Túxpam, Veracruz Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Túxpam, Veracruz? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $2,922 per year — at a $74 nightly rate, 18.6% occupancy, and a $16 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 86 active listings, Túxpam is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 7.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Túxpam?
In Túxpam, the headline Airbnb metrics are $2,922 in average annual revenue,18.6% occupancy, $74 ADR, and $16 in RevPAR, and guests book about 16 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Túxpam?
Understanding the monthly revenue variations for Airbnb listings in Túxpam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Túxpam is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Túxpam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,007+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $553 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $244 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $111, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Túxpam
What Is the Monthly Airbnb Occupancy Rate in Túxpam?
Maximize your bookings by understanding the Túxpam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Túxpam:
- Best-in-class properties (Top 10%) achieve 41%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 13%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Túxpam
What Is the Average Airbnb Nightly Rate in Túxpam?
Effective short term rental pricing strategy in Túxpam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Túxpam typically peaks in June and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Túxpam
What Is the RevPAR for Airbnb in Túxpam?
RevPAR in Túxpam is currently $16. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $10 RevPAR.
- Strong performers (Top 25%) earn $16 RevPAR.
- Best-in-class (Top 10%) achieve $33 RevPAR.
Average Monthly RevPAR Trend in Túxpam
RevPAR Insights for Túxpam
- The average RevPAR in Túxpam is $16. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($33) and bottom 25% ($6) is $27, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Túxpam benchmarks. If your RevPAR falls below the median of $10, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $16+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Túxpam?
Túxpam's peak Airbnb season falls in August, July, October, while the softest stretch is January, June, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $510 per month
- Occupancy rates average 23.3%
- Daily rates average $73
Shoulder Season
- Revenue averages $437 per month
- Occupancy maintains around 19.6%
- Daily rates hold near $79
Low Season (January, June, September)
- Revenue drops to average $349 per month
- Occupancy decreases to average 15.3%
- Daily rates adjust to average $78
Seasonality Insights for Túxpam
- The Airbnb seasonality pattern in Túxpam shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Túxpam's highest earning potential, with monthly revenues climbing to $534, occupancy reaching 25.5%, and ADRs peaking at $85.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $332, occupancy could drop to 11.8%, and ADRs may adjust to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Túxpam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Túxpam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Túxpam?
Low regulation and minimal registration activity in Túxpam, Veracruz, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Túxpam to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Túxpam?
Túxpam is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Túxpam is rich in culture and history, making it a prime location for tourists who want to explore local traditions and attractions. | Parque Juárez, Templo de San Judas, Museo de la Ciudad, Casa de la Cultura, Mercado Municipal |
| Río Tuxpan | The Tuxpan River offers beautiful views and recreational activities. It's a favorite for visitors interested in nature and water sports. | Riverboat Tours, Fishing, Boat Rentals, Scenic Walks by the River, Bird Watching |
| Playas de Tuxpan | The beaches of Tuxpan attract visitors looking for sun and sand as well as water sports. A great location for beach lovers and families. | Playa Azul, Water Sports Rentals, Beachfront Restaurants, Family-friendly Beach Areas, Relaxation Spots |
| Zona Centro | A bustling area with shops, eateries, and local markets. Perfect for visitors who want to experience the local lifestyle and cuisine. | Local Markets, Restaurants, Cafes, Street Food Stalls, Cultural Events |
| Las Palomas | A modern residential area known for its tranquility and family-oriented environment. Popular with those looking for a peaceful stay. | Parks, Family-friendly Activities, Community Events, Quiet Streets, Local Shops |
| Jardines del Río | A close-knit community that offers parks and green spaces for relaxation. Attracts tourists looking for a quieter environment. | Public Parks, Walking Trails, Family Activities, Sporting Areas, Community Gatherings |
| El Tajin | Nearby archaeological site and tourist attraction, El Tajin is perfect for history buffs and those interested in pre-Hispanic cultures. | El Tajin Archaeological Zone, Pyramid of the Niches, Cultural Festivals, Museums Related to the Site, Guided Tours |
| Vista Alegre | A residential neighborhood with a growing number of amenities. Attracts visitors seeking a local experience. | Local Stores, Cafes, Parks, Community Events, Access to Local Attractions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Túxpam offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Túxpam?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Túxpam
- The Túxpam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Túxpam, Apartment/Condo properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 38.4% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 7.0%) offer potential for unique stay experiences.
Túxpam Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Túxpam
- The dominant room capacity in Túxpam is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.1% of the active Airbnb listings in Túxpam, indicating a high concentration in these sizes.
- A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Túxpam.
Túxpam Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Túxpam
- The most common guest capacity trend in Túxpam vacation rentals is listings accommodating 8+ guests (27.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Túxpam STR market, accounting for 50.0% of listings.
- 40.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Túxpam.
- On average, properties in Túxpam are equipped to host 4.7 guests.
How Do Listings in Túxpam Compare on Quality?
Listing quality in Túxpam can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Túxpam
- The average of 19.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 25.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Túxpam averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Túxpam?
Amenity Prevalence
Amenity Insights for Túxpam
- Essential amenities in Túxpam that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Túxpam: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Túxpam to stay competitive.
Which Airbnb Amenities Boost Revenue in Túxpam?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Túxpam, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 70.9% | $3,650 | $1,144 | 219.2% |
Barbecue utensilsHigh opportunity | 8.1% | $6,798 | $2,578 | 163.7% |
Blender | 47.7% | $4,202 | $1,756 | 139.3% |
Cooking basics | 60.5% | $3,746 | $1,660 | 125.6% |
High chairHigh opportunity | 9.3% | $5,824 | $2,624 | 121.9% |
Free parking on premises | 69.8% | $3,496 | $1,596 | 119.1% |
Oven | 17.4% | $5,137 | $2,454 | 109.4% |
Drying rack for clothing | 27.9% | $4,660 | $2,249 | 107.2% |
Stove | 60.5% | $3,666 | $1,783 | 105.6% |
BBQ grill | 16.3% | $5,072 | $2,504 | 102.6% |
Revenue Impact Insights for Túxpam
- Kitchen tops the revenue impact list with a 219.2% uplift — listings with this amenity earn $3,650 vs. $1,144 without it.
- High-opportunity amenities — Barbecue utensils, High chair — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Barbecue utensils — it has the best combination of high revenue impact and low market saturation in Túxpam.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Túxpam STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Túxpam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTúxpam Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Túxpam
- The typical guest profile for Airbnb in Túxpam consists of primarily domestic travelers (96%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 96.3% of guests.
- Key international markets include Mexico (96.3%) and United States (1.8%).
- Top languages spoken are Spanish (66.2%) followed by English (27.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Xalapa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Túxpam?
Listings in Túxpam average 4.69 out of 5 overall, with about 54.7 reviews per active listing and 24.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Túxpam
- An average rating of 4.69 places Túxpam in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.81), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Túxpam Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Túxpam
- The most common availability pattern in Túxpam falls within the 271-366 days range, representing 93% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Túxpam (46.5%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Túxpam?
Average Booking Lead Time by Month
Booking Lead Time Insights for Túxpam
- The overall average booking lead time for vacation rentals in Túxpam is 16 days.
- Guests book furthest in advance for stays during December (average 22 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (15 days avg.) sees the longest lead times, while Spring (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Túxpam.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 15 days) to capture early planners.
- Monitor your own booking lead times against these Túxpam averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Túxpam?
Guests in Túxpam stay about 4.6 nights on average, generating roughly 741 reservations and 8.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Túxpam
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Túxpam
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Jan (5.4 nights) and shorten in May (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Túxpam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
62.8% of total
2 Nights
24 listings
27.9% of total
3 Nights
1 listings
1.2% of total
30+ Nights
7 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Túxpam is 1 Night, adopted by 62.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.7%) of the Túxpam Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.8% of Túxpam hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Túxpam.
Túxpam Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
38 listings
44.2% of total
Moderate
24 listings
27.9% of total
Firm
18 listings
20.9% of total
Strict
6 listings
7% of total
Cancellation Policy Insights for Túxpam
- The prevailing Airbnb cancellation policy trend in Túxpam is Flexible, used by 44.2% of listings.
- The market strongly favors guest-friendly terms, with 72.1% of listings offering Flexible or Moderate policies. This suggests guests in Túxpam may expect booking flexibility.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.2% market standard in Túxpam.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Túxpam.
How Much Are Airbnb Cleaning Fees in Túxpam?
Cleaning fees in Túxpam are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Túxpam
- About 43.0% of Túxpam listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $16 is close to the median ($14), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Túxpam median of $14. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Túxpam Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Túxpambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Private Residence
Entire Place • 3 bedrooms
Glamping Dome and Cabins "Punta Zapotal"
Entire Place • 3 bedrooms
House with pool/Pet friendly/Home Office/Climate
Entire Place • 3 bedrooms
Casa Palma 1/2
Entire Place • 1 bedroom
Casa Marea Rosa
Entire Place • 6 bedrooms
Fully Air-Conditioned Apartment "Casa Abasolo"
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Túxpam?
Learn from the best! This table showcases top-performing Airbnb hosts in Túxpam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Florencia | 5 | $20,147 | 47 | 4.76/5.0 |
| Jose Miguel | 2 | $17,209 | 25 | 4.97/5.0 |
| Beatriz | 5 | $16,739 | 176 | 4.84/5.0 |
| Antonio | 6 | $14,256 | 168 | 4.36/5.0 |
| Valeria | 3 | $14,211 | 79 | 4.68/5.0 |
| Manuel | 1 | $13,071 | 15 | 4.67/5.0 |
| Daniel | 1 | $11,044 | 192 | 4.70/5.0 |
| Francis | 3 | $10,382 | 273 | 4.85/5.0 |
| Becky | 5 | $9,981 | 147 | 4.81/5.0 |
| Artemio | 1 | $8,538 | 152 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Túxpam.
Who Are the Airbnb Hosts in Túxpam?
Túxpam has a relatively balanced host base.
Host Profile Insights for Túxpam
- A 46.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 15.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Túxpam averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Túxpam's Airbnb Market Compare to Nearby Cities?
How does the Túxpam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with San Francisco Mazapa, Túxpam has 13 percentage points lower occupancy and about $30 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Guadalupe | 17 | $2,030 | $249.14 | 30% |
| San Francisco Mazapa | 16 | $1,091 | $103.14 | 32% |
| Costa Esmeralda | 31 | $1,013 | $184.16 | 24% |
| Terrenos del Lote "La Isla" | 38 | $995 | $156.85 | 22% |
| Playa de Chachalacas | 82 | $958 | $173.76 | 22% |
| Santa Ana Portales | 171 | $947 | $206.20 | 20% |
| San Nicolás de Los Ranchos | 12 | $932 | $173.47 | 20% |
| Monte Gordo | 37 | $929 | $184.35 | 21% |
| Mineral del Chico | 128 | $871 | $137.01 | 27% |
| San José Ocotillos | 58 | $784 | $129.96 | 21% |
Frequently Asked Questions About Airbnb in Túxpam
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Túxpam.
How much do Airbnb hosts make in Túxpam?
Túxpam hosts earn about $2,922 per year on average, with an average nightly rate of $74 and RevPAR of $16. Those figures describe the typical revenue environment for active listings in Túxpam, Veracruz, not the ceiling for the best operators. Source: AirROI 2026 data, Túxpam market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Túxpam?
The average Airbnb occupancy rate in Túxpam is 18.6%. August is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Túxpam?
Listings in Túxpam average $74 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Túxpam?
Túxpam currently has about 86 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Túxpam?
AirROI currently classifies the short-term rental regulation level in Túxpam as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Túxpam?
RevPAR in Túxpam is about $16. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Túxpam?
Occupancy of 18.6% means Túxpam is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,922, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Túxpam?
The average booking lead time in Túxpam is about 16 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Túxpam?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Túxpam include Centro Histórico, Río Tuxpan, Playas de Tuxpan. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Túxpam?
entire_home listings make up 82.6% of the active supply in Túxpam. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Túxpam compare to nearby Airbnb markets?
Among neighboring markets, La Guadalupe posts $24,366 in average annual revenue with 30.4% occupancy, compared to Túxpam's $2,922 and 18.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Túxpam?
The average Airbnb stay length in Túxpam is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Túxpam?
Airbnb listings in Túxpam average 4.69 out of 5 overall. About 24.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Túxpam?
Kitchen and Barbecue utensils are among the strongest revenue-linked amenities in Túxpam. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Túxpam?
Yes. About 43.0% of active Airbnb listings in Túxpam charge a cleaning fee, and the average fee is $16. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Túxpam?
A 46.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.