Santa Catarina, Nuevo León Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Catarina, Nuevo León? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,762 per year — at a $93 nightly rate, 34.4% occupancy, and a $31 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 117 active listings, Santa Catarina is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 112.7% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Catarina?
In Santa Catarina, the headline Airbnb metrics are $8,762 in average annual revenue,34.4% occupancy, $93 ADR, and $31 in RevPAR, and guests book about 17 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Catarina?
Understanding the monthly revenue variations for Airbnb listings in Santa Catarina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Catarina is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Catarina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,369+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,469 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $745 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $389, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Catarina
What Is the Monthly Airbnb Occupancy Rate in Santa Catarina?
Maximize your bookings by understanding the Santa Catarina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Catarina:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Catarina
What Is the Average Airbnb Nightly Rate in Santa Catarina?
Effective short term rental pricing strategy in Santa Catarina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Catarina typically peaks in March and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Santa Catarina
What Is the RevPAR for Airbnb in Santa Catarina?
RevPAR in Santa Catarina is currently $31. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $14 RevPAR.
- Typical properties (Median) generate $24 RevPAR.
- Strong performers (Top 25%) earn $46 RevPAR.
- Best-in-class (Top 10%) achieve $66 RevPAR.
Average Monthly RevPAR Trend in Santa Catarina
RevPAR Insights for Santa Catarina
- The average RevPAR in Santa Catarina is $31. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($66) and bottom 25% ($14) is $52, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Catarina benchmarks. If your RevPAR falls below the median of $24, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $46+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Catarina?
Santa Catarina's peak Airbnb season falls in August, December, July, while the softest stretch is January, February, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, December, July)
- Revenue averages $1,212 per month
- Occupancy rates average 43.4%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,036 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $99
Low Season (January, February, May)
- Revenue drops to average $906 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $93
Seasonality Insights for Santa Catarina
- The Airbnb seasonality pattern in Santa Catarina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Catarina's highest earning potential, with monthly revenues climbing to $1,282, occupancy reaching 47.3%, and ADRs peaking at $109.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $869, occupancy could drop to 30.9%, and ADRs may adjust to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Catarina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Santa Catarina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Santa Catarina?
Low regulation and minimal registration activity in Santa Catarina, Nuevo León, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Catarina to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa Catarina?
Santa Catarina is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monterrey Centro | The heart of Monterrey with a mix of business and leisure activities. Its proximity to major businesses, restaurants, and cultural sites makes it a prime area for tourists and business travelers. | Macroplaza, Paseo Santa Lucía, Cerro de la Silla, Museum of Contemporary Art, Barrio Antiguo |
| San Pedro Garza García | Known for its upscale living and proximity to Monterrey, this area attracts affluent visitors and professionals looking for luxury stays and gourmet dining. | Plaza Fiesta San Agustín, Parque Heinrsch, Cumbres de Monterrey National Park, Restaurant Row |
| Padre Mendes | A rapidly developing area with new attractions and amenities, popular among families and young travelers seeking a quieter experience without straying too far from the city. | Parque de las Aguas, Cinemex Platino, Shopping malls, Local restaurants |
| Cumbres | A residential area that appeals to tourists looking for a laid-back experience with easy access to outdoor activities and local culture. | Cumbres de Monterrey National Park, Local tianguis (street markets), Artisan craft shops |
| Valle Oriente | This district is a mix of commercial and residential, popular among business travelers and tourists for easy access to entertainment and local businesses. | Valle Oriente Park, Plaza Norte, Cinemex, Local cafés and shops |
| Santa Catarina | A picturesque municipality with a mix of urban and natural beauty. Attracts visitors seeking outdoor adventures and cultural experiences. | La Huasteca, Cañon de la Huasteca, Cultural events, Parks and outdoor areas |
| San Nicolás de los Garza | This suburb is known for its athletic facilities and educational institutions, appealing to families and young visitors interested in a local living experience. | Estadio Banorte, Neighborhood parks, Shopping centers |
| Santiago | Famous for its natural beauty and as a getaway destination for outdoor enthusiasts seeking natural parks and scenic landscapes. | Cerro del Chipinque, Parque Nacional Cumbres de Monterrey, Local restaurants with traditional cuisine |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Catarina offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Catarina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Catarina
- The Santa Catarina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 117 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Catarina, House properties are the most common (45.3%), reflecting the local real estate landscape.
- Houses represent a significant 45.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 11.2%) offer potential for unique stay experiences.
Santa Catarina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Catarina
- The dominant room capacity in Santa Catarina is 1 bedroom listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.1% of the active Airbnb listings in Santa Catarina, indicating a high concentration in these sizes.
- A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Catarina.
Santa Catarina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Catarina
- The most common guest capacity trend in Santa Catarina vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santa Catarina STR market, accounting for 43.6% of listings.
- 26.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Catarina.
- On average, properties in Santa Catarina are equipped to host 3.7 guests.
How Do Listings in Santa Catarina Compare on Quality?
Listing quality in Santa Catarina can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Catarina
- At 24.6 photos per listing on average, Santa Catarina hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Catarina averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Catarina?
Amenity Prevalence
Amenity Insights for Santa Catarina
- Essential amenities in Santa Catarina that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Catarina: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Catarina to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Catarina?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Catarina, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor furniture | 26.5% | $16,014 | $6,148 | 160.5% |
Elevator | 22.2% | $16,020 | $6,689 | 139.5% |
Dryer | 44.4% | $12,932 | $5,426 | 138.3% |
Kitchen | 88.9% | $9,365 | $3,938 | 137.8% |
Gym | 18.8% | $15,941 | $7,100 | 124.5% |
Wine glasses | 22.2% | $15,173 | $6,931 | 118.9% |
Washer | 56.4% | $11,383 | $5,371 | 111.9% |
Refrigerator | 74.4% | $10,092 | $4,905 | 105.8% |
Cooking basics | 70.9% | $10,272 | $5,076 | 102.4% |
Toaster | 24.8% | $14,058 | $7,017 | 100.3% |
Revenue Impact Insights for Santa Catarina
- Outdoor furniture tops the revenue impact list with a 160.5% uplift — listings with this amenity earn $16,014 vs. $6,148 without it.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Catarina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Catarina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Catarina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Catarina
- The typical guest profile for Airbnb in Santa Catarina consists of primarily domestic travelers (82%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 82.3% of guests.
- Key international markets include Mexico (82.3%) and United States (12.6%).
- Top languages spoken are Spanish (57.4%) followed by English (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Monterrey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Catarina?
Listings in Santa Catarina average 4.81 out of 5 overall, with about 61.6 reviews per active listing and 35.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Catarina
- With an overall rating of 4.81, Santa Catarina listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Santa Catarina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Catarina
- The most common availability pattern in Santa Catarina falls within the 271-366 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Catarina (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Catarina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Catarina
- The overall average booking lead time for vacation rentals in Santa Catarina is 17 days.
- Guests book furthest in advance for stays during April (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (24 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Santa Catarina.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Santa Catarina averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Catarina?
Guests in Santa Catarina stay about 5.5 nights on average, generating roughly 2,138 reservations and 18.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Santa Catarina
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Catarina
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (6.2 nights) and shorten in Dec (3.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Catarina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
30.8% of total
2 Nights
31 listings
26.5% of total
3 Nights
18 listings
15.4% of total
4-6 Nights
5 listings
4.3% of total
7-29 Nights
3 listings
2.6% of total
30+ Nights
24 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Catarina is 1 Night, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Santa Catarina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.8% of Santa Catarina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Catarina.
Santa Catarina Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.7% of total
Flexible
38 listings
32.5% of total
Moderate
35 listings
29.9% of total
Firm
29 listings
24.8% of total
Strict
13 listings
11.1% of total
Cancellation Policy Insights for Santa Catarina
- The prevailing Airbnb cancellation policy trend in Santa Catarina is Flexible, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.4%) and stricter (35.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.5% market standard in Santa Catarina.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Catarina.
How Much Are Airbnb Cleaning Fees in Santa Catarina?
Cleaning fees in Santa Catarina are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Catarina
- 72.6% of listings charge a cleaning fee, making it standard practice in Santa Catarina. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $34 is close to the median ($28), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Catarina median of $28. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Catarina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Catarinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mountain View Apt: Pool, Gym & Prime Location
Entire Place • 3 bedrooms
High-Floor Living with Mountain Views, Pool & Gym
Entire Place • 3 bedrooms
High-Floor Apartment Overlooking La Huasteca
Entire Place • 2 bedrooms
Large House Santa Catarina|10p|7 beds Company Invoice
Entire Place • 4 bedrooms
Modern Apartment with City Views and Pool Access
Entire Place • 3 bedrooms
Modern Apartment with Pool & Gym in Valle Poniente
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Catarina?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Catarina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Invermalta | 11 | $249,943 | 582 | 4.61/5.0 |
| Paulina | 4 | $72,511 | 221 | 4.94/5.0 |
| Gorethi | 7 | $53,596 | 287 | 4.83/5.0 |
| Aida | 6 | $42,170 | 70 | 4.92/5.0 |
| César | 2 | $33,091 | 166 | 4.94/5.0 |
| Hilda Aracely | 4 | $26,757 | 260 | 4.76/5.0 |
| Cesar | 1 | $24,001 | 129 | 4.92/5.0 |
| Alicia | 1 | $22,542 | 132 | 4.89/5.0 |
| Paola | 1 | $22,186 | 193 | 4.83/5.0 |
| Mayra Ramirez | 4 | $20,145 | 258 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Catarina.
Who Are the Airbnb Hosts in Santa Catarina?
Santa Catarina is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santa Catarina
- With 53.8% Superhosts, Santa Catarina has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Catarina averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Santa Catarina
These are the highest-grossing professional property management operations in Santa Catarina, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Invermalta | 11 | $249,943 | $139 | 52.1% | 4.61/5 |
Management Company Insights for Santa Catarina
- The leading management company, Invermalta, operates 11 listings with $249,943 in gross revenue — a useful benchmark for what scale looks like in Santa Catarina.
- Top managers average 11 properties each, suggesting professional management in Santa Catarina still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.61/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Santa Catarina's Airbnb Market Compare to Nearby Cities?
How does the Santa Catarina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bella Unión, Santa Catarina has 2 percentage points lower occupancy and about $201 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bella Unión | 10 | $4,240 | $293.70 | 36% |
| El Cercado | 14 | $1,977 | $225.59 | 34% |
| Barrio de Huajuquito | 10 | $1,563 | $249.38 | 28% |
| General Zuazua | 19 | $1,448 | $296.75 | 26% |
| Jame | 10 | $1,386 | $177.72 | 24% |
| Mesa de tablas | 45 | $1,367 | $315.98 | 17% |
| Arteaga | 86 | $1,310 | $219.26 | 23% |
| Montemorelos | 21 | $1,176 | $199.00 | 25% |
| Santiago | 210 | $1,149 | $203.35 | 24% |
| San Antonio de Las Alazanas | 37 | $1,133 | $297.62 | 18% |
Frequently Asked Questions About Airbnb in Santa Catarina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Catarina.
How much do Airbnb hosts make in Santa Catarina?
Santa Catarina hosts earn about $8,762 per year on average, with an average nightly rate of $93 and RevPAR of $31. Those figures describe the typical revenue environment for active listings in Santa Catarina, Nuevo León, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Catarina market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Catarina?
The average Airbnb occupancy rate in Santa Catarina is 34.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Catarina?
Listings in Santa Catarina average $93 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Catarina?
Santa Catarina currently has about 117 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Catarina?
AirROI currently classifies the short-term rental regulation level in Santa Catarina as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Catarina?
RevPAR in Santa Catarina is about $31. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Catarina?
Occupancy of 34.4% means Santa Catarina is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,762, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Catarina?
The average booking lead time in Santa Catarina is about 17 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Catarina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Catarina include Monterrey Centro, San Pedro Garza García, Padre Mendes. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Catarina?
entire_home listings make up 73.5% of the active supply in Santa Catarina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Catarina compare to nearby Airbnb markets?
Among neighboring markets, Bella Unión posts $50,882 in average annual revenue with 36.2% occupancy, compared to Santa Catarina's $8,762 and 34.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Catarina?
The average Airbnb stay length in Santa Catarina is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Catarina?
Airbnb listings in Santa Catarina average 4.81 out of 5 overall. About 35.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Catarina?
Outdoor furniture and Elevator are among the strongest revenue-linked amenities in Santa Catarina. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Catarina?
Yes. About 72.6% of active Airbnb listings in Santa Catarina charge a cleaning fee, and the average fee is $34. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Catarina?
A 53.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.