Airbnb market data · 202512 months to November 2025
Maras, Peru Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Maras brought in PEN 18,723 over the 12 months through November 2025, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Maras run through November 2025.
The short answer
Maras Airbnb Market at a Glance
Listings averaged PEN 213 a night and were booked on 20% of available nights.
May, the best month, brought in about 66% more per listing than August, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Maras is the 18th-largest of 19 Cusco markets AirROI tracks.
Browse the live Maras Airbnb market See Every Maras ListingRevenue
How Much Do Airbnb Hosts Make in Maras?
Gross bookings per Maras listing averaged PEN 18,723 over the 12 months to November 2025 (Cusco average: PEN 16,706), before cleaning, platform and management costs and taxes.
The average Maras listing brought in PEN 3,410 in May, its best month, and PEN 2,060 in August, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Maras's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn PEN 5,410+ a month, about 5.4 times the typical property.
- Strong performers (top 25%) earn PEN 2,270 or more, roughly PEN 1,300 a month above the median.
- Typical properties (median) earn about PEN 996 a month.
- Entry-level properties (bottom 25%) earn PEN 346 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 1.7 times what August did
Average revenue per active listing, by month
The dashed line is the average of the months shown, PEN 2,680. Dashed: November left out, as the latest month's data looks incomplete.
Maras Airbnb Data by Month
Latest 12 months in the November 2025 data.
May led on revenue. Nightly rates peaked in October and bookings in April, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | PEN 2,680 | 28.5% | PEN 191 | 24 days |
| Jan 2025 | PEN 2,306 | 22.1% | PEN 186 | 28 days |
| Feb 2025 | PEN 2,438 | 24.7% | PEN 188 | 20 days |
| Mar 2025 | PEN 2,275 | 22.4% | PEN 192 | 17 days |
| Apr 2025 | PEN 2,983 | 35.3% | PEN 189 | 39 days |
| May 2025 | PEN 3,410 | 35.2% | PEN 199 | 43 days |
| Jun 2025 | PEN 2,811 | 23.6% | PEN 205 | 42 days |
| Jul 2025 | PEN 2,977 | 28.2% | PEN 214 | 34 days |
| Aug 2025 | PEN 2,058 | 20.5% | PEN 217 | 48 days |
| Sep 2025 | PEN 2,119 | 21.9% | PEN 216 | 79 days |
| Oct 2025 | PEN 3,398 | 26.2% | PEN 219 | 24 days |
| Nov 2025* | PEN 2,025 | 18.9% | PEN 219 | 20 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Nov 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Maras address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Maras Profitable?
Yes, when it's run well. The average Maras Airbnb took in PEN 18,723 in the 12 months to November 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about PEN 42,690, and run by its owner at everyday costs, about PEN 2,630 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Maras Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | PEN 18,723 | PEN 42,690 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −PEN 2,900 | −PEN 6,620 |
| Utilities and internetAbout 5% of bookings | −PEN 940 | −PEN 2,130 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −PEN 370 | −PEN 850 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −PEN 560 | −PEN 1,280 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −PEN 190 | −PEN 190 |
| Permit and registrationWhere one is required | −PEN 90 | −PEN 90 |
| ManagementPEN 0 when you run it; co-hosts charge from about 10% of nightly bookings | PEN 0 | PEN 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | PEN 0 | PEN 0 |
| Lodging taxesAdded to the guest's bill and passed on | PEN 0 | PEN 0 |
| Total running costsAbout 27% of bookings | −PEN 5,050 | −PEN 11,160 |
| Left for housing costs, then profit | PEN 13,673about PEN 1,140 a month | PEN 31,530about PEN 2,630 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Maras Airbnb Profit
The estimate starts from Maras's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Maras home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Maras's Top Earners Get There
- More nights booked. The busiest quarter of Maras listings are booked on 36% or more of their nights, against 16% for the median listing. Ten more booked nights a year at the median rate of PEN 135 adds about PEN 1,370 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge PEN 240 a night or more, against a median of PEN 135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about PEN 1,870 a year.
- Open for the busy months. May brought the average listing about PEN 3,410, against PEN 2,060 in August, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about PEN 3,560 a month, against PEN 1,560 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Maras?
Maras listings were booked on 20% of the nights they were open over the past year, 14 percentage points below the Cusco average (34%) and 12 points below the Peru average (32%). Counting only the listings booked in each month, occupancy climbs to 35% in April and falls to 21% in August.
Across Maras's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 55%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 36% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 16% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
April was the busiest month in Maras, August the quietest
Share of open nights booked, by month
Dashed: November data incomplete. The 12-month rate of 20% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Maras?
The average nightly rate in Maras, known as ADR (average daily rate), was PEN 213 over the past year, about 22% above the Cusco average of PEN 175 and about 13% below the Peru average of PEN 245. Rates peak in August and October at about PEN 220 and bottom out in January and February at about PEN 185.
Across Maras's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge PEN 285+ a night, about twice the median.
- Strong performers (top 25%) charge PEN 240 or more, about PEN 110 above the median.
- Typical properties (median) charge about PEN 135 a night.
- Entry-level properties (bottom 25%) charge PEN 98 or less, about three-quarters of the median.
October rates ran 17% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, PEN 201. Dashed: November data incomplete. The 12-month ADR of PEN 213 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Maras
With only 20 active listings, the monthly pattern in Maras is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in August.
How Far in Advance Do Guests Book Airbnb in Maras?
Guests book Maras stays 26 days ahead on average (about four weeks). September stays are booked furthest out, about 79 days ahead, and March stays closest to arrival, about 17 days. A typical September booking is made in late June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: November data incomplete. The 12-month figure of 26 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Maras
None of the 20 active listings in Maras display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Maras.
Neighborhoods
Best Neighborhoods for Airbnb in Maras
AirROI's area guide picks five Maras neighborhoods that draw short-term rental guests, led by Chinchero, Maras and Cusco City Center. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Chinchero | Famous for its weaving traditions and Inca ruins, Chinchero is a quieter alternative for travelers seeking authentic cultural experiences. | Chinchero Archaeological Park, Chinchero Market, Sacred Valley, Weaving workshops, Traditional Incan agriculture |
| Maras | Home to the stunning Salinas de Maras salt mines and proximity to the Sacred Valley, Maras is perfect for nature and adventure enthusiasts. | Salinas de Maras, Moray Agricultural Terraces, Chinchero Market, Sacred Valley, Hiking trails |
| Cusco City Center | The heart of Cusco, featuring historic sites, vibrant nightlife, and a base for exploring Machu Picchu and the Sacred Valley. | Sacsayhuamán, Qorikancha, Cusco Cathedral, San Blas, Plaza de Armas |
| Sacred Valley | A picturesque area filled with lush landscapes and cultural heritage, the Sacred Valley provides numerous outdoor activities and historical sites. | Urubamba, Moray, Pisaq, Ollantaytambo, Chinchero |
| Qenqo | An archaeological site near Cusco, Qenqo provides a mystical experience with its ancient rituals and stone carvings, attracting history buffs. | Qenqo Archaeological Site, Sacsayhuamán, Scenic Trails, Cultural Tours, Photography Spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Maras vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Huayllabamba (11 km away, 50 listings) earned the most per listing, about 2.5 times as much as Maras. Distrito de Cusco was the busiest, booked on 38% of nights against 20% in Maras.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Urubamba 4 km | 277 | PEN 20,207 | PEN 289 | 26% |
| Yucay 7 km | 32 | PEN 5,429 | PEN 196 | 21% |
| Huayllabamba 11 km | 50 | PEN 46,818 | PEN 526 | 28% |
| Ollantaytambo 15 km | 185 | PEN 12,654 | PEN 180 | 26% |
| Calca 17 km | 146 | PEN 24,437 | PEN 342 | 31% |
| Distrito de Cusco 28 km | 1,800 | PEN 17,556 | PEN 151 | 38% |
| Santiago 29 km | 151 | PEN 11,331 | PEN 154 | 32% |
| Cuzco 29 km | 1,037 | PEN 9,734 | PEN 127 | 34% |
Other Airbnb Markets in Cusco
- Wanchaq Airbnb data 420 listings
- Machupicchu Airbnb data 267 listings
- Pisac Airbnb data 213 listings
- San Sebastián Airbnb data 63 listings
See all 19 Cusco Airbnb markets
Markets Similar to Maras
Markets elsewhere in Peru with a similar nightly rate and occupancy to Maras:
- Ica Airbnb data Peru · PEN 215/night · 22.9%
- Huanchaco Airbnb data Peru · PEN 206/night · 22.9%
- Oxapampa Airbnb data Peru · PEN 232/night · 21.8%
- Pimentel Airbnb data Peru · PEN 200/night · 24.4%
FAQ
Maras Airbnb FAQ
How much do Airbnb hosts make in Maras?
An active Maras Airbnb grossed PEN 18,723 on average in the 12 months to November 2025, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in PEN 2,270 or more in a typical month.
How much can I make on Airbnb in Maras?
It depends most on the home's size, location and how it's run. The middle half of Maras listings earn between PEN 346 and PEN 2,270 in a typical month, and the top tenth PEN 5,410 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Maras?
Listings in Maras were booked on 20% of available nights over the past year. That compares with 34% for the Cusco average. April was the busiest month.
How much does an Airbnb cost per night in Maras?
The average booked night in Maras cost PEN 213 before fees. Half of listings charge between PEN 98 and PEN 240, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Maras?
None of the active Maras listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Maras?
Yes, when it's run well. The average Maras Airbnb grossed PEN 18,723 in the 12 months to November 2025, 12% above the Cusco average of PEN 16,706, though with only 20 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about PEN 2,630 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Maras?
May paid best over the past year, at PEN 3,410 per active listing, and August paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Maras?
Maras stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Maras?
Chinchero, Maras and Cusco City Center draw the most short-term rental interest in Maras. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Maras?
AirROI counted 20 active Airbnb listings in Maras as of November 2025. The closest tracked market is Urubamba, 4 km away.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Maras from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Peruvian soles at PEN 3.38 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.