Airbnb market data · 202512 months to March 2025
San Luis, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in San Luis brought in MX$106,373 over the 12 months through March 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for San Luis run through March 2025.
The short answer
San Luis Airbnb Market at a Glance
Listings averaged MX$994 a night and were booked on 29% of available nights.
Timing matters: in May, the best month, the average listing earned about 5.2 times as much as in November, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, San Luis is the 41st-largest of 43 Baja California markets AirROI tracks.
Browse the live San Luis Airbnb market See Every San Luis ListingRevenue
How Much Do Airbnb Hosts Make in San Luis?
Gross bookings per San Luis listing averaged MX$106,373 over the 12 months to March 2025 (Baja California average: MX$193,900), before cleaning, platform and management costs and taxes.
The average San Luis listing brought in MX$23,100 in May, its best month, and MX$4,410 in November, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across San Luis's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$32,700+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn MX$16,300 or more, roughly MX$3,800 a month above the median.
- Typical properties (median) earn about MX$12,500 a month.
- Entry-level properties (bottom 25%) earn MX$9,020 or less, about three-quarters of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 5.2 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$14,700.
San Luis Airbnb Data by Month
Latest 12 months in the March 2025 data.
May led on revenue. Nightly rates peaked in February and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Apr 2024 | MX$22,421 | 18.4% | MX$1,070 | 8 days |
| May 2024 | MX$23,097 | 12.9% | MX$1,074 | 5 days |
| Jun 2024 | MX$22,109 | 37.8% | MX$1,062 | 36 days |
| Jul 2024 | MX$11,754 | 43.2% | MX$1,066 | 6 days |
| Aug 2024 | MX$11,701 | 39.3% | MX$1,057 | 16 days |
| Sep 2024 | MX$8,032 | 30.3% | MX$1,050 | 6 days |
| Oct 2024 | MX$10,843 | 41.0% | MX$1,073 | 8 days |
| Nov 2024 | MX$4,415 | 16.7% | MX$997 | 6 days |
| Dec 2024 | MX$12,182 | 21.7% | MX$1,059 | 5 days |
| Jan 2025 | MX$18,388 | 23.7% | MX$1,041 | 48 days |
| Feb 2025 | MX$14,280 | 31.4% | MX$1,238 | 9 days |
| Mar 2025 | MX$17,363 | 33.0% | MX$1,213 | 5 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one San Luis address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in San Luis Profitable?
Yes, when it's run well. The average San Luis Airbnb took in MX$106,373 in the 12 months to March 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$138,900, and run by its owner at everyday costs, about MX$8,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
San Luis Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$106,373 | MX$138,900 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$16,500 | −MX$21,500 |
| Utilities and internetAbout 5% of bookings | −MX$5,300 | −MX$6,900 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,100 | −MX$2,800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$3,200 | −MX$4,200 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,100 | −MX$1,100 |
| Permit and registrationWhere one is required | −MX$500 | −MX$500 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$28,700 | −MX$37,000 |
| Left for housing costs, then profit | MX$77,673about MX$6,500 a month | MX$101,900about MX$8,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own San Luis Airbnb Profit
The estimate starts from San Luis's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one San Luis home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How San Luis's Top Earners Get There
- More nights booked. The busiest quarter of San Luis listings are booked on 42% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of MX$890 adds about MX$8,900 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$1,200 a night or more, against a median of MX$890. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$10,600 a year.
- Open for the busy months. May brought the average listing about MX$23,100, against MX$4,410 in November, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$11,600 a month, against MX$8,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in San Luis?
San Luis listings were booked on 29% of the nights they were open over the past year, 2 percentage points above the Baja California average (27%) and 4 points below the Mexico average (33%). Occupancy swings from 13% in May to 43% in July.
Across San Luis's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 45%+ of open nights, 18 points above the median.
- Strong performers (top 25%) fill 42% or more, roughly three nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
July was the busiest month in San Luis, May the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in San Luis?
The average nightly rate in San Luis, known as ADR (average daily rate), was MX$994 over the past year, about 67% below the Baja California average of MX$2,995 and about 63% below the Mexico average of MX$2,675. Averaged month by month, rates peak in February at about MX$1,240 and bottom out in November at about MX$995.
Across San Luis's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$2,060+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge MX$1,200 or more, about MX$310 above the median.
- Typical properties (median) charge about MX$890 a night.
- Entry-level properties (bottom 25%) charge MX$695 or less, about three-quarters of the median.
February rates ran 24% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$1,080. The 12-month ADR of MX$994 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in San Luis
With only 18 active listings, the monthly pattern in San Luis is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in San Luis?
Guests book San Luis stays 19 days ahead on average (about three weeks), so many trips are booked close to arrival. January stays are booked furthest out, about 48 days ahead, and May stays closest to arrival, about 5 days. A typical January booking is made in late November.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 19 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in San Luis
None of the 18 active listings in San Luis display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in San Luis.
Neighborhoods
Best Neighborhoods for Airbnb in San Luis
AirROI's area guide picks four San Luis neighborhoods that draw short-term rental guests, led by Playas de Tijuana, Rosarito Beach and La Mission. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Playas de Tijuana | Popular beach area located just south of the U.S. border, known for its picturesque coast, vibrant nightlife, and accessibility. Ideal for vacationers from California looking for sun and fun. | Playas de Tijuana Beach, Plaza del Pacifico, Estadio Tijuana, El Popo, Tijuana's vibrant nightlife |
| Rosarito Beach | A well-known beach resort town famous for its beautiful beaches and vibrant culture. It's a favored destination for both local and international tourists, particularly during the summer months. | Rosarito Beach, Puerto Nuevo Lobster Village, Rosarito Art Fest, Cultural Center, Lighthouse |
| La Mission | A scenic beach area that offers a more remote feel, popular for its natural beauty and tranquility. Ideal for visitors looking for relaxation and nature. | La Mission Beach, San Miguelito Beach, Natural hot springs, hiking trails, Peaceful beaches |
| Tecate Hot Springs | Known for its relaxing hot springs and natural beauty, which attract wellness tourists looking to unwind and rejuvenate. | Hot springs resorts, Spa facilities, Nature trails, Relaxation spots., Mountain views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
San Luis vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Popotla (17 km away) earned the most per listing, about 2.4 times as much as San Luis. Quinta del Cedro was the busiest, booked on 35% of nights against 29% in San Luis.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pórticos de San Antonio 7 km | 36 | MX$177,647 | MX$2,131 | 32% |
| Tijuana 10 km | 1,625 | MX$138,240 | MX$1,670 | 34% |
| Quinta del Cedro 10 km | 35 | MX$102,458 | MX$1,010 | 35% |
| San Antonio del Mar 13 km | 103 | MX$210,048 | MX$3,538 | 25% |
| Rosarito 13 km | 1,295 | MX$227,159 | MX$3,719 | 24% |
| Popotla 17 km | 237 | MX$253,466 | MX$3,739 | 26% |
| Delegación Plyas de Tijuana 18 km | 251 | MX$144,527 | MX$1,885 | 29% |
| Puerto Nuevo 21 km | 35 | MX$169,397 | MX$4,896 | 20% |
Other Airbnb Markets in Baja California
- Ensenada Airbnb data 1,569 listings
- Mexicali Airbnb data 623 listings
- San Felipe Airbnb data 381 listings
- Guadalupe Airbnb data 145 listings
- Valle de Guadalupe Airbnb data 132 listings
- Primo Tapia Airbnb data 127 listings
- Ejido El Porvenir Airbnb data 105 listings
See all 43 Baja California Airbnb markets
Markets Similar to San Luis
Markets elsewhere in Mexico with a similar nightly rate and occupancy to San Luis:
- Pachuca Airbnb data Mexico · MX$987/night · 28.9%
- Ciudad Obregón Airbnb data Mexico · MX$975/night · 29.8%
- Irapuato Airbnb data Mexico · MX$997/night · 30.3%
- Villahermosa Airbnb data Mexico · MX$937/night · 29.0%
- San Andrés Cholula Airbnb data Mexico · MX$1,056/night · 28.2%
- Orizaba Airbnb data Mexico · MX$1,002/night · 30.5%
FAQ
San Luis Airbnb FAQ
How much do Airbnb hosts make in San Luis?
An active San Luis Airbnb grossed MX$106,373 on average in the 12 months to March 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$16,300 or more in a typical month.
How much can I make on Airbnb in San Luis?
It depends most on the home's size, location and how it's run. The middle half of San Luis listings earn between MX$9,020 and MX$16,300 in a typical month, and the top tenth MX$32,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in San Luis?
Listings in San Luis were booked on 29% of available nights over the past year. That compares with 27% for the Baja California average. July was the busiest month.
How much does an Airbnb cost per night in San Luis?
The average booked night in San Luis cost MX$994 before fees. Half of listings charge between MX$695 and MX$1,200, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in San Luis?
None of the active San Luis listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in San Luis?
Yes, when it's run well. The average San Luis Airbnb grossed MX$106,373 in the 12 months to March 2025, 45% below the Baja California average of MX$193,900, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$8,500 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in San Luis?
May paid best over the past year, at MX$23,100 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in San Luis?
San Luis stays were booked 19 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in San Luis?
Playas de Tijuana, Rosarito Beach and La Mission draw the most short-term rental interest in San Luis. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in San Luis?
AirROI counted 18 active Airbnb listings in San Luis as of March 2025. The closest tracked market is Pórticos de San Antonio, 7 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in San Luis from April 2024 to March 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.