Naka Ward, Hiroshima Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Naka Ward, Hiroshima? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $14,808 per year — at a $122 nightly rate, 46.7% occupancy, and a $61 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 69 active listings, Naka Ward is a boutique market where moderate demand with room for well-positioned listings to outperform.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Naka Ward?
In Naka Ward, the headline Airbnb metrics are $14,808 in average annual revenue,46.7% occupancy, $122 ADR, and $61 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Naka Ward?
Understanding the monthly revenue variations for Airbnb listings in Naka Ward is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naka Ward is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naka Ward across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,320+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,356 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,685 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $984, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naka Ward
What Is the Monthly Airbnb Occupancy Rate in Naka Ward?
Maximize your bookings by understanding the Naka Ward STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naka Ward:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naka Ward
What Is the Average Airbnb Nightly Rate in Naka Ward?
Effective short term rental pricing strategy in Naka Ward involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naka Ward typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Naka Ward
What Is the RevPAR for Airbnb in Naka Ward?
RevPAR in Naka Ward is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $73 RevPAR.
- Best-in-class (Top 10%) achieve $111 RevPAR.
Average Monthly RevPAR Trend in Naka Ward
RevPAR Insights for Naka Ward
- The average RevPAR in Naka Ward is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($111) and bottom 25% ($35) is $76, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Naka Ward benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $73+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Naka Ward?
Naka Ward's peak Airbnb season falls in April, October, March, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, October, March)
- Revenue averages $2,424 per month
- Occupancy rates average 58.8%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,947 per month
- Occupancy maintains around 57.6%
- Daily rates hold near $122
Low Season (January, February, June)
- Revenue drops to average $1,173 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $103
Seasonality Insights for Naka Ward
- Airbnb seasonality in Naka Ward is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Naka Ward's highest earning potential, with monthly revenues climbing to $2,593, occupancy reaching 74.1%, and ADRs peaking at $165.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,133, occupancy could drop to 30.7%, and ADRs may adjust to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naka Ward.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Naka Ward, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Naka Ward, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Naka Ward?
Yes, Naka Ward, Hiroshima, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Naka Ward to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Naka Ward?
Naka Ward is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hiroshima Peace Memorial Park | A UNESCO World Heritage site that attracts visitors interested in history and peace. It's a tranquil area dedicated to the memory of the atomic bomb victims, making it a significant cultural landmark. | Atomic Bomb Dome, Hiroshima Peace Memorial Museum, Children's Peace Monument, Hiroshima National Peace Memorial Hall, Shukkeien Garden |
| Hiroshima Castle | An iconic symbol of Hiroshima, this area is popular among tourists for its historical significance and beautiful architecture. The castle and its surrounding park offer a glimpse into Japan's feudal past. | Hiroshima Castle, Castle Museum, Hiroshima Gokoku Shrine, Nishi Ward Park, Hiroshima City Museum of History |
| Okonomi-mura | Famous for its variety of okonomiyaki (Japanese savory pancakes), this area is a foodie paradise. Attracts culinary enthusiasts who want to experience authentic Hiroshima street food. | Numerous Okonomiyaki restaurants, Local markets, Food festivals, Culinary tours |
| Naka Ward Shopping District | The central commercial hub of Hiroshima, rich with shops, cafes, and entertainment. Perfect for tourists looking to experience modern Japanese urban culture. | Hondori Shopping Street, Parco Hiroshima, Hiroshima Sogo, Local boutiques, Cafes and restaurants |
| Kembayashi Area | A vibrant district known for its nightlife, filled with izakayas (Japanese pubs) and entertainment venues. Ideal for those wanting to enjoy Hiroshima's evening social scene. | Local izakayas, Bars and clubs, Night markets, Live music venues |
| Shukkeien Garden | A beautiful Japanese garden that offers a serene escape and is a popular spot for tourists and locals alike. Attracts those keen on nature and tranquility amid the city. | Shukkeien Garden, Tea houses, Seasonal flower displays, Nature walks |
| Naga-machi Street | A historic road known for traditional wooden buildings and shops. Popular among tourists interested in traditional culture and scenic walks. | Traditional craft shops, Local cafes, Walking tours, Seasonal events |
| Hiroshima Art Museum | Hosts a collection of Western and Japanese art, making it a cultural highlight for art enthusiasts and tourists. This area is becoming a cultural hub in the city. | Art exhibitions, Workshops, Gallery events, Cultural performances |
Because Naka Ward has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Naka Ward?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naka Ward
- The Naka Ward Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naka Ward, Apartment/Condo properties are the most common (91.3%), reflecting the local real estate landscape.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house (combined 1.4%) offer potential for unique stay experiences.
Naka Ward Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naka Ward
- The dominant room capacity in Naka Ward is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.4% of the active Airbnb listings in Naka Ward, indicating a high concentration in these sizes.
Naka Ward Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naka Ward
- The most common guest capacity trend in Naka Ward vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Naka Ward STR market, accounting for 55.0% of listings.
- 40.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naka Ward.
- On average, properties in Naka Ward are equipped to host 4.6 guests.
How Do Listings in Naka Ward Compare on Quality?
Listing quality in Naka Ward can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Naka Ward
- At 23.6 photos per listing on average, Naka Ward hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 84.1% of listings show their exact location. High transparency here builds guest trust and reduces inquiry-to-booking friction.
Recommendations for Hosts
- Use these quality indicators as a self-audit checklist. Listings that exceed the Naka Ward averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Naka Ward?
Amenity Prevalence
Amenity Insights for Naka Ward
- Essential amenities in Naka Ward that guests expect include: Air conditioning, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Kitchen, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naka Ward: Air conditioning, Wifi, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Consider adding popular differentiators like Microwave or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naka Ward to stay competitive.
Which Airbnb Amenities Boost Revenue in Naka Ward?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Naka Ward, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 92.8% | $15,540 | $5,437 | 185.8% |
Washer | 89.9% | $15,720 | $6,726 | 133.7% |
DryerHigh opportunity | 7.2% | $29,658 | $13,647 | 117.3% |
Dining table | 36.2% | $22,556 | $10,405 | 116.8% |
Kitchen | 92.8% | $15,376 | $7,536 | 104.0% |
Dedicated workspace | 24.6% | $22,753 | $12,210 | 86.3% |
Drying rack for clothing | 11.6% | $23,309 | $13,693 | 70.2% |
Dishes and silverware | 88.4% | $15,406 | $10,243 | 50.4% |
Self check-in | 84.1% | $15,593 | $10,665 | 46.2% |
Paid parking off premises | 11.6% | $20,414 | $14,072 | 45.1% |
Revenue Impact Insights for Naka Ward
- TV tops the revenue impact list with a 185.8% uplift — listings with this amenity earn $15,540 vs. $5,437 without it.
- High-opportunity amenities — Dryer — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Washer, Kitchen, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Dryer — it has the best combination of high revenue impact and low market saturation in Naka Ward.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Naka Ward STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naka Ward. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaka Ward Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naka Ward
- The typical guest profile for Airbnb in Naka Ward consists of predominantly international visitors (92%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.8% of guests.
- Key international markets include United States (18.9%) and Australia (10.1%).
- Top languages spoken are English (45.4%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Naka Ward?
Listings in Naka Ward average 4.8 out of 5 overall, with about 42.9 reviews per active listing and 56.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Naka Ward
- With an overall rating of 4.8, Naka Ward listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.88), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Naka Ward Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naka Ward
- The most common availability pattern in Naka Ward falls within the 271-366 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Naka Ward (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Naka Ward?
Average Booking Lead Time by Month
Booking Lead Time Insights for Naka Ward
- The overall average booking lead time for vacation rentals in Naka Ward is 35 days.
- Guests book furthest in advance for stays during November (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (44 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Naka Ward.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Naka Ward averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Naka Ward?
Guests in Naka Ward stay about 2.7 nights on average, generating roughly 2,108 reservations and 30.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Naka Ward
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Naka Ward
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 30.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (3.9 nights) and shorten in May (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Naka Ward Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
91.3% of total
2 Nights
4 listings
5.8% of total
30+ Nights
2 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Naka Ward is 1 Night, adopted by 91.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.1%) of the Naka Ward Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.3% of Naka Ward hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naka Ward.
Naka Ward Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
10.1% of total
Moderate
12 listings
17.4% of total
Firm
47 listings
68.1% of total
Strict
3 listings
4.3% of total
Cancellation Policy Insights for Naka Ward
- The prevailing Airbnb cancellation policy trend in Naka Ward is Firm, used by 68.1% of listings.
- A majority (72.4%) of hosts in Naka Ward utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 68.1% market standard in Naka Ward.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Naka Ward.
How Much Are Airbnb Cleaning Fees in Naka Ward?
Cleaning fees in Naka Ward are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Naka Ward
- 91.3% of listings charge a cleaning fee, making it standard practice in Naka Ward. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $44 is close to the median ($43), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Naka Ward median of $43. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Naka Ward Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naka Wardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Duplex Apa/ 10 Min walk from Bomb Dome
Entire Place • 3 bedrooms
![[YTP21] 10-minute walk to the Peace Memorial Park and Atomic Bomb Dome, 1-minute walk to Tokamachi t](https://a0.muscache.com/im/pictures/miso/Hosting-1336546360797911276/original/2e6eccea-4819-4292-a38b-b2c1bafdbc8b.jpeg?im_w=480&im_format=avif)
[YTP21] 10-minute walk to the Peace Memorial Park and Atomic Bomb Dome, 1-minute walk to Tokamachi t
Entire Place • 3 bedrooms
Family-Sized Apt Near Peace Park with River View
Entire Place • 3 bedrooms
Comfortable Studio nearby Peace Park
Entire Place • N/A
Entire House Stay | Japanese Style with 2 Baths
Entire Place • 4 bedrooms
VK32 Walk to Peace Park! 13min tram to downtown!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Naka Ward?
Learn from the best! This table showcases top-performing Airbnb hosts in Naka Ward based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 鯉城通り | 6 | $75,814 | 452 | 4.86/5.0 |
| Mieko Nishimura | 4 | $75,459 | 58 | 4.91/5.0 |
| Yurie | 1 | $69,553 | 90 | 4.90/5.0 |
| グランドール濱本 | 5 | $67,819 | 184 | 4.94/5.0 |
| レジデンス友 | 4 | $61,820 | 105 | 4.79/5.0 |
| アーツ土橋 | 2 | $59,067 | 130 | 4.96/5.0 |
| セリーヌ銀山 | 4 | $56,790 | 121 | 4.86/5.0 |
| Kami Suites | 4 | $49,218 | 123 | 4.61/5.0 |
| Akira | 2 | $48,904 | 41 | 4.89/5.0 |
| ライフメント | 6 | $48,068 | 271 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naka Ward.
Who Are the Airbnb Hosts in Naka Ward?
Naka Ward is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Naka Ward
- With 82.6% Superhosts, Naka Ward has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 52.2% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 31.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 98.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 72.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Naka Ward averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Naka Ward
These are the highest-grossing professional property management operations in Naka Ward, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| 鯉城通り | 6 | $75,814 | $102 | 49.9% | 4.86/5 |
| グランドール濱本 | 5 | $67,819 | $148 | 44.2% | 4.94/5 |
| レジデンス友 | 4 | $61,820 | $168 | 41.0% | 4.79/5 |
| アーツ土橋 | 2 | $59,067 | $122 | 66.4% | 4.96/5 |
| セリーヌ銀山 | 4 | $56,790 | $200 | 34.2% | 4.86/5 |
| ライフメント | 6 | $48,068 | $106 | 45.4% | 4.94/5 |
| 広島ホテル | 3 | $39,997 | $124 | 50.5% | 4.67/5 |
| 名王ビル | 2 | $36,504 | $181 | 45.5% | 4.92/5 |
| 和の宿 銀山 | 1 | $31,415 | $294 | 47.8% | 4.70/5 |
| Fスタイル並木02 | 2 | $26,667 | $119 | 56.8% | 4.88/5 |
Management Company Insights for Naka Ward
- The leading management company, 鯉城通り, operates 6 listings with $75,814 in gross revenue — a useful benchmark for what scale looks like in Naka Ward.
- Top managers average 4 properties each, suggesting professional management in Naka Ward still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Naka Ward's Airbnb Market Compare to Nearby Cities?
How does the Naka Ward Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Naoshima, Naka Ward has 19 percentage points lower occupancy and about $86 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 30 | $3,852 | $208.78 | 66% |
| Minamioguni | 22 | $3,248 | $269.59 | 41% |
| Yufu | 157 | $2,858 | $239.69 | 47% |
| Mitoyo | 46 | $2,012 | $204.77 | 39% |
| Hatsukaichi | 92 | $1,835 | $185.80 | 36% |
| Hagi | 18 | $1,723 | $141.88 | 43% |
| Ayagawa | 10 | $1,695 | $186.44 | 38% |
| Kurashiki | 73 | $1,680 | $169.72 | 42% |
| Onomichi | 132 | $1,588 | $153.00 | 43% |
| Izumo | 37 | $1,566 | $192.43 | 34% |
Frequently Asked Questions About Airbnb in Naka Ward
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Naka Ward.
How much do Airbnb hosts make in Naka Ward?
Naka Ward hosts earn about $14,808 per year on average, with an average nightly rate of $122 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Naka Ward, Hiroshima, not the ceiling for the best operators. Source: AirROI 2026 data, Naka Ward market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Naka Ward?
The average Airbnb occupancy rate in Naka Ward is 46.7%. April is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Naka Ward?
Listings in Naka Ward average $122 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Naka Ward?
Naka Ward currently has about 69 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Naka Ward?
AirROI currently classifies the short-term rental regulation level in Naka Ward as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Naka Ward?
RevPAR in Naka Ward is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Naka Ward?
At 46.7% occupancy, Naka Ward can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,808, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Naka Ward?
The average booking lead time in Naka Ward is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Naka Ward?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Naka Ward include Hiroshima Peace Memorial Park, Hiroshima Castle, Okonomi-mura. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Naka Ward?
entire_home listings make up 84.1% of the active supply in Naka Ward. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Naka Ward compare to nearby Airbnb markets?
Among neighboring markets, Naoshima posts $46,222 in average annual revenue with 66.2% occupancy, compared to Naka Ward's $14,808 and 46.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Naka Ward?
The average Airbnb stay length in Naka Ward is about 2.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Naka Ward?
Airbnb listings in Naka Ward average 4.8 out of 5 overall. About 56.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Naka Ward?
TV and Washer are among the strongest revenue-linked amenities in Naka Ward. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Naka Ward?
Yes. About 91.3% of active Airbnb listings in Naka Ward charge a cleaning fee, and the average fee is $44. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Naka Ward?
A 82.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.