Airbnb market data · 202512 months to August 2025
Axtla de Terrazas, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Axtla de Terrazas brought in MX$36,223 over the 12 months through August 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Axtla de Terrazas run through August 2025.
The short answer
Axtla de Terrazas Airbnb Market at a Glance
Listings averaged MX$1,344 a night and were booked on 16% of available nights.
Timing matters: in September, the best month, the average listing earned about 5.1 times as much as in May, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Axtla de Terrazas is the 15th-largest of 16 San Luis Potosí markets AirROI tracks.
Browse the live Axtla de Terrazas Airbnb market See Every Axtla de Terrazas ListingRevenue
How Much Do Airbnb Hosts Make in Axtla de Terrazas?
Gross bookings per Axtla de Terrazas listing averaged MX$36,223 over the 12 months to August 2025 (San Luis Potosí average: MX$86,678), before cleaning, platform and management costs and taxes.
The average Axtla de Terrazas listing brought in MX$14,900 in September, its best month, and MX$2,900 in May, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Axtla de Terrazas's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$15,600+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn MX$10,200 or more, roughly MX$5,400 a month above the median.
- Typical properties (median) earn about MX$4,800 a month.
- Entry-level properties (bottom 25%) earn MX$2,420 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about 5.1 times what May did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$7,930. Dashed: August left out, as the latest month's data looks incomplete.
Axtla de Terrazas Airbnb Data by Month
Latest 12 months in the August 2025 data.
September led on revenue and nightly rate; bookings peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | MX$14,861 | 17.2% | MX$2,089 | 36 days |
| Oct 2024 | MX$7,527 | 12.5% | MX$2,072 | 46 days |
| Nov 2024 | MX$10,633 | 11.3% | MX$2,069 | 31 days |
| Dec 2024 | MX$12,776 | 21.6% | MX$2,060 | 63 days |
| Jan 2025 | MX$4,531 | 17.5% | MX$2,034 | 6 days |
| Feb 2025 | MX$3,766 | 16.3% | MX$2,047 | 2 days |
| Mar 2025 | MX$3,785 | 12.9% | MX$2,071 | 9 days |
| Apr 2025 | MX$8,792 | 20.6% | MX$1,598 | 21 days |
| May 2025 | MX$2,900 | 6.5% | MX$1,606 | 20 days |
| Jun 2025 | MX$8,545 | 15.7% | MX$1,626 | 18 days |
| Jul 2025 | MX$9,151 | 12.4% | MX$1,634 | 13 days |
| Aug 2025* | MX$5,432 | 9.7% | MX$1,654 | 12 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Aug 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Axtla de Terrazas address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Axtla de Terrazas Profitable?
Yes, as extra income from a home or room you already have. The average Axtla de Terrazas Airbnb took in MX$36,223 in the 12 months to August 2025, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about MX$4,740 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Axtla de Terrazas Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$36,223 | MX$77,070 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$5,610 | −MX$11,950 |
| Utilities and internetAbout 5% of bookings | −MX$1,810 | −MX$3,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$720 | −MX$1,540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$1,090 | −MX$2,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$360 | −MX$360 |
| Permit and registrationWhere one is required | −MX$180 | −MX$180 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$9,770 | −MX$20,190 |
| Left for housing costs, then profit | MX$26,453about MX$2,200 a month | MX$56,880about MX$4,740 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Axtla de Terrazas Airbnb Profit
The estimate starts from Axtla de Terrazas's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Axtla de Terrazas home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Axtla de Terrazas's Top Earners Get There
- More nights booked. The busiest quarter of Axtla de Terrazas listings are booked on 20% or more of their nights, against 11% for the median listing. Ten more booked nights a year at the median rate of MX$985 adds about MX$9,850 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$2,190 a night or more, against a median of MX$985. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$3,620 a year.
- Open for the busy months. September brought the average listing about MX$14,900, against MX$2,900 in May, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$6,420 a month, against MX$3,020 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Axtla de Terrazas?
Axtla de Terrazas listings were booked on 16% of the nights they were open over the past year, 13 percentage points below the San Luis Potosí average (29%) and 17 points below the Mexico average (33%). Occupancy climbs to 22% in December and falls to 6% in May.
Across Axtla de Terrazas's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 32%+ of open nights, 21 points above the median.
- Strong performers (top 25%) fill 20% or more, roughly one and a half nights a week.
- Typical properties (median) fill about 11% of open nights.
- Entry-level properties (bottom 25%) fill 6% or less, less than one night a week.
December was the busiest month in Axtla de Terrazas, May the quietest
Share of open nights booked, by month
Dashed: August data incomplete. The 12-month rate of 16% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Axtla de Terrazas?
The average nightly rate in Axtla de Terrazas, known as ADR (average daily rate), was MX$1,344 over the past year, about 7% above the San Luis Potosí average of MX$1,260 and about 48% below the Mexico average of MX$2,565. Averaged month by month, rates peak in September and October at about MX$2,090 and bottom out in April and May at about MX$1,600.
Across Axtla de Terrazas's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$3,120+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge MX$2,190 or more, about MX$1,200 above the median.
- Typical properties (median) charge about MX$985 a night.
- Entry-level properties (bottom 25%) charge MX$620 or less, about two-thirds of the median.
September rates ran 31% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$1,900. Dashed: August data incomplete. The 12-month ADR of MX$1,344 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Axtla de Terrazas
With only 18 active listings, the monthly pattern in Axtla de Terrazas is noisy, since a few long or pricey stays can lift a month; revenue peaked in September and bottomed out in May.
How Far in Advance Do Guests Book Airbnb in Axtla de Terrazas?
Guests book Axtla de Terrazas stays 23 days ahead on average (about three weeks). December stays are booked furthest out, about 63 days ahead, and February stays closest to arrival, about 2 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: August data incomplete.
Permits
Airbnb Permits and Registration in Axtla de Terrazas
None of the 18 active listings in Axtla de Terrazas display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Axtla de Terrazas.
Neighborhoods
Best Neighborhoods for Airbnb in Axtla de Terrazas
AirROI's area guide picks eight Axtla de Terrazas neighborhoods that draw short-term rental guests, led by Centro Histórico, Parque Nacional Sierra de Álvarez and Zona Centro. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | Axtla de Terrazas' historic center filled with colonial architecture, local markets, and cultural events. Attracts tourists interested in local history and culture. | Plaza Principal, Parroquia de San Pedro, Museo de Axtla, local artisan markets, traditional eateries |
| Parque Nacional Sierra de Álvarez | Natural park offering outdoor activities such as hiking and bird watching. Popular with nature lovers and adventure seekers. | Hiking trails, scenic views, camping spots, wildlife observation, photography opportunities |
| Zona Centro | The bustling downtown area featuring shops, restaurants, and local businesses. Great for tourists looking to experience the local lifestyle. | restaurants, cafes, shops, local fairs, artisans showcasing crafts |
| La Laguna | A scenic area with a beautiful lagoon, perfect for relaxation and family outings. Draws families and tourists seeking a peaceful nature setting. | lagoon activities, picnic areas, fishing, bird watching |
| Cerro del Coyote | A popular viewpoint that offers stunning vistas of the surrounding landscape. Ideal for those who enjoy hiking and photography. | hiking trails, panoramic views, wildlife, sunset spots |
| Ejido El Tepeyac | A rural area with agricultural experiences and local traditions. Attracts eco-tourism and those interested in cultural immersion. | agriculture tours, local cuisine, cultural experiences, traditional crafts |
| San José | A charming neighborhood known for its local culture and cuisine. Attracts visitors looking for an authentic experience. | local markets, street food, community events, traditional music |
| Axtla de Terrazas Mirador | A lookout point that provides breathtaking views of the Sierra Madre Oriental. A must-see for tourists to enjoy the beauty of nature. | viewing platform, photography spots, natural scenery, relaxation areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Axtla de Terrazas vs. Nearby Airbnb Markets
Of the six nearby markets in the table, all within 92 km, Pinal de Amoles (84 km away, 58 listings) earned the most per listing, about 5.7 times as much as Axtla de Terrazas.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Xilitla 13 km | 135 | MX$54,960 | MX$1,376 | 16% |
| Ciudad Valles 63 km | 449 | MX$106,399 | MX$1,405 | 26% |
| Jalpan de Serra 67 km | 83 | MX$64,014 | MX$1,407 | 19% |
| Tamasopo 76 km | 114 | MX$96,959 | MX$2,012 | 18% |
| Pinal de Amoles 84 km | 58 | MX$206,668 | MX$2,377 | 29% |
| San Joaquín 92 km | 48 | MX$76,257 | MX$1,686 | 18% |
Other Airbnb Markets in San Luis Potosí
- San Luis Potosí City Airbnb data 648 listings
- Villa de Pozos Airbnb data 108 listings
- Real de Catorce Airbnb data 99 listings
- Soledad de Graciano Sánchez Airbnb data 99 listings
- Rioverde Airbnb data 63 listings
- Matehuala Airbnb data 51 listings
- El Naranjo Airbnb data 35 listings
- Ciudad Fernández Airbnb data 31 listings
See all 16 San Luis Potosí Airbnb markets
Markets Similar to Axtla de Terrazas
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Axtla de Terrazas:
- Taxco Airbnb data Mexico · MX$1,219/night · 20.0%
- Dolores Hidalgo Airbnb data Mexico · MX$1,213/night · 21.0%
- Ixmiquilpan Airbnb data Mexico · MX$1,488/night · 21.0%
- Zacatlán Airbnb data Mexico · MX$1,487/night · 21.5%
FAQ
Axtla de Terrazas Airbnb FAQ
How much do Airbnb hosts make in Axtla de Terrazas?
An active Axtla de Terrazas Airbnb grossed MX$36,223 on average in the 12 months to August 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$10,200 or more in a typical month.
How much can I make on Airbnb in Axtla de Terrazas?
It depends most on the home's size, location and how it's run. The middle half of Axtla de Terrazas listings earn between MX$2,420 and MX$10,200 in a typical month, and the top tenth MX$15,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Axtla de Terrazas?
Listings in Axtla de Terrazas were booked on 16% of available nights over the past year. That compares with 29% for the San Luis Potosí average. December was the busiest month.
How much does an Airbnb cost per night in Axtla de Terrazas?
The average booked night in Axtla de Terrazas cost MX$1,344 before fees. Half of listings charge between MX$620 and MX$2,190, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Axtla de Terrazas?
None of the active Axtla de Terrazas listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Axtla de Terrazas?
It can be, as extra income from a home or room you already have. The average Axtla de Terrazas Airbnb grossed MX$36,223 in the 12 months to August 2025, 58% below the San Luis Potosí average of MX$86,678, though with only 18 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about MX$4,740 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Axtla de Terrazas?
September paid best over the past year, at MX$14,900 per active listing, and May paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Axtla de Terrazas?
Axtla de Terrazas stays were booked 23 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Axtla de Terrazas?
Centro Histórico, Parque Nacional Sierra de Álvarez and Zona Centro draw the most short-term rental interest in Axtla de Terrazas. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Axtla de Terrazas?
AirROI counted 18 active Airbnb listings in Axtla de Terrazas as of August 2025. The closest tracked market is Xilitla, 13 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Axtla de Terrazas from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.