Nagiso, Nagano Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-07-06

How much can you earn on Airbnb in Nagiso, Nagano? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $14,668 per year — at a $172 nightly rate, 42.7% occupancy, and a $74 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 35 active listings, Nagiso is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 3400.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.

Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Nagiso?

In Nagiso, the headline Airbnb metrics are $14,668 in average annual revenue,42.7% occupancy, $172 ADR, and $74 in RevPAR, and guests book about 61 days in advance.

Avg. Daily Rate (ADR)(?)

$172

The average rental revenue earned for an occupied room per day in Nagiso.

Occupancy Rate(?)

42.7%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$14,668

Average annual income for an Airbnb listing in Nagiso. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$74

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

-13.9%

Significant decrease (-13.9%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

61 days

How far in advance guests typically book in Nagiso. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

October

The month with the highest average earnings, indicating peak season in Nagiso.

Lowest Revenue Month(?)

July

The month with the lowest average earnings, indicating the low season in Nagiso.

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How Much Do Airbnb Hosts Earn Monthly in Nagiso?

Understanding the monthly revenue variations for Airbnb listings in Nagiso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nagiso is typically October, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nagiso across different performance tiers:

Best-in-class properties (Top 10%) achieve $4,284+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $3,379 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $2,303 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $1,156, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Nagiso

What Is the Monthly Airbnb Occupancy Rate in Nagiso?

Maximize your bookings by understanding the Nagiso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nagiso:

Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 40%.
Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Nagiso

What Is the Average Airbnb Nightly Rate in Nagiso?

Effective short term rental pricing strategy in Nagiso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nagiso typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
Typical properties (Median) charge around $173 per night.
Entry-level properties (Bottom 25%) earn around $107 per night.

Average Daily Rate (ADR) Trend by Month in Nagiso

What Is the RevPAR for Airbnb in Nagiso?

RevPAR in Nagiso is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $33 RevPAR.
Typical properties (Median) generate $58 RevPAR.
Strong performers (Top 25%) earn $117 RevPAR.
Best-in-class (Top 10%) achieve $142 RevPAR.

Average Monthly RevPAR Trend in Nagiso

RevPAR Insights for Nagiso

The average RevPAR in Nagiso is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($142) and bottom 25% ($33) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
RevPAR peaks in Oct and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Nagiso benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $117+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Nagiso?

Nagiso's peak Airbnb season falls in October, April, May, while the softest stretch is February, July, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (October, April, May)

Revenue averages $4,398 per month
Occupancy rates average 63.6%
Daily rates average $186

Shoulder Season

Revenue averages $2,197 per month
Occupancy maintains around 35.4%
Daily rates hold near $176

Low Season (February, July, September)

Revenue drops to average $988 per month
Occupancy decreases to average 14.3%
Daily rates adjust to average $171

Seasonality Insights for Nagiso

Airbnb seasonality in Nagiso is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Nagiso's highest earning potential, with monthly revenues climbing to $4,764, occupancy reaching 79.6%, and ADRs peaking at $192.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $785, occupancy could drop to 8.1%, and ADRs may adjust to $168.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nagiso.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Nagiso, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Nagiso, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Nagiso?

Yes, Nagiso, Nagano, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nagiso to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 100% licensed listings)

What Are the Best Neighborhoods for Airbnb in Nagiso?

With a compact short-term rental market, Nagiso gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Nagiso
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Nagiso Village	A quaint village nestled in the mountains, offering authentic Japanese countryside experiences. Ideal for those looking to escape the city bustle and connect with nature and traditional culture.	Tsumago-juku, Nagiso Museum of History and Folklore, Mitsuboshi Bridge, Kiso Valley hiking trails, Traditional ryokans
Sukumo River	A beautiful riverside area with stunning natural scenery, popular for outdoor activities such as fishing and hiking. Great for guests seeking relaxation in nature.	Sukumo River hiking trails, Fishing spots, Kiso Valley views, Hot springs nearby, Cycling paths
Magome	A historic post town on the Nakasendo trail, famous for its preserved Edo period architecture. Attracts visitors interested in history and scenic walks.	Magome-juku, Kiso Valley Trail, Tea houses, Old street sights, Traditional crafts shops
Kiso River	An area along the scenic Kiso River, known for its picturesque landscapes and local wildlife. Perfect for adventure seekers and those wanting to explore outdoor recreational activities.	Rafting on Kiso River, Biking routes along the river, Birdwatching spots, Scenic viewpoints, Local festivals
Shirakawa-go	A UNESCO World Heritage site showcasing traditional gassho-zukuri farmhouses. A unique experience for visitors interested in architecture and rural Japanese culture.	Historic farmhouses, Local craft shops, Cultural workshops, Seasonal festivals, Scenic views of rice terraces
Yamawo	A less touristy area that offers serene landscapes ideal for unwinding. Appeals to travelers looking to experience Japan's natural beauty away from crowds.	Quiet hiking trails, Scenic picnic spots, Nature observation, Local shrines, Traditional cuisine
Tsumago	Another historic post town along the Nakasendo, known for its preserved buildings and beautiful nature. A perfect spot for cultural tourism and hiking.	Tsumago-juku, Walking trails to Magome, Historical buildings, Local exhibitions, Nature trails
Kiso Valley	The entire valley is rich in history and natural beauty, with numerous trails and historical towns. Ideal for guests who enjoy outdoor activities and culture combined.	Nakasendo Trail, Thoroughfare towns, Mountain scenery, Local inns, Cultural experiences

Because Nagiso has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Nagiso?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Nagiso

The Nagiso Airbnb market composition is heavily skewed towards Private Room listings, which make up 80% of the 35 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Nagiso, Hotel/Boutique properties are the most common (74.3%), reflecting the local real estate landscape.
The presence of 74.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Nagiso Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Nagiso

The dominant room capacity in Nagiso is 1 bedroom listings, making up 11.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 22.8% of the active Airbnb listings in Nagiso, indicating a high concentration in these sizes.
Listings with 3+ bedrooms (2.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Nagiso.

Nagiso Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Nagiso

The most common guest capacity trend in Nagiso vacation rentals is listings accommodating 6 guests (8.6%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 6 guests and 8+ guests dominate the Nagiso STR market, accounting for 14.3% of listings.
14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nagiso.
On average, properties in Nagiso are equipped to host 1.4 guests.

How Do Listings in Nagiso Compare on Quality?

Listing quality in Nagiso can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

4.1

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

45.7%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Nagiso

The average of 16 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
45.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Nagiso averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Nagiso?

Amenity Prevalence

Amenity Insights for Nagiso

Essential amenities in Nagiso that guests expect include: Wifi, Hair dryer, Free parking on premises, Body soap, Fire extinguisher, Bed linens. Lacking these (any) could significantly impact bookings.
Popular amenities like Shampoo, Hangers, Conditioner are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Nagiso: Wifi, Hair dryer, Free parking on premises, Body soap, Fire extinguisher, Bed linens.
Prioritize adding missing essentials: Wifi, Hair dryer, Free parking on premises, Body soap, Fire extinguisher, Bed linens.
Consider adding popular differentiators like Shampoo or Hangers to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Nagiso to stay competitive.

Which Airbnb Amenities Boost Revenue in Nagiso?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nagiso, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Kitchen	25.7%	$24,420	$11,293	116.2%
Cooking basics	14.3%	$25,674	$12,834	100.0%
Breakfast	40.0%	$13,577	$15,396	-11.8%
Exterior security cameras on property	77.1%	$13,818	$17,537	-21.2%
Dedicated workspace	80.0%	$13,357	$19,913	-32.9%
Refrigerator	82.9%	$13,306	$21,253	-37.4%
Hot water kettle	82.9%	$13,306	$21,253	-37.4%
Microwave	82.9%	$13,306	$21,253	-37.4%
Bidet	80.0%	$13,100	$20,941	-37.4%
Dryer	80.0%	$13,061	$21,098	-38.1%

Revenue Impact Insights for Nagiso

Kitchen tops the revenue impact list with a 116.2% uplift — listings with this amenity earn $24,420 vs. $11,293 without it.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Nagiso STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nagiso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Nagiso Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Nagiso

The typical guest profile for Airbnb in Nagiso consists of predominantly international visitors (98%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
Domestic travelers account for 1.8% of guests.
Key international markets include United States (23%) and Australia (13.9%).
Top languages spoken are English (46%) followed by French (11.7%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from Australia.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Nagiso?

Listings in Nagiso average 4.77 out of 5 overall, with about 19.7 reviews per active listing and 17.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Nagiso

An average rating of 4.77 places Nagiso in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Cleanliness (4.87), while Value (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
17.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 17.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Nagiso Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Nagiso

The most common availability pattern in Nagiso falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Nagiso (51.4%), reflecting common guest stay durations or potential owner blocking patterns.

How Far in Advance Do Guests Book Airbnb in Nagiso?

Average Booking Lead Time by Month

Booking Lead Time Insights for Nagiso

The overall average booking lead time for vacation rentals in Nagiso is 61 days.
Guests book furthest in advance for stays during July (average 102 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in December (average 7 days), indicating more last-minute travel plans during this time.
Seasonally, Spring (80 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Nagiso.
For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
During December, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
Monitor your own booking lead times against these Nagiso averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Nagiso?

Guests in Nagiso stay about 1.4 nights on average, generating roughly 489 reservations and 14 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 9:00 AM.

Monthly Length of Stay in Nagiso

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Nagiso

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
14 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Apr (2.2 nights) and shorten in Feb (1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Nagiso Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (97.1%)

1 Night

34 listings

97.1% of total

2 Nights (2.9%)

2 Nights

1 listings

2.9% of total

Key Insights

The most prevalent minimum stay requirement in Nagiso is 1 Night, adopted by 97.1% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (100.0%) of the Nagiso Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 97.1% of Nagiso hosts use this setting.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nagiso.

Nagiso Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

2.9% of total

Flexible

1 listings

2.9% of total

Moderate (80%)

Moderate

28 listings

80% of total

Firm (14.3%)

Firm

5 listings

14.3% of total

Cancellation Policy Insights for Nagiso

The prevailing Airbnb cancellation policy trend in Nagiso is Moderate, used by 80% of listings.
The market strongly favors guest-friendly terms, with 82.9% of listings offering Flexible or Moderate policies. This suggests guests in Nagiso may expect booking flexibility.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 80% market standard in Nagiso.
Regularly review your cancellation policy against competitors and market demand shifts in Nagiso.

How Much Are Airbnb Cleaning Fees in Nagiso?

Cleaning fees in Nagiso are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$14

Median Cleaning Fee

Listings Charging a Fee

17.1%

Fee as Revenue Share

1.2%

Cleaning Fee Insights for Nagiso

Only 17.1% of listings charge a cleaning fee, suggesting that most hosts in Nagiso bundle cleaning costs into the nightly rate.
The average cleaning fee of $14 is close to the median ($1), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 1.2% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Nagiso median of $1. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$190.52

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Nagiso?

Learn from the best! This table showcases top-performing Airbnb hosts in Nagiso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Nagiso by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Hanaya	26	$293,613	237	4.68/5.0
世史夫	3	$56,276	59	4.88/5.0
妻籠宿上丁子屋	1	$41,952	145	4.99/5.0
Yamo	1	$38,435	25	5.00/5.0
Baku	1	$30,144	97	4.97/5.0
Anju	1	$29,671	72	4.89/5.0
神崎仁志	1	$20,166	49	4.98/5.0
Tomoya	1	$3,135	5	5.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nagiso.

Who Are the Airbnb Hosts in Nagiso?

Nagiso has a relatively balanced host base.

Superhosts

22.9%

Professional Management

0.0%

Cohosted Listings

14.3%

Instant Book Enabled

5.7%

Simplified Pricing

57.1%

Host Profile Insights for Nagiso

Only 22.9% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
5.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
57.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 14.3% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Nagiso averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Nagiso's Airbnb Market Compare to Nearby Cities?

How does the Nagiso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Fujikawaguchiko, Nagiso has 6 percentage points lower occupancy and about $70 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Nagiso — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Oshino	13	$3,783	$303.60	39%
Hakuba	704	$3,732	$469.85	39%
Toba	16	$3,532	$366.68	31%
Karuizawa	134	$3,456	$406.75	37%
Fujikawaguchiko	579	$3,229	$242.38	49%
Miyota	49	$3,223	$286.76	39%
Shima	53	$3,009	$309.70	35%
Tsuru	31	$2,755	$254.21	43%
Yamanakako	241	$2,635	$271.03	37%
Shinano	42	$2,555	$321.37	39%

Frequently Asked Questions About Airbnb in Nagiso

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nagiso.

How much do Airbnb hosts make in Nagiso?

Nagiso hosts earn about $14,668 per year on average, with an average nightly rate of $172 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in Nagiso, Nagano, not the ceiling for the best operators. Source: AirROI 2026 data, Nagiso market, July 2025 to June 2026.

What is the average Airbnb occupancy rate in Nagiso?

The average Airbnb occupancy rate in Nagiso is 42.7%. October is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Nagiso?

Listings in Nagiso average $172 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Nagiso?

Nagiso currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Nagiso?

AirROI currently classifies the short-term rental regulation level in Nagiso as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Nagiso?

RevPAR in Nagiso is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Nagiso?

At 42.7% occupancy, Nagiso can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,668, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Nagiso?

The average booking lead time in Nagiso is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Nagiso?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nagiso include Nagiso Village, Sukumo River, Magome. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Nagiso?

private_room listings make up 80.0% of the active supply in Nagiso. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Nagiso compare to nearby Airbnb markets?

Among neighboring markets, Oshino posts $45,395 in average annual revenue with 39.2% occupancy, compared to Nagiso's $14,668 and 42.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Nagiso?

The average Airbnb stay length in Nagiso is about 1.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Nagiso?

Airbnb listings in Nagiso average 4.77 out of 5 overall. About 17.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Nagiso?

Kitchen and Cooking basics are among the strongest revenue-linked amenities in Nagiso. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Nagiso?

Yes. About 17.1% of active Airbnb listings in Nagiso charge a cleaning fee, and the average fee is $14. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Nagiso?

At 22.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.