Airbnb market data · 202612 months to October 2026
Kotohira, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Kotohira brought in ¥2,626,573 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Kotohira Airbnb Market at a Glance
Rates and bookings both trail the national average. Listings averaged ¥22,031 a night and were booked on 34% of available nights, against ¥30,600 and 49% for the national average.
Timing matters: in August, usually the best month, the average listing earns about 2.2 times as much as in January, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
AirROI tracked 23 active listings in Kotohira.
Browse the live Kotohira Airbnb market See Every Kotohira ListingRevenue
How Much Do Airbnb Hosts Make in Kotohira?
Gross bookings per Kotohira listing averaged ¥2,626,573 over the 12 months to October 2026 (Japan average: ¥4,522,153), before cleaning, platform and management costs and taxes.
In a typical year, the average Kotohira listing brings in ¥368,000 in August, its best month, and ¥166,000 in January, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Kotohira's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥657,000+ a month, about 4.7 times the typical property.
- Strong performers (top 25%) earn ¥367,000 or more, roughly ¥230,000 a month above the median.
- Typical properties (median) earn about ¥140,000 a month.
- Entry-level properties (bottom 25%) earn ¥65,100 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.2 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥259,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Kotohira Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
December 2025 led on revenue, while nightly rates and bookings both peaked in October 2025. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥300,018 | 62.2% | ¥23,810 | ¥9,678 | 65 days | 1 night |
| Nov 2025 | ¥270,215 | 50.4% | ¥23,456 | ¥9,007 | 66 days | 1.2 nights |
| Dec 2025 | ¥337,773 | 40.1% | ¥23,192 | ¥10,896 | 33 days | 1.3 nights |
| Jan 2026 | ¥165,612 | 27.9% | ¥21,731 | ¥5,342 | 45 days | 1.3 nights |
| Feb 2026 | ¥185,982 | 25.2% | ¥21,317 | ¥6,642 | 46 days | 1.2 nights |
| Mar 2026 | ¥280,030 | 33.8% | ¥21,727 | ¥9,033 | 42 days | 1.1 nights |
| Apr 2026 | ¥305,266 | 37.6% | ¥23,608 | ¥10,176 | 57 days | 1.1 nights |
| May 2026 | ¥305,173 | 36.5% | ¥23,599 | ¥9,844 | 47 days | 1.1 nights |
| Jun 2026 | ¥220,250 | 30.2% | ¥18,546 | ¥7,342 | 28 days | 1.8 nights |
| Jul 2026 | ¥286,053 | 36.7% | ¥19,074 | ¥9,228 | 44 days | 2 nights |
| Aug 2026 | ¥323,564 | 32.3% | ¥20,961 | ¥10,438 | 59 days | 1.3 nights |
| Sep 2026 | ¥336,375 | 36.5% | ¥19,344 | ¥11,213 | 52 days | 1.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Kotohira market, enter its address and size in the short-term rental calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Kotohira Profitable?
Yes, when it's run well. The average Kotohira Airbnb took in ¥2,626,573 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥148,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥394,000 a month.
Cleaning it yourself keeps the ¥137,000 a year guests pay in cleaning fees, for about ¥160,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥128,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Kotohira Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,489,573 | ¥6,529,000 |
| Cleaning fees guests pay5% of Kotohira bookings | ¥137,000 | ¥359,000 |
| Gross bookings | ¥2,626,573 | ¥6,888,000 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Kotohira listings on Simplified Pricing, 3% for the rest | −¥407,000 | −¥1,068,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥137,000 | −¥359,000 |
| Utilities and internetAbout 5% of bookings | −¥131,000 | −¥344,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥53,000 | −¥138,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥79,000 | −¥207,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥26,000 | −¥26,000 |
| Permit and registrationWhere one is required | −¥13,000 | −¥13,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥846,000 | −¥2,155,000 |
| Left for housing costs, then profit | ¥1,780,573about ¥148,000 a month | ¥4,733,000about ¥394,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Kotohira Airbnb Profit
The estimate starts from Kotohira's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Kotohira home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Kotohira's Top Earners Get There
- More nights booked. The busiest quarter of Kotohira listings are booked on 50% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of ¥18,700 adds about ¥187,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥32,000 a night or more, against a median of ¥18,700. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥249,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥368,000, against ¥166,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Kotohira listings average 4.79 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥574,000 a month, against ¥219,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Kotohira?
Kotohira listings were booked on 34% of the nights they were open over the past year, 15 percentage points below the Japan average (49%). In a typical year, occupancy swings from 28% in January to 62% in October.
Across Kotohira's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
October is usually the busiest month in Kotohira, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Kotohira?
The average nightly rate in Kotohira, known as ADR (average daily rate), was ¥22,031 over the past year, about 28% below the Japan average of ¥30,600. In a typical year, rates peak in April and May at about ¥24,100 and bottom out in June and September at about ¥21,500.
Across Kotohira's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥38,900+ a night, about twice the median.
- Strong performers (top 25%) charge ¥32,000 or more, about ¥13,000 above the median.
- Typical properties (median) charge about ¥18,700 a night.
- Entry-level properties (bottom 25%) charge ¥6,645 or less, about a third of the median.
May rates run 12% above June's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥21,400.
What Is the RevPAR for Airbnb in Kotohira?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Kotohira it averaged ¥8,560 over the past year, from about ¥5,340 in a typical January to about ¥11,900 in a typical August.
Across Kotohira's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥16,800+ per open night, about 3.5 times the median.
- Strong performers (top 25%) earn ¥11,000 or more, about ¥6,200 a night above the median.
- Typical properties (median) earn about ¥4,790 per open night.
- Entry-level properties (bottom 25%) earn ¥1,830 or less, about 38% of the median.
August RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥8,520.
Seasonality
Best and Worst Months for Airbnb in Kotohira
With only 23 active listings, the monthly pattern in Kotohira is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Kotohira
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥277,000.
Revenue by month in Kotohira in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥166,000 |
| February | ¥198,000 |
| March | ¥341,000 |
| April | ¥324,000 |
| May | ¥296,000 |
| June | ¥194,000 |
| July | ¥260,000 |
| August | ¥368,000 |
| September | ¥269,000 |
| October | ¥300,000 |
| November | ¥270,000 |
| December | ¥338,000 |
How Far in Advance Do Guests Book Airbnb in Kotohira?
Guests book Kotohira stays 47 days ahead on average (about seven weeks). November stays are booked furthest out, about 66 days ahead, and July stays closest to arrival, about 33 days. A typical November booking is made in early September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 47 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Kotohira
All 23 active listings in Kotohira display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Kotohira.
Neighborhoods
Best Neighborhoods for Airbnb in Kotohira
AirROI's area guide picks eight Kotohira neighborhoods that draw short-term rental guests, led by Kotoji Viewpoint, Konpira-san and Shishikui Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kotoji Viewpoint | Famous for panoramic views of the surrounding mountains and the Seto Inland Sea, ideal for tourists seeking scenic beauty and photography opportunities. | Kotoji Viewpoint, Seto Inland Sea, Kagawa Prefectural Column Museum |
| Konpira-san | Home to the famous Kotohira-gu Shrine, a cultural and spiritual site that attracts visitors year-round for its historical significance and beautiful architecture. | Kotohira-gu Shrine, Konpira Grand Theatre, Kotohira Onsen |
| Shishikui Beach | A beautiful coastal area known for beach activities and seafood dining, perfect for families and beach enthusiasts. | Shishikui Beach, Fishing activities, Local seafood restaurants |
| Kotohira Town Center | The bustling heart of Kotohira where visitors can find shops, local eateries, and easy access to transportation. Great for tourists looking for convenience. | Local shops, Restaurants, Shops selling traditional sweets |
| Sanuki Udon Museum | A unique attraction that showcases the local specialty of Sanuki Udon, drawing foodies and tourists eager to learn about the culinary culture. | Sanuki Udon Museum, Udon-making workshops, Tastings of Sanuki Udon |
| Kagawa Prefectural Cultural Hall | A vibrant cultural spot that hosts events and exhibitions, appealing to those interested in the arts and local traditions. | Cultural exhibitions, Concerts, Workshops |
| Kotohira Park | A relaxing natural space with walking trails and cherry blossoms in the spring, ideal for visitors looking to enjoy nature and have picnics. | Walking trails, Cherry blossoms, Playground area |
| Mount Zozu | A hiking area that offers breathtaking views and is perfect for outdoor enthusiasts and nature lovers, attracting adventure seekers. | Hiking trails, Scenic viewpoints, Wildlife |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Kotohira vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Naoshima (34 km away, 30 listings) earned the most per listing, about 3.3 times as much as Kotohira.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Marugame 12 km | 31 | ¥1,610,910 | ¥16,972 | 35% |
| Mitoyo 15 km | 43 | ¥4,244,914 | ¥30,625 | 42% |
| Miyoshi 22 km | 32 | ¥969,785 | ¥13,109 | 25% |
| Takamatsu 27 km | 485 | ¥3,334,257 | ¥23,121 | 46% |
| Naoshima 34 km | 30 | ¥8,690,013 | ¥35,621 | 70% |
| Tamano 36 km | 85 | ¥2,509,145 | ¥18,194 | 43% |
| Sanuki 39 km | 53 | ¥4,440,224 | ¥38,460 | 33% |
| Kurashiki 43 km | 75 | ¥3,462,576 | ¥27,433 | 44% |
Markets Similar to Kotohira
Markets elsewhere in Japan with a similar nightly rate and occupancy to Kotohira:
- Miyazaki Airbnb data Japan · ¥23,192/night · 34.4%
- Hakodate Airbnb data Japan · ¥21,910/night · 37.5%
FAQ
Kotohira Airbnb FAQ
How much do Airbnb hosts make in Kotohira?
An active Kotohira Airbnb grossed ¥2,626,573 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥367,000 or more in a typical month.
How much can I make on Airbnb in Kotohira?
It depends most on the home's size, location and how it's run. The middle half of Kotohira listings earn between ¥65,100 and ¥367,000 in a typical month, and the top tenth ¥657,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Kotohira?
Listings in Kotohira were booked on 34% of available nights over the past year. That compares with 49% for the national average. October is usually the busiest month.
How much does an Airbnb cost per night in Kotohira?
The average booked night in Kotohira cost ¥22,031 before fees. Half of listings charge between ¥6,645 and ¥32,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Kotohira?
All active Kotohira listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Kotohira?
Yes, when it's run well. The average Kotohira Airbnb grossed ¥2,626,573 in the 12 months to October 2026, 42% below the national average of ¥4,522,153, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,780,573 a year (about ¥148,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥394,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Kotohira?
August usually pays best, averaging ¥368,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Kotohira?
Each night a Kotohira listing was open to book earned ¥8,560 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥16,800 or more.
How far in advance do guests book Airbnbs in Kotohira?
Kotohira stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Kotohira?
The average Kotohira Airbnb stay lasted 1.4 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Kotohira rated?
Guests rate Kotohira Airbnbs 4.79 out of 5 on average. Guests score cleanliness highest and check-in lowest.
What are the best neighborhoods for Airbnb in Kotohira?
Kotoji Viewpoint, Konpira-san and Shishikui Beach draw the most short-term rental interest in Kotohira. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Kotohira?
AirROI counted 23 active Airbnb listings in Kotohira as of October 2026. The closest tracked market is Marugame, 12 km away.
How much are Airbnb cleaning fees in Kotohira?
In Kotohira, about three in ten listings add a cleaning fee, and the typical fee is about ¥5,032.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Kotohira from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.