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Airbnb market data · 202612 months to October 2026

Shella ward, Kilifi County Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
57
Avg. booking lead time
54 days
Listings showing a permit
0%
Peak revenue month
December
Lowest revenue month
May

The short answer

Shella ward Airbnb Market at a Glance

Shella ward is priced below the Kilifi County average. Listings averaged KES 11,658 a night, about 36% less than that average of KES 18,300, and were booked on 27% of available nights, close to its 28% occupancy.

Timing matters: in December, usually the best month, the average listing earns about 3.2 times as much as in May, usually the slowest.

With 57 active listings, Shella ward is the seventh-largest of 16 Kilifi County markets AirROI tracks. From a year earlier, average revenue fell 10% while the number of active listings shrank 31%.

Map of Airbnb listings in Shella ward Browse the live Shella ward Airbnb market See Every Shella ward Listing

Revenue

How Much Do Airbnb Hosts Make in Shella ward?

Gross bookings per Shella ward listing averaged KES 721,822 over the 12 months to October 2026 (Kilifi County average: KES 1,318,418), before cleaning, platform and management costs and taxes.

In a typical year, the average Shella ward listing brings in KES 175,000 in December, its best month, and KES 54,800 in May, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 4.6 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn KES 232,000+ a month, about 3.4 times the typical property.
  • Strong performers (top 25%) earn KES 142,000 or more, roughly KES 74,000 a month above the median.
  • Typical properties (median) earn about KES 67,700 a month.
  • Entry-level properties (bottom 25%) earn KES 30,700 or less, about 45% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

December earns about 3.2 times what May does

Average revenue per active listing, by month, October 2024 to September 2026

The dashed line is the average of the months shown, KES 105,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Shella ward Airbnb Data by Month

Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.

December 2025 led on revenue and bookings; nightly rates peaked in September 2026.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Shella ward, Oct 2025 to Sep 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Oct 2025KES 86,41331.7%KES 16,228KES 2,78830 days3.6 nights
Nov 2025KES 122,40636.4%KES 16,059KES 4,08046 days8.9 nights
Dec 2025KES 178,89741.3%KES 17,427KES 5,77175 days6.7 nights
Jan 2026KES 111,74427.6%KES 17,222KES 3,60594 days8.1 nights
Feb 2026KES 102,04739.7%KES 16,401KES 3,64563 days6.6 nights
Mar 2026KES 83,71724.4%KES 16,261KES 2,70138 days3 nights
Apr 2026KES 129,53531.5%KES 16,350KES 4,31826 days3.9 nights
May 2026KES 55,74021.2%KES 16,606KES 1,79816 days4.7 nights
Jun 2026KES 74,15225.9%KES 16,556KES 2,47224 days3.9 nights
Jul 2026KES 96,83525.8%KES 19,126KES 3,12469 days4 nights
Aug 2026KES 120,40135.5%KES 19,706KES 3,88445 days3.5 nights
Sep 2026KES 92,75525.0%KES 19,844KES 3,09234 days2.5 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

The typical Shella ward listing earns about KES 67,700 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.

Profit

Is an Airbnb in Shella ward Profitable?

Yes, when it's run well. The average Shella ward Airbnb took in KES 721,822 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about KES 1,516,100, and run by its owner at everyday costs, about KES 93,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Shella ward Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Shella ward Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookingsKES 703,022KES 1,476,500
Cleaning fees guests pay3% of Shella ward bookingsKES 18,800KES 39,600
Gross bookingsKES 721,822KES 1,516,100
Running costs
Airbnb's feeAbout 12%: 15.5% for the 75% of Shella ward listings on Simplified Pricing, 3% for the rest−KES 89,700−KES 188,400
Cleaning and laundryPaid for by the cleaning fee; KES 0 if you clean yourself−KES 18,800−KES 39,600
Utilities and internetAbout 5% of bookings−KES 36,100−KES 75,800
Guest suppliesToiletries, coffee, paper goods: about 2%−KES 14,400−KES 30,300
Repairs and upkeepIncluding linens and small replacements: about 3%−KES 21,700−KES 45,500
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−KES 7,200−KES 7,200
Permit and registrationWhere one is required−KES 3,600−KES 3,600
ManagementKES 0 when you run it; co-hosts charge from about 10% of nightly bookingsKES 0KES 0
Pricing and messaging toolsOptional; Airbnb's own tools are freeKES 0KES 0
Lodging taxesAdded to the guest's bill and passed onKES 0KES 0
Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee−KES 191,500−KES 390,400
Left for housing costs, then profitKES 530,322about KES 44,200 a monthKES 1,125,700about KES 93,800 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Shella ward Airbnb Profit

The estimate starts from Shella ward's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Shella ward home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Shella ward's Top Earners Get There

  • More nights booked. The busiest quarter of Shella ward listings are booked on 44% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of KES 8,795 adds about KES 88,000 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge KES 20,000 a night or more, against a median of KES 8,795. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about KES 70,300 a year.
  • Open for the busy months. In a typical year, December brings the average listing about KES 175,000, against KES 54,800 in May, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Shella ward listings average 4.66 stars, and 19% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about KES 126,300 a month, against KES 60,200 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Shella ward?

Shella ward listings were booked on 27% of the nights they were open over the past year, in line with the Kilifi County average and 3 percentage points below the Kenya average (30%). In a typical year, occupancy climbs to 44% in December and falls to 21% in May.

The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 64%+ of open nights, 38 points above the median.
  • Strong performers (top 25%) fill 44% or more, roughly three nights a week.
  • Typical properties (median) fill about 26% of open nights.
  • Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.

December is usually the busiest month in Shella ward, May the quietest

Share of open nights booked, by month, October 2024 to September 2026

The 12-month rate of 27% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Shella ward?

The average nightly rate in Shella ward, known as ADR (average daily rate), was KES 11,658 over the past year, about 36% below the Kilifi County average of KES 18,300 and about 9% above the Kenya average of KES 10,700. Averaged month by month over the past two years, rates peak in August and September at about KES 17,800 and bottom out in October and November at about KES 13,400.

Prices span a wide range: the top 10% charge about 6.6 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge KES 42,100+ a night, about 4.8 times the median.
  • Strong performers (top 25%) charge KES 20,000 or more, about KES 11,000 above the median.
  • Typical properties (median) charge about KES 8,795 a night.
  • Entry-level properties (bottom 25%) charge KES 6,355 or less, about three-quarters of the median.

August rates run 33% above November's

Average nightly rate (ADR), by month, October 2024 to September 2026

The dashed line is the average of the months shown, KES 15,200. The 12-month ADR of KES 11,658 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Shella ward?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Shella ward it averaged KES 3,410 over the past year, from about KES 1,770 in a typical May to about KES 5,650 in a typical December.

A small group of listings earns several times more per open night than the rest.

  • Best-in-class properties (top 10%) earn KES 8,410+ per open night, about 3.5 times the median.
  • Strong performers (top 25%) earn KES 4,720 or more, about KES 2,300 a night above the median.
  • Typical properties (median) earn about KES 2,420 per open night.
  • Entry-level properties (bottom 25%) earn KES 1,750 or less, about three-quarters of the median.

December RevPAR is about 3.2 times May's

Revenue per open night (RevPAR), by month, October 2024 to September 2026

The dashed line is the average of the months shown, KES 3,460.

Seasonality

Best and Worst Months for Airbnb in Shella ward

Shella ward has two high seasons, August and December–January, which makes it a moderately seasonal market. Business is slowest from May to July and slows again in September and October.

Average revenue by month in Shella ward

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, KES 105,000.

Revenue by month in Shella ward in numbers
Average monthly revenue per active listing in Shella ward, by calendar month
MonthSeasonRevenue per listing
JanuaryHigh seasonKES 140,000
FebruaryShoulder seasonKES 103,000
MarchShoulder seasonKES 99,500
AprilShoulder seasonKES 101,000
MayLow seasonKES 54,800
JuneLow seasonKES 75,100
JulyLow seasonKES 96,600
AugustHigh seasonKES 127,000
SeptemberLow seasonKES 94,000
OctoberLow seasonKES 83,800
NovemberShoulder seasonKES 113,000
DecemberHigh seasonKES 175,000
Average monthly Airbnb revenue, occupancy and nightly rate in Shella ward by season
SeasonRevenue per monthOccupancyNightly rate
High seasonDecember–JanuaryKES 158,00040%KES 14,496
High seasonAugustKES 127,00039%KES 17,797
Shoulder seasonFebruary–April, NovemberKES 104,00034%KES 14,266
Low seasonMay–July, September–OctoberKES 80,90027%KES 15,810

How Far in Advance Do Guests Book Airbnb in Shella ward?

Guests book Shella ward stays 54 days ahead on average (about eight weeks). January stays are booked furthest out, about 66 days ahead, and May stays closest to arrival, about 13 days. A typical January booking is made in early November.

January stays are booked furthest ahead

Average days between booking and check-in, by month of stay, October 2024 to September 2026

The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Shella ward

None of the 57 active listings in Shella ward display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Shella ward.

Neighborhoods

Best Neighborhoods for Airbnb in Shella ward

AirROI's area guide picks six Shella ward neighborhoods that draw short-term rental guests, led by Mida Creek, Kikambala and Gede. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Shella ward
AreaWho it suitsLandmarks nearby
Mida CreekA serene tidal creek with stunning natural beauty. It’s popular for its rich biodiversity and as a serene getaway, perfect for tourists looking to escape to nature.Mida Creek Boardwalk, Watamu Marine National Park, Turtle Bay Beach, Local fishing villages, Diverse birdwatching opportunities
KikambalaKikambala offers a mix of pristine beaches and luxury resorts making it an appealing destination for tourists seeking both adventure and relaxation.Kikambala Beach, Beach resorts, Local markets, water sports activities
GedeA historical site with archaeological significance, known for its ancient ruins. This attracts tourists interested in culture and history.Gede Ruins, Gede Museum, Nature walks, Cultural tours, Birdwatching
TakaunguA small coastal area with stunning beaches and clear waters. It is perfect for those looking for a quiet vacation away from busy tourist hotspots.Takaungu Beach, Snorkeling spots, Fishing excursions, Local cultural experiences
Sands at NomadA luxurious beachfront location popular with travelers looking for high-end vacation rentals and direct beach access.Sands at Nomad Beach Resort, Gorgeous beachfront views, Fine dining, Water sports activities
Ushongo BeachA remote and exquisite beach destination that offers an authentic experience of coastal Kenya with local fishing boats and beautiful landscapes.Ushongo Beach, Coral reefs, Local fishing activities, Quiet and tranquil environment

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Shella ward Airbnb Listings by Type and Size

Entire homes make up 82% of listings in Shella ward, alongside 10 private-room listings (18%). Apartments and condos are the most common property type at 65%, about 2.2 times the share of houses (30%).

Mostly entire homes, with a private-room segment

Shella ward Airbnb listings by room type

  • Entire home 82%
  • Private room 18%
Room types in numbers
Shella ward Airbnb listings by room type
Room typeShare of listingsListings
Entire home82.5%47
Private room17.5%10

Listings by property type

Shella ward Airbnb listings by property type

  • Apartment/Condo 65%
  • House 30%
  • Hotel/Boutique 4%
  • Others 2%
Property types in numbers
Shella ward Airbnb listings by property type
Property typeShare of listingsListings
Apartment/Condo64.9%37
House29.8%17
Hotel/Boutique3.5%2
Others1.8%1

How Many Bedrooms Do Airbnb Listings in Shella ward Have?

Shella ward's homes run small: studios and one-bedrooms make up 57% of entire homes, and only 17% of homes have three or more bedrooms. Shares are of the 46 entire homes that give a bedroom count; rented rooms are left out.

Shella ward entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Shella ward entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
Studio17.4%8
1 bedroom39.1%18
2 bedrooms26.1%12
3 bedrooms8.7%4
4 bedrooms4.3%2
5+ bedrooms4.3%2

What Each Home Size Earns in Shella ward

A typical one-bedroom home in Shella ward earned KES 198,000 over the past year, against KES 644,000 for a two-bedroom home.

What each home size earns in Shella ward
Home sizeListingsTypical annual revenue (median)Average annual revenueAvg. nightly rateOccupancy
1 bedroom18KES 198,000KES 512,000KES 7,84727%
2 bedrooms12KES 644,000KES 971,000KES 12,25731%

How Many Guests Do Airbnbs in Shella ward Sleep?

Most Shella ward listings are sized for couples and small families: 78% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 50 listings with a guest capacity on file (88% of the market).

Shella ward listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Shella ward listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
2 guests52.0%26
3 guests4.0%2
4 guests22.0%11
5 guests6.0%3
6 guests4.0%2
7 guests2.0%1
8+ guests10.0%5

How Shella ward Airbnb Listings Are Set Up

Shella ward hosts set up an average of 2 beds per listing, close to one bed per bedroom. Only 32% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
30
Beds per listing
2
Show exact location
32%

What Amenities Do Airbnb Listings in Shella ward Offer?

Beach access is close to standard in Shella ward: 84% of listings offer it, and 81% have a pool.

Share of Shella ward listings with each common amenity

  • Wifi 96%
  • Kitchen 95%
  • Essentials 84%
  • Dishes and silverware 84%
  • Beach access 84%
  • Iron 82%
  • Refrigerator 82%
  • Hangers 81%
  • Pool 81%
  • Bed linens 79%

Guests

Who Books Airbnbs in Shella ward?

Shella ward runs on foreign visitors: two-thirds of guests who left reviews live outside Kenya. The United Kingdom sends the most guests from abroad, with 9% of reviewers, ahead of the United States at 8%. Guests speak a mix of languages: English leads at 44%, followed by Swahili and German.

66% of Shella ward guests come from abroad

Where guests who left reviews live

  • International 66%
  • Domestic 34%

Where Shella ward guests come from: top cities

Share of guests who left reviews

  • Nairobi 30%
  • London 4%
  • Brussels 2%
  • Munich 2%
Top origin cities in numbers
Where Shella ward guests come from: top cities
Origin cityShare of guests
Nairobi29.8%
London3.5%
Brussels1.8%
Munich1.8%

Where Shella ward guests come from: top countries

Share of guests who left reviews

  • Kenya 34%
  • United Kingdom 9%
  • United States 8%
  • Germany 8%
  • Italy 6%
Top origin countries in numbers
Where Shella ward guests come from: top countries
Origin countryShare of guests
Kenya34.5%
United Kingdom9.2%
United States8.4%
Germany7.6%
Italy5.9%

Languages spoken by Shella ward guests

Share of guests who left reviews

  • English 44%
  • Swahili 12%
  • German 11%
  • French 10%
  • Spanish 10%
Top languages in numbers
Languages spoken by Shella ward guests
LanguageShare of guests
English44.2%
Swahili11.5%
German10.6%
French9.7%
Spanish9.7%

What Are Airbnb Guest Ratings in Shella ward?

Shella ward Airbnbs average 4.66 stars, and 19% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.68.

Check-in scores highest in Shella ward; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.72
  • Cleanliness 4.71
  • Communication 4.75
  • Location 4.74
  • Check-in 4.77
  • Value 4.68
Category scores in numbers
Shella ward guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.72
Cleanliness4.71
Communication4.75
Location4.74
Check-in4.77
Value4.68

Booking patterns

How Guests Book in Shella ward: Stays, Rules and Fees

Nearly all Shella ward listings are open to guests more than 180 days a year, but only 4% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.

Days a year Shella ward listings are open to guests

Share of listings by days a year

  • 271-366 days 72%
  • 181-270 days 25%
  • 91-180 days 4%
Open days in numbers
Days a year Shella ward listings are open to guests
Days a yearShare of listingsListings
271-366 days71.9%41
181-270 days24.6%14
91-180 days3.5%2

Days a year Shella ward listings are booked or blocked

Share of listings by days a year

  • 181-270 days 4%
  • 91-180 days 26%
  • 31-90 days 35%
  • 1-30 days 35%
Booked or blocked days in numbers
Days a year Shella ward listings are booked or blocked
Days a yearShare of listingsListings
181-270 days3.5%2
91-180 days26.3%15
31-90 days35.1%20
1-30 days35.1%20

What Is the Average Length of Stay for Airbnb in Shella ward?

The average Shella ward booking lasts 5.5 nights, longest in November and shortest in March. Listings took about 12 bookings each over the year. 44% of listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Shella ward

Average nights per booking, by month of stay

Two-year average by calendar month.

Shella ward Airbnb Minimum Stay Requirements

95% of listings in Shella ward accept stays of one or two nights.

Minimum stay set by Shella ward listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 68% 39 listings
  • 2 Nights 26% 15 listings
  • 3 Nights 5% 3 listings

What Cancellation Policies Do Airbnb Hosts Use in Shella ward?

Flexible is the most common cancellation policy in Shella ward, used by 51% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than six in ten listings offer Flexible or Moderate terms, against 39% on Firm or stricter ones.

Cancellation policies of Shella ward listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 51% 29 listings
  • Moderate 11% 6 listings
  • Firm 37% 21 listings
  • Strict 2% 1 listing

How Much Are Airbnb Cleaning Fees in Shella ward?

More than a third of Shella ward listings charge a cleaning fee. The typical fee is KES 1,422, and some higher fees lift the average to KES 2,049. Spread over the average stay of 5.5 nights, that adds roughly KES 255 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.

Median cleaning fee
KES 1,422
Average cleaning fee
KES 2,049
Listings charging a fee
35.1%
Share of gross revenue
2.6%

Top earners

Top-Earning Airbnbs and Hosts in Shella ward

The top-grossing Airbnb in Shella ward, a two-bedroom unit, took in KES 3,360,000 over the past year, about 4.7 times the city's average of KES 722,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.

Panoramic Oceanfront Penthouse Pool & Housekeeping Panoramic Oceanfront Penthouse Pool & Housekeeping Entire home · 2 bedrooms Rated 4.88
Revenue
KES 3.4M
Occupancy
68.2%
Daily rate
KES 13,161
Zuri Luxe 3BR Penthouse- Silversands Beach Malindi Zuri Luxe 3BR Penthouse- Silversands Beach Malindi Entire home · 3 bedrooms Rated 4.73
Revenue
KES 3.3M
Occupancy
35.4%
Daily rate
KES 25,951
Whole Villa Ameera Malindi Whole Villa Ameera Malindi Entire home · 6 bedrooms Rated 5.00
Revenue
KES 2.7M
Occupancy
27.4%
Daily rate
KES 46,243
Sea View Penthouse, Pool, Beach access, cleaning Sea View Penthouse, Pool, Beach access, cleaning Entire home · 2 bedrooms Rated 4.90
Revenue
KES 2M
Occupancy
48.2%
Daily rate
KES 12,319
Stylish Beachfront Villa: King Bed ~ Pool ~ View Stylish Beachfront Villa: King Bed ~ Pool ~ View Entire home · 1 bedroom Rated 4.82
Revenue
KES 1.9M
Occupancy
31.2%
Daily rate
KES 17,256
Zuri Luxe 1BR apartment- Silversands Beach Malindi Zuri Luxe 1BR apartment- Silversands Beach Malindi Entire home · 1 bedroom Rated 4.94
Revenue
KES 1.6M
Occupancy
44.0%
Daily rate
KES 9,986

Who Are the Airbnb Hosts in Shella ward?

Fewer than 1% of Shella ward listings are classed as professionally managed, though 28% of listings have a co-host. Only 23% of listings are run by Superhosts. 65% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 75% of listings.

Superhosts
22.8%
Professional management
0.0%
Cohosted listings
28.1%
Instant Book enabled
64.9%
Simplified Pricing
75.4%

Nearby markets

Shella ward vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 89 km, Dabaso ward (23 km away) earned the most per listing, about 4.7 times as much as Shella ward.

Airbnb markets near Shella ward: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Sabaki ward 4 km33KES 398,447KES 9,29022%
Malindi 4 km219KES 764,832KES 14,48027%
Watamu ward 17 km198KES 1,466,575KES 22,24229%
Dabaso ward 23 km100KES 3,359,910KES 27,71539%
Kilifi 49 km74KES 1,255,716KES 16,32426%
Kilifi North 52 km46KES 730,055KES 16,38827%
Junju ward 74 km42KES 1,454,293KES 33,40319%
Shimo La Tewa ward 89 km49KES 328,635KES 9,42523%

Other Airbnb Markets in Kilifi County

See all 16 Kilifi County Airbnb markets

Markets Similar to Shella ward

Markets elsewhere in Kenya with a similar nightly rate and occupancy to Shella ward:

FAQ

Shella ward Airbnb FAQ

How much do Airbnb hosts make in Shella ward?

An active Shella ward Airbnb grossed KES 721,822 on average in the 12 months to October 2026, according to AirROI's tracking of 57 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in KES 142,000 or more in a typical month.

How much can I make on Airbnb in Shella ward?

It depends most on the home's size, location and how it's run. The middle half of Shella ward listings earn between KES 30,700 and KES 142,000 in a typical month, and the top tenth KES 232,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Shella ward?

Listings in Shella ward were booked on 27% of available nights over the past year. That compares with 28% for the Kilifi County average. December is usually the busiest month.

How much does an Airbnb cost per night in Shella ward?

The average booked night in Shella ward cost KES 11,658 before fees. Half of listings charge between KES 6,355 and KES 20,000, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Shella ward?

None of the active Shella ward listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Shella ward?

Yes, when it's run well. The average Shella ward Airbnb grossed KES 721,822 in the 12 months to October 2026, 45% below the Kilifi County average of KES 1,318,418, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about KES 93,800 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Shella ward?

December usually pays best, averaging KES 175,000 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Shella ward?

Each night a Shella ward listing was open to book earned KES 3,410 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made KES 8,410 or more.

How far in advance do guests book Airbnbs in Shella ward?

Shella ward stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in Shella ward?

The average Shella ward Airbnb stay lasted 5.5 nights over the past year. A listing took 12 reservations over the year on average.

How are Airbnbs in Shella ward rated?

Guests rate Shella ward Airbnbs 4.66 out of 5 on average. Guests score check-in highest and value lowest.

What are the best neighborhoods for Airbnb in Shella ward?

Mida Creek, Kikambala and Gede draw the most short-term rental interest in Shella ward. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Shella ward?

AirROI counted 57 active Airbnb listings in Shella ward as of October 2026. The closest tracked market is Sabaki ward, 4 km away.

How much are Airbnb cleaning fees in Shella ward?

In Shella ward, more than a third of listings add a cleaning fee. The median fee is KES 1,422, and some higher fees lift the average to KES 2,049.

Method

About This Data

Figures on this page cover 57 active Airbnb listings in Shella ward from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Kenyan shillings at KES 129 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.