Large villa for rent/Yamaboushi/roofed BBQ area/sauna/11 bedrooms/large bathtub/fireplace/5-minute… Entire home · 11 bedrooms Rated 4.72 - Revenue
- ¥17.6M
- Occupancy
- 75.9%
- Daily rate
- ¥61,608
Airbnb market data · 202612 months to October 2026
The average Airbnb in Chino brought in ¥2,466,311 over the 12 months through October 2026, about 26% less than the Nagano average of ¥3,316,644.
The short answer
Rates are in line with the Nagano average, but bookings trail it. Listings averaged ¥27,099 a night and were booked on 30% of available nights, against ¥26,500 and 42% for the Nagano average.
Timing matters: in August, usually the best month, the average listing earns about 2.4 times as much as in June, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Chino is the fifth-largest of 6 Nagano markets AirROI tracks.
Browse the live Chino Airbnb market See Every Chino ListingRevenue
Gross bookings per Chino listing averaged ¥2,466,311 over the 12 months to October 2026 (Nagano average: ¥3,316,644), before cleaning, platform and management costs and taxes.
In a typical year, the average Chino listing brings in ¥575,000 in August, its best month, and ¥236,000 in June, its slowest. October runs within 2% of June, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.4 times what June does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥297,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥238,262 | 30.0% | ¥28,544 | ¥7,686 | 52 days | 1.3 nights |
| Nov 2025 | ¥391,798 | 37.3% | ¥28,085 | ¥13,060 | 33 days | 2.4 nights |
| Dec 2025 | ¥307,609 | 28.9% | ¥27,210 | ¥9,923 | 19 days | 2.5 nights |
| Jan 2026 | ¥246,789 | 23.4% | ¥25,762 | ¥7,961 | 26 days | 1.3 nights |
| Feb 2026 | ¥266,947 | 29.8% | ¥24,159 | ¥9,534 | 30 days | 1.9 nights |
| Mar 2026 | ¥276,523 | 32.6% | ¥25,652 | ¥8,920 | 33 days | 4.8 nights |
| Apr 2026 | ¥272,226 | 27.4% | ¥26,099 | ¥9,074 | 35 days | 2.4 nights |
| May 2026 | ¥268,874 | 31.2% | ¥26,605 | ¥8,673 | 31 days | 2.1 nights |
| Jun 2026 | ¥226,803 | 26.5% | ¥24,787 | ¥7,560 | 27 days | 2.5 nights |
| Jul 2026 | ¥312,778 | 34.2% | ¥27,905 | ¥10,090 | 39 days | 2.8 nights |
| Aug 2026 | ¥557,629 | 56.3% | ¥31,256 | ¥17,988 | 40 days | 2.2 nights |
| Sep 2026 | ¥364,119 | 39.4% | ¥29,259 | ¥12,137 | 37 days | 1.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Chino home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Chino Airbnb took in ¥2,466,311 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥140,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥292,000 a month.
Cleaning it yourself keeps the ¥152,000 a year guests pay in cleaning fees, for about ¥153,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥121,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,314,311 | ¥4,775,000 |
| Cleaning fees guests pay6% of Chino bookings | ¥152,000 | ¥314,000 |
| Gross bookings | ¥2,466,311 | ¥5,089,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Chino listings on Simplified Pricing, 3% for the rest | −¥352,000 | −¥727,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥152,000 | −¥314,000 |
| Utilities and internetAbout 5% of bookings | −¥123,000 | −¥254,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥49,000 | −¥102,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥74,000 | −¥153,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥25,000 | −¥25,000 |
| Permit and registrationWhere one is required | −¥12,000 | −¥12,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥787,000 | −¥1,587,000 |
| Left for housing costs, then profit | ¥1,679,311about ¥140,000 a month | ¥3,502,000about ¥292,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Chino's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Chino home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥424,000 a month, against ¥206,000 for the average one.
Occupancy
Chino listings were booked on 30% of the nights they were open over the past year, 12 percentage points below the Nagano average (42%) and 19 points below the Japan average (49%). In a typical year, occupancy swings from 26% in June to 59% in August.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
August is usually the busiest month in Chino, June the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Chino, known as ADR (average daily rate), was ¥27,099 over the past year, about the same as the Nagano average (¥26,500) and about 11% below the Japan average of ¥30,500. In a typical year, rates peak in August at about ¥29,800 and bottom out in January at about ¥23,500.
Prices span a wide range: the top 10% charge about 5.8 times the rate of the bottom quarter.
August rates run 27% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥25,200. The 12-month ADR of ¥27,099 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Chino it averaged ¥9,130 over the past year, from about ¥7,690 in a typical October to about ¥18,600 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 2.4 times October's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥9,780. The 12-month RevPAR of ¥9,130 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in Chino is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in June.
Average revenue by month in Chino
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥315,000.
| Month | Revenue per listing |
|---|---|
| January | ¥248,000 |
| February | ¥290,000 |
| March | ¥306,000 |
| April | ¥253,000 |
| May | ¥275,000 |
| June | ¥236,000 |
| July | ¥302,000 |
| August | ¥575,000 |
| September | ¥360,000 |
| October | ¥238,000 |
| November | ¥392,000 |
| December | ¥308,000 |
Guests book Chino stays 31 days ahead on average (about four weeks). October stays are booked furthest out, about 52 days ahead, and December stays closest to arrival, about 19 days. A typical October booking is made in late August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 31 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
97% of the 31 active listings in Chino display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Chino.
Neighborhoods
AirROI's area guide picks six Chino neighborhoods that draw short-term rental guests, led by Tateshina Kogen, Lake Shirakaba and Kurumayama Kogen. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tateshina Kogen | Thermal springs and hiking trails attract year-round holidaymakers, with summer hikers and autumn foliage sightseers filling chalets along the Venus Line. Accommodations cater to couples and families using the Kita-Yatsugatake Ropeway or visiting high-elevation walking tracks. | Kita-Yatsugatake Ropeway, Lake Tateshina, Yokoya Gorge, Mishaka Pond, Tateshina Shinyu Onsen |
| Lake Shirakaba | This highland resort lake sits at 1,416 meters altitude and draws family vacationers in summer for boating and winter sports enthusiasts during the ski season. Direct regional bus services connect the lakefront hotels and private pensions with rail terminals. | Lake Shirakaba, Ikenotaira Family Land, Shirakaba Resort Ski Area, Tateshina Teddy Bear Museum, Suzuran no Yu |
| Kurumayama Kogen | Outdoor enthusiasts book mountain chalets for summer hiking among daylily blooms and winter alpine skiing. Lodgings rely on road traffic along the Venus Line scenic route and visitors using the summit chairlifts. | Kurumayama Kogen Ski Resort, Kurumayama Mountain Lift, Mount Kurumayama Summit, Korobokkuru Hutte, Yashimagahara Wetland |
| Toyohira | Archaeology enthusiasts, satoyama cultural travellers, and mountain hikers use this foothill district to reach trailheads and heritage sites. Stays are arranged around vacation homes and pension complexes situated close to Yatsugatake hiking paths. | Togariishi Jomon Archaeological Museum, Togariishi Stone Age Ruins, Yatsugatake Museum, Meijinoyu Onsen, Miyama Café |
| Miyagawa | Cultural tourists and architecture students book stays here to tour historic shrines and specialized exhibition halls on the valley floor. The district offers immediate access to Route 20 and regional bus corridors. | Suwa Taisha Kamisha Maemiya, Jinchokan Moriya Historical Museum, Takasugi-an Teahouse, Flying Mud Boat, An-an Teahouse |
| Chino Station Area | Direct Azusa Limited Express train connections from Tokyo make this downtown zone convenient for transit passengers, solo explorers without rental cars, and business visitors. Guests rely on foot access to the central bus terminals, municipal offices, and vehicle rental branches. | Chino Station, Chino Civic Center, Chino Ekimae Jomon Park, C12 67 Steam Locomotive Plaza, Chino Tourism Organization Center |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Chino is a room-rental market as much as a whole-home one: private rooms account for 65% of listings, against 35% for entire homes. Houses are the most common property type at 45%, about twice the share of cabins and other outdoor stays (23%).
Private rooms are a large share of supply
Chino Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 64.5% | 20 |
| Entire home | 35.5% | 11 |
Listings by property type
Chino Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 45.2% | 14 |
| Cabin/Outdoor | 22.6% | 7 |
| Hotel/Boutique | 19.4% | 6 |
| Apartment/Condo | 12.9% | 4 |
The most common size among Chino's 10 entire homes with a bedroom count is one bedroom (4 homes).
Chino entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 40.0% | 4 |
| 2 bedrooms | 20.0% | 2 |
| 3 bedrooms | 10.0% | 1 |
| 4 bedrooms | 10.0% | 1 |
| 5+ bedrooms | 20.0% | 2 |
Chino is a group-trip market: 36% of listings sleep eight or more guests, more than the share of the next most common size, five guests (27%). Shares are of the 11 listings with a guest capacity on file (35% of the market).
Chino listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 9.1% | 1 |
| 4 guests | 18.2% | 2 |
| 5 guests | 27.3% | 3 |
| 6 guests | 9.1% | 1 |
| 8+ guests | 36.4% | 4 |
Chino hosts set up an average of 6.8 beds per listing, roughly two for every bedroom. 55% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Chino: 45% of listings have one, and 42% offer self check-in.
Share of Chino listings with each common amenity
Guests
Chino splits its demand between home and abroad: 41% of guests who left reviews live outside Japan, led by visitors from France and Germany. Guests speak a mix of languages: Japanese leads at 38%, followed by English and French.
59% of Chino guests are domestic
Where guests who left reviews live
Where Chino guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 4.4% |
| Tokyo | 4.4% |
| Auckland | 3.3% |
| Yokohama | 3.3% |
| Maebashi | 2.2% |
Where Chino guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 58.6% |
| France | 9.1% |
| Germany | 4.0% |
| Australia | 4.0% |
| United States | 4.0% |
Languages spoken by Chino guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Japanese | 37.6% |
| English | 33.7% |
| French | 8.9% |
| Chinese | 7.9% |
| German | 3.0% |
Chino Airbnbs average 4.78 stars, and 16% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.68.
Communication scores highest in Chino; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.75 |
| Cleanliness | 4.69 |
| Communication | 4.82 |
| Location | 4.77 |
| Check-in | 4.77 |
| Value | 4.68 |
Booking patterns
Nearly all Chino listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Chino listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 61.3% | 19 |
| 181-270 days | 35.5% | 11 |
| 31-90 days | 3.2% | 1 |
Days a year Chino listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.2% | 1 |
| 91-180 days | 35.5% | 11 |
| 31-90 days | 38.7% | 12 |
| 1-30 days | 22.6% | 7 |
The average Chino booking lasts 2.5 nights, longest in February and shortest in January. Listings took about 18 bookings each over the year. More than eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Chino
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Chino accept stays of one or two nights.
Minimum stay set by Chino listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Chino, used by 61% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 16% on Firm or stricter ones.
Cancellation policies of Chino listings, from most to least flexible
Share of listings by the policy they use
More than half of Chino listings charge a cleaning fee. The typical fee is about ¥5,661. Spread over the average stay of 2.5 nights, that adds roughly ¥2,235 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Chino, an 11-bedroom home, took in ¥17,600,000 over the past year, about 7.1 times the city's average of ¥2,470,000.
Large villa for rent/Yamaboushi/roofed BBQ area/sauna/11 bedrooms/large bathtub/fireplace/5-minute… Entire home · 11 bedrooms Rated 4.72
Long-term maximum 50% Takashina elevation 1750m capacity 25 large one-story villa [4 mins walk to… Entire home · 10 bedrooms Rated 4.75
Scenic Cabin Overlooking Lake Shirakaba & Peaks Entire home · 1 bedroom Rated 4.75
Winds crossing the Che-shan Plateau, blue sky, and white birch forest Entire home · 4 bedrooms Rated 4.80
Private entire old folk house Entire home · 2 bedrooms Rated 5.00
Located at an altitude of 1500m in Tateshina | Nature-friendly cabin with sauna | SANU 2nd Home… Entire home Fewer than 1% of Chino listings are classed as professionally managed. Superhosts run 45% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 47 km, Karuizawa (46 km away) earned the most per listing, about three times as much as Chino. Matsumoto was the busiest, booked on 50% of nights against 30% in Chino.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hokuto 22 km | 97 | ¥4,660,694 | ¥40,858 | 41% |
| Matsumoto 32 km | 173 | ¥3,842,501 | ¥23,673 | 50% |
| Komoro 36 km | 36 | ¥2,734,175 | ¥23,769 | 36% |
| Miyota 40 km | 53 | ¥6,506,542 | ¥47,778 | 40% |
| Ueda 41 km | 36 | ¥2,838,906 | ¥22,917 | 45% |
| Karuizawa 46 km | 136 | ¥7,242,176 | ¥67,273 | 38% |
| Kusatsu 46 km | 71 | ¥4,900,506 | ¥43,684 | 34% |
| Azumino 47 km | 38 | ¥4,418,051 | ¥30,102 | 49% |
See all 6 Nagano Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Chino:
FAQ
An active Chino Airbnb grossed ¥2,466,311 on average in the 12 months to October 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥329,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Chino listings earn between ¥73,400 and ¥329,000 in a typical month, and the top tenth ¥843,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Chino were booked on 30% of available nights over the past year. That compares with 42% for the Nagano average. August is usually the busiest month.
The average booked night in Chino cost ¥27,099 before fees. Half of listings charge between ¥11,300 and ¥29,400, so bedroom count and location move the price more than the average suggests.
In Chino, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Chino Airbnb grossed ¥2,466,311 in the 12 months to October 2026, 26% below the Nagano average of ¥3,316,644. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,679,311 a year (about ¥140,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥292,000 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ¥575,000 per active listing over the past two years, and June usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Chino listing was open to book earned ¥9,130 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥23,900 or more.
Chino stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Chino Airbnb stay lasted 2.5 nights over the past year. A listing took 18 reservations over the year on average.
Guests rate Chino Airbnbs 4.78 out of 5 on average. Guests score communication highest and value lowest.
Tateshina Kogen, Lake Shirakaba and Kurumayama Kogen draw the most short-term rental interest in Chino. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Chino as of October 2026. The closest tracked market is Hokuto, 22 km away.
In Chino, more than half of listings add a cleaning fee, and the typical fee is about ¥5,661.
Method
Figures on this page cover 31 active Airbnb listings in Chino from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.