Near Kyoto | Lake Biwa Villa | Sauna & BBQ Entire home · 4 bedrooms Rated 4.89 - Revenue
- ¥14.1M
- Occupancy
- 39.9%
- Daily rate
- ¥93,119
Airbnb market data · 202612 months to September 2026
The average Airbnb in Nagahama brought in ¥2,186,932 over the 12 months through September 2026, about 48% less than the national average of ¥4,240,725.
The short answer
Rates are in line with the national average, but bookings trail it. Listings averaged ¥27,515 a night and were booked on 33% of available nights, against ¥28,800 and 49% for the national average.
August, usually the best month, brings in about 71% more per listing than February, usually the slowest.
AirROI tracked 54 active listings in Nagahama.
Browse the live Nagahama Airbnb market See Every Nagahama ListingRevenue
Gross bookings per Nagahama listing averaged ¥2,186,932 over the 12 months to September 2026 (Japan average: ¥4,240,725), before cleaning, platform and management costs and taxes.
In a typical year, the average Nagahama listing brings in ¥340,000 in August, its best month, and ¥199,000 in February, its slowest. Both ends are close calls: August leads November by 1%, and February sits just 1% below April, so either pair can swap places in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 1.7 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥230,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
November 2025 led on revenue. Nightly rates peaked in May 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥285,170 | 32.8% | ¥26,117 | ¥9,506 | 35 days | 1.9 nights |
| Oct 2025 | ¥251,394 | 34.8% | ¥26,301 | ¥8,109 | 42 days | 1.5 nights |
| Nov 2025 | ¥339,505 | 40.0% | ¥26,435 | ¥11,317 | 46 days | 1.3 nights |
| Dec 2025 | ¥236,273 | 31.2% | ¥26,733 | ¥7,622 | 35 days | 1.5 nights |
| Jan 2026 | ¥208,186 | 25.7% | ¥26,796 | ¥6,716 | 28 days | 2 nights |
| Feb 2026 | ¥174,822 | 30.9% | ¥25,555 | ¥6,244 | 40 days | 2 nights |
| Mar 2026 | ¥291,339 | 39.3% | ¥26,329 | ¥9,398 | 30 days | 1.3 nights |
| Apr 2026 | ¥230,130 | 36.7% | ¥26,697 | ¥7,671 | 34 days | 1.6 nights |
| May 2026 | ¥235,654 | 27.9% | ¥28,411 | ¥7,602 | 41 days | 1.5 nights |
| Jun 2026 | ¥195,098 | 33.5% | ¥23,490 | ¥6,503 | 36 days | 3.6 nights |
| Jul 2026 | ¥236,539 | 30.8% | ¥23,738 | ¥7,630 | 48 days | 2.5 nights |
| Aug 2026 | ¥311,529 | 42.5% | ¥25,036 | ¥10,049 | 47 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Nagahama home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Nagahama Airbnb took in ¥2,186,932 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥131,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥322,000 a month.
Cleaning it yourself keeps the ¥49,000 a year guests pay in cleaning fees, for about ¥135,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥113,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,137,932 | ¥5,199,000 |
| Cleaning fees guests pay2% of Nagahama bookings | ¥49,000 | ¥119,000 |
| Gross bookings | ¥2,186,932 | ¥5,318,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Nagahama listings on Simplified Pricing, 3% for the rest | −¥319,000 | −¥775,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥49,000 | −¥119,000 |
| Utilities and internetAbout 5% of bookings | −¥109,000 | −¥266,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥44,000 | −¥106,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥66,000 | −¥160,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥22,000 | −¥22,000 |
| Permit and registrationWhere one is required | −¥11,000 | −¥11,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥620,000 | −¥1,459,000 |
| Left for housing costs, then profit | ¥1,566,932about ¥131,000 a month | ¥3,859,000about ¥322,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Nagahama's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nagahama home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥443,000 a month, against ¥182,000 for the average one.
Occupancy
Nagahama listings were booked on 33% of the nights they were open over the past year, 16 percentage points below the Japan average (49%). In a typical year, occupancy climbs to 40% in August and falls to 23% in January.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
August is usually the busiest month in Nagahama, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Nagahama, known as ADR (average daily rate), was ¥27,515 over the past year, about the same as the Japan average (¥28,800). In a typical year, rates peak in January and May at about ¥27,800 and bottom out in June and July at about ¥25,200.
Prices span a wide range: the top 10% charge about 8.6 times the rate of the bottom quarter.
May rates run 10% above July's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥24,800. The 12-month ADR of ¥27,515 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nagahama it averaged ¥7,740 over the past year, from about ¥6,570 in a typical January to about ¥11,300 in a typical November.
A small group of listings earns several times more per open night than the rest.
November RevPAR is about 1.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥7,550.
Seasonality
Nagahama has two high seasons, August–September and November, which makes it a moderately seasonal market.
Average revenue by month in Nagahama
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥253,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥204,000 |
| February | Low season | ¥199,000 |
| March | Shoulder season | ¥257,000 |
| April | Low season | ¥200,000 |
| May | Shoulder season | ¥252,000 |
| June | Shoulder season | ¥239,000 |
| July | Low season | ¥232,000 |
| August | High season | ¥340,000 |
| September | High season | ¥285,000 |
| October | Shoulder season | ¥251,000 |
| November | High season | ¥340,000 |
| December | Shoulder season | ¥236,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonAugust–September, November | ¥322,000 | 38% | ¥26,189 |
| Shoulder seasonMarch, May–June, October, December | ¥247,000 | 32% | ¥26,554 |
| Low seasonJanuary–February, April, July | ¥209,000 | 28% | ¥26,444 |
Guests book Nagahama stays 42 days ahead on average (about six weeks). November stays are booked furthest out, about 46 days ahead, and January stays closest to arrival, about 26 days. A typical November booking is made in late September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
94% of the 54 active listings in Nagahama display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nagahama.
Neighborhoods
AirROI's area guide picks eight Nagahama neighborhoods that draw short-term rental guests, led by Nagahama Castle, Lake Biwa Area and Hōraiji Temple. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Nagahama Castle | Historic landmark with scenic views and rich history, attracting history enthusiasts and tourists. A perfect base for exploring local culture and heritage. | Nagahama Castle, Kurokabe Square, Nagahama Museum of History, Kurokabe Square, Lake Biwa |
| Lake Biwa Area | Beautiful lakeside settings providing a peaceful escape and outdoor activities. Appeals to nature lovers and families looking for recreational opportunities. | Lake Biwa, Higashiomi City, Biwako Valley |
| Hōraiji Temple | Significant cultural site attracting tourists interested in Buddhism and Japanese architecture. The tranquil atmosphere is ideal for reflection and exploration. | Hōraiji Temple, Mizunomiyama, Ayu River |
| Keisoku-ji Temple | Known for its stunning gardens and historical significance, it draws visitors interested in spirituality and nature walks. | Keisoku-ji Temple, Japanese gardens, Lake Biwa Canal |
| Nagahama Onsen | Relaxing hot spring area popular with visitors looking for wellness and rejuvenation. Offers a tranquil retreat close to nature. | Nagahama Onsen, Outdoor hot springs, Spa facilities |
| Wadakoh Shrine | Culturally rich shrine attracting those interested in traditional Japanese festivities and ceremonies. Good for experiencing local spirituality and culture. | Wadakoh Shrine, Local festivals, Traditional ceremonies |
| Omi Hachiman | Nearby historical city famous for its old merchant streets and beautiful canals. Provides a unique cultural experience. | Omi Hachiman Castle, Canal district, Hachiman-bori |
| Historic Streets of Nagahama | Charming streets lined with traditional houses and shops, perfect for those who appreciate history and local artisanal goods. | Historic Streets, Local artisan shops, Traditional teahouses |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Nagahama is a room-rental market as much as a whole-home one: private rooms account for 35% of listings, against 57% for entire homes. Houses are the most common property type at 70%, about 3.8 times the share of cabins and other outdoor stays (19%).
Private rooms are a large share of supply
Nagahama Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 57.4% | 31 |
| Private room | 35.2% | 19 |
| Shared room | 7.4% | 4 |
Listings by property type
Nagahama Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 70.4% | 38 |
| Cabin/Outdoor | 18.5% | 10 |
| Apartment/Condo | 7.4% | 4 |
| Hotel/Boutique | 3.7% | 2 |
The most common size among Nagahama's 28 entire homes with a bedroom count is one bedroom (12 homes).
Nagahama entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 42.9% | 12 |
| 2 bedrooms | 32.1% | 9 |
| 3 bedrooms | 14.3% | 4 |
| 4 bedrooms | 7.1% | 2 |
| 5+ bedrooms | 3.6% | 1 |
Nagahama is a group-trip market: 44% of listings sleep eight or more guests, about 2.3 times the share of the next most common size, four guests (19%). Shares are of the 32 listings with a guest capacity on file (59% of the market).
Nagahama listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 3.1% | 1 |
| 3 guests | 6.3% | 2 |
| 4 guests | 18.8% | 6 |
| 5 guests | 6.3% | 2 |
| 6 guests | 15.6% | 5 |
| 7 guests | 6.3% | 2 |
| 8+ guests | 43.8% | 14 |
Nagahama hosts set up an average of 5.9 beds per listing, roughly two for every bedroom. 59% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Nagahama: 91% of listings offer it, and 52% have a dedicated workspace.
Share of Nagahama listings with each common amenity
Guests
Nagahama runs on foreign visitors: seven in ten guests who left reviews live outside Japan. The United States sends the most guests from abroad, with 12% of reviewers, ahead of Australia at 7%. Guests speak a mix of languages: English leads at 39%, followed by Japanese and Chinese.
70% of Nagahama guests come from abroad
Where guests who left reviews live
Where Nagahama guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Yokohama | 4.1% |
| Toronto | 2.1% |
| Kaohsiung City | 2.1% |
| Taipei | 2.1% |
| Nagoya | 2.1% |
Where Nagahama guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 29.6% |
| United States | 11.8% |
| Australia | 7.1% |
| France | 6.5% |
| Canada | 5.3% |
Languages spoken by Nagahama guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.3% |
| Japanese | 21.4% |
| Chinese | 13.9% |
| French | 5.8% |
| German | 5.8% |
Nagahama Airbnbs average 4.82 stars, and 43% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.69, against 4.85 for host communication.
Communication scores highest in Nagahama; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.82 |
| Communication | 4.85 |
| Location | 4.69 |
| Check-in | 4.79 |
| Value | 4.72 |
Booking patterns
More than nine in ten Nagahama listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 37% of listings; blocked nights include any the host closes off.
Days a year Nagahama listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 53.7% | 29 |
| 181-270 days | 38.9% | 21 |
| 91-180 days | 7.4% | 4 |
Days a year Nagahama listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 9.3% | 5 |
| 91-180 days | 37.0% | 20 |
| 31-90 days | 37.0% | 20 |
| 1-30 days | 16.7% | 9 |
The average Nagahama booking lasts 2.2 nights, longest in June and shortest in March. Listings took about 19 bookings each over the year, some 1,000 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Nagahama
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Nagahama accept stays of one or two nights.
Minimum stay set by Nagahama listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Nagahama, used by 43% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than eight in ten listings offer Flexible or Moderate terms, against 19% on Firm or stricter ones.
Cancellation policies of Nagahama listings, from most to least flexible
Share of listings by the policy they use
More than half of Nagahama listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 2% of gross revenue.
Top earners
The top-grossing Airbnb in Nagahama, a four-bedroom home, took in ¥14,100,000 over the past year, about 6.5 times the city's average of ¥2,190,000.
Near Kyoto | Lake Biwa Villa | Sauna & BBQ Entire home · 4 bedrooms Rated 4.89
[Taisho Townhouse 2 Private Buildings 16 People] 24h Private Sauna | Art Stay | 13th Street A + B… Entire home · 5 bedrooms
[Taisho-machiya, entire house for 8 people | Wano Retreat Hitoiki] 24-hour private sauna… Entire home · 3 bedrooms Rated 5.00
[Entire Edo townhouse for 8 people] Private sauna | Wano Retreat Hitoiki | Omotesando Building, Cha… Entire home · 2 bedrooms
[8 min Walk from Stn] Entire House up to 7 PPL. Private room · 3 bedrooms Rated 4.98
“Suzukoujo” Entire Home for Rent - 3 Bedrooms in Total (Maximum 18 Guests) Entire home · 3 bedrooms Rated 4.43 Fewer than 1% of Nagahama listings are classed as professionally managed. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 93% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 65 km, Nakagyo Ward (65 km away, 55 listings) earned the most per listing, about 2.2 times as much as Nagahama. Nakamura Ward was the busiest, booked on 51% of nights against 33% in Nagahama.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hikone 19 km | 30 | ¥1,954,904 | ¥17,632 | 31% |
| Takashima 21 km | 110 | ¥4,159,134 | ¥33,316 | 31% |
| Gifu 46 km | 45 | ¥1,680,788 | ¥16,889 | 33% |
| Otsu 48 km | 105 | ¥3,452,425 | ¥24,183 | 45% |
| Kuwana 58 km | 39 | ¥3,644,793 | ¥25,690 | 45% |
| Nakamura Ward 64 km | 45 | ¥2,672,597 | ¥17,908 | 51% |
| Higashiyama Ward 65 km | 81 | ¥4,409,557 | ¥30,070 | 48% |
| Nakagyo Ward 65 km | 55 | ¥4,784,879 | ¥31,769 | 45% |
Markets elsewhere in Japan with a similar nightly rate and occupancy to Nagahama:
FAQ
An active Nagahama Airbnb grossed ¥2,186,932 on average in the 12 months to September 2026, according to AirROI's tracking of 54 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥284,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Nagahama listings earn between ¥55,100 and ¥284,000 in a typical month, and the top tenth ¥682,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Nagahama were booked on 33% of available nights over the past year. That compares with 49% for the national average. August is usually the busiest month.
The average booked night in Nagahama cost ¥27,515 before fees. Half of listings charge between ¥5,750 and ¥31,500, so bedroom count and location move the price more than the average suggests.
In Nagahama, 94% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Nagahama Airbnb grossed ¥2,186,932 in the 12 months to September 2026, 48% below the national average of ¥4,240,725. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,566,932 a year (about ¥131,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥322,000 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ¥340,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Nagahama listing was open to book earned ¥7,740 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥21,000 or more.
Nagahama stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Nagahama Airbnb stay lasted 2.2 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Nagahama Airbnbs 4.82 out of 5 on average. Guests score communication highest and location lowest.
Nagahama Castle, Lake Biwa Area and Hōraiji Temple draw the most short-term rental interest in Nagahama. The neighborhood guide explains what brings guests to each.
AirROI counted 54 active Airbnb listings in Nagahama as of September 2026. The closest tracked market is Hikone, 19 km away.
In Nagahama, more than half of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.
Method
Figures on this page cover 54 active Airbnb listings in Nagahama from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.