AirROI ranking · 202612 markets ranked
Best Places to Buy an Airbnb in San Luis Potosí, Mexico (2026)
San Luis Potosí City is the best place to buy an Airbnb in San Luis Potosí in 2026, according to AirROI's ranking of 12 markets. Its listings averaged $5,250 in revenue over the 12 months to September 2026 and were booked on 33% of nights. It leads on the blend rather than on any one measure, placing 1st of 12 for market size, 1st of 12 for year-round demand and 2nd of 12 for occupancy. Ciudad Valles and Villa de Pozos come next.
- Markets tracked
- 16
- Active Airbnb listings
- 2,350
- Avg. revenue per listing
- $4,950
- Occupancy rate
- 29%
- Avg. nightly rate
- $72
- Revenue change, typical market
- +16%
The short answer
San Luis Potosí Airbnb Market at a Glance
Across San Luis Potosí, the 2,350 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $4,950 over the same period. They were booked on 29% of nights at about $72 a night; the ranking covers the 12 markets with at least 30 active listings.
The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.
Where the top 10 Airbnb markets in San Luis Potosí are
Each dot is one of the 16 markets AirROI tracks in San Luis Potosí, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.
All money figures on this page are in US dollars.
Top 10
The Top 10 Airbnb Markets in San Luis Potosí
Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.
| # | Market | Avg. revenue | Occupancy |
|---|---|---|---|
 San Luis Potosí City Large market · Year-round demand | $5,250 | 33% | |
 Ciudad Valles High earnings · Growing revenue | $6,080 | 26% | |
 Villa de Pozos High occupancy | $4,560 | 33% | |
| 4 |  San Luis Potosí High occupancy · Large market | $4,400 | 34% |
| 5 |  Real de Catorce High earnings | $5,570 | 19% |
| 6 |  Tamasopo High earnings · Large market | $5,540 | 18% |
| 7 |  Soledad de Graciano Sánchez High occupancy | $3,290 | 33% |
| 8 |  El Naranjo | $4,750 | 20% |
| 9 |  Matehuala | $3,840 | 23% |
| 10 |  Ciudad Fernández | $4,540 | 23% |
1. San Luis Potosí City
Known for: Large market · Year-round demand
Top-earning Airbnb listings in San Luis Potosí City - Avg. revenue
- $5,250 +21% vs. last year
- Occupancy
- 33%
- Nightly rate
- $54
- Active listings
- 648
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 4th of 12
- Occupancy 2nd of 12
- Market size 1st of 12
- Year-round 1st of 12
- Growth 3rd of 9
- How it earns
- San Luis Potosí City earns on volume. Rates run below the San Luis Potosí average at about $54 a night, but listings book 33% of nights. That adds up to $5,250 per listing over the year, the fourth-highest of the 12 ranked markets. A typical listing takes in about $456 a month; the top quarter clear $862 or more. Revenue per listing rose 21% over the year, the third-biggest gain in San Luis Potosí, helped by nightly rates 25% higher.
- When it earns
- San Luis Potosí City's season runs from June to August, peaking in July at about $833 per listing; February, the quietest month, brings in about $425. Trips run long, about 5 nights on average against 4 nights for the typical market in San Luis Potosí, booked about 18 days ahead.
- What sells
- The most common entire home has 1 bedroom (41% of entire homes), and apartments and condos make up 59% of supply.
- Who it suits
- It suits buyers who would rather price for occupancy than for rate.
Revenue per listing by month
$833 $425- Median listing
- $456/mo
- Top 25% of listings
- $862+/mo
- Booked ahead
- 18 days
- Average stay
- 5 nights
- Most common home size
- 1 bedroom
- Superhosts
- 61%
Areas in the full report: Centro Historico · Tangamanga · Lomas
Full San Luis Potosí City Airbnb report2. Ciudad Valles
Known for: High earnings · Growing revenue
Top-earning Airbnb listings in Ciudad Valles - Avg. revenue
- $6,080 +41% vs. last year
- Occupancy
- 26%
- Nightly rate
- $80
- Active listings
- 449
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 1st of 12
- Occupancy 5th of 12
- Market size 2nd of 12
- Year-round 9th of 12
- Growth 1st of 9
- How it earns
- Ciudad Valles is San Luis Potosí's second-largest Airbnb market, with 449 active listings to price against. Average revenue per listing came to $6,080, the highest of the 12 ranked markets. In a typical month the median listing brings in about $445, and the best quarter clear $956. Revenue per listing rose 41% over the year, the biggest gain in San Luis Potosí, helped by nightly rates 27% higher.
- When it earns
- Revenue in Ciudad Valles concentrates from April to August: July earns about $1,100 per listing, about 2.7 times as much as February.
- What sells
- Two-bedroom homes lead the market (32% of entire homes), and houses make up 44% of supply.
- Who it suits
- Best for buyers who can carry costs through a quiet February.
Revenue per listing by month
$1,100 $412- Median listing
- $445/mo
- Top 25% of listings
- $956+/mo
- Booked ahead
- 29 days
- Average stay
- 4 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 43%
Areas in the full report: Centro Histórico · Tamasopo · La Huasteca
Full Ciudad Valles Airbnb report3. Villa de Pozos
Known for: High occupancy
Top-earning Airbnb listings in Villa de Pozos - Avg. revenue
- $4,560 +15% vs. last year
- Occupancy
- 33%
- Nightly rate
- $110
- Active listings
- 108
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 6th of 12
- Occupancy 3rd of 12
- Market size 6th of 12
- Year-round 4th of 12
- Growth 6th of 9
- How it earns
- Villa de Pozos commands premium rates, about $110 a night, and still books 33% of nights, 4 points above the San Luis Potosí average. Average revenue per listing came to $4,560, the sixth-highest of the 12 ranked markets. Its place at #3 rests on occupancy (3rd of 12) rather than on revenue per listing. Month to month, the median listing earns about $456 and a top-quarter listing $943 or more. Revenue per listing rose 15% over the year, helped by nightly rates 28% higher.
- When it earns
- In Villa de Pozos, the months from May to August earn above the yearly average, led by May at about $961 per listing; January is the low point at about $445. Guests stay about 8 nights, longer than in most of San Luis Potosí, and book about 14 days ahead.
- What sells
- Big homes set the market: 71% of entire homes have three or more bedrooms, against about 35% in the typical market in San Luis Potosí, and houses make up 89% of supply.
- Who it suits
- A good fit for buyers who want a large home for groups and families and can furnish and price for a premium stay.
Revenue per listing by month
$961 $445- Median listing
- $456/mo
- Top 25% of listings
- $943+/mo
- Booked ahead
- 14 days
- Average stay
- 8 nights
- Most common home size
- 3 bedrooms
- Superhosts
- 54%
4. San Luis Potosí
Known for: High occupancy · Large market
Top-earning Airbnb listings in San Luis Potosí - Avg. revenue
- $4,400
- Occupancy
- 34%
- Nightly rate
- $58
- Active listings
- 412
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 8th of 12
- Occupancy 1st of 12
- Market size 3rd of 12
- Year-round 8th of 12
- Growth No prior year
- How it earns
- Rates in San Luis Potosí sit below the San Luis Potosí average, at about $58 a night, but listings are booked on 34% of nights. That adds up to $4,400 per listing over the year, the eighth-highest of the 12 ranked markets. Its place at #4 rests on occupancy (1st of 12) and market size (3rd of 12) rather than on revenue per listing. A typical listing takes in about $458 a month; the top quarter clear $861 or more.
- When it earns
- San Luis Potosí's season runs from June to August, peaking in July at about $989 per listing; September, the quietest month, brings in about $413. Trips run long, about 6 nights on average against 4 nights for the typical market in San Luis Potosí, booked about 17 days ahead.
- Guest expectations
- Average ratings (4.70 stars) trail the typical market in San Luis Potosí (4.78), which leaves room for a well-run listing to stand out.
- What sells
- The most common entire home has 2 bedrooms (37% of entire homes), and houses make up 46% of supply.
- Who it suits
- It suits buyers who would rather price for occupancy than for rate.
Revenue per listing by month
$989 $413- Median listing
- $458/mo
- Top 25% of listings
- $861+/mo
- Booked ahead
- 17 days
- Average stay
- 6 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 52%
Areas in the full report: Centro Histórico · Tangamanga · San Luis Potosí City Center
Full San Luis Potosí Airbnb report5. Real de Catorce
Known for: High earnings
Top-earning Airbnb listings in Real de Catorce - Avg. revenue
- $5,570 −7% vs. last year
- Occupancy
- 19%
- Nightly rate
- $110
- Active listings
- 99
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 2nd of 12
- Occupancy 10th of 12
- Market size 7th of 12
- Year-round 2nd of 12
- Growth 8th of 9
- How it earns
- Real de Catorce earns on price: guests pay about $110 a night, 55% above the San Luis Potosí average. Listings averaged $5,570 in revenue over the year, the second-highest of the 12 ranked markets. In a typical month the median listing brings in about $454, and the best quarter clear $899. Revenue per listing slipped 7% over the year.
- When it earns
- Real de Catorce has two seasons, October–December and July–August. December is the strongest month at about $1,040 per listing, and May the quietest at about $502. Guests book early, about 30 days ahead against roughly 20 for the typical market in San Luis Potosí, and stay about 2.5 nights.
- What sells
- Private rooms are a large part of supply (65% of listings), which pulls the average nightly rate down.
- Who it suits
- Best for buyers who can furnish and price for a premium stay and prefer a smaller one- or two-bedroom place.
Revenue per listing by month
$1,040 $502- Median listing
- $454/mo
- Top 25% of listings
- $899+/mo
- Booked ahead
- 30 days
- Average stay
- 2.5 nights
- Most common home size
- 1 bedroom
- Superhosts
- 63%
6. Tamasopo
Known for: High earnings · Large market
Top-earning Airbnb listings in Tamasopo - Avg. revenue
- $5,540 −18% vs. last year
- Occupancy
- 18%
- Nightly rate
- $115
- Active listings
- 114
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 3rd of 12
- Occupancy 11th of 12
- Market size 5th of 12
- Year-round 7th of 12
- Growth 9th of 9
- How it earns
- Nightly rates set Tamasopo apart: about $115, 60% above the San Luis Potosí average. Average revenue per listing came to $5,540, the third-highest of the 12 ranked markets. The gap between listings is wide: a typical one takes in about $369 a month, while the top quarter clear $923 and the top 10% $1,940, so pricing and presentation count for more here than in most of San Luis Potosí. Revenue per listing fell 18% over the year even with rates 21% higher, as bookings softened.
- When it earns
- Revenue in Tamasopo concentrates from April to August: April earns about $1,140 per listing, about 2.3 times as much as February. Bookings arrive well in advance, about 33 days before check-in, so much of a season's calendar fills early; stays average 2.9 nights.
- What sells
- Big homes set the market: 52% of entire homes have three or more bedrooms, against about 35% in the typical market in San Luis Potosí, and houses make up 38% of supply.
- Guest expectations
- Average ratings (4.63 stars) trail the typical market in San Luis Potosí (4.78), which leaves room for a well-run listing to stand out.
- Who it suits
- A good fit for buyers who can furnish and price for a premium stay and want a large home for groups and families.
Revenue per listing by month
$1,140 $492- Median listing
- $369/mo
- Top 25% of listings
- $923+/mo
- Booked ahead
- 33 days
- Average stay
- 2.9 nights
- Most common home size
- 3 bedrooms
- Superhosts
- 36%
7. Soledad de Graciano Sánchez
Known for: High occupancy
Top-earning Airbnb listings in Soledad de Graciano Sánchez - Avg. revenue
- $3,290 +16% vs. last year
- Occupancy
- 33%
- Nightly rate
- $41
- Active listings
- 99
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 11th of 12
- Occupancy 4th of 12
- Market size 7th of 12
- Year-round 3rd of 12
- Growth 5th of 9
- How it earns
- Soledad de Graciano Sánchez earns on volume. Rates run below the San Luis Potosí average at about $41 a night, but listings book 33% of nights. Moderate rates keep revenue per listing at $3,290, 33% below the San Luis Potosí average. Its place at #7 rests on year-round demand (3rd of 12) rather than on revenue per listing. Month to month, the median listing earns about $356 and a top-quarter listing $657 or more. Revenue per listing rose 16% over the year, helped by nightly rates 30% higher, even as the number of listings grew 41%.
- When it earns
- Revenue in Soledad de Graciano Sánchez peaks twice, over June–August and again over October–December; July leads at about $615 per listing, while February brings in about $290. Guests stay about 5 nights, longer than in most of San Luis Potosí, and book about 22 days ahead.
- Who books
- Guests are overwhelmingly domestic (92%); the most common home cities are Mexico City, San Luis Potosi and Monterrey.
- What sells
- Two-bedroom homes lead the market (36% of entire homes), and houses make up 59% of supply.
- Who it suits
- It suits buyers who would rather price for occupancy than for rate.
Revenue per listing by month
$615 $290- Median listing
- $356/mo
- Top 25% of listings
- $657+/mo
- Booked ahead
- 22 days
- Average stay
- 5 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 54%
8. El Naranjo
Top-earning Airbnb listings in El Naranjo - Avg. revenue
- $4,750
- Occupancy
- 20%
- Nightly rate
- $98
- Active listings
- 35
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 5th of 12
- Occupancy 9th of 12
- Market size 11th of 12
- Year-round 11th of 12
- Growth No prior year
- How it earns
- El Naranjo listings charge about $98 a night, 36% above the San Luis Potosí average, and are booked on 20% of nights. Listings averaged $4,750 in revenue over the year, the fifth-highest of the 12 ranked markets. A typical listing takes in about $344 a month; the top quarter clear $718 or more. With 35 listings it is a small market, so its averages can move more from year to year.
- When it earns
- In El Naranjo, the months from March to August earn above the yearly average, led by August at about $933 per listing; January is the low point at about $306. Stays are shorter than in most of San Luis Potosí, about 2.9 nights, so listings turn over often; guests book about 27 days ahead.
- What sells
- Private rooms are a large part of supply (54% of listings), which pulls the average nightly rate down.
- Guest expectations
- Average ratings (4.67 stars) trail the typical market in San Luis Potosí (4.78), which leaves room for a well-run listing to stand out.
- Who it suits
- Best for buyers who can ride out a slow January.
Revenue per listing by month
$933 $306- Median listing
- $344/mo
- Top 25% of listings
- $718+/mo
- Booked ahead
- 27 days
- Average stay
- 2.9 nights
- Most common home size
- 1 bedroom
- Superhosts
- 14%
9. Matehuala
Top-earning Airbnb listings in Matehuala - Avg. revenue
- $3,840 +13% vs. last year
- Occupancy
- 23%
- Nightly rate
- $59
- Active listings
- 51
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 9th of 12
- Occupancy 7th of 12
- Market size 10th of 12
- Year-round 5th of 12
- Growth 7th of 9
- How it earns
- Matehuala listings charge about $59 a night, 18% below the San Luis Potosí average, and are booked on 23% of nights. Average revenue per listing came to $3,840, the ninth-highest of the 12 ranked markets. The gap between listings is wide: a typical one takes in about $274 a month, while the top quarter clear $667 and the top 10% $1,110, so pricing and presentation count for more here than in most of San Luis Potosí. Revenue per listing rose 13% over the year, helped by nightly rates 34% higher, even as the number of listings grew 55%. Its 51 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- Matehuala has two seasons, March–April and July. July is the strongest month at about $725 per listing, and January the quietest at about $319.
- What sells
- Smaller places set the market: only 19% of entire homes have three or more bedrooms, against about 35% in the typical market in San Luis Potosí; apartments and condos make up 63% of supply.
- Who books
- Most guests are domestic (77%), and the United States and Canada send the most visitors from abroad.
- Who it suits
- A good fit for buyers who prefer a smaller one- or two-bedroom place.
Revenue per listing by month
$725 $319- Median listing
- $274/mo
- Top 25% of listings
- $667+/mo
- Booked ahead
- 17 days
- Average stay
- 4 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 51%
10. Ciudad Fernández
Top-earning Airbnb listings in Ciudad Fernández - Avg. revenue
- $4,540
- Occupancy
- 23%
- Nightly rate
- $94
- Active listings
- 31
Where it places among the 12 ranked markets in San Luis Potosí
- Revenue 7th of 12
- Occupancy 6th of 12
- Market size 12th of 12
- Year-round 12th of 12
- Growth No prior year
- How it earns
- Ciudad Fernández listings charge about $94 a night, 31% above the San Luis Potosí average, and are booked on 23% of nights. That adds up to $4,540 per listing over the year, the seventh-highest of the 12 ranked markets. In a typical month the median listing brings in about $418, and the best quarter clear $783. With 31 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Ciudad Fernández's season runs from March to August, peaking in June at about $893 per listing; October, the quietest month, brings in about $233.
- What sells
- Big homes set the market: 50% of entire homes have three or more bedrooms, against about 35% in the typical market in San Luis Potosí, and houses make up 61% of supply.
- Who it suits
- It suits buyers who are prepared for thin bookings around October and want a large home for groups and families.
Revenue per listing by month
$893 $233- Median listing
- $418/mo
- Top 25% of listings
- $783+/mo
- Booked ahead
- 16 days
- Average stay
- 4 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 48%
Full ranking
How All 12 Ranked Markets in San Luis Potosí Compare
The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.
| San Luis Potosí City Large market, year-round demand | $5,253 | 33% | $54 | 51% | +21% | 648 | |
| Ciudad Valles High earnings, growing revenue | $6,075 | 26% | $80 | 37% | +41% | 449 | |
| Villa de Pozos High occupancy | $4,562 | 33% | $108 | 46% | +15% | 108 | |
| 4 | San Luis Potosí High occupancy, large market | $4,402 | 34% | $58 | 42% | – | 412 |
| 5 | Real de Catorce High earnings | $5,573 | 19% | $111 | 48% | −7% | 99 |
| 6 | Tamasopo High earnings, large market | $5,536 | 18% | $115 | 43% | −18% | 114 |
| 7 | Soledad de Graciano Sánchez High occupancy | $3,294 | 33% | $41 | 47% | +16% | 99 |
| 8 | El Naranjo | $4,751 | 20% | $98 | 33% | – | 35 |
| 9 | Matehuala | $3,843 | 23% | $59 | 44% | +13% | 51 |
| 10 | Ciudad Fernández | $4,542 | 23% | $94 | 26% | – | 31 |
| 11 | Xilitla Growing revenue, large market | $3,138 | 16% | $79 | 44% | +26% | 135 |
| 12 | Rioverde Growing revenue | $3,834 | 23% | $72 | 37% | +17% | 63 |
By measure
San Luis Potosí Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy
The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.
Highest-earning Airbnb markets in San Luis Potosí
Average annual revenue per active listing over the past 12 months. Markets with at least 60 listings.
| # | Market | Revenue |
|---|---|---|
| Ciudad Valles #2 overall | $6,080 | |
| Real de Catorce #5 overall | $5,570 | |
| Tamasopo #6 overall | $5,540 | |
| 4 | San Luis Potosí City #1 overall | $5,250 |
| 5 | Villa de Pozos #3 overall | $4,560 |
| 6 | San Luis Potosí #4 overall | $4,400 |
| 7 | Rioverde #12 overall | $3,830 |
| 8 | Soledad de Graciano Sánchez #7 overall | $3,290 |
| 9 | Xilitla #11 overall | $3,140 |
Most expensive Airbnb markets in San Luis Potosí by nightly rate
Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 60 listings.
| # | Market | Nightly |
|---|---|---|
| Tamasopo #6 overall | $115 | |
| Real de Catorce #5 overall | $110 | |
| Villa de Pozos #3 overall | $110 | |
| 4 | Ciudad Valles #2 overall | $80 |
| 5 | Xilitla #11 overall | $79 |
| 6 | Rioverde #12 overall | $72 |
| 7 | San Luis Potosí #4 overall | $58 |
| 8 | San Luis Potosí City #1 overall | $54 |
| 9 | Soledad de Graciano Sánchez #7 overall | $41 |
Highest-occupancy Airbnb markets in San Luis Potosí
Share of available nights booked over the past 12 months. Markets with at least 60 listings.
| # | Market | Occupancy |
|---|---|---|
| San Luis Potosí #4 overall | 34% | |
| San Luis Potosí City #1 overall | 33% | |
| Villa de Pozos #3 overall | 33% | |
| 4 | Soledad de Graciano Sánchez #7 overall | 33% |
| 5 | Ciudad Valles #2 overall | 26% |
| 6 | Rioverde #12 overall | 23% |
| 7 | Real de Catorce #5 overall | 19% |
| 8 | Tamasopo #6 overall | 18% |
| 9 | Xilitla #11 overall | 16% |
Most year-round Airbnb markets in San Luis Potosí
Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 60 listings.
| # | Market | Slow month |
|---|---|---|
| San Luis Potosí City #1 overall | 51% | |
| Real de Catorce #5 overall | 48% | |
| Soledad de Graciano Sánchez #7 overall | 47% | |
| 4 | Villa de Pozos #3 overall | 46% |
| 5 | Xilitla #11 overall | 44% |
| 6 | Tamasopo #6 overall | 43% |
| 7 | San Luis Potosí #4 overall | 42% |
| 8 | Ciudad Valles #2 overall | 37% |
| 9 | Rioverde #12 overall | 37% |
Fastest-growing Airbnb markets in San Luis Potosí
Change in revenue per listing from the year before, among markets where it rose. Markets with at least 60 listings.
| # | Market | Change |
|---|---|---|
| Ciudad Valles #2 overall | +41% | |
| Xilitla #11 overall | +26% | |
| San Luis Potosí City #1 overall | +21% | |
| 4 | Rioverde #12 overall | +17% |
| 5 | Soledad de Graciano Sánchez #7 overall | +16% |
| 6 | Villa de Pozos #3 overall | +15% |
Largest Airbnb markets in San Luis Potosí
Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.
| # | Market | Listings |
|---|---|---|
| San Luis Potosí City #1 overall | 648 | |
| Ciudad Valles #2 overall | 449 | |
| San Luis Potosí #4 overall | 412 | |
| 4 | Xilitla #11 overall | 135 |
| 5 | Tamasopo #6 overall | 114 |
| 6 | Villa de Pozos #3 overall | 108 |
| 7 | Real de Catorce #5 overall | 99 |
| 8 | Soledad de Graciano Sánchez #7 overall | 99 |
| 9 | Rioverde #12 overall | 63 |
| 10 | Matehuala #9 overall | 51 |
| 11 | El Naranjo #8 overall | 35 |
| 12 | Ciudad Fernández #10 overall | 31 |
Seasonality
When Airbnbs in San Luis Potosí Earn the Most
July is the best month for nearly six in ten ranked markets in San Luis Potosí. February is the most common slowest month, in 5 markets.
July earns about 2.2 times what February does
Average revenue per listing across the 12 ranked markets in San Luis Potosí, by month
| Month | Avg. revenue per listing | Best month for | Highest-ranked examples |
|---|---|---|---|
| January | $448 | – | – |
| February | $417 | – | – |
| March | $557 | – | – |
| April | $597 | 1 market | Tamasopo |
| May | $608 | 1 market | Villa de Pozos |
| June | $688 | 1 market | Ciudad Fernández |
| July | $897 | 7 markets | San Luis Potosí City, Ciudad Valles, San Luis Potosí |
| August | $746 | 1 market | El Naranjo |
| September | $472 | – | – |
| October | $551 | – | – |
| November | $519 | – | – |
| December | $675 | 1 market | Real de Catorce |
Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.
Method
How the Ranking Works
The ranking covers the 12 markets in San Luis Potosí with at least 30 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:
- Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
- Occupancy (20%): share of available nights that were booked.
- Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
- Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
- Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.
Left out: 3 markets whose data predate the latest refresh. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.
To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.
FAQ
Frequently Asked Questions About Airbnb Investing in San Luis Potosí
What is the best place to buy an Airbnb in San Luis Potosí?
San Luis Potosí City ranks first of the 12 markets in San Luis Potosí in AirROI's ranking, with US$5,250 in average revenue per listing and 33% occupancy. Ciudad Valles and Villa de Pozos follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.
What are the most profitable Airbnb locations in San Luis Potosí?
By revenue per listing, among markets with at least 60 listings, Ciudad Valles leads at US$6,080 a year, ahead of Real de Catorce at US$5,570. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.
How much does an Airbnb make in San Luis Potosí?
The average active listing in San Luis Potosí earned US$4,950 over the 12 months to September 2026, at 29% occupancy. Across the ranked markets, the middle half averaged between US$3,830 and US$5,250 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.
What is a good Airbnb occupancy rate in San Luis Potosí?
The average listing in San Luis Potosí was booked on 29% of available nights over the past 12 months. Half of the ranked markets fall between 19% and 33%, so a market above about 33% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.
Where is Airbnb demand highest in San Luis Potosí?
Among ranked markets with at least 60 listings, San Luis Potosí has the highest occupancy, with 34% of available nights booked, followed by San Luis Potosí City at 33%. Its listings average about US$58 a night and US$4,400 a year.
Where are Airbnb nightly rates highest in San Luis Potosí?
Among ranked markets with at least 60 listings, Tamasopo has the highest average nightly rate, about US$115, followed by Real de Catorce at US$110. Soledad de Graciano Sánchez is the least expensive, at about US$41. The average booked night in San Luis Potosí costs about US$72.
What is the best month for Airbnb in San Luis Potosí?
July is the highest-earning month for 7 of the 12 ranked markets, followed by May (1). February is the most common slowest month, in 5 of the 12 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.
Which Airbnb markets in San Luis Potosí earn the most evenly through the year?
Among ranked markets with at least 60 listings, San Luis Potosí City has the steadiest income: its slowest month, February, still earns about half of its best. Real de Catorce follows, at 48%. Steadier markets are easier to budget for, though they do not always earn the most per listing.
Which Airbnb markets are growing fastest in San Luis Potosí?
Among ranked markets with at least 60 listings, revenue per listing grew most in Ciudad Valles, up 41% on the year before, and in Xilitla, up 26%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.
Is Airbnb still profitable in San Luis Potosí in 2026?
Revenue per listing grew in 7 of the 9 ranked markets with a comparable year of data; in the typical market it rose 16%. Whether a given property profits depends on its purchase price, financing and running costs.
How many Airbnb listings are there in San Luis Potosí?
AirROI tracked 2,350 active Airbnb listings in San Luis Potosí over the 12 months to September 2026, across 16 markets. The largest ranked market is San Luis Potosí City, with 648 listings, followed by Ciudad Valles with 449.
Directory
All 16 Airbnb Markets in San Luis Potosí
Every San Luis Potosí city with an AirROI Airbnb market report, A–Z, with its active listing count.
A
- Aquismón 25 listings
- Axtla de Terrazas 18 listings
C
- Ciudad Fernández 31 listings
- Ciudad Valles 449 listings
E
- El Naranjo 35 listings
- El Refugio 17 listings
M
- Matehuala 51 listings
R
- Real de Catorce 99 listings
- Rioverde 63 listings
S
- San Luis Potosí 412 listings
- San Luis Potosi 49 listings
- San Luis Potosí City 648 listings
- Soledad de Graciano Sánchez 99 listings
T
- Tamasopo 114 listings
V
- Villa de Pozos 108 listings
X
- Xilitla 135 listings