Airbnb market data · 202612 months to May 2026
Assen, Netherlands Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Assen brought in €11,264 over the 12 months through May 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Assen run through May 2026.
The short answer
Assen Airbnb Market at a Glance
Listings averaged €118 a night and were booked on 38% of available nights.
May, the best month, brought in about 77% more per listing than November, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Assen is the 14th-largest of 16 Drenthe markets AirROI tracks.
Browse the live Assen Airbnb market See Every Assen ListingRevenue
How Much Do Airbnb Hosts Make in Assen?
Gross bookings per Assen listing averaged €11,264 over the 12 months to May 2026 (Drenthe average: €17,349), before cleaning, platform and management costs and taxes.
The average Assen listing brought in €1,700 in May, its best month, and €959 in November, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Assen's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,690+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn €1,740 or more, roughly €690 a month above the median.
- Typical properties (median) earn about €1,050 a month.
- Entry-level properties (bottom 25%) earn €472 or less, about 45% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 1.8 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,270.
Assen Airbnb Data by Month
Latest 12 months in the May 2026 data.
May led on revenue. Nightly rates peaked in April and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | €1,353 | 45.8% | €101 | €45 | 117 days | 3.3 nights |
| Jul 2025 | €1,454 | 47.6% | €95 | €47 | 89 days | 6.8 nights |
| Aug 2025 | €1,199 | 37.3% | €96 | €39 | 45 days | 3.2 nights |
| Sep 2025 | €1,107 | 40.8% | €97 | €37 | 71 days | 2.3 nights |
| Oct 2025 | €1,250 | 44.2% | €97 | €40 | 52 days | 1.9 nights |
| Nov 2025 | €959 | 37.4% | €97 | €32 | 55 days | 2 nights |
| Dec 2025 | €1,329 | 45.9% | €97 | €43 | 45 days | 2.3 nights |
| Jan 2026 | €960 | 29.0% | €115 | €31 | 37 days | 1.5 nights |
| Feb 2026 | €1,187 | 40.0% | €116 | €42 | 65 days | 4.6 nights |
| Mar 2026 | €1,252 | 36.5% | €118 | €40 | 55 days | 1.6 nights |
| Apr 2026 | €1,444 | 41.9% | €123 | €48 | 77 days | 3.9 nights |
| May 2026 | €1,695 | 44.5% | €121 | €55 | 77 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Assen listing earns about €1,050 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Assen Profitable?
Yes, when it's run well. The average Assen Airbnb took in €11,264 in the 12 months to May 2026, and run by its owner at everyday costs, about €690 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,160 a month.
Cleaning it yourself keeps the €500 a year guests pay in cleaning fees, for about €740 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €600 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Assen Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €10,764 | €17,830 |
| Cleaning fees guests pay4% of Assen bookings | €500 | €820 |
| Gross bookings | €11,264 | €18,650 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 57% of Assen listings on Simplified Pricing, 3% for the rest | −€1,140 | −€1,890 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€500 | −€820 |
| Utilities and internetAbout 5% of bookings | −€560 | −€930 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€230 | −€370 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€340 | −€560 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€110 | −€110 |
| Permit and registrationWhere one is required | −€60 | −€60 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€2,940 | −€4,740 |
| Left for housing costs, then profit | €8,324about €690 a month | €13,910about €1,160 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Assen Airbnb Profit
The estimate starts from Assen's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Assen home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Assen's Top Earners Get There
- More nights booked. The busiest quarter of Assen listings are booked on 65% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of €85 adds about €852 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €130 a night or more, against a median of €85. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,080 a year.
- Open for the busy months. May brought the average listing about €1,700, against €959 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Assen listings average 4.76 stars, and 43% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,550 a month, against €940 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Assen?
Assen listings were booked on 38% of the nights they were open over the past year, in line with the Drenthe average and 7 percentage points below the Netherlands average (45%). Occupancy climbs to 48% in July and falls to 29% in January.
Across Assen's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 49 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July was the busiest month in Assen, January the quietest
Share of open nights booked, by month
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Assen?
The average nightly rate in Assen, known as ADR (average daily rate), was €118 over the past year, about 36% below the Drenthe average of €185 and about 48% below the Netherlands average of €225. Rates peak in April and May at about €125 and bottom out in July and August at about €95.
Across Assen's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €200+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge €130 or more, about €45 above the median.
- Typical properties (median) charge about €85 a night.
- Entry-level properties (bottom 25%) charge €67 or less, about three-quarters of the median.
April rates ran 29% above July's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €106. The 12-month ADR of €118 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Assen?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Assen it averaged €43 over the past year, from about €31 in January to about €55 in May.
Across Assen's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €76+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn €62 or more, about €25 a night above the median.
- Typical properties (median) earn about €36 per open night.
- Entry-level properties (bottom 25%) earn €15 or less, about 42% of the median.
May RevPAR was about 1.8 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, €42.
Seasonality
Best and Worst Months for Airbnb in Assen
With only 21 active listings, the monthly pattern in Assen is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Assen?
Guests book Assen stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 117 days ahead, and January stays closest to arrival, about 37 days. A typical June booking is made in mid-February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Assen
None of the 21 active listings in Assen display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Assen.
Neighborhoods
Best Neighborhoods for Airbnb in Assen
AirROI's area guide picks eight Assen neighborhoods that draw short-term rental guests, led by Assen City Center, Balkenhagen and Noorderpark. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Assen City Center | The main hub of Assen, filled with shops, restaurants, and cultural attractions. It's a vibrant area that attracts both tourists and locals. | Drents Museum, Assen Railway Station, Hortus Haren, Assen Market, Entertainment venues |
| Balkenhagen | A residential neighborhood known for its calm atmosphere and close proximity to parks and nature reserves. Ideal for families and nature lovers. | Park De Wezenlanden, Nature reserve Laarhoi, Bike trails, Local cafes |
| Noorderpark | A green area that offers outdoor activities and is near several residential neighborhoods. Great for Airbnb guests looking for a peaceful environment. | Noorderpark, Walking and biking paths, Playgrounds |
| Molenstraat Area | Famous for its traditional Dutch windmills and scenic landscapes. An attractive area for tourists interested in Dutch culture and history. | Windmill De Zwaluw, Historical sites, Scenic countryside views |
| De Stegge | This area is popular among families and young professionals due to its spacious homes and community feel. It's also relatively close to the city center. | Local parks, Community events, Family-friendly amenities |
| Spier | A scenic village area near Assen, surrounded by nature. Perfect for guests who enjoy outdoor activities such as biking and hiking. | Lozingsvaart, Nature trails, Relaxed village atmosphere |
| Zuidlaren | Located just outside Assen, Zuidlaren is known for its stunning nature and historic charm, attracting guests seeking a tranquil escape. | Zuidlaardermeer, Historic town center, Nature parks |
| Assen Northern Rural Area | This area offers a more rural experience with beautiful landscapes and charming Dutch countryside, ideal for guests looking for peace and relaxation. | Countryside views, Local farms, Outdoor activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Assen vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 22 km, Appelscha (15 km away, 39 listings) earned the most per listing, about 2.4 times as much as Assen. Zwiggelte and Kropswolde were the busiest, each booked on 43% of nights against 38% in Assen.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Norg 10 km | 47 | €23,186 | €209 | 37% |
| Anloo 11 km | 37 | €9,579 | €96 | 37% |
| Zwiggelte 13 km | 65 | €15,790 | €119 | 43% |
| Schoonloo 14 km | 49 | €9,791 | €116 | 33% |
| Gasselte 14 km | 57 | €23,298 | €265 | 38% |
| Appelscha 15 km | 39 | €27,234 | €263 | 40% |
| Kropswolde 18 km | 32 | €17,403 | €162 | 43% |
| Diever 22 km | 40 | €21,960 | €250 | 38% |
Other Airbnb Markets in Drenthe
- Coevorden Airbnb data 82 listings
- Ruinen Airbnb data 45 listings
- Dwingeloo Airbnb data 41 listings
- Emmen Airbnb data 34 listings
See all 16 Drenthe Airbnb markets
Markets Similar to Assen
Markets elsewhere in the Netherlands with a similar nightly rate and occupancy to Assen:
- Epe Airbnb data Netherlands · €133/night · 39.7%
- Putten Airbnb data Netherlands · €121/night · 42.6%
FAQ
Assen Airbnb FAQ
How much do Airbnb hosts make in Assen?
An active Assen Airbnb grossed €11,264 on average in the 12 months to May 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,740 or more in a typical month.
How much can I make on Airbnb in Assen?
It depends most on the home's size, location and how it's run. The middle half of Assen listings earn between €472 and €1,740 in a typical month, and the top tenth €2,690 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Assen?
Listings in Assen were booked on 38% of available nights over the past year. That compares with 37% for the Drenthe average. July was the busiest month.
How much does an Airbnb cost per night in Assen?
The average booked night in Assen cost €118 before fees. Half of listings charge between €67 and €130, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Assen?
None of the active Assen listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Assen?
Yes, when it's run well. The average Assen Airbnb grossed €11,264 in the 12 months to May 2026, 35% below the Drenthe average of €17,349, though with only 21 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €8,324 a year (about €690 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,160 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Assen?
May paid best over the past year, at €1,700 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Assen?
Each night a Assen listing was open to book earned €43 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €76 or more.
How far in advance do guests book Airbnbs in Assen?
Assen stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Assen?
The average Assen Airbnb stay lasted 3.5 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Assen rated?
Guests rate Assen Airbnbs 4.76 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Assen?
Assen City Center, Balkenhagen and Noorderpark draw the most short-term rental interest in Assen. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Assen?
AirROI counted 21 active Airbnb listings in Assen as of May 2026. The closest tracked market is Norg, 10 km away.
How much are Airbnb cleaning fees in Assen?
In Assen, more than six in ten listings add a cleaning fee. The median fee is €15, but a minority of much higher fees lifts the average to €29, so the median is the better guide.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Assen from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.