Duplex Apa/ 10 Min walk from Bomb Dome Entire home · 3 bedrooms Rated 4.91 - Revenue
- ¥11.1M
- Occupancy
- 78.7%
- Daily rate
- ¥35,027
Airbnb market data · 202612 months to September 2026
The average Airbnb in Naka Ward brought in ¥2,665,479 over the 12 months through September 2026, about 37% less than the national average of ¥4,240,725.
The short answer
Naka Ward is priced below the national average. Listings averaged ¥20,831 a night, about 28% less than that average of ¥28,800, and were booked on 50% of available nights, close to its 49% occupancy.
April, the best month, brought in about 87% more per listing than February, the slowest.
AirROI tracked 79 active listings in Naka Ward.
Browse the live Naka Ward Airbnb market See Every Naka Ward ListingRevenue
Gross bookings per Naka Ward listing averaged ¥2,665,479 over the 12 months to September 2026 (Japan average: ¥4,240,725), before cleaning, platform and management costs and taxes.
The average Naka Ward listing brought in ¥377,000 in April, its best month, and ¥201,000 in February, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earned about 1.9 times what February did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, ¥310,000.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
April 2026 led on revenue and nightly rate; bookings peaked in November 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥251,156 | 56.0% | ¥21,191 | ¥8,372 | 28 days | 3.2 nights |
| Oct 2025 | ¥363,404 | 66.4% | ¥22,255 | ¥11,723 | 43 days | 3.6 nights |
| Nov 2025 | ¥369,281 | 73.9% | ¥21,541 | ¥12,309 | 57 days | 3.2 nights |
| Dec 2025 | ¥358,962 | 51.8% | ¥21,263 | ¥11,579 | 20 days | 3.3 nights |
| Jan 2026 | ¥208,732 | 32.5% | ¥18,127 | ¥6,733 | 29 days | 3.2 nights |
| Feb 2026 | ¥201,319 | 42.9% | ¥17,825 | ¥7,190 | 35 days | 2.8 nights |
| Mar 2026 | ¥352,267 | 54.1% | ¥21,019 | ¥11,363 | 37 days | 2.7 nights |
| Apr 2026 | ¥376,932 | 57.3% | ¥24,072 | ¥12,564 | 49 days | 2.4 nights |
| May 2026 | ¥343,123 | 51.9% | ¥22,891 | ¥11,068 | 48 days | 2.2 nights |
| Jun 2026 | ¥284,180 | 56.9% | ¥16,226 | ¥9,473 | 29 days | 2.9 nights |
| Jul 2026 | ¥352,631 | 54.4% | ¥19,442 | ¥11,375 | 39 days | 2.8 nights |
| Aug 2026 | ¥259,553 | 36.0% | ¥24,048 | ¥8,373 | 75 days | 2.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Naka Ward address, run it through the free Airbnb calculator.
Profit
Yes, when it's run well. The average Naka Ward Airbnb took in ¥2,665,479 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥141,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥206,000 a month.
Cleaning it yourself keeps the ¥259,000 a year guests pay in cleaning fees, for about ¥163,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥121,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,406,479 | ¥3,491,000 |
| Cleaning fees guests pay10% of Naka Ward bookings | ¥259,000 | ¥376,000 |
| Gross bookings | ¥2,665,479 | ¥3,867,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 99% of Naka Ward listings on Simplified Pricing, 3% for the rest | −¥409,000 | −¥593,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥259,000 | −¥376,000 |
| Utilities and internetAbout 5% of bookings | −¥133,000 | −¥193,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥53,000 | −¥77,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥80,000 | −¥116,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥27,000 | −¥27,000 |
| Permit and registrationWhere one is required | −¥13,000 | −¥13,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥974,000 | −¥1,395,000 |
| Left for housing costs, then profit | ¥1,691,479about ¥141,000 a month | ¥2,472,000about ¥206,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Naka Ward's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Naka Ward home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥322,000 a month, against ¥222,000 for the average one.
Occupancy
Naka Ward listings were booked on 50% of the nights they were open over the past year, in line with the Japan average. Occupancy swings from 32% in January to 74% in November.
The busiest tenth of listings are booked about 2.4 times as often as the bottom quarter.
November was the busiest month in Naka Ward, January the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 50% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Naka Ward, known as ADR (average daily rate), was ¥20,831 over the past year, about 28% below the Japan average of ¥28,800. Rates peak in April and August at about ¥24,100 and bottom out in June at about ¥16,200.
The top 10% charge about 2.6 times the rate of the bottom quarter.
April rates ran 48% above June's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, ¥20,800.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Naka Ward it averaged ¥10,000 over the past year, from about ¥6,730 in January to about ¥12,600 in April.
Per open night, by tier:
April RevPAR was about 1.9 times January's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, ¥10,200.
Seasonality
Revenue in Naka Ward peaks several times a year, in March–May, July and October–December, a moderately seasonal pattern.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch–May, July, October–December | ¥360,000 | 59% | ¥21,783 |
| Low seasonJanuary–February, June, August–September | ¥241,000 | 45% | ¥19,483 |
Guests book Naka Ward stays 38 days ahead on average (about five weeks). August stays are booked furthest out, about 75 days ahead, and December stays closest to arrival, about 20 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 38 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
51% of the 79 active listings in Naka Ward display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Naka Ward.
Neighborhoods
AirROI's area guide picks eight Naka Ward neighborhoods that draw short-term rental guests, led by Hiroshima Peace Memorial Park, Hiroshima Castle and Okonomi-mura. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hiroshima Peace Memorial Park | A UNESCO World Heritage site that attracts visitors interested in history and peace. It's a tranquil area dedicated to the memory of the atomic bomb victims, making it a significant cultural landmark. | Atomic Bomb Dome, Hiroshima Peace Memorial Museum, Children's Peace Monument, Hiroshima National Peace Memorial Hall, Shukkeien Garden |
| Hiroshima Castle | An iconic symbol of Hiroshima, this area is popular among tourists for its historical significance and beautiful architecture. The castle and its surrounding park offer a glimpse into Japan's feudal past. | Hiroshima Castle, Castle Museum, Hiroshima Gokoku Shrine, Nishi Ward Park, Hiroshima City Museum of History |
| Okonomi-mura | Famous for its variety of okonomiyaki (Japanese savory pancakes), this area is a foodie paradise. Attracts culinary enthusiasts who want to experience authentic Hiroshima street food. | Numerous Okonomiyaki restaurants, Local markets, Food festivals, Culinary tours |
| Naka Ward Shopping District | The central commercial hub of Hiroshima, rich with shops, cafes, and entertainment. Perfect for tourists looking to experience modern Japanese urban culture. | Hondori Shopping Street, Parco Hiroshima, Hiroshima Sogo, Local boutiques, Cafes and restaurants |
| Kembayashi Area | A vibrant district known for its nightlife, filled with izakayas (Japanese pubs) and entertainment venues. Ideal for those wanting to enjoy Hiroshima's evening social scene. | Local izakayas, Bars and clubs, Night markets, Live music venues |
| Shukkeien Garden | A beautiful Japanese garden that offers a serene escape and is a popular spot for tourists and locals alike. Attracts those keen on nature and tranquility amid the city. | Shukkeien Garden, Tea houses, Seasonal flower displays, Nature walks |
| Naga-machi Street | A historic road known for traditional wooden buildings and shops. Popular among tourists interested in traditional culture and scenic walks. | Traditional craft shops, Local cafes, Walking tours, Seasonal events |
| Hiroshima Art Museum | Hosts a collection of Western and Japanese art, making it a cultural highlight for art enthusiasts and tourists. This area is becoming a cultural hub in the city. | Art exhibitions, Workshops, Gallery events, Cultural performances |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 82% of listings in Naka Ward, alongside 12 private-room listings (15%). Apartments and condos account for 92% of the stock; hotels, guesthouses and B&Bs come next at 6%.
Mostly entire homes, with a private-room segment
Naka Ward Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 82.3% | 65 |
| Private room | 15.2% | 12 |
| Shared room | 2.5% | 2 |
Apartments dominate the property mix
Naka Ward Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 92.4% | 73 |
| Hotel/Boutique | 6.3% | 5 |
| House | 1.3% | 1 |
The most common size among Naka Ward's 26 entire homes with a bedroom count is one bedroom (14 homes).
Naka Ward entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 11.5% | 3 |
| 1 bedroom | 53.8% | 14 |
| 2 bedrooms | 15.4% | 4 |
| 3 bedrooms | 11.5% | 3 |
| 4 bedrooms | 7.7% | 2 |
Most Naka Ward listings are sized for couples and small families: 68% sleep four guests or fewer, and just 23% take eight or more. Shares are of the 31 listings with a guest capacity on file (39% of the market).
Naka Ward listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 3.2% | 1 |
| 2 guests | 19.4% | 6 |
| 3 guests | 16.1% | 5 |
| 4 guests | 29.0% | 9 |
| 6 guests | 9.7% | 3 |
| 8+ guests | 22.6% | 7 |
Naka Ward hosts set up an average of 2.6 beds per listing. Most listings (85%) show their exact location on the listing map rather than an approximate area.
Washers are close to standard in Naka Ward: 90% of listings have one.
Share of Naka Ward listings with each common amenity
Guests
Naka Ward runs on foreign visitors: 95% of guests who left reviews live outside Japan. The United States leads with 21% of reviewers, ahead of Australia at 11%. Guests speak a mix of languages: English leads at 45%, followed by French and Spanish.
95% of Naka Ward guests come from abroad
Where guests who left reviews live
Where Naka Ward guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 2.9% |
| Seoul | 2.2% |
| Seattle | 2.1% |
| Montreal | 1.6% |
Where Naka Ward guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 20.6% |
| Australia | 10.9% |
| United Kingdom | 9.6% |
| France | 8.4% |
| Canada | 7.9% |
Languages spoken by Naka Ward guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 45.2% |
| French | 10.9% |
| Spanish | 9.5% |
| German | 8.7% |
| Japanese | 5.3% |
Naka Ward Airbnbs average 4.82 stars, and 66% of listings hold Airbnb's Guest Favorite badge. Listings here carry long review histories, about 223 reviews each on average.
Naka Ward guest ratings by category
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.86 |
| Communication | 4.86 |
| Location | 4.85 |
| Check-in | 4.86 |
| Value | 4.81 |
Booking patterns
About three-quarters of Naka Ward listings are open to guests more than 180 days a year, but only 24% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year Naka Ward listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 24.1% | 19 |
| 181-270 days | 51.9% | 41 |
| 91-180 days | 21.5% | 17 |
| 31-90 days | 2.5% | 2 |
Days a year Naka Ward listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.5% | 2 |
| 181-270 days | 21.5% | 17 |
| 91-180 days | 53.2% | 42 |
| 31-90 days | 17.7% | 14 |
| 1-30 days | 5.1% | 4 |
The average Naka Ward booking lasts 2.7 nights, longest in October and shortest in May. Listings took about 37 bookings each over the year, some 2,910 in all. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Naka Ward
Average nights per booking, by month of stay
Nearly all listings in Naka Ward accept stays of one or two nights.
Minimum stay set by Naka Ward listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Naka Ward, used by 70% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than seven in ten listings use Firm or stricter terms, against 28% on Flexible or Moderate.
Cancellation policies of Naka Ward listings, from most to least flexible
Share of listings by the policy they use
About eight in ten Naka Ward listings charge a cleaning fee. The typical fee is about ¥6,276. Spread over the average stay of 2.7 nights, that adds roughly ¥2,305 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Naka Ward, a three-bedroom home, took in ¥11,100,000 over the past year, about 4.2 times the city's average of ¥2,670,000.
Duplex Apa/ 10 Min walk from Bomb Dome Entire home · 3 bedrooms Rated 4.91
Entire House Stay | Japanese Style with 2 Baths Entire home · 4 bedrooms Rated 4.74
Grandor Hamamoto's apartment Entire home Rated 4.94
[YTP21] 10-minute walk to the Peace Memorial Park and Atomic Bomb Dome, 1-minute walk to Tokamachi… Entire home · 3 bedrooms Rated 4.90
Expansive 4BR Apartment in Vibrant Area Entire home · 4 bedrooms Rated 4.90
Modern 2-Story Apt Near Peace Park Sleeps 10 Entire home · 1 bedroom Rated 4.87 Professional management companies run 52% of Naka Ward listings. 85% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 99% of listings.
Nearby markets
Of the seven nearby markets in the table, all within 99 km, Hatsukaichi (16 km away, 98 listings) earned the most per listing, about 30% more than Naka Ward. None of them fills more nights than Naka Ward (50%); the busiest, Matsuyama, reached 46%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hiroshima 0 km | 640 | ¥2,776,312 | ¥18,390 | 45% |
| Hatsukaichi 16 km | 98 | ¥3,465,919 | ¥28,794 | 36% |
| Imabari 58 km | 84 | ¥2,401,932 | ¥20,313 | 41% |
| Matsuyama 66 km | 150 | ¥2,638,391 | ¥18,465 | 46% |
| Onomichi 67 km | 138 | ¥3,168,266 | ¥23,658 | 45% |
| Fukuyama 83 km | 41 | ¥1,363,993 | ¥13,957 | 31% |
| Yamaguchi 99 km | 30 | ¥1,098,506 | ¥14,969 | 27% |
Markets elsewhere in Japan with a similar nightly rate and occupancy to Naka Ward:
FAQ
An active Naka Ward Airbnb grossed ¥2,665,479 on average in the 12 months to September 2026, according to AirROI's tracking of 79 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥393,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Naka Ward listings earn between ¥159,000 and ¥393,000 in a typical month, and the top tenth ¥589,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Naka Ward were booked on 50% of available nights over the past year. That compares with 49% for the national average. November was the busiest month.
The average booked night in Naka Ward cost ¥20,831 before fees. Half of listings charge between ¥13,700 and ¥26,800, so bedroom count and location move the price more than the average suggests.
In Naka Ward, 51% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Naka Ward Airbnb grossed ¥2,665,479 in the 12 months to September 2026, 37% below the national average of ¥4,240,725. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,691,479 a year (about ¥141,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥206,000 a month. Check a specific home in the Airbnb calculator.
April paid best over the past year, at ¥377,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Naka Ward listing was open to book earned ¥10,000 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥17,200 or more.
Naka Ward stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Naka Ward Airbnb stay lasted 2.7 nights over the past year. A listing took 37 reservations over the year on average.
Guests rate Naka Ward Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
Hiroshima Peace Memorial Park, Hiroshima Castle and Okonomi-mura draw the most short-term rental interest in Naka Ward. The neighborhood guide explains what brings guests to each.
AirROI counted 79 active Airbnb listings in Naka Ward as of September 2026. The closest tracked market is Hatsukaichi, 16 km away.
In Naka Ward, about eight in ten listings add a cleaning fee, and the typical fee is about ¥6,276.
Method
Figures on this page cover 79 active Airbnb listings in Naka Ward from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.