Airbnb market data · 202512 months to May 2025
La Rumorosa, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Rumorosa brought in MX$67,516 over the 12 months through May 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for La Rumorosa run through May 2025.
The short answer
La Rumorosa Airbnb Market at a Glance
Listings averaged MX$2,204 a night and were booked on 15% of available nights.
Timing matters: in June, the best month, the average listing earned about 2.6 times as much as in July, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, La Rumorosa is the 38th-largest of 43 Baja California markets AirROI tracks.
Browse the live La Rumorosa Airbnb market See Every La Rumorosa ListingRevenue
How Much Do Airbnb Hosts Make in La Rumorosa?
Gross bookings per La Rumorosa listing averaged MX$67,516 over the 12 months to May 2025 (Baja California average: MX$193,900), before cleaning, platform and management costs and taxes.
The average La Rumorosa listing brought in MX$17,600 in June, its best month, and MX$6,690 in July, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Rumorosa's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$24,700+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn MX$15,600 or more, roughly MX$8,500 a month above the median.
- Typical properties (median) earn about MX$7,070 a month.
- Entry-level properties (bottom 25%) earn MX$4,390 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 2.6 times what July did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$11,200.
La Rumorosa Airbnb Data by Month
Latest 12 months in the May 2025 data.
June led on revenue, while nightly rates and bookings both peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | MX$17,578 | 18.9% | MX$2,279 | 7 days |
| Jul 2024 | MX$6,694 | 14.1% | MX$2,275 | 3 days |
| Aug 2024 | MX$8,337 | 14.2% | MX$2,276 | 20 days |
| Sep 2024 | MX$7,444 | 12.6% | MX$2,249 | 7 days |
| Oct 2024 | MX$7,472 | 13.8% | MX$2,249 | 23 days |
| Nov 2024 | MX$11,761 | 20.0% | MX$2,242 | 14 days |
| Dec 2024 | MX$14,671 | 19.4% | MX$2,254 | 52 days |
| Jan 2025 | MX$9,245 | 14.1% | MX$2,310 | 27 days |
| Feb 2025 | MX$15,112 | 24.4% | MX$2,409 | 14 days |
| Mar 2025 | MX$11,388 | 18.3% | MX$2,469 | 22 days |
| Apr 2025 | MX$9,572 | 14.8% | MX$2,441 | 21 days |
| May 2025 | MX$15,097 | 26.3% | MX$2,510 | 20 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular La Rumorosa home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in La Rumorosa Profitable?
Yes, when it's run well. The average La Rumorosa Airbnb took in MX$67,516 in the 12 months to May 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$149,350, and run by its owner at everyday costs, about MX$9,190 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Rumorosa Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$67,516 | MX$149,350 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$10,470 | −MX$23,150 |
| Utilities and internetAbout 5% of bookings | −MX$3,380 | −MX$7,470 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,350 | −MX$2,990 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,030 | −MX$4,480 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$680 | −MX$680 |
| Permit and registrationWhere one is required | −MX$340 | −MX$340 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$18,250 | −MX$39,110 |
| Left for housing costs, then profit | MX$49,266about MX$4,110 a month | MX$110,240about MX$9,190 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Rumorosa Airbnb Profit
The estimate starts from La Rumorosa's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Rumorosa home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How La Rumorosa's Top Earners Get There
- More nights booked. The busiest quarter of La Rumorosa listings are booked on 26% or more of their nights, against 12% for the median listing. Ten more booked nights a year at the median rate of MX$2,170 adds about MX$21,700 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$2,635 a night or more, against a median of MX$2,170. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$6,750 a year.
- Open for the busy months. June brought the average listing about MX$17,600, against MX$6,690 in July, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$12,450 a month, against MX$5,630 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Rumorosa?
La Rumorosa listings were booked on 15% of the nights they were open over the past year, 12 percentage points below the Baja California average (27%) and 18 points below the Mexico average (33%). Occupancy climbs to 26% in May and falls to 13% in September.
Across La Rumorosa's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 38%+ of open nights, 26 points above the median.
- Strong performers (top 25%) fill 26% or more, roughly two nights a week.
- Typical properties (median) fill about 12% of open nights.
- Entry-level properties (bottom 25%) fill 7% or less, less than one night a week.
May was the busiest month in La Rumorosa, September the quietest
Share of open nights booked, by month
The 12-month rate of 15% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Rumorosa?
The average nightly rate in La Rumorosa, known as ADR (average daily rate), was MX$2,204 over the past year, about 26% below the Baja California average of MX$2,995 and about 18% below the Mexico average of MX$2,675. Averaged month by month, rates peak in March and May at about MX$2,510 and bottom out in September and November at about MX$2,240.
Across La Rumorosa's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$3,755+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge MX$2,635 or more, about MX$470 above the median.
- Typical properties (median) charge about MX$2,170 a night.
- Entry-level properties (bottom 25%) charge MX$1,725 or less, about 80% of the median.
May rates ran 12% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$2,330. The 12-month ADR of MX$2,204 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in La Rumorosa
With only 19 active listings, the monthly pattern in La Rumorosa is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in July.
How Far in Advance Do Guests Book Airbnb in La Rumorosa?
Guests book La Rumorosa stays 20 days ahead on average (about three weeks), so many trips are booked close to arrival. December stays are booked furthest out, about 52 days ahead, and July stays closest to arrival, about 3 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 20 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Rumorosa
5% of the 19 active listings in La Rumorosa display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Rumorosa.
Neighborhoods
Best Neighborhoods for Airbnb in La Rumorosa
AirROI's area guide picks eight La Rumorosa neighborhoods that draw short-term rental guests, led by La Rumorosa Lookout, Cerro La Rumorosa and The Rock Arches. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Rumorosa Lookout | A popular viewpoint known for its stunning panoramic views of the surrounding desert landscape. Offers visitors an opportunity to enjoy nature and photography, making it a great spot for those seeking outdoor experiences. | La Rumorosa Viewpoint, Desert landscapes, Rock formations, Hiking trails |
| Cerro La Rumorosa | A nearby mountain that offers hiking and outdoor activities with breathtaking views. It's an attractive location for those interested in adventure tourism and offers cool climate compared to the desert floor. | Hiking trails, Rock climbing, Panoramic views, Wildlife spotting |
| The Rock Arches | Famous for its unique rock formations and natural beauty, this area attracts tourists interested in geology and photography. It’s a hidden gem that provides a unique backdrop for visitors and Airbnb guests. | Rock arches, Natural sculptures, Photography spots, Scenic drives |
| La Rumorosa Highway | A scenic highway that draws drivers and travelers looking for beautiful landscapes and a peaceful environment. Its winding roads and picturesque views make it a desirable location for road trippers. | Scenic routes, Desert vistas, Roadside viewpoints |
| Pine forest areas | These are cooler areas with pine trees that attract visitors during warmer months. Families and nature lovers enjoy camping and exploring these lush green spots. | Camping sites, Nature trails, Picnic areas, Wildflowers |
| Local Cultural Sites | Featuring local history and culture, this area invites visitors to explore the traditions of the region, offering a unique cultural experience worth staying for. | Historical sites, Cultural exhibitions, Artisan markets |
| Adventure Tourism Attractions | This area caters to adrenaline junkies seeking activities like ATV rides, rock climbing, and off-road biking, making it a hotspot for thrill-seekers. | ATV tours, Rock climbing activities, Off-road biking trails |
| Star Gazing Spots | La Rumorosa has clear night skies allowing for fantastic star-gazing experiences. This attraction draws astronomy enthusiasts and couples seeking romantic nights. | Star gazing, Astro-tourism, Night photography spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Rumorosa vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 72 km, Guadalupe (72 km away) earned the most per listing, about 4.6 times as much as La Rumorosa. El Centro was the busiest, booked on 42% of nights against 15% in La Rumorosa.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tecate 51 km | 78 | MX$131,619 | MX$2,670 | 24% |
| El Centro United States · 58 km | 61 | MX$231,363 | MX$2,414 | 42% |
| Mexicali 63 km | 623 | MX$114,665 | MX$1,472 | 31% |
| Artículo Ciento Quince 67 km | 42 | MX$271,418 | MX$4,279 | 19% |
| Francisco Zarco (Valle de Guadalupe) 68 km | 79 | MX$280,402 | MX$4,589 | 20% |
| Ejido El Porvenir 70 km | 105 | MX$250,173 | MX$4,422 | 17% |
| El Porvenir 71 km | 43 | MX$152,076 | MX$4,540 | 16% |
| Guadalupe 72 km | 145 | MX$309,984 | MX$5,138 | 18% |
Other Airbnb Markets in Baja California
- Tijuana Airbnb data 1,625 listings
- Ensenada Airbnb data 1,569 listings
- Rosarito Airbnb data 1,295 listings
- San Felipe Airbnb data 381 listings
- Delegación Plyas de Tijuana Airbnb data 251 listings
- Popotla Airbnb data 237 listings
- Valle de Guadalupe Airbnb data 132 listings
- Primo Tapia Airbnb data 127 listings
See all 43 Baja California Airbnb markets
Markets Similar to La Rumorosa
Markets elsewhere in Mexico with a similar nightly rate and occupancy to La Rumorosa:
- Nuevo Altata Airbnb data Mexico · MX$2,376/night · 16.3%
- Tamasopo Airbnb data Mexico · MX$2,211/night · 18.6%
- Bernal Airbnb data Mexico · MX$2,163/night · 19.4%
- Tequila Airbnb data Mexico · MX$2,189/night · 19.8%
- Real de Catorce Airbnb data Mexico · MX$2,084/night · 19.1%
- Pátzcuaro Airbnb data Mexico · MX$1,843/night · 17.3%
FAQ
La Rumorosa Airbnb FAQ
How much do Airbnb hosts make in La Rumorosa?
An active La Rumorosa Airbnb grossed MX$67,516 on average in the 12 months to May 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$15,600 or more in a typical month.
How much can I make on Airbnb in La Rumorosa?
It depends most on the home's size, location and how it's run. The middle half of La Rumorosa listings earn between MX$4,390 and MX$15,600 in a typical month, and the top tenth MX$24,700 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Rumorosa?
Listings in La Rumorosa were booked on 15% of available nights over the past year. That compares with 27% for the Baja California average. May was the busiest month.
How much does an Airbnb cost per night in La Rumorosa?
The average booked night in La Rumorosa cost MX$2,204 before fees. Half of listings charge between MX$1,725 and MX$2,635, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Rumorosa?
In La Rumorosa, 5% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Rumorosa?
Yes, when it's run well. The average La Rumorosa Airbnb grossed MX$67,516 in the 12 months to May 2025, 65% below the Baja California average of MX$193,900, though with only 19 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$9,190 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in La Rumorosa?
June paid best over the past year, at MX$17,600 per active listing, and July paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in La Rumorosa?
La Rumorosa stays were booked 20 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in La Rumorosa?
La Rumorosa Lookout, Cerro La Rumorosa and The Rock Arches draw the most short-term rental interest in La Rumorosa. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Rumorosa?
AirROI counted 19 active Airbnb listings in La Rumorosa as of May 2025. The closest tracked market is Tecate, 51 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in La Rumorosa from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.