Airbnb market data · 202612 months to September 2026
Segamat, Malaysia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Segamat brought in RM 16,177 over the 12 months through September 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Segamat Airbnb Market at a Glance
Segamat earns on price rather than volume. Listings averaged RM 429 a night and were booked on 18% of available nights, against RM 335 and 27% for the Johor average.
July, usually the best month, brings in about 85% more per listing than August, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Segamat is the 17th-largest of 21 Johor markets AirROI tracks.
Browse the live Segamat Airbnb market See Every Segamat ListingRevenue
How Much Do Airbnb Hosts Make in Segamat?
Gross bookings per Segamat listing averaged RM 16,177 over the 12 months to September 2026 (Johor average: RM 24,657), before cleaning, platform and management costs and taxes.
In a typical year, the average Segamat listing brings in RM 3,130 in July, its best month, and RM 1,690 in August, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Segamat's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn RM 4,420+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn RM 2,960 or more, roughly RM 1,200 a month above the median.
- Typical properties (median) earn about RM 1,780 a month.
- Entry-level properties (bottom 25%) earn RM 981 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.9 times what August does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, RM 2,140. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Segamat Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | RM 2,220 | 20.3% | RM 380 | RM 74 | 27 days | 1.6 nights |
| Oct 2025 | RM 2,715 | 19.8% | RM 380 | RM 88 | 65 days | 1.8 nights |
| Nov 2025 | RM 1,937 | 17.8% | RM 380 | RM 65 | 67 days | 1.4 nights |
| Dec 2025 | RM 2,044 | 19.2% | RM 382 | RM 66 | 58 days | 1.4 nights |
| Jan 2026 | RM 1,447 | 13.4% | RM 381 | RM 47 | 33 days | 1.8 nights |
| Feb 2026 | RM 2,489 | 21.7% | RM 389 | RM 89 | 61 days | 3.1 nights |
| Mar 2026 | RM 2,547 | 21.9% | RM 400 | RM 82 | 35 days | 2.8 nights |
| Apr 2026 | RM 2,256 | 18.5% | RM 415 | RM 75 | 51 days | 3.7 nights |
| May 2026 | RM 2,182 | 23.1% | RM 447 | RM 70 | 23 days | 3.7 nights |
| Jun 2026 | RM 2,291 | 14.8% | RM 453 | RM 76 | 33 days | 2.2 nights |
| Jul 2026 | RM 4,369 | 28.5% | RM 447 | RM 141 | 16 days | 3.3 nights |
| Aug 2026 | RM 2,112 | 14.9% | RM 443 | RM 68 | 54 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Segamat market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Segamat Profitable?
Yes, when it's run well. The average Segamat Airbnb took in RM 16,177 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about RM 26,960, and run by its owner at everyday costs, about RM 1,670 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Segamat Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | RM 15,687 | RM 26,140 |
| Cleaning fees guests pay3% of Segamat bookings | RM 490 | RM 820 |
| Gross bookings | RM 16,177 | RM 26,960 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 71% of Segamat listings on Simplified Pricing, 3% for the rest | −RM 1,930 | −RM 3,220 |
| Cleaning and laundryPaid for by the cleaning fee; RM 0 if you clean yourself | −RM 490 | −RM 820 |
| Utilities and internetAbout 5% of bookings | −RM 810 | −RM 1,350 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −RM 320 | −RM 540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −RM 490 | −RM 810 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −RM 160 | −RM 160 |
| Permit and registrationWhere one is required | −RM 80 | −RM 80 |
| ManagementRM 0 when you run it; co-hosts charge from about 10% of nightly bookings | RM 0 | RM 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | RM 0 | RM 0 |
| Lodging taxesAdded to the guest's bill and passed on | RM 0 | RM 0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −RM 4,280 | −RM 6,980 |
| Left for housing costs, then profit | RM 11,897about RM 990 a month | RM 19,980about RM 1,670 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Segamat Airbnb Profit
The estimate starts from Segamat's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Segamat home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Segamat's Top Earners Get There
- More nights booked. The busiest quarter of Segamat listings are booked on 28% or more of their nights, against 15% for the median listing. Ten more booked nights a year at the median rate of RM 305 adds about RM 3,050 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge RM 495 a night or more, against a median of RM 305. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about RM 1,570 a year.
- Open for the busy months. In a typical year, July brings the average listing about RM 3,130, against RM 1,690 in August, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Segamat listings average 4.64 stars, and 29% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about RM 2,250 a month, against RM 1,350 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Segamat?
Segamat listings were booked on 18% of the nights they were open over the past year, 9 percentage points below the Johor average (27%) and 10 points below the Malaysia average (28%). In a typical year, occupancy stays within a narrow band, from 14% in August to 21% in July.
Across Segamat's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 38%+ of open nights, 23 points above the median.
- Strong performers (top 25%) fill 28% or more, roughly two nights a week.
- Typical properties (median) fill about 15% of open nights.
- Entry-level properties (bottom 25%) fill 7% or less, less than one night a week.
July is usually the busiest month in Segamat, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Segamat?
The average nightly rate in Segamat, known as ADR (average daily rate), was RM 429 over the past year, about 28% above the Johor average of RM 335 and about 32% above the Malaysia average of RM 325. Averaged month by month over the past two years, rates barely change through the year, staying between about RM 385 and RM 420.
Across Segamat's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge RM 760+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge RM 495 or more, about RM 190 above the median.
- Typical properties (median) charge about RM 305 a night.
- Entry-level properties (bottom 25%) charge RM 240 or less, about 79% of the median.
Average nightly rate by month in Segamat
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, RM 400. The 12-month ADR of RM 429 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Segamat?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Segamat it averaged RM 72 over the past year, from about RM 55 in a typical August to about RM 101 in a typical July.
Across Segamat's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn RM 128+ per open night, about twice the median.
- Strong performers (top 25%) earn RM 101 or more, about RM 35 a night above the median.
- Typical properties (median) earn about RM 66 per open night.
- Entry-level properties (bottom 25%) earn RM 35 or less, about half of the median.
July RevPAR is about 1.9 times August's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, RM 70.
Seasonality
Best and Worst Months for Airbnb in Segamat
With only 28 active listings, the monthly pattern in Segamat is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in August.
Average revenue by month in Segamat
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, RM 2,140.
Revenue by month in Segamat in numbers
| Month | Revenue per listing |
|---|---|
| January | RM 1,820 |
| February | RM 1,910 |
| March | RM 2,250 |
| April | RM 1,960 |
| May | RM 1,960 |
| June | RM 2,210 |
| July | RM 3,130 |
| August | RM 1,690 |
| September | RM 2,150 |
| October | RM 2,480 |
| November | RM 2,090 |
| December | RM 1,990 |
How Far in Advance Do Guests Book Airbnb in Segamat?
Guests book Segamat stays 50 days ahead on average (about seven weeks). February stays are booked furthest out, about 54 days ahead, and July stays closest to arrival, about 19 days. A typical February booking is made in late December.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Segamat
None of the 28 active listings in Segamat display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Segamat.
Neighborhoods
Best Neighborhoods for Airbnb in Segamat
AirROI's area guide picks eight Segamat neighborhoods that draw short-term rental guests, led by Taman Segamat Jaya, Bukit Siput and Taman Ria. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Taman Segamat Jaya | A popular residential neighborhood with close proximity to town amenities and markets. Ideal for families and tourists looking for comfort and convenience. | Segamat District Council, Segamat Golf Club, Kampung Panchor Cultural Village, Segamat River, Taman Tasik |
| Bukit Siput | A serene area known for its lush greenery and residential feel. Attracts nature lovers and those seeking a peaceful escape from the busier parts of Segamat. | Hutan Lipur Bukit Siput, Pusat Rekreasi Taman Sri Pantai, Local fruit orchards |
| Taman Ria | A family-friendly neighborhood close to schools and parks. Great for hosting families visiting Segamat for events or leisure activities. | Segamat Public Library, Taman Ria Park, Segamat Swimming Complex |
| Kampung Tasek | A quaint village with a local charm, perfect for travelers seeking an authentic Malaysian experience. Engaging with local culture and community. | Tasek Lake, Traditional Malay houses, Local markets |
| Segamat Town Center | The heart of Segamat with endless shopping, dining, and entertainment options. Great for urban adventurers looking to be in the midst of local life. | Segamat Central Mall, Pasar Besar Segamat, Local eateries |
| Taman Universiti | Home to many students and young professionals, this area has a vibrant energy, making it popular among the younger demographic and for long-term stays. | Universiti Teknologi Malaysia, Local cafes, Student hangout spots |
| Jementah | A charming nearby town known for its paddy fields and local lifestyle, perfect for nature enthusiasts and those seeking a rural experience. | Paddy fields, Local farms, City of Segamat Mosque |
| Air Panas | Known for its natural hot springs, this area attracts visitors looking for relaxation and wellness, making it a unique Airbnb option. | Air Panas Hot Springs, Nature trails, Spas and wellness centers |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Segamat vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 74 km, Pulau Sebang (68 km away, 87 listings) earned the most per listing, about 2.6 times as much as Segamat. Malacca City was the busiest, booked on 22% of nights against 18% in Segamat.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Jasin 55 km | 45 | RM 23,710 | RM 477 | 19% |
| Muar 59 km | 155 | RM 18,252 | RM 387 | 18% |
| Ayer Keroh 66 km | 177 | RM 20,540 | RM 395 | 19% |
| Alor Gajah 67 km | 146 | RM 36,496 | RM 664 | 19% |
| Pulau Sebang 68 km | 87 | RM 42,282 | RM 873 | 19% |
| Hang Tuah Jaya Municipal Council 69 km | 55 | RM 22,058 | RM 511 | 18% |
| Malacca City 74 km | 2,445 | RM 27,131 | RM 422 | 22% |
| Batu Pahat 74 km | 179 | RM 17,244 | RM 396 | 20% |
Other Airbnb Markets in Johor
- Johor Bahru Airbnb data 5,254 listings
- Iskandar Puteri Airbnb data 1,926 listings
- Bandar Penawar Airbnb data 311 listings
- Kluang Airbnb data 189 listings
- Tebrau Airbnb data 168 listings
- Pasir Gudang Airbnb data 146 listings
- Masai Airbnb data 136 listings
- Kulai Airbnb data 134 listings
See all 21 Johor Airbnb markets
Markets Similar to Segamat
Markets elsewhere in Malaysia with a similar nightly rate and occupancy to Segamat:
- Pangkor Island Airbnb data Malaysia · RM 437/night · 17.4%
- Sekinchan Airbnb data Malaysia · RM 466/night · 18.0%
- Selayang Municipal Council Airbnb data Malaysia · RM 434/night · 20.0%
- Port Dickson Airbnb data Malaysia · RM 467/night · 18.7%
- Seremban Airbnb data Malaysia · RM 386/night · 20.2%
FAQ
Segamat Airbnb FAQ
How much do Airbnb hosts make in Segamat?
An active Segamat Airbnb grossed RM 16,177 on average in the 12 months to September 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in RM 2,960 or more in a typical month.
How much can I make on Airbnb in Segamat?
It depends most on the home's size, location and how it's run. The middle half of Segamat listings earn between RM 981 and RM 2,960 in a typical month, and the top tenth RM 4,420 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Segamat?
Listings in Segamat were booked on 18% of available nights over the past year. That compares with 27% for the Johor average. July is usually the busiest month.
How much does an Airbnb cost per night in Segamat?
The average booked night in Segamat cost RM 429 before fees. Half of listings charge between RM 240 and RM 495, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Segamat?
None of the active Segamat listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Segamat?
Yes, when it's run well. The average Segamat Airbnb grossed RM 16,177 in the 12 months to September 2026, 34% below the Johor average of RM 24,657, though with only 28 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about RM 1,670 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Segamat?
July usually pays best, averaging RM 3,130 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Segamat?
Each night a Segamat listing was open to book earned RM 72 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made RM 128 or more.
How far in advance do guests book Airbnbs in Segamat?
Segamat stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Segamat?
The average Segamat Airbnb stay lasted 3.2 nights over the past year. A listing took 10 reservations over the year on average.
How are Airbnbs in Segamat rated?
Guests rate Segamat Airbnbs 4.64 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Segamat?
Taman Segamat Jaya, Bukit Siput and Taman Ria draw the most short-term rental interest in Segamat. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Segamat?
AirROI counted 28 active Airbnb listings in Segamat as of September 2026. The closest tracked market is Jasin, 55 km away.
How much are Airbnb cleaning fees in Segamat?
In Segamat, more than four in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 3% of gross revenue.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Segamat from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Malaysian ringgits at RM 4.05 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.