Matsumoto, Nagano Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Matsumoto, Nagano Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,898 per year — at a $142 nightly rate, 52.0% occupancy, and a $75 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 95 active listings, Matsumoto is a boutique market where solid booking activity throughout the year. Supply grew 120.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Matsumoto?
In Matsumoto, the headline Airbnb metrics are $24,898 in average annual revenue,52.0% occupancy, $142 ADR, and $75 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Matsumoto?
Understanding the monthly revenue variations for Airbnb listings in Matsumoto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matsumoto is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matsumoto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,961+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,539 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,778 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $960, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matsumoto
What Is the Monthly Airbnb Occupancy Rate in Matsumoto?
Maximize your bookings by understanding the Matsumoto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matsumoto:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matsumoto
What Is the Average Airbnb Nightly Rate in Matsumoto?
Effective short term rental pricing strategy in Matsumoto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matsumoto typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Matsumoto
What Is the RevPAR for Airbnb in Matsumoto?
RevPAR in Matsumoto is currently $75. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $120 RevPAR.
- Best-in-class (Top 10%) achieve $152 RevPAR.
Average Monthly RevPAR Trend in Matsumoto
RevPAR Insights for Matsumoto
- The average RevPAR in Matsumoto is $75. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($152) and bottom 25% ($34) is $118, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Matsumoto benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $120+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Matsumoto?
Matsumoto's peak Airbnb season falls in August, October, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, October, July)
- Revenue averages $3,228 per month
- Occupancy rates average 66.1%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,277 per month
- Occupancy maintains around 52.2%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $1,577 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $131
Seasonality Insights for Matsumoto
- Airbnb seasonality in Matsumoto is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Matsumoto's highest earning potential, with monthly revenues climbing to $3,570, occupancy reaching 71.2%, and ADRs peaking at $155.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,457, occupancy could drop to 34.5%, and ADRs may adjust to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matsumoto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Matsumoto, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Matsumoto, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Matsumoto?
Yes, Matsumoto, Nagano Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Matsumoto to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Matsumoto?
Matsumoto is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nagano Matsumoto Castle Area | Historic area surrounding Matsumoto Castle, offering a blend of cultural heritage and beautiful scenery. Ideal for tourists eager to explore Japan's feudal history and architecture. | Matsumoto Castle, Nakamachi Street, Matsumoto City Museum of Art, Yohashira Shrine, Daidoji Temple |
| Alpico Plaza | Central transportation hub with easy access to various tourist destinations. Great location for travelers wanting to explore the Nagano region. | Alpico Plaza, Matsumoto Station, Shopping at Parco Matsumoto, Matsumoto Timepiece Museum |
| Matsumoto Highland | Scenic region known for beautiful mountainous landscapes and outdoor activities. Popular among nature lovers and adventure seekers looking for hiking, skiing, and relaxation. | Matsumoto Highland Ski Resort, Naraijuku, Shirahone Onsen, Tatsuzawa Fureai no Yu |
| Kaichi School | Located near the historic Kaichi School, this area offers educational tourism opportunities for those interested in Japan’s Meiji-era educational history. | Kaichi School, Matsumoto Folkcraft Museum, Matsumoto History Museum |
| Asama Onsen | Renowned hot spring area providing relaxation and wellness retreats. Ideal for tourists looking to experience traditional Japanese onsen culture. | Asama Hot Springs, Shinshu Matsumoto Wool Art Museum, Outdoor hot spring baths |
| Matsumoto Art Museum District | Culturally rich area featuring contemporary art museums and galleries, appealing to art enthusiasts and tourists interested in Japan's artistic scene. | Matsumoto City Museum of Art, Matsumoto Performing Arts Center, Art galleries |
| Nagano Prefectural Museum of History | Historical and educational site that attracts visitors interested in the region's history and culture, perfect for families and educational trips. | Nagano Prefectural Museum of History, Exhibitions on local history, Cultural workshops |
| Utsukushigahara Heights | Breathtaking mountain area with stunning views and outdoor activities. A great getaway for tourists looking for nature and tranquility. | Utsukushigahara Open-Air Museum, Hiking trails, Scenic viewpoints |
Because Matsumoto has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Matsumoto?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matsumoto
- The Matsumoto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.8% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Matsumoto, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Matsumoto Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matsumoto
- The dominant room capacity in Matsumoto is 1 bedroom listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 46.3% of the active Airbnb listings in Matsumoto, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matsumoto.
Matsumoto Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matsumoto
- The most common guest capacity trend in Matsumoto vacation rentals is listings accommodating 8+ guests (27.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Matsumoto STR market, accounting for 42.1% of listings.
- 46.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matsumoto.
- On average, properties in Matsumoto are equipped to host 4.2 guests.
How Do Listings in Matsumoto Compare on Quality?
Listing quality in Matsumoto can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Matsumoto
- At 53.1 photos per listing on average, Matsumoto hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Matsumoto averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Matsumoto?
Amenity Prevalence
Amenity Insights for Matsumoto
- Essential amenities in Matsumoto that guests expect include: Wifi, Smoke alarm, Shampoo, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matsumoto: Wifi, Smoke alarm, Shampoo, Hair dryer.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Shampoo, Hair dryer.
- Consider adding popular differentiators like Fire extinguisher or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matsumoto to stay competitive.
Which Airbnb Amenities Boost Revenue in Matsumoto?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Matsumoto, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 89.5% | $27,227 | $5,095 | 434.4% |
Microwave | 82.1% | $27,904 | $11,102 | 151.3% |
Children's playroomHigh opportunity | 6.3% | $56,652 | $22,757 | 148.9% |
Conditioner | 73.7% | $29,498 | $12,017 | 145.5% |
DishwasherHigh opportunity | 5.3% | $56,009 | $23,169 | 141.7% |
Bidet | 74.7% | $29,103 | $12,456 | 133.7% |
Dishes and silverware | 82.1% | $27,721 | $11,944 | 132.1% |
Bed linens | 78.9% | $28,238 | $12,370 | 128.3% |
TV | 55.8% | $32,656 | $15,107 | 116.2% |
Body soap | 78.9% | $27,952 | $13,445 | 107.9% |
Revenue Impact Insights for Matsumoto
- Air conditioning tops the revenue impact list with a 434.4% uplift — listings with this amenity earn $27,227 vs. $5,095 without it.
- High-opportunity amenities — Children's playroom, Dishwasher — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Microwave, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Matsumoto.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Matsumoto STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matsumoto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatsumoto Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Matsumoto
- The typical guest profile for Airbnb in Matsumoto consists of predominantly international visitors (91%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 9.3% of guests.
- Key international markets include United States (15.3%) and Australia (11.4%).
- Top languages spoken are English (45%) followed by French (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Matsumoto?
Listings in Matsumoto average 4.86 out of 5 overall, with about 90.6 reviews per active listing and 57.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Matsumoto
- With an overall rating of 4.86, Matsumoto listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Location (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 57.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Matsumoto Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matsumoto
- The most common availability pattern in Matsumoto falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Matsumoto (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Matsumoto?
Average Booking Lead Time by Month
Booking Lead Time Insights for Matsumoto
- The overall average booking lead time for vacation rentals in Matsumoto is 53 days.
- Guests book furthest in advance for stays during November (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Matsumoto.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Matsumoto averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Matsumoto?
Guests in Matsumoto stay about 2.4 nights on average, generating roughly 4,067 reservations and 42.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Matsumoto
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Matsumoto
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 42.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.1 nights) and shorten in Sep (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Matsumoto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
69.5% of total
2 Nights
6 listings
6.3% of total
30+ Nights
23 listings
24.2% of total
Key Insights
- The most prevalent minimum stay requirement in Matsumoto is 1 Night, adopted by 69.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.8%) of the Matsumoto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.2%) caters to monthly stays (30+ nights) in Matsumoto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.5% of Matsumoto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matsumoto.
Matsumoto Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.1% of total
Super Strict 30 Days
1 listings
1.1% of total
Flexible
16 listings
16.8% of total
Moderate
35 listings
36.8% of total
Firm
33 listings
34.7% of total
Strict
8 listings
8.4% of total
Cancellation Policy Insights for Matsumoto
- The prevailing Airbnb cancellation policy trend in Matsumoto is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.6%) and stricter (43.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Matsumoto.
- Using a Strict policy might deter some guests, as only 8.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matsumoto.
How Much Are Airbnb Cleaning Fees in Matsumoto?
Cleaning fees in Matsumoto are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Matsumoto
- About 52.6% of Matsumoto listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $26 is close to the median ($19), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Matsumoto median of $19. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Matsumoto Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matsumotobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[SALE] Hygge - Kind Home - | 3BR | Best for Families | Three Generations Travel | High Speed Wi-Fi](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTI3NzA5NTAzMDMwMDc5NzI3OA%3D%3D/original/eb9ddcb3-9045-4638-9be3-c215b48ac823.jpeg?im_w=480&im_format=avif)
[SALE] Hygge - Kind Home - | 3BR | Best for Families | Three Generations Travel | High Speed Wi-Fi
Entire Place • 3 bedrooms
Traditional Japanese house with world antiques/1-minute walk from Matsumoto Castle/12 people [Popote
Entire Place • 3 bedrooms
Rooftop Terrace・Matsumoto Castle 15 min・Private
Entire Place • 5 bedrooms
A traditional Japanese cool house Entire place
Entire Place • 3 bedrooms
Central Location in Matsumoto/Traditional House
Entire Place • 4 bedrooms
![Bright and comfortable house/5-minute walk from Matsumoto station/Maximum 7 people [Popotel 2 NIKAI]](https://a0.muscache.com/im/pictures/1e704962-fa55-4cb1-a17c-e66f23c9c867.jpg?im_w=480&im_format=avif)
Bright and comfortable house/5-minute walk from Matsumoto station/Maximum 7 people [Popotel 2 NIKAI]
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Matsumoto?
Learn from the best! This table showcases top-performing Airbnb hosts in Matsumoto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Masaya | 5 | $247,303 | 707 | 4.94/5.0 |
| Mikkun | 5 | $218,559 | 798 | 4.91/5.0 |
| Eiryo | 7 | $207,303 | 801 | 4.93/5.0 |
| Kei / Hacobune Inc | 8 | $167,395 | 184 | 4.72/5.0 |
| Takeru Metsugi | 7 | $127,164 | 529 | 4.91/5.0 |
| Ken | 2 | $122,695 | 324 | 4.67/5.0 |
| Toru | 3 | $107,361 | 39 | 5.00/5.0 |
| Masaki | 6 | $94,527 | 512 | 4.87/5.0 |
| Asami | 1 | $78,429 | 71 | 4.99/5.0 |
| Kagura | 2 | $67,301 | 131 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matsumoto.
Who Are the Airbnb Hosts in Matsumoto?
Matsumoto is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Matsumoto
- With 75.8% Superhosts, Matsumoto has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 93.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Matsumoto averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Matsumoto
These are the highest-grossing professional property management operations in Matsumoto, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Masaki | 6 | $94,527 | $142 | 35.6% | 4.87/5 |
Management Company Insights for Matsumoto
- The leading management company, Masaki, operates 6 listings with $94,527 in gross revenue — a useful benchmark for what scale looks like in Matsumoto.
- Top managers average 6 properties each, suggesting professional management in Matsumoto still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Matsumoto's Airbnb Market Compare to Nearby Cities?
How does the Matsumoto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shirakawa, Matsumoto has 10 percentage points lower occupancy and about $110 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $4,072 | $251.69 | 62% |
| Miyota | 40 | $3,784 | $281.02 | 43% |
| Karuizawa | 120 | $3,763 | $403.33 | 38% |
| Hakuba | 558 | $3,651 | $453.62 | 34% |
| Fujikawaguchiko | 471 | $3,542 | $244.02 | 50% |
| Oshino | 11 | $3,296 | $278.42 | 36% |
| Yamanakako | 175 | $3,271 | $304.38 | 42% |
| Kusatsu | 37 | $3,059 | $316.84 | 35% |
| Tsuru | 23 | $2,771 | $222.33 | 47% |
| Naganohara | 15 | $2,743 | $358.49 | 33% |
Frequently Asked Questions About Airbnb in Matsumoto
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Matsumoto.
How much do Airbnb hosts make in Matsumoto?
Matsumoto hosts earn about $24,898 per year on average, with an average nightly rate of $142 and RevPAR of $75. Those figures describe the typical revenue environment for active listings in Matsumoto, Nagano Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Matsumoto market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Matsumoto?
The average Airbnb occupancy rate in Matsumoto is 52.0%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Matsumoto?
Listings in Matsumoto average $142 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Matsumoto?
Matsumoto currently has about 95 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Matsumoto?
AirROI currently classifies the short-term rental regulation level in Matsumoto as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Matsumoto?
RevPAR in Matsumoto is about $75. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Matsumoto?
At 52.0% occupancy, Matsumoto can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,898, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Matsumoto?
The average booking lead time in Matsumoto is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Matsumoto?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Matsumoto include Nagano Matsumoto Castle Area, Alpico Plaza, Matsumoto Highland. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Matsumoto?
entire_home listings make up 56.8% of the active supply in Matsumoto. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Matsumoto compare to nearby Airbnb markets?
Among neighboring markets, Shirakawa posts $48,860 in average annual revenue with 62.4% occupancy, compared to Matsumoto's $24,898 and 52.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Matsumoto?
The average Airbnb stay length in Matsumoto is about 2.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Matsumoto?
Airbnb listings in Matsumoto average 4.86 out of 5 overall. About 57.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Matsumoto?
Air conditioning and Microwave are among the strongest revenue-linked amenities in Matsumoto. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Matsumoto?
Yes. About 52.6% of active Airbnb listings in Matsumoto charge a cleaning fee, and the average fee is $26. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Matsumoto?
A 75.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.