Pool, Sauna, Jacuzzi, BBQ | Sleeps 12 + Boat OK Entire home · 3 bedrooms Rated 4.97 - Revenue
- ¥51.6M
- Occupancy
- 50.8%
- Daily rate
- ¥249,752
Airbnb market data · 202612 months to October 2026
The average Airbnb in Bizen brought in ¥3,189,157 over the 12 months through October 2026, about 13% more than the Okayama Prefecture average of ¥2,825,225.
The short answer
Bizen earns on price rather than volume. Listings averaged ¥35,950 a night and were booked on 23% of available nights, against ¥22,900 and 42% for the Okayama Prefecture average.
Timing matters: in August, usually the best month, the average listing earns about 2.3 times as much as in February, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Bizen is the fourth-largest of 4 Okayama Prefecture markets AirROI tracks.
Browse the live Bizen Airbnb market See Every Bizen ListingRevenue
Gross bookings per Bizen listing averaged ¥3,189,157 over the 12 months to October 2026 (Okayama Prefecture average: ¥2,825,225), before cleaning, platform and management costs and taxes.
In a typical year, the average Bizen listing brings in ¥548,000 in August, its best month, and ¥235,000 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.3 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥324,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in February 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥353,582 | 20.2% | ¥36,973 | ¥11,406 | 26 days | 2 nights |
| Nov 2025 | ¥318,754 | 24.7% | ¥34,284 | ¥10,625 | 34 days | 2.7 nights |
| Dec 2025 | ¥280,864 | 24.7% | ¥36,138 | ¥9,060 | 37 days | 5.8 nights |
| Jan 2026 | ¥326,910 | 25.2% | ¥37,190 | ¥10,545 | 36 days | 2.9 nights |
| Feb 2026 | ¥252,975 | 28.0% | ¥37,825 | ¥9,035 | 30 days | 3.6 nights |
| Mar 2026 | ¥344,416 | 23.6% | ¥37,613 | ¥11,110 | 23 days | 2.3 nights |
| Apr 2026 | ¥301,671 | 18.9% | ¥35,986 | ¥10,056 | 40 days | 5.1 nights |
| May 2026 | ¥416,693 | 32.4% | ¥36,473 | ¥13,442 | 30 days | 6.6 nights |
| Jun 2026 | ¥451,619 | 23.3% | ¥33,357 | ¥15,054 | 22 days | 3.2 nights |
| Jul 2026 | ¥433,085 | 28.9% | ¥33,971 | ¥13,970 | 36 days | 2.8 nights |
| Aug 2026 | ¥559,931 | 34.0% | ¥36,623 | ¥18,062 | 35 days | 2.1 nights |
| Sep 2026 | ¥547,434 | 26.4% | ¥35,300 | ¥18,248 | 21 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Bizen home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Bizen Airbnb took in ¥3,189,157 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥181,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥379,000 a month.
Cleaning it yourself keeps the ¥173,000 a year guests pay in cleaning fees, for about ¥195,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥156,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥3,016,157 | ¥6,259,000 |
| Cleaning fees guests pay5% of Bizen bookings | ¥173,000 | ¥360,000 |
| Gross bookings | ¥3,189,157 | ¥6,619,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Bizen listings on Simplified Pricing, 3% for the rest | −¥481,000 | −¥999,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥173,000 | −¥360,000 |
| Utilities and internetAbout 5% of bookings | −¥159,000 | −¥331,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥64,000 | −¥132,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥96,000 | −¥199,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥32,000 | −¥32,000 |
| Permit and registrationWhere one is required | −¥16,000 | −¥16,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,021,000 | −¥2,069,000 |
| Left for housing costs, then profit | ¥2,168,157about ¥181,000 a month | ¥4,550,000about ¥379,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Bizen's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Bizen home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥552,000 a month, against ¥266,000 for the average one.
Occupancy
Bizen listings were booked on 23% of the nights they were open over the past year, 19 percentage points below the Okayama Prefecture average (42%) and 26 points below the Japan average (49%). In a typical year, occupancy climbs to 35% in August and falls to 20% in October.
The busiest tenth of listings are booked about 7.9 times as often as the bottom quarter.
August is usually the busiest month in Bizen, October the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Bizen, known as ADR (average daily rate), was ¥35,950 over the past year, about 57% above the Okayama Prefecture average of ¥22,900 and about 17% above the Japan average of ¥30,600. In a typical year, rates barely change through the year, staying between about ¥34,300 and ¥37,200.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
Average nightly rate by month in Bizen
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥33,200. The 12-month ADR of ¥35,950 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Bizen it averaged ¥10,500 over the past year, from about ¥8,240 in a typical April to about ¥17,700 in a typical August.
Per open night, by tier:
August RevPAR is about 2.1 times April's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥10,600.
Seasonality
With only 31 active listings, the monthly pattern in Bizen is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Bizen
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥349,000.
| Month | Revenue per listing |
|---|---|
| January | ¥327,000 |
| February | ¥235,000 |
| March | ¥265,000 |
| April | ¥247,000 |
| May | ¥326,000 |
| June | ¥363,000 |
| July | ¥425,000 |
| August | ¥548,000 |
| September | ¥503,000 |
| October | ¥354,000 |
| November | ¥319,000 |
| December | ¥281,000 |
Guests book Bizen stays 28 days ahead on average (about four weeks). December stays are booked furthest out, about 37 days ahead, and March stays closest to arrival, about 24 days. A typical December booking is made in early November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
68% of the 31 active listings in Bizen display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Bizen.
Neighborhoods
AirROI's area guide picks five Bizen neighborhoods that draw short-term rental guests, led by Bizen City, Sakaide and Setouchi. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Bizen City | Known for its traditional Bizen pottery, Bizen City attracts art enthusiasts and tourists interested in local craft and culture, making it an excellent Airbnb destination. | Bizen Pottery Village, Bizen Osafune Sword Museum, Bizen Forks, Bizen Fukuji Temple, Kannotan |
| Sakaide | Located near the Seto Inland Sea, Sakaide is famous for its views and seafood. It is an attractive location for tourists seeking cuisine and nature experiences. | Sakaide Bay, Seto Ohashi Bridge, Sakaide City Park, Ishiteji Temple, Yagumo Shrine |
| Setouchi | Famous for its stunning coastal scenery and numerous islands, Setouchi offers outdoor activities and is appealing to nature-lovers and tourists seeking adventure. | Shodo Island, Kashiwadai Farm, Setouchi Olive Park, Kokubunji Temple, Yashima Island |
| Akaishi | A series of scenic islands and beachfront locations, sought after for relaxation and retreat-style tourism. It draws families and couples alike, perfect for an Airbnb stay. | Akaishi Island, Kutsuna Island, Hama Beach, Yoro Shirasu, Noro Shrine |
| Otake | Known for its natural beauty and outdoor activities, Otake is a serene destination that attracts visitors looking for tranquility and connection with nature. | Otake Beach, Tsurugamine Park, Kamo Shrine, Otake Historical Museum, Sakura-no-Sato Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 71% of listings in Bizen, alongside 8 private-room listings (26%). Houses are the most common property type at 61%, about 3.8 times the share of cabins and other outdoor stays (16%).
Mostly entire homes, with a private-room segment
Bizen Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 71.0% | 22 |
| Private room | 25.8% | 8 |
| Shared room | 3.2% | 1 |
Listings by property type
Bizen Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 61.3% | 19 |
| Cabin/Outdoor | 16.1% | 5 |
| Hotel/Boutique | 12.9% | 4 |
| Unique stay | 6.5% | 2 |
| Apartment/Condo | 3.2% | 1 |
Among Bizen's 22 entire homes with a bedroom count, two- and three-bedroom homes are equally common (7 homes each).
Bizen entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 27.3% | 6 |
| 2 bedrooms | 31.8% | 7 |
| 3 bedrooms | 31.8% | 7 |
| 4 bedrooms | 4.5% | 1 |
| 5+ bedrooms | 4.5% | 1 |
Bizen is a group-trip market: 50% of listings sleep eight or more guests, about 2.2 times the share of the next most common size, six guests (23%). Shares are of the 26 listings with a guest capacity on file (84% of the market).
Bizen listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 11.5% | 3 |
| 3 guests | 3.8% | 1 |
| 4 guests | 7.7% | 2 |
| 6 guests | 23.1% | 6 |
| 7 guests | 3.8% | 1 |
| 8+ guests | 50.0% | 13 |
Bizen hosts set up an average of 7.1 beds per listing, roughly two for every bedroom. 65% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Bizen: 61% of listings offer it, and 65% have a barbecue grill.
Share of Bizen listings with each common amenity
Guests
Bizen splits its demand between home and abroad: 49% of guests who left reviews live outside Japan, led by visitors from France and the United Kingdom. Guests speak a mix of languages: Japanese leads at 36%, followed by English and Chinese.
51% of Bizen guests are domestic
Where guests who left reviews live
Where Bizen guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Osaka | 6.5% |
| Kobe | 4.8% |
| Tokyo | 3.2% |
| Okayama | 3.2% |
| Toyonaka | 3.2% |
Where Bizen guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 51.5% |
| France | 7.4% |
| United Kingdom | 7.4% |
| United States | 4.4% |
| Singapore | 4.4% |
Languages spoken by Bizen guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Japanese | 35.9% |
| English | 25.0% |
| Chinese | 12.5% |
| Spanish | 6.3% |
| French | 4.7% |
Bizen Airbnbs average 4.81 stars, and 29% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness and location: both score 4.70, against 4.87 for check-in.
Check-in scores highest in Bizen; cleanliness and location tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.70 |
| Communication | 4.84 |
| Location | 4.70 |
| Check-in | 4.87 |
| Value | 4.72 |
Booking patterns
Nearly nine in ten Bizen listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 48% of listings; blocked nights include any the host closes off.
Days a year Bizen listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 77.4% | 24 |
| 181-270 days | 9.7% | 3 |
| 91-180 days | 12.9% | 4 |
Days a year Bizen listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.9% | 4 |
| 91-180 days | 9.7% | 3 |
| 31-90 days | 48.4% | 15 |
| 1-30 days | 29.0% | 9 |
The average Bizen booking lasts 3.5 nights, longest in December and shortest in August. Listings took about 12 bookings each over the year. 55% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Bizen
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Bizen accept stays of one or two nights.
Minimum stay set by Bizen listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Bizen, used by 29% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 39% on Firm or stricter ones.
Cancellation policies of Bizen listings, from most to least flexible
Share of listings by the policy they use
About a quarter of Bizen listings charge a cleaning fee. The typical fee is ¥12,109, and some higher fees lift the average to ¥17,023. Spread over the average stay of 3.5 nights, that adds roughly ¥3,435 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Bizen, a three-bedroom home, took in ¥51,600,000 over the past year, about 16 times the city's average of ¥3,190,000.
Pool, Sauna, Jacuzzi, BBQ | Sleeps 12 + Boat OK Entire home · 3 bedrooms Rated 4.97
Sky City offers breathtaking sea views. Entire home · 3 bedrooms Rated 4.97
Moon City: Resort Villa in the Seto Inland Sea Entire home · 3 bedrooms Rated 4.88
Starlight City: Island Resort Experience Entire home · 2 bedrooms Rated 4.95
Villa Shinobi -忍- Traditional Private Villa Entire home · 3 bedrooms
A special stay in Ibe, surrounded by Bizen ware | A 5-minute walk from the station | Entire annex… Entire home · 3 bedrooms Fewer than 1% of Bizen listings are classed as professionally managed, though 45% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 46 km, Naoshima (37 km away, 30 listings) earned the most per listing, about 2.7 times as much as Bizen.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tonosho 27 km | 75 | ¥4,328,574 | ¥31,553 | 43% |
| Shodoshima 28 km | 33 | ¥4,186,101 | ¥27,271 | 44% |
| Okayama 31 km | 147 | ¥2,606,013 | ¥20,460 | 44% |
| Tamano 37 km | 85 | ¥2,509,145 | ¥18,194 | 43% |
| Naoshima 37 km | 30 | ¥8,690,013 | ¥35,621 | 70% |
| Himeji 41 km | 52 | ¥2,639,823 | ¥28,299 | 30% |
| Takamatsu 45 km | 485 | ¥3,334,257 | ¥23,121 | 46% |
| Sanuki 46 km | 53 | ¥4,440,224 | ¥38,460 | 33% |
See all 4 Okayama Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Bizen:
FAQ
An active Bizen Airbnb grossed ¥3,189,157 on average in the 12 months to October 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥274,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Bizen listings earn between ¥60,300 and ¥274,000 in a typical month, and the top tenth ¥597,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Bizen were booked on 23% of available nights over the past year. That compares with 42% for the Okayama Prefecture average. August is usually the busiest month.
The average booked night in Bizen cost ¥35,950 before fees. Half of listings charge between ¥17,100 and ¥36,800, so bedroom count and location move the price more than the average suggests.
In Bizen, 68% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Bizen Airbnb grossed ¥3,189,157 in the 12 months to October 2026, 13% above the Okayama Prefecture average of ¥2,825,225. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,168,157 a year (about ¥181,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥379,000 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ¥548,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Bizen listing was open to book earned ¥10,500 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥13,300 or more.
Bizen stays were booked 28 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Bizen Airbnb stay lasted 3.5 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Bizen Airbnbs 4.81 out of 5 on average. Guests score check-in highest and location lowest.
Bizen City, Sakaide and Setouchi draw the most short-term rental interest in Bizen. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Bizen as of October 2026. The closest tracked market is Tonosho, 27 km away.
In Bizen, about a quarter of listings add a cleaning fee. The median fee is ¥12,109, and some higher fees lift the average to ¥17,023.
Method
Figures on this page cover 31 active Airbnb listings in Bizen from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.