Melaka, Malacca Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Melaka, Malacca? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,646 per year — at a $118 nightly rate, 17.6% occupancy, and a $21 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 30 active listings, Melaka is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 57.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Melaka?
In Melaka, the headline Airbnb metrics are $6,646 in average annual revenue,17.6% occupancy, $118 ADR, and $21 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Melaka?
Understanding the monthly revenue variations for Airbnb listings in Melaka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melaka is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melaka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,773+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $927 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $409 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $195, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melaka
What Is the Monthly Airbnb Occupancy Rate in Melaka?
Maximize your bookings by understanding the Melaka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melaka:
- Best-in-class properties (Top 10%) achieve 34%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melaka
What Is the Average Airbnb Nightly Rate in Melaka?
Effective short term rental pricing strategy in Melaka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melaka typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Melaka
What Is the RevPAR for Airbnb in Melaka?
RevPAR in Melaka is currently $21. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $12 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $50 RevPAR.
Average Monthly RevPAR Trend in Melaka
RevPAR Insights for Melaka
- The average RevPAR in Melaka is $21. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($50) and bottom 25% ($9) is $42, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Melaka benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Melaka?
Melaka's peak Airbnb season falls in December, March, October, while the softest stretch is January, April, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, March, October)
- Revenue averages $962 per month
- Occupancy rates average 22.9%
- Daily rates average $116
Shoulder Season
- Revenue averages $708 per month
- Occupancy maintains around 18.1%
- Daily rates hold near $114
Low Season (January, April, July)
- Revenue drops to average $562 per month
- Occupancy decreases to average 16.8%
- Daily rates adjust to average $113
Seasonality Insights for Melaka
- Airbnb seasonality in Melaka is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Melaka's highest earning potential, with monthly revenues climbing to $1,095, occupancy reaching 25.4%, and ADRs peaking at $121.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $513, occupancy could drop to 13.1%, and ADRs may adjust to $110.
- Lower occupancy paired with meaningful seasonality means hosts in Melaka need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Melaka, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Melaka?
Low regulation and minimal registration activity in Melaka, Malacca, Malaysia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Melaka to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Melaka?
With a compact short-term rental market, Melaka gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jonker Street | Famous for its bustling night market and cultural heritage, Jonker Street is a hotspot for tourists looking to experience local food, shopping, and history. Ideal for hosting travelers who want to immerse themselves in Melaka's rich culture. | Jonker Walk Night Market, Cheng Hoon Teng Temple, Baba & Nyonya Heritage Museum, Melaka River, St. Paul's Hill |
| A Famosa | This iconic Portuguese fortress is a significant historical site. The area attracts tourists interested in history and culture, making it perfect for Airbnb listings targeting history buffs. | A Famosa Fort, St. John's Fort, Melaka Sultanate Palace, Melaka Maritime Museum, Christ Church |
| Melaka Raya | A vibrant commercial area known for shopping and dining, Melaka Raya attracts both locals and tourists. It's a prime area for vacation rentals appealing to families and groups. | Mahkota Parade, Dataran Pahlawan, Batu Berendam Airport, Taman Botanikal Melaka |
| Kota Laksamana | Close to major attractions and yet another vibrant area known for its food scene. It's a great choice for travelers who wish to explore Melaka's culinary delights. | The Shore Oceanarium, Kota Laksamana Food Street, Melaka Straits Mosque, Dream World Theme Park |
| Banda Hilir | A historical and cultural area, Banda Hilir is perfect for those who want to be near famous landmarks and enjoy Melaka's cultural offerings. | Melaka Sultanate Palace, St. Paul's Hill, Bukit Cina, Taman Rempah |
| Taman Melaka Raya | Known for its family-friendly environment and proximity to major attractions, this area is perfect for families and groups looking for comfortable accommodations. | A Famosa Water Theme Park, Taman Mini Malaysia & Mini Asean, Melaka Wonderland |
| Pulau Melaka | An island-like area connected to Melaka, known for its relaxed atmosphere and scenic views. It attracts tourists seeking a quieter experience away from the busy city. | Pulau Melaka Bridge, Waterfront cafes, Harbour area, Pulau Melaka Beach |
| Portuguese Settlement | Rich in heritage and culture, this area is known for its unique food offerings and cultural experiences related to the Portuguese influence in Melaka. | Portuguese Square, Fisherman Village, Seaside Restaurants, Annual Porto De Melaka Festival |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Melaka offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Melaka?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melaka
- The Melaka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melaka, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 9.9%) offer potential for unique stay experiences.
Melaka Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melaka
- The dominant room capacity in Melaka is 4 bedrooms listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 80.0% of the active Airbnb listings in Melaka, indicating a high concentration in these sizes.
- A significant 93.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melaka.
Melaka Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melaka
- The most common guest capacity trend in Melaka vacation rentals is listings accommodating 8+ guests (86.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Melaka STR market, accounting for 96.7% of listings.
- 96.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melaka.
- On average, properties in Melaka are equipped to host 7.6 guests.
How Do Listings in Melaka Compare on Quality?
Listing quality in Melaka can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Melaka
- At 35.1 photos per listing on average, Melaka hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 43.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Melaka averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Melaka?
Amenity Prevalence
Amenity Insights for Melaka
- Essential amenities in Melaka that guests expect include: TV, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hangers, Iron are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melaka: TV, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melaka to stay competitive.
Which Airbnb Amenities Boost Revenue in Melaka?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Melaka, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 76.7% | $8,236 | $1,422 | 479.3% |
Pool | 30.0% | $14,784 | $3,158 | 368.1% |
First aid kit | 33.3% | $13,490 | $3,224 | 318.5% |
Dining table | 73.3% | $8,310 | $2,070 | 301.5% |
Game console | 16.7% | $17,446 | $4,485 | 289.0% |
Microwave | 56.7% | $9,699 | $2,653 | 265.6% |
Cooking basics | 66.7% | $8,759 | $2,420 | 262.0% |
Children’s books and toys | 20.0% | $15,698 | $4,383 | 258.2% |
Portable fans | 20.0% | $15,428 | $4,450 | 246.7% |
Outdoor furniture | 20.0% | $15,368 | $4,465 | 244.2% |
Revenue Impact Insights for Melaka
- Wifi tops the revenue impact list with a 479.3% uplift — listings with this amenity earn $8,236 vs. $1,422 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Melaka STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melaka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelaka Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Melaka
- The typical guest profile for Airbnb in Melaka consists of primarily domestic travelers (90%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Malay or English.
- Domestic travelers account for 89.5% of guests.
- Key international markets include Malaysia (89.5%) and Singapore (7%).
- Top languages spoken are Malay (47.6%) followed by English (40.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Selangor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Melaka?
Listings in Melaka average 4.78 out of 5 overall, with about 25.5 reviews per active listing and 16.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Melaka
- An average rating of 4.78 places Melaka in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Location (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 16.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 16.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Melaka Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melaka
- The most common availability pattern in Melaka falls within the 271-366 days range, representing 86.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Melaka (56.7%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Melaka?
Average Booking Lead Time by Month
Booking Lead Time Insights for Melaka
- The overall average booking lead time for vacation rentals in Melaka is 35 days.
- Guests book furthest in advance for stays during November (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Melaka.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Melaka averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Melaka?
Guests in Melaka stay about 2 nights on average, generating roughly 442 reservations and 14.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Melaka
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Melaka
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 14.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (2.6 nights) and shorten in Jan (1.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Melaka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
86.7% of total
2 Nights
2 listings
6.7% of total
30+ Nights
2 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Melaka is 1 Night, adopted by 86.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.4%) of the Melaka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.7% of Melaka hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melaka.
Melaka Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.3% of total
Flexible
11 listings
36.7% of total
Moderate
5 listings
16.7% of total
Firm
8 listings
26.7% of total
Strict
5 listings
16.7% of total
Cancellation Policy Insights for Melaka
- The prevailing Airbnb cancellation policy trend in Melaka is Flexible, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.7% market standard in Melaka.
- Regularly review your cancellation policy against competitors and market demand shifts in Melaka.
How Much Are Airbnb Cleaning Fees in Melaka?
Cleaning fees in Melaka are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Melaka
- About 46.7% of Melaka listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $21 is close to the median ($20), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Melaka median of $20. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Melaka Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melakabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MemoriesHomestay5 ~ BBQ ~ Pool ~ Gamepad ~ 7 rooms 26+ pax!
Entire Place • 7 bedrooms
Memories Homestay 5 ~ BBQ ~ Pool ~ Gamepad ~ 6 rooms 26+ pax!
Entire Place • 6 bedrooms
Villa In Umbai For 24 Pax w/ Pool & BBQ
Entire Place • 6 bedrooms
Memories Homestay 5 ~ BBQ ~ Pool ~ Gamepad ~ 4 rooms 26+ pax!
Entire Place • 4 bedrooms
Melaka | Gazebo | Bungalow | 4Rooms | Private Pool
Entire Place • 4 bedrooms
1-Krubong Scarf
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Melaka?
Learn from the best! This table showcases top-performing Airbnb hosts in Melaka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cheh Ling | 3 | $73,482 | 85 | 4.89/5.0 |
| SmartHome | 1 | $24,455 | 32 | 4.69/5.0 |
| Zahan | 3 | $20,645 | 103 | 4.74/5.0 |
| Norshahrin | 1 | $13,424 | 30 | 4.83/5.0 |
| Nur Shareena | 1 | $10,828 | 8 | 4.88/5.0 |
| Noraini | 1 | $7,534 | 58 | 4.88/5.0 |
| Ashaari | 1 | $5,095 | 29 | 4.86/5.0 |
| Stay Cozy | 1 | $4,975 | 6 | 4.83/5.0 |
| Kaiting | 1 | $4,528 | 10 | 4.90/5.0 |
| Noor Farahana | 1 | $4,060 | 57 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melaka.
Who Are the Airbnb Hosts in Melaka?
Melaka has a relatively balanced host base.
Host Profile Insights for Melaka
- A 30.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 6.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Melaka averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Melaka's Airbnb Market Compare to Nearby Cities?
How does the Melaka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Genting Sempah, Melaka has 13 percentage points lower occupancy and about $490 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 16 | $5,090 | $607.96 | 31% |
| Kampung Janda Baik | 23 | $2,063 | $320.61 | 19% |
| Si Rusa | 11 | $1,821 | $251.87 | 22% |
| Jeram | 11 | $1,548 | $202.24 | 23% |
| Ulu Tiram | 10 | $1,480 | $232.01 | 21% |
| Bukit Tinggi | 86 | $1,272 | $174.36 | 22% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,227 | $193.22 | 24% |
| Kuala Sungai Baru | 13 | $1,171 | $164.46 | 21% |
| Batang Kali | 12 | $1,015 | $160.29 | 17% |
| Pulau Sebang | 89 | $914 | $208.45 | 19% |
Frequently Asked Questions About Airbnb in Melaka
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Melaka.
How much do Airbnb hosts make in Melaka?
Melaka hosts earn about $6,646 per year on average, with an average nightly rate of $118 and RevPAR of $21. Those figures describe the typical revenue environment for active listings in Melaka, Malacca, not the ceiling for the best operators. Source: AirROI 2026 data, Melaka market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Melaka?
The average Airbnb occupancy rate in Melaka is 17.6%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Melaka?
Listings in Melaka average $118 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Melaka?
Melaka currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Melaka?
AirROI currently classifies the short-term rental regulation level in Melaka as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Melaka?
RevPAR in Melaka is about $21. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Melaka?
Occupancy of 17.6% means Melaka is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,646, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Melaka?
The average booking lead time in Melaka is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Melaka?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Melaka include Jonker Street, A Famosa, Melaka Raya. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Melaka?
entire_home listings make up 96.7% of the active supply in Melaka. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Melaka compare to nearby Airbnb markets?
Among neighboring markets, Genting Sempah posts $61,082 in average annual revenue with 31.1% occupancy, compared to Melaka's $6,646 and 17.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Melaka?
The average Airbnb stay length in Melaka is about 2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Melaka?
Airbnb listings in Melaka average 4.78 out of 5 overall. About 16.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Melaka?
Wifi and Pool are among the strongest revenue-linked amenities in Melaka. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Melaka?
Yes. About 46.7% of active Airbnb listings in Melaka charge a cleaning fee, and the average fee is $21. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Melaka?
At 30.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.