Airbnb market data · 202512 months to April 2025
El Refugio, San Luis Potosí Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in El Refugio brought in MX$92,910 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for El Refugio run through April 2025.
The short answer
El Refugio Airbnb Market at a Glance
Listings averaged MX$867 a night and were booked on 26% of available nights.
Timing matters: in June, the best month, the average listing earned about 4.4 times as much as in January, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, El Refugio is the 16th-largest of 16 San Luis Potosí markets AirROI tracks.
Browse the live El Refugio Airbnb market See Every El Refugio ListingRevenue
How Much Do Airbnb Hosts Make in El Refugio?
Gross bookings per El Refugio listing averaged MX$92,910 over the 12 months to April 2025 (San Luis Potosí average: MX$86,678), before cleaning, platform and management costs and taxes.
The average El Refugio listing brought in MX$27,500 in June, its best month, and MX$6,200 in January, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across El Refugio's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$36,800+ a month, about 8.3 times the typical property.
- Strong performers (top 25%) earn MX$15,700 or more, roughly MX$11,000 a month above the median.
- Typical properties (median) earn about MX$4,420 a month.
- Entry-level properties (bottom 25%) earn MX$1,720 or less, about 39% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 4.4 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$11,700.
El Refugio Airbnb Data by Month
Latest 12 months in the April 2025 data.
June led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | MX$19,578 | 35.5% | MX$921 | 19 days |
| Jun 2024 | MX$27,459 | 41.7% | MX$929 | 22 days |
| Jul 2024 | MX$12,872 | 32.7% | MX$919 | 24 days |
| Aug 2024 | MX$12,439 | 29.3% | MX$858 | 27 days |
| Sep 2024 | MX$10,436 | 25.6% | MX$849 | 8 days |
| Oct 2024 | MX$10,361 | 27.9% | MX$848 | 18 days |
| Nov 2024 | MX$10,718 | 37.8% | MX$849 | 21 days |
| Dec 2024 | MX$9,224 | 30.6% | MX$828 | 14 days |
| Jan 2025 | MX$6,204 | 19.6% | MX$808 | 6 days |
| Feb 2025 | MX$6,736 | 28.9% | MX$794 | 8 days |
| Mar 2025 | MX$6,755 | 20.5% | MX$791 | 18 days |
| Apr 2025 | MX$7,709 | 26.1% | MX$809 | 13 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one El Refugio address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in El Refugio Profitable?
Yes, when it's run well. The average El Refugio Airbnb took in MX$92,910 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$330,440, and run by its owner at everyday costs, about MX$20,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
El Refugio Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$92,910 | MX$330,440 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$14,400 | −MX$51,220 |
| Utilities and internetAbout 5% of bookings | −MX$4,650 | −MX$16,520 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,860 | −MX$6,610 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,790 | −MX$9,910 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$930 | −MX$930 |
| Permit and registrationWhere one is required | −MX$460 | −MX$460 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$25,090 | −MX$85,650 |
| Left for housing costs, then profit | MX$67,820about MX$5,650 a month | MX$244,790about MX$20,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own El Refugio Airbnb Profit
The estimate starts from El Refugio's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one El Refugio home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How El Refugio's Top Earners Get There
- More nights booked. The busiest quarter of El Refugio listings are booked on 44% or more of their nights, against 24% for the median listing. Ten more booked nights a year at the median rate of MX$615 adds about MX$6,140 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$865 a night or more, against a median of MX$615. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$9,290 a year.
- Open for the busy months. June brought the average listing about MX$27,500, against MX$6,200 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$27,540 a month, against MX$7,740 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in El Refugio?
El Refugio listings were booked on 26% of the nights they were open over the past year, 3 percentage points below the San Luis Potosí average (29%) and 7 points below the Mexico average (33%). Occupancy climbs to 42% in June and falls to 20% in January.
Across El Refugio's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 61%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 44% or more, roughly three nights a week.
- Typical properties (median) fill about 24% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
June was the busiest month in El Refugio, January the quietest
Share of open nights booked, by month
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in El Refugio?
The average nightly rate in El Refugio, known as ADR (average daily rate), was MX$867 over the past year, about 31% below the San Luis Potosí average of MX$1,260 and about 66% below the Mexico average of MX$2,565. Rates peak in May and June at about MX$930 and bottom out in February and March at about MX$790.
Across El Refugio's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$1,600+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge MX$865 or more, about MX$250 above the median.
- Typical properties (median) charge about MX$615 a night.
- Entry-level properties (bottom 25%) charge MX$520 or less, about 16% below the median.
June rates ran 18% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$850.
Seasonality
Best and Worst Months for Airbnb in El Refugio
With only 17 active listings, the monthly pattern in El Refugio is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in El Refugio?
Guests book El Refugio stays 16 days ahead on average (about two weeks), so many trips are booked close to arrival. August stays are booked furthest out, about 27 days ahead, and January stays closest to arrival, about 6 days. A typical August booking is made in mid-July.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in El Refugio
None of the 17 active listings in El Refugio display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in El Refugio.
Neighborhoods
Best Neighborhoods for Airbnb in El Refugio
AirROI's area guide picks six El Refugio neighborhoods that draw short-term rental guests, led by Centro Histórico, Tangamanga and Lomas. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The historic center of San Luis Potosí, known for its colonial architecture and rich cultural heritage, making it a prime location for tourists who want to explore the local history and enjoy vibrant street life. | Plaza de Armas, Cathedral of San Luis Potosí, Museo Historia de San Luis Potosí, Teatro de la Paz, Calle de los Cien Años |
| Tangamanga | This area is home to Parque Tangamanga, one of the largest parks in Latin America. It is ideal for families and nature lovers, increasing its appeal to visitors looking for relaxation and outdoor activities. | Parque Tangamanga I, Museo del Ferrocarril, Cerro de San Pedro, Catedral de San Luis Potosí |
| Lomas | An upscale residential area that offers modern amenities and attractions, popular among business travelers and tourists seeking comfort and convenience. | Plaza San Luis, Restaurants and cafes, Cinemas and shopping centers |
| San Miguelito | A quaint neighborhood that reflects the traditional Mexican lifestyle, with friendly local markets and cultural experiences, attracting travelers interested in local culture. | Mercado San Miguelito, Teatro del IMSS, Calle del agua, UASLP |
| Huasteca Potosina | A stunning natural area that offers outdoor adventures such as waterfalls, rivers, and hiking. Very popular among tourists looking for an escape into nature. | Tamul Waterfall, Cascadas de Micos, Cueva de la Virgen, Rio Tampaón |
| Santa María del Río | Known for its tradition of weaving and artisanal crafts, this village attracts tourists looking for cultural experiences and handmade souvenirs, adding diversity to the Airbnb market. | Artisanal Weaving Workshops, Local Craft Markets, Cultural Festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
El Refugio vs. Nearby Airbnb Markets
El Refugio earns about as much per listing as Tamasopo, the top earner of the eight nearby markets in the table, all within 96 km. Villa de Pozos, Soledad de Graciano Sánchez and San Luis Potosí City were the busiest, each booked on 33% of nights against 26% in El Refugio.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ciudad Fernández 12 km | 31 | MX$79,549 | MX$1,651 | 23% |
| Rioverde 16 km | 63 | MX$67,149 | MX$1,263 | 23% |
| Tamasopo 74 km | 114 | MX$96,959 | MX$2,012 | 18% |
| Villa de Pozos 81 km | 108 | MX$79,900 | MX$1,889 | 33% |
| Soledad de Graciano Sánchez 88 km | 99 | MX$57,692 | MX$721 | 33% |
| San Luis de la Paz 92 km | 33 | MX$63,419 | MX$1,069 | 28% |
| San Luis Potosí City 93 km | 648 | MX$92,002 | MX$944 | 33% |
| El Naranjo 96 km | 35 | MX$83,210 | MX$1,717 | 20% |
Other Airbnb Markets in San Luis Potosí
- Ciudad Valles Airbnb data 449 listings
- Xilitla Airbnb data 135 listings
- Real de Catorce Airbnb data 99 listings
- Matehuala Airbnb data 51 listings
See all 16 San Luis Potosí Airbnb markets
Markets Similar to El Refugio
Markets elsewhere in Mexico with a similar nightly rate and occupancy to El Refugio:
- Pachuca Airbnb data Mexico · MX$890/night · 27.6%
- Villahermosa Airbnb data Mexico · MX$867/night · 28.6%
- Culiacán Rosales Airbnb data Mexico · MX$950/night · 26.3%
- Celaya Airbnb data Mexico · MX$809/night · 28.7%
- Tuxtla Gutiérrez Airbnb data Mexico · MX$856/night · 30.1%
- Ciudad Obregón Airbnb data Mexico · MX$904/night · 29.6%
FAQ
El Refugio Airbnb FAQ
How much do Airbnb hosts make in El Refugio?
An active El Refugio Airbnb grossed MX$92,910 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$15,700 or more in a typical month.
How much can I make on Airbnb in El Refugio?
It depends most on the home's size, location and how it's run. The middle half of El Refugio listings earn between MX$1,720 and MX$15,700 in a typical month, and the top tenth MX$36,800 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in El Refugio?
Listings in El Refugio were booked on 26% of available nights over the past year. That compares with 29% for the San Luis Potosí average. June was the busiest month.
How much does an Airbnb cost per night in El Refugio?
The average booked night in El Refugio cost MX$867 before fees. Half of listings charge between MX$520 and MX$865, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in El Refugio?
None of the active El Refugio listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in El Refugio?
Yes, when it's run well. The average El Refugio Airbnb grossed MX$92,910 in the 12 months to April 2025, 7% above the San Luis Potosí average of MX$86,678, though with only 17 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$20,400 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in El Refugio?
June paid best over the past year, at MX$27,500 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in El Refugio?
El Refugio stays were booked 16 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in El Refugio?
Centro Histórico, Tangamanga and Lomas draw the most short-term rental interest in El Refugio. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in El Refugio?
AirROI counted 17 active Airbnb listings in El Refugio as of April 2025. The closest tracked market is Ciudad Fernández, 12 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in El Refugio from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.