Airbnb market data · 202512 months to April 2025
Plav, Montenegro Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Plav brought in €2,740 over the 12 months through April 2025, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Plav run through April 2025.
The short answer
Plav Airbnb Market at a Glance
Listings averaged €39 a night and were booked on 20% of available nights.
Timing matters: in May, the best month, the average listing earned about 16.4 times as much as in March, the slowest. With only 22 active listings, a few bookings can reorder the months.
AirROI tracked 22 active listings in Plav.
Browse the live Plav Airbnb market See Every Plav ListingRevenue
How Much Do Airbnb Hosts Make in Plav?
Gross bookings per Plav listing averaged €2,740 over the 12 months to April 2025 (Montenegro average: €8,899), before cleaning, platform and management costs and taxes.
The average Plav listing brought in €1,100 in May, its best month, and €67 in March, its slowest.
Across Plav's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,050+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn €811 or more, roughly €330 a month above the median.
- Typical properties (median) earn about €481 a month.
- Entry-level properties (bottom 25%) earn €186 or less, about 39% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 16.4 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €542.
Plav Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue. Nightly rates peaked in July and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | €1,101 | 11.3% | €43 | 37 days |
| Jun 2024 | €975 | 26.3% | €43 | 86 days |
| Jul 2024 | €491 | 27.3% | €44 | 23 days |
| Aug 2024 | €706 | 44.1% | €43 | 41 days |
| Sep 2024 | €588 | 18.4% | €43 | 35 days |
| Oct 2024 | €754 | 14.5% | €43 | 52 days |
| Nov 2024 | €776 | 15.0% | €42 | 24 days |
| Dec 2024 | €126 | 6.5% | €40 | 30 days |
| Jan 2025 | €272 | 6.5% | €40 | 58 days |
| Feb 2025 | – | – | €39 | – |
| Mar 2025 | €67 | 3.2% | €39 | 1 day |
| Apr 2025 | €110 | 5.3% | €37 | 41 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Plav listing earns about €481 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Plav Profitable?
Yes, as extra income from a home or room you already have. The average Plav Airbnb took in €2,740 in the 12 months to April 2025, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about €280 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Plav Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €2,740 | €4,620 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€420 | −€720 |
| Utilities and internetAbout 5% of bookings | −€140 | −€230 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€50 | −€90 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€80 | −€140 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€30 | −€30 |
| Permit and registrationWhere one is required | −€10 | −€10 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€730 | −€1,220 |
| Left for housing costs, then profit | €2,010about €170 a month | €3,400about €280 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Plav Airbnb Profit
The estimate starts from Plav's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Plav home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Plav's Top Earners Get There
- More nights booked. The busiest quarter of Plav listings are booked on 18% or more of their nights, against 11% for the median listing. Ten more booked nights a year at the median rate of €37 adds about €365 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €48 a night or more, against a median of €37. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €270 a year.
- Open for the busy months. May brought the average listing about €1,100, against €67 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €390 a month, against €230 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Plav?
Plav listings were booked on 20% of the nights they were open over the past year, 19 percentage points below the Montenegro average (39%). Occupancy swings from 3% in March to 44% in August.
Across Plav's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 36%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 18% or more, roughly one and a half nights a week.
- Typical properties (median) fill about 11% of open nights.
- Entry-level properties (bottom 25%) fill 7% or less, less than one night a week.
August was the busiest month in Plav, March the quietest
Share of open nights booked, by month
The 12-month rate of 20% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Plav?
The average nightly rate in Plav, known as ADR (average daily rate), was €39 over the past year, about 65% below the Montenegro average of €110. Rates peak in July and August at about €44 and bottom out in April at about €37.
Across Plav's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €72+ a night, about twice the median.
- Strong performers (top 25%) charge €48 or more, about €11 above the median.
- Typical properties (median) charge about €37 a night.
- Entry-level properties (bottom 25%) charge €25 or less, about two-thirds of the median.
July rates ran 17% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €41. The 12-month ADR of €39 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Plav
With only 22 active listings, the monthly pattern in Plav is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Plav?
Guests book Plav stays 37 days ahead on average (about five weeks). June stays are booked furthest out, about 86 days ahead, and March stays closest to arrival, about 1 days. A typical June booking is made in late March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Plav
None of the 22 active listings in Plav display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Plav.
Neighborhoods
Best Neighborhoods for Airbnb in Plav
AirROI's area guide picks eight Plav neighborhoods that draw short-term rental guests, led by Lake Plav, Plav Old Town and Rugova Canyon. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Plav | Stunning natural beauty surrounding the lake attracts nature lovers and adventure seekers. Ideal for those looking for a peaceful retreat with opportunities for hiking, fishing, and relaxing by the water. | Plav Lake, National Park Prokletije, Nature trails, Fishing spots, Picnic areas |
| Plav Old Town | Rich in history and culture, this area offers a glimpse into Montenegro's heritage with traditional architecture and local markets. Popular among tourists interested in cultural experiences and local cuisine. | Old Mosque, Plav Fortress, Local bazaars, Cultural festivals, Traditional restaurants |
| Rugova Canyon | A breathtaking natural site that offers stunning landscapes and outdoor activities like hiking and rafting. Perfect for adventure tourism and eco-friendly travelers. | Rugova Canyon, Hiking trails, Rafting tours, Stunning viewpoints, Mountain lodges |
| Gusinje | A quaint village near Plav, known for its hospitality and proximity to natural attractions. It appeals to tourists looking for an authentic Montenegrin experience. | Gusinje town center, Traditional guesthouses, Local cuisine, Cultural heritage sites |
| Prokletije National Park | Famed for its rugged mountains and diverse wildlife, this area is ideal for outdoor enthusiasts and nature photographers. Offers a variety of eco-tourism opportunities. | National Park trails, Wildlife viewing, Scenic viewpoints, Caves and rivers |
| Plav Valley | Known for its picturesque valleys and lush landscapes, it attracts tourists interested in outdoor activities such as hiking, biking, and nature exploration. | Scenic valleys, Hiking paths, Local flora and fauna, Photography spots |
| Ali Baba Cave | A popular geological site near Plav that attracts visitors interested in spelunking and natural wonders. Adds a unique experience for adventurous tourists. | Cave tours, Geological formations, Adventure activities, Guided tours |
| Local wineries | The region is becoming known for its wine production, attracting oenophiles looking to explore Montenegrin wines and vineyard tours. Perfect for culinary tourism. | Wine tasting tours, Local vineyards, Wine production experiences, Culinary classes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Plav vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 79 km, Podgorica (58 km away) earned the most per listing, about 63% more than Plav. Shalë was the busiest, booked on 39% of nights against 20% in Plav.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Shalë Albania · 27 km | 31 | €4,321 | €62 | 39% |
| Pejë Kosovo · 30 km | 58 | €3,040 | €60 | 29% |
| Kolašin 41 km | 135 | €4,257 | €99 | 23% |
| Gjakova Kosovo · 48 km | 36 | €2,722 | €61 | 27% |
| Podgorica 58 km | 546 | €4,466 | €53 | 35% |
| Shkodër Albania · 68 km | 264 | €3,406 | €49 | 33% |
| Novi Pazar Serbia · 77 km | 36 | €2,160 | €48 | 23% |
| Prizren Kosovo · 79 km | 119 | €4,214 | €68 | 27% |
FAQ
Plav Airbnb FAQ
How much do Airbnb hosts make in Plav?
An active Plav Airbnb grossed €2,740 on average in the 12 months to April 2025, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €811 or more in a typical month.
How much can I make on Airbnb in Plav?
It depends most on the home's size, location and how it's run. The middle half of Plav listings earn between €186 and €811 in a typical month, and the top tenth €1,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Plav?
Listings in Plav were booked on 20% of available nights over the past year. That compares with 39% for the national average. August was the busiest month.
How much does an Airbnb cost per night in Plav?
The average booked night in Plav cost €39 before fees. Half of listings charge between €25 and €48, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Plav?
None of the active Plav listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Plav?
It can be, as extra income from a home or room you already have. The average Plav Airbnb grossed €2,740 in the 12 months to April 2025, 69% below the national average of €8,899, though with only 22 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about €280 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Plav?
May paid best over the past year, at €1,100 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Plav?
Plav stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Plav?
Lake Plav, Plav Old Town and Rugova Canyon draw the most short-term rental interest in Plav. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Plav?
AirROI counted 22 active Airbnb listings in Plav as of April 2025. The closest tracked market is Shalë, 27 km away.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Plav from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.