marugame Castle, Tamamo Park, Marugame Genichirou' Park, Ritsurin Garden, Marugame Bettei |
| Uchiko | This charming town showcases traditional Edo-period architecture and is great for cultural experiences. It's perfect for travelers who want to immerse themselves in history and craftsmanship. | Uchiko-za Theatre, Kataoka Tamamo Museum, Shirakawa Park, Historic buildings of Uchiko, Uchiko Town Walking Tour |
| Kagawa Olive Park | Located near the Seto Inland Sea, this area is famous for its olive trees and Mediterranean-style ambiance. Ideal for visitors who enjoy nature and scenic views. | Olive Park, Seto Inland Sea views, Olive-related products, Picnic areas, Walking trails |
| Shikoku Mura | An open-air museum that features traditional buildings from the Shikoku region, making it perfect for tourists interested in Japan's architectural heritage. | Shikoku Mura Museum, Historical buildings, Cultural workshops, Panoramic views, Time capsule experiences |
| Kotohira | Known for the Konpira-san shrine, this area draws many pilgrims and tourists seeking spiritual experiences and beautiful hikes. | Konpira-san Shrine, Kotohira Onsen, Local eateries, Scenic hiking trails, Cultural festivals |
| Zentsuji | Famous for the Zentsuji Temple, it's a popular stop for pilgrims on the Shikoku Pilgrimage route and offers unique cultural insights. | Zentsuji Temple, Historical pilgrimage routes, Local festivals, Cultural heritage sites, Scenic beauty |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Marugame Airbnb Listings by Type and Size
Marugame is a room-rental market as much as a whole-home one: private rooms account for 32% of listings, against 55% for entire homes. Houses are the most common property type at 61%, about 2.4 times the share of apartments and condos (26%).
Private rooms are a large share of supply
Marugame Airbnb listings by room type
- Entire home 55%
- Private room 32%
- Shared room 13%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 54.8% | 17 |
| Private room | 32.3% | 10 |
| Shared room | 12.9% | 4 |
Listings by property type
Marugame Airbnb listings by property type
- House 61%
- Apartment/Condo 26%
- Cabin/Outdoor 13%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 61.3% | 19 |
| Apartment/Condo | 25.8% | 8 |
| Cabin/Outdoor | 12.9% | 4 |
How Many Bedrooms Do Airbnb Listings in Marugame Have?
The most common size among Marugame's 17 entire homes with a bedroom count is one bedroom (7 homes).
Marugame entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
41%
24%
35%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 41.2% | 7 |
| 2 bedrooms | 23.5% | 4 |
| 3 bedrooms | 35.3% | 6 |
How Many Guests Do Airbnbs in Marugame Sleep?
The most common capacity in Marugame is five guests (47% of listings), and 35% of listings sleep six or more. Shares are of the 17 listings with a guest capacity on file (55% of the market).
Marugame listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
6%
12%
47%
35%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 3 guests | 5.9% | 1 |
| 4 guests | 11.8% | 2 |
| 5 guests | 47.1% | 8 |
| 8+ guests | 35.3% | 6 |
How Marugame Airbnb Listings Are Set Up
Marugame hosts set up an average of 4.8 beds per listing, roughly two for every bedroom. About three in ten listings (29%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 6
- Beds per listing
- 4.8
- Show exact location
- 29%
What Amenities Do Airbnb Listings in Marugame Offer?
Free on-site parking is common in Marugame: 68% of listings offer it, and 52% offer self check-in.
Share of Marugame listings with each common amenity
Guests
Who Books Airbnbs in Marugame?
Marugame runs on foreign visitors: three-quarters of guests who left reviews live outside Japan. Hong Kong sends the most guests from abroad, with 14% of reviewers, ahead of Taiwan at 13%. Guests speak a mix of languages: English leads at 40%, followed by Japanese and Chinese.
76% of Marugame guests come from abroad
Where guests who left reviews live
- International 76%
- Domestic 24%
Where Marugame guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Taipei | 7.3% |
| Seoul | 3.2% |
| Tokyo | 3.2% |
| Toyonaka | 2.4% |
| London | 2.4% |
Where Marugame guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 24.4% |
| Hong Kong | 14.3% |
| Taiwan | 12.5% |
| United States | 9.5% |
| China | 8.3% |
Languages spoken by Marugame guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 40.0% |
| Japanese | 21.0% |
| Chinese | 20.0% |
| French | 5.6% |
| German | 5.1% |
What Are Airbnb Guest Ratings in Marugame?
Marugame Airbnbs average 4.83 stars, and 32% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; location and value for money tie for the lowest, at 4.76.
Communication scores highest in Marugame; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.81 |
| Communication | 4.90 |
| Location | 4.76 |
| Check-in | 4.89 |
| Value | 4.76 |
Booking patterns
How Guests Book in Marugame: Stays, Rules and Fees
About eight in ten Marugame listings are open to guests more than 180 days a year, but only 19% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Marugame listings are open to guests
Share of listings by days a year
- 271-366 days 52%
- 181-270 days 29%
- 91-180 days 19%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.6% | 16 |
| 181-270 days | 29.0% | 9 |
| 91-180 days | 19.4% | 6 |
Days a year Marugame listings are booked or blocked
Share of listings by days a year
- 181-270 days 19%
- 91-180 days 29%
- 31-90 days 39%
- 1-30 days 13%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 19.4% | 6 |
| 91-180 days | 29.0% | 9 |
| 31-90 days | 38.7% | 12 |
| 1-30 days | 12.9% | 4 |
What Is the Average Length of Stay for Airbnb in Marugame?
The average Marugame booking lasts 2.9 nights, longest in December and shortest in May. Listings took about 22 bookings each over the year. About two-thirds of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Marugame
Average nights per booking, by month of stay
Average 2.7 nights 4.1 nights 1.6 nights
Two-year average by calendar month.
Marugame Airbnb Minimum Stay Requirements
All listings in Marugame accept stays of one or two nights.
Minimum stay set by Marugame listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Marugame?
Moderate is the most common cancellation policy in Marugame, used by 45% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly nine in ten listings offer Flexible or Moderate terms, against 3% on Firm or stricter ones.
Cancellation policies of Marugame listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Marugame?
More than half of Marugame listings charge a cleaning fee. The typical fee is about ¥3,609. Spread over the average stay of 2.9 nights, that adds roughly ¥1,260 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
- Median cleaning fee
- ¥3,609
- Average cleaning fee
- ¥3,246
- Listings charging a fee
- 51.6%
- Share of gross revenue
- 5.1%
Top earners
Top-Earning Airbnbs and Hosts in Marugame
The top-grossing Airbnb in Marugame, a three-bedroom home, took in ¥4,560,000 over the past year, about 3.2 times the city's average of ¥1,420,000.
[Entire newly built house] 3BR/up to 9 people/Parking for up to 2 cars/Family/Stylish/Clean Entire home · 3 bedrooms Rated 4.98 ![With private sauna/1-minute walk from JR Marugame Station [Cosmo Stay Marugame Ekimae 5F]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTM3MTQ2NjY4NTM0NTQ5MTg5MA==/original/39e2f2b6-dc16-482a-a224-0e3b15ec215c.jpeg?im_w=720&im_format=avif)
With private sauna/1-minute walk from JR Marugame Station [Cosmo Stay Marugame Ekimae 5F] Private room Rated 4.90 - Revenue
- ¥3.5M
- Occupancy
- 45.8%
- Daily rate
- ¥20,513
![With private sauna/1-minute walk from JR Marugame Station [Cosmo Stay Marugame Ekimae 3F]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTM3MTMyMzkzOTYyNDQ2NDY4Mw==/original/5d4f9c52-ed2c-4555-a2d6-ad4ac7f23f67.jpeg?im_w=720&im_format=avif)
With private sauna/1-minute walk from JR Marugame Station [Cosmo Stay Marugame Ekimae 3F] Private room Rated 4.69 - Revenue
- ¥3.4M
- Occupancy
- 54.4%
- Daily rate
- ¥16,542
![[With free parking/entire house] A modern Japanese-style old house where you can live with art…](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTMyMTQyODM2NzMwMDY1MDYxMw==/original/ae634a71-3c09-4e97-976a-80833455f7cf.jpeg?im_w=720&im_format=avif)
[With free parking/entire house] A modern Japanese-style old house where you can live with art… Entire home · 3 bedrooms Rated 4.93 - Revenue
- ¥2.8M
- Occupancy
- 74.0%
- Daily rate
- ¥13,121
![With private sauna / 1-minute walk from JR Marugame Station [Cosmo Stay Marugame Ekimae 4F]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTM3MTQ1NjUzMjQzNzI5Mjk0NQ==/original/678ccb08-ae5c-48bc-9b42-95ed6ec9a085.jpeg?im_w=720&im_format=avif)
With private sauna / 1-minute walk from JR Marugame Station [Cosmo Stay Marugame Ekimae 4F] Private room Rated 4.79 - Revenue
- ¥2.5M
- Occupancy
- 41.6%
- Daily rate
- ¥16,242
Villa Kasashima en. Entire home · 1 bedroom - Revenue
- ¥2.3M
- Occupancy
- 14.7%
- Daily rate
- ¥73,899
Who Are the Airbnb Hosts in Marugame?
Fewer than 1% of Marugame listings are classed as professionally managed, though 39% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
- Superhosts
- 67.7%
- Professional management
- 0.0%
- Cohosted listings
- 38.7%
- Instant Book enabled
- 58.1%
- Simplified Pricing
- 93.5%
Nearby markets
Marugame vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 39 km, Naoshima (25 km away, 30 listings) earned the most per listing, about 5.6 times as much as Marugame.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mitoyo 16 km | 45 | ¥3,922,204 | ¥29,150 | 40% |
| Takamatsu 24 km | 478 | ¥3,104,562 | ¥21,755 | 47% |
| Naoshima 25 km | 30 | ¥7,869,984 | ¥33,040 | 69% |
| Tamano 26 km | 83 | ¥2,321,282 | ¥17,181 | 42% |
| Kurashiki 31 km | 77 | ¥3,117,271 | ¥25,764 | 43% |
| Miyoshi 32 km | 32 | ¥834,745 | ¥12,076 | 25% |
| Tonosho 38 km | 77 | ¥4,040,512 | ¥29,434 | 43% |
| Sanuki 39 km | 51 | ¥3,928,637 | ¥34,877 | 32% |
Markets Similar to Marugame
Markets elsewhere in Japan with a similar nightly rate and occupancy to Marugame:
- Nagasaki Airbnb data Japan · ¥14,616/night · 33.7%
- Izumisano Airbnb data Japan · ¥16,182/night · 31.0%
- Kagoshima Airbnb data Japan · ¥16,635/night · 40.2%
- Naniwa Ward Airbnb data Japan · ¥17,360/night · 39.6%
FAQ
Marugame Airbnb FAQ
How much do Airbnb hosts make in Marugame?
An active Marugame Airbnb grossed ¥1,417,270 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥242,000 or more in a typical month.
How much can I make on Airbnb in Marugame?
It depends most on the home's size, location and how it's run. The middle half of Marugame listings earn between ¥57,000 and ¥242,000 in a typical month, and the top tenth ¥339,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Marugame?
Listings in Marugame were booked on 35% of available nights over the past year. That compares with 49% for the national average. November is usually the busiest month.
How much does an Airbnb cost per night in Marugame?
The average booked night in Marugame cost ¥15,549 before fees. Half of listings charge between ¥5,150 and ¥19,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Marugame?
All active Marugame listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Marugame?
Yes, when it's run well. The average Marugame Airbnb grossed ¥1,417,270 in the 12 months to September 2026, 67% below the national average of ¥4,240,725. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥974,270 a year (about ¥81,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥170,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Marugame?
August usually pays best, averaging ¥218,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Marugame?
Each night a Marugame listing was open to book earned ¥4,910 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥9,640 or more.
How far in advance do guests book Airbnbs in Marugame?
Marugame stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Marugame?
The average Marugame Airbnb stay lasted 2.9 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Marugame rated?
Guests rate Marugame Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Marugame?
Marugame Castle, Uchiko and Kagawa Olive Park draw the most short-term rental interest in Marugame. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Marugame?
AirROI counted 31 active Airbnb listings in Marugame as of September 2026. The closest tracked market is Mitoyo, 16 km away.
How much are Airbnb cleaning fees in Marugame?
In Marugame, more than half of listings add a cleaning fee, and the typical fee is about ¥3,609.
Method
About This Data
Figures on this page cover 31 active Airbnb listings in Marugame from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.