Amakusa, Kumamoto Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Amakusa, Kumamoto Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,089 per year — at a $92 nightly rate, 29.9% occupancy, and a $25 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 20 active listings, Amakusa is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 122.2% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is high and 95% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Amakusa?

In Amakusa, the headline Airbnb metrics are $7,089 in average annual revenue,29.9% occupancy, $92 ADR, and $25 in RevPAR, and guests book about 50 days in advance.

Avg. Daily Rate (ADR)(?)

$92

The average rental revenue earned for an occupied room per day in Amakusa.

Occupancy Rate(?)

29.9%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$7,089

Average annual income for an Airbnb listing in Amakusa. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$25

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

-16.5%

Significant decrease (-16.5%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

50 days

How far in advance guests typically book in Amakusa. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Amakusa.

Lowest Revenue Month(?)

February

The month with the lowest average earnings, indicating the low season in Amakusa.

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How Much Do Airbnb Hosts Earn Monthly in Amakusa?

Understanding the monthly revenue variations for Airbnb listings in Amakusa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amakusa is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amakusa across different performance tiers:

Best-in-class properties (Top 10%) achieve $1,573+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $986 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $603 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $316, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Amakusa

What Is the Monthly Airbnb Occupancy Rate in Amakusa?

Maximize your bookings by understanding the Amakusa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amakusa:

Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 28%.
Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Amakusa

What Is the Average Airbnb Nightly Rate in Amakusa?

Effective short term rental pricing strategy in Amakusa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amakusa typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $150+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
Typical properties (Median) charge around $79 per night.
Entry-level properties (Bottom 25%) earn around $39 per night.

Average Daily Rate (ADR) Trend by Month in Amakusa

What Is the RevPAR for Airbnb in Amakusa?

RevPAR in Amakusa is currently $25. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $13 RevPAR.
Typical properties (Median) generate $24 RevPAR.
Strong performers (Top 25%) earn $33 RevPAR.
Best-in-class (Top 10%) achieve $44 RevPAR.

Average Monthly RevPAR Trend in Amakusa

RevPAR Insights for Amakusa

The average RevPAR in Amakusa is $25. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($44) and bottom 25% ($13) is $30, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Amakusa benchmarks. If your RevPAR falls below the median of $24, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $33+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Amakusa?

Amakusa's peak Airbnb season falls in August, May, November, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, May, November)

Revenue averages $1,049 per month
Occupancy rates average 40.8%
Daily rates average $89

Shoulder Season

Revenue averages $734 per month
Occupancy maintains around 31.0%
Daily rates hold near $88

Low Season (January, February, March)

Revenue drops to average $524 per month
Occupancy decreases to average 23.9%
Daily rates adjust to average $92

Seasonality Insights for Amakusa

Airbnb seasonality in Amakusa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Amakusa's highest earning potential, with monthly revenues climbing to $1,309, occupancy reaching 49.6%, and ADRs peaking at $94.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $348, occupancy could drop to 20.6%, and ADRs may adjust to $82.
Lower occupancy paired with meaningful seasonality means hosts in Amakusa need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Amakusa, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Amakusa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Amakusa?

Yes, Amakusa, Kumamoto Prefecture, Japan enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Amakusa to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 95% licensed listings)

What Are the Best Neighborhoods for Airbnb in Amakusa?

With a compact short-term rental market, Amakusa gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Amakusa
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Shiranui Beach	A stunning beach area known for its beautiful shoreline and picturesque sunsets, attracting tourists who enjoy beach activities and relaxation.	Shiranui Beach, Amakusa Dolphin Watching, Amakusa Shirataki Park, Amakusa Gokyo Bridge, Kumamoto Prefectural Amakusa City Museum
Amakusa Islands	A group of beautiful islands offering scenic views, hiking opportunities, and a rich cultural heritage. Ideal for nature lovers and travelers seeking tranquility away from the city.	Amakusa Islands National Park, Katsuo-ji Temple, Kuma River, Amakusa Visitor Center
Aso National Park	Nearby park featuring volcanic landscapes, lush greenery, and plenty of outdoor activities. Great for adventure travelers and nature enthusiasts.	Aso Volcano, Kusasenrigahama, Daikanbo Lookout, Mt. Aso hiking trails
Amakusa Kankou Hot Springs	Known for its relaxing hot springs and wellness retreats, appealing to tourists looking to unwind and experience Japanese onsen culture.	Okawa Onsen, Yumoto Onsen, Kinosaki Onsen, Suwakyo Onsen
Oe Island	A lesser-known island that offers stunning views and secluded beaches, attracting visitors looking for a more private getaway.	Oe Island Beach, Scenic hiking trails, Local seafood dining options
Kakise Beach	A beautiful sandy beach known for family-friendly activities and water sports, ideal for families and beach lovers.	Kakise Beach, Water sports rentals, Beachside cafes, Family-friendly parks
Hondo Town	The main town in Amakusa, offering a blend of modern amenities and traditional culture, appealing to both business travelers and cultural visitors.	Hondo Town Museum, Local markets, Dining and shopping areas, Amakusa Historical Museum
Amakusa Marine Park	A perfect destination for marine activities and nature tours, attracting water sports enthusiasts and families.	Marine sports facilities, Dolphin tours, Nature trails, Scenic boat cruises

Because Amakusa has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Amakusa?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Amakusa

The Amakusa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70% of the 20 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Amakusa, House properties are the most common (70%), reflecting the local real estate landscape.
Houses represent a significant 70% portion, catering likely to families or larger groups.

Amakusa Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Amakusa

The dominant room capacity in Amakusa is 2 bedrooms listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 3 bedrooms properties represent 75.0% of the active Airbnb listings in Amakusa, indicating a high concentration in these sizes.
A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Amakusa.

Amakusa Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Amakusa

The most common guest capacity trend in Amakusa vacation rentals is listings accommodating 6 guests (20%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 6 guests and 8+ guests dominate the Amakusa STR market, accounting for 40.0% of listings.
40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amakusa.
On average, properties in Amakusa are equipped to host 4.0 guests.

How Do Listings in Amakusa Compare on Quality?

Listing quality in Amakusa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

31.1

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

3.9

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

25.0%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Amakusa

At 31.1 photos per listing on average, Amakusa hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Amakusa averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Amakusa?

Amenity Prevalence

Amenity Insights for Amakusa

Essential amenities in Amakusa that guests expect include: Kitchen, Air conditioning, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
Popular amenities like Hair dryer, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Amakusa: Kitchen, Air conditioning, TV, Smoke alarm.
Prioritize adding missing essentials: Kitchen, Air conditioning.
Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Amakusa to stay competitive.

Which Airbnb Amenities Boost Revenue in Amakusa?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Amakusa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Conditioner	60.0%	$8,340	$5,213	60.0%
Rice maker	50.0%	$8,463	$5,715	48.1%
Clothing storage	40.0%	$8,762	$5,974	46.7%
Cleaning products	65.0%	$7,937	$5,513	44.0%
Bidet	70.0%	$7,771	$5,496	41.4%
Toaster	25.0%	$8,806	$6,516	35.1%
Waterfront	30.0%	$8,571	$6,454	32.8%
Backyard	25.0%	$8,253	$6,701	23.2%
Dedicated workspace	50.0%	$7,769	$6,409	21.2%
Books and reading material	25.0%	$8,125	$6,744	20.5%

Revenue Impact Insights for Amakusa

Conditioner tops the revenue impact list with a 60.0% uplift — listings with this amenity earn $8,340 vs. $5,213 without it.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Amakusa STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amakusa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Amakusa Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Amakusa

The typical guest profile for Airbnb in Amakusa consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
Domestic travelers account for 30.0% of guests.
Key international markets include Japan (30%) and United States (11%).
Top languages spoken are English (43.1%) followed by Japanese (22.5%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from United States.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Amakusa?

Listings in Amakusa average 4.83 out of 5 overall, with about 49.8 reviews per active listing and 45.0% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Amakusa

With an overall rating of 4.83, Amakusa listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Check-in (4.88), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
45.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Amakusa Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Amakusa

The most common availability pattern in Amakusa falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Amakusa (45%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Amakusa?

Average Booking Lead Time by Month

Booking Lead Time Insights for Amakusa

The overall average booking lead time for vacation rentals in Amakusa is 50 days.
Guests book furthest in advance for stays during February (average 86 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
Seasonally, Winter (61 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Amakusa.
For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
Monitor your own booking lead times against these Amakusa averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Amakusa?

Guests in Amakusa stay about 2.5 nights on average, generating roughly 371 reservations and 18.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Amakusa

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Amakusa

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
18.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Apr (3.1 nights) and shorten in Feb (1.8 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Amakusa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

20 listings

100% of total

Key Insights

The most prevalent minimum stay requirement in Amakusa is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (100.0%) of the Amakusa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 100% of Amakusa hosts use this setting.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amakusa.

Amakusa Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (45%)

Flexible

9 listings

45% of total

Moderate (45%)

Moderate

9 listings

45% of total

Firm (10%)

Firm

2 listings

10% of total

Cancellation Policy Insights for Amakusa

The prevailing Airbnb cancellation policy trend in Amakusa is Flexible, used by 45% of listings.
The market strongly favors guest-friendly terms, with 90.0% of listings offering Flexible or Moderate policies. This suggests guests in Amakusa may expect booking flexibility.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 45% market standard in Amakusa.
Regularly review your cancellation policy against competitors and market demand shifts in Amakusa.

How Much Are Airbnb Cleaning Fees in Amakusa?

Cleaning fees in Amakusa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$16

Median Cleaning Fee

$12

Listings Charging a Fee

40.0%

Fee as Revenue Share

4.9%

Cleaning Fee Insights for Amakusa

About 40.0% of Amakusa listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $16 is close to the median ($12), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 4.9% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Amakusa median of $12. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$107.58

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Amakusa?

Learn from the best! This table showcases top-performing Airbnb hosts in Amakusa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Amakusa by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
淳司	3	$22,289	53	4.77/5.0
Kaori	1	$15,342	129	4.95/5.0
Mamiko	2	$14,869	446	4.87/5.0
Michiyo	1	$13,311	26	4.85/5.0
Tomoko	1	$11,960	41	4.39/5.0
俊也	1	$11,667	55	4.98/5.0
ガラカブハウス	1	$8,392	16	5.00/5.0
長嶋	3	$8,170	104	4.97/5.0
恵	1	$7,310	17	4.71/5.0
三田村	1	$6,697	1	Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amakusa.

Who Are the Airbnb Hosts in Amakusa?

Amakusa has a relatively balanced host base.

Superhosts

45.0%

Professional Management

0.0%

Cohosted Listings

10.0%

Instant Book Enabled

10.0%

Simplified Pricing

55.0%

Host Profile Insights for Amakusa

A 45.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
10.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
55.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
Benchmark your host metrics against these Amakusa averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Amakusa's Airbnb Market Compare to Nearby Cities?

How does the Amakusa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Chuo Ward, Amakusa has 29 percentage points lower occupancy and about $78 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Amakusa — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Minamioguni	21	$2,993	$283.92	41%
Yufu	125	$2,936	$251.55	43%
Itoshima	66	$2,829	$210.85	48%
Chuo Ward	34	$2,739	$169.53	59%
Minamiaso	29	$2,583	$180.06	53%
Aso	36	$2,464	$196.67	47%
Dazaifu	39	$2,403	$171.89	45%
Fukuoka	1,312	$2,179	$146.85	52%
Asakura	12	$2,101	$173.45	43%
Kurume	13	$1,896	$129.29	50%

Frequently Asked Questions About Airbnb in Amakusa

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Amakusa.

How much do Airbnb hosts make in Amakusa?

Amakusa hosts earn about $7,089 per year on average, with an average nightly rate of $92 and RevPAR of $25. Those figures describe the typical revenue environment for active listings in Amakusa, Kumamoto Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Amakusa market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Amakusa?

The average Airbnb occupancy rate in Amakusa is 29.9%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Amakusa?

Listings in Amakusa average $92 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Amakusa?

Amakusa currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Amakusa?

AirROI currently classifies the short-term rental regulation level in Amakusa as High. The dataset also shows about 95.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Amakusa?

RevPAR in Amakusa is about $25. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Amakusa?

Occupancy of 29.9% means Amakusa is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,089, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Amakusa?

The average booking lead time in Amakusa is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Amakusa?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Amakusa include Shiranui Beach, Amakusa Islands, Aso National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Amakusa?

entire_home listings make up 70.0% of the active supply in Amakusa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Amakusa compare to nearby Airbnb markets?

Among neighboring markets, Minamioguni posts $35,918 in average annual revenue with 41.1% occupancy, compared to Amakusa's $7,089 and 29.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Amakusa?

The average Airbnb stay length in Amakusa is about 2.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Amakusa?

Airbnb listings in Amakusa average 4.83 out of 5 overall. About 45.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Amakusa?

Conditioner and Rice maker are among the strongest revenue-linked amenities in Amakusa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Amakusa?

Yes. About 40.0% of active Airbnb listings in Amakusa charge a cleaning fee, and the average fee is $16. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Amakusa?

A 45.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.