Airbnb market data · 202612 months to May 2026
Kaga, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Kaga brought in ¥2,072,859 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Kaga run through May 2026.
The short answer
Kaga Airbnb Market at a Glance
Listings averaged ¥23,145 a night and were booked on 35% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.7 times as much as in January, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Kaga is the third-largest of 3 Ishikawa Prefecture markets AirROI tracks.
Browse the live Kaga Airbnb market See Every Kaga ListingRevenue
How Much Do Airbnb Hosts Make in Kaga?
Gross bookings per Kaga listing averaged ¥2,072,859 over the 12 months to May 2026 (Ishikawa Prefecture average: ¥3,884,174), before cleaning, platform and management costs and taxes.
The average Kaga listing brought in ¥442,000 in August, its best month, and ¥120,000 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Kaga's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥415,000+ a month, about twice the typical property.
- Strong performers (top 25%) earn ¥318,000 or more, roughly ¥120,000 a month above the median.
- Typical properties (median) earn about ¥198,000 a month.
- Entry-level properties (bottom 25%) earn ¥118,000 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.7 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, ¥230,000.
Kaga Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | ¥275,026 | 42.9% | ¥23,752 | ¥9,168 | 82 days | 2.1 nights |
| Jul 2025 | ¥227,848 | 33.6% | ¥23,960 | ¥7,350 | 34 days | 1.6 nights |
| Aug 2025 | ¥441,513 | 54.6% | ¥25,760 | ¥14,242 | 42 days | 2.4 nights |
| Sep 2025 | ¥244,788 | 41.0% | ¥23,105 | ¥8,160 | 44 days | 1.8 nights |
| Oct 2025 | ¥258,562 | 44.7% | ¥23,126 | ¥8,341 | 38 days | 2 nights |
| Nov 2025 | ¥215,994 | 40.0% | ¥22,994 | ¥7,200 | 40 days | 1.7 nights |
| Dec 2025 | ¥280,434 | 40.1% | ¥23,191 | ¥9,046 | 35 days | 2.8 nights |
| Jan 2026 | ¥120,253 | 20.5% | ¥21,388 | ¥3,879 | 12 days | 1.1 nights |
| Feb 2026 | ¥128,803 | 28.8% | ¥21,098 | ¥4,600 | 21 days | 1.6 nights |
| Mar 2026 | ¥238,110 | 35.3% | ¥22,001 | ¥7,681 | 22 days | 2.4 nights |
| Apr 2026 | ¥140,835 | 22.2% | ¥22,603 | ¥4,694 | 37 days | 1.6 nights |
| May 2026 | ¥193,067 | 26.3% | ¥23,053 | ¥6,228 | 52 days | 1.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Kaga address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Kaga Profitable?
Yes, when it's run well. The average Kaga Airbnb took in ¥2,072,859 in the 12 months to May 2026, and run by its owner at everyday costs, about ¥122,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥197,000 a month.
Cleaning it yourself keeps the ¥115,000 a year guests pay in cleaning fees, for about ¥131,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥106,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Kaga Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,957,859 | ¥3,142,000 |
| Cleaning fees guests pay6% of Kaga bookings | ¥115,000 | ¥184,000 |
| Gross bookings | ¥2,072,859 | ¥3,326,000 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 75% of Kaga listings on Simplified Pricing, 3% for the rest | −¥257,000 | −¥412,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥115,000 | −¥184,000 |
| Utilities and internetAbout 5% of bookings | −¥104,000 | −¥166,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥41,000 | −¥67,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥62,000 | −¥100,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥21,000 | −¥21,000 |
| Permit and registrationWhere one is required | −¥10,000 | −¥10,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −¥610,000 | −¥960,000 |
| Left for housing costs, then profit | ¥1,462,859about ¥122,000 a month | ¥2,366,000about ¥197,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Kaga Airbnb Profit
The estimate starts from Kaga's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Kaga home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Kaga's Top Earners Get There
- More nights booked. The busiest quarter of Kaga listings are booked on 48% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of ¥25,200 adds about ¥252,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥29,900 a night or more, against a median of ¥25,200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥196,000 a year.
- Open for the busy months. August brought the average listing about ¥442,000, against ¥120,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Kaga listings average 4.81 stars, and 20% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥277,000 a month, against ¥173,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Kaga?
Kaga listings were booked on 35% of the nights they were open over the past year, 15 percentage points below the Ishikawa Prefecture average (50%) and 14 points below the Japan average (49%). Occupancy swings from 20% in January to 55% in August.
Across Kaga's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
August was the busiest month in Kaga, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Kaga?
The average nightly rate in Kaga, known as ADR (average daily rate), was ¥23,145 over the past year, about the same as the Ishikawa Prefecture average (¥22,300) and about 24% below the Japan average of ¥30,500. Rates peak in August at about ¥25,800 and bottom out in January and February at about ¥21,100.
Across Kaga's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥33,200+ a night, about 31% above the median.
- Strong performers (top 25%) charge ¥29,900 or more, about ¥4,700 above the median.
- Typical properties (median) charge about ¥25,200 a night.
- Entry-level properties (bottom 25%) charge ¥15,700 or less, about 62% of the median.
August rates ran 22% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, ¥23,000.
What Is the RevPAR for Airbnb in Kaga?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Kaga it averaged ¥7,330 over the past year, from about ¥3,880 in January to about ¥14,200 in August.
Across Kaga's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥10,900+ per open night, about 1.5 times the median.
- Strong performers (top 25%) earn ¥9,690 or more, about ¥2,500 a night above the median.
- Typical properties (median) earn about ¥7,150 per open night.
- Entry-level properties (bottom 25%) earn ¥4,900 or less, about two-thirds of the median.
August RevPAR was about 3.7 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, ¥7,550.
Seasonality
Best and Worst Months for Airbnb in Kaga
With only 20 active listings, the monthly pattern in Kaga is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Kaga?
Guests book Kaga stays 35 days ahead on average (about five weeks). June stays are booked furthest out, about 82 days ahead, and January stays closest to arrival, about 12 days. A typical June booking is made in late March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 35 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Kaga
All 20 active listings in Kaga display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Kaga.
Neighborhoods
Best Neighborhoods for Airbnb in Kaga
AirROI's area guide picks eight Kaga neighborhoods that draw short-term rental guests, led by Kaga Onsen, Kaga City and Noto Peninsula. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kaga Onsen | Famous for its relaxing hot springs and beautiful traditional ryokan inns. A prime location for visitors seeking relaxation and wellness experiences, close to natural scenic spots. | Yunokuni no Mori, Kagaonsen Yuki no Kaze, Kaga's traditional crafts, Kaga's beautiful gardens, Kaga Onsen Station |
| Kaga City | The administrative center of Kaga, offering a mix of urban amenities and access to local attractions. Ideal for both business travelers and tourists exploring the area. | Kaga City Art Museum, Kaga Traditional Craft Village, Kaga's historic sites, Local restaurants, Shopping districts |
| Noto Peninsula | Known for its stunning coastal scenery, traditional fishing villages, and scenic drives. A hotspot for nature lovers and those looking to explore rural Japan. | Wajima Morning Market, Notojima Aquarium, Shiroyone Senmaida Rice Paddies, Noto Peninsula National Park, Noto's traditional crafts |
| Amanohashidate | Often called one of Japan's three scenic views, it's famous for its unique land bridge and beautiful surrounding areas. Great for tourists who appreciate natural beauty. | Amanohashidate View Land, Ine no Funaya, Chionji Temple, Amanohashidate Sandbar, Local seafood restaurants |
| Kutchan | This area is becoming popular for its access to skiing and winter sports as well as beautiful summers. Ideal for year-round tourism and adventure seekers. | Niseko Ski Resort, Annupuri International Ski Area, Summer hiking trails, Rice paddies, Local izakayas |
| Lake Shokawa | A tranquil area known for its beautiful lakes and outdoor activities, perfect for families or couples looking to escape the city. | Shokawa Historical Village, Cycling paths around the lake, Fishing spots, Local camping areas, Scenic views |
| Tsubata Town | A more rural location that offers homey accommodations and a chance for visitors to experience local life, perfect for a peaceful getaway. | Tsubata Public Museum, Mitarashi Waterfall, Local farms, Cultural workshops, Community events |
| Daishoji Temple | A historic site known for its beautiful traditional architecture and tranquil gardens, perfect for tourists interested in culture and history. | Daishoji Temple grounds, Temple festivals, Local food stalls, Nature walks, Cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Kaga vs. Nearby Airbnb Markets
Of the seven nearby markets in the table, all within 98 km, Takayama (87 km away) earned the most per listing, about 2.5 times as much as Kaga.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Fukui 29 km | 33 | ¥2,873,974 | ¥24,258 | 44% |
| Kanazawa 42 km | 437 | ¥4,022,400 | ¥22,783 | 50% |
| Gujo 73 km | 40 | ¥3,928,205 | ¥31,180 | 44% |
| Takayama 87 km | 370 | ¥5,107,138 | ¥32,978 | 51% |
| Toyama 90 km | 81 | ¥2,800,065 | ¥18,480 | 45% |
| Nagahama 96 km | 57 | ¥2,279,554 | ¥28,310 | 33% |
| Tatsuno 98 km | 33 | ¥1,340,433 | ¥15,301 | 32% |
Markets Similar to Kaga
Markets elsewhere in Japan with a similar nightly rate and occupancy to Kaga:
- Miyazaki Airbnb data Japan · ¥23,192/night · 34.4%
- Hakodate Airbnb data Japan · ¥21,910/night · 37.5%
- Nikko Airbnb data Japan · ¥27,236/night · 37.0%
- Odawara Airbnb data Japan · ¥21,500/night · 40.4%
FAQ
Kaga Airbnb FAQ
How much do Airbnb hosts make in Kaga?
An active Kaga Airbnb grossed ¥2,072,859 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥318,000 or more in a typical month.
How much can I make on Airbnb in Kaga?
It depends most on the home's size, location and how it's run. The middle half of Kaga listings earn between ¥118,000 and ¥318,000 in a typical month, and the top tenth ¥415,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Kaga?
Listings in Kaga were booked on 35% of available nights over the past year. That compares with 50% for the Ishikawa Prefecture average. August was the busiest month.
How much does an Airbnb cost per night in Kaga?
The average booked night in Kaga cost ¥23,145 before fees. Half of listings charge between ¥15,700 and ¥29,900, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Kaga?
All active Kaga listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Kaga?
Yes, when it's run well. The average Kaga Airbnb grossed ¥2,072,859 in the 12 months to May 2026, 47% below the Ishikawa Prefecture average of ¥3,884,174, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,462,859 a year (about ¥122,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥197,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Kaga?
August paid best over the past year, at ¥442,000 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Kaga?
Each night a Kaga listing was open to book earned ¥7,330 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥10,900 or more.
How far in advance do guests book Airbnbs in Kaga?
Kaga stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Kaga?
The average Kaga Airbnb stay lasted 2.5 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Kaga rated?
Guests rate Kaga Airbnbs 4.81 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Kaga?
Kaga Onsen, Kaga City and Noto Peninsula draw the most short-term rental interest in Kaga. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Kaga?
AirROI counted 20 active Airbnb listings in Kaga as of May 2026. The closest tracked market is Fukui, 29 km away.
How much are Airbnb cleaning fees in Kaga?
In Kaga, 45% of listings add a cleaning fee. The median fee is ¥1,887, but a minority of much higher fees lifts the average to ¥4,543, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Kaga from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.