Maras, Cusco Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Maras, Cusco? Based on AirROI's 2025 dataset (December 2024 – November 2025), the short answer is $5,546 per year — at a $63 nightly rate, 20.0% occupancy, and a N/A RevPAR.
With just 20 active listings, Maras is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 122.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maras?
In Maras, the headline Airbnb metrics are $5,546 in average annual revenue,20.0% occupancy, $63 ADR, and $0 in RevPAR, and guests book about 26 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maras?
Understanding the monthly revenue variations for Airbnb listings in Maras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maras is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maras across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,601+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $672 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $295 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $102, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maras
What Is the Monthly Airbnb Occupancy Rate in Maras?
Maximize your bookings by understanding the Maras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maras:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maras
What Is the Average Airbnb Nightly Rate in Maras?
Effective short term rental pricing strategy in Maras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maras typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $84+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Maras
What Is the RevPAR for Airbnb in Maras?
RevPAR in Maras is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Maras
RevPAR Insights for Maras
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maras benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maras?
Maras's peak Airbnb season falls in May, October, April, while the softest stretch is August, September, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, October, April)
- Revenue averages $967 per month
- Occupancy rates average 32.2%
- Daily rates average $60
Shoulder Season
- Revenue averages $765 per month
- Occupancy maintains around 24.9%
- Daily rates hold near $58
Low Season (August, September, November)
- Revenue drops to average $612 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $64
Seasonality Insights for Maras
- The Airbnb seasonality pattern in Maras shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maras's highest earning potential, with monthly revenues climbing to $1,010, occupancy reaching 35.3%, and ADRs peaking at $65.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $600, occupancy could drop to 18.9%, and ADRs may adjust to $55.
- Lower occupancy paired with meaningful seasonality means hosts in Maras need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Maras seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Maras?
Low regulation and minimal registration activity in Maras, Cusco, Peru point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maras to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Maras?
With a compact short-term rental market, Maras gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ollantaytambo | A historic town with Incan ruins and access to popular hiking trails, ideal for tourists interested in culture and nature. | Ollantaytambo Archaeological Site, Inca Trail, Sacred Valley, Patacancha Valley, Chinchero Market |
| Pisac | Known for its artisanal market and Inca ruins, Pisac attracts visitors looking for local crafts and breathtaking views of the Sacred Valley. | Pisac Archaeological Park, Pisac Market, Sacred Valley, Intihuatana, Scenic viewpoints |
| Chinchero | Famous for its weaving traditions and Inca ruins, Chinchero is a quieter alternative for travelers seeking authentic cultural experiences. | Chinchero Archaeological Park, Chinchero Market, Sacred Valley, Weaving workshops, Traditional Incan agriculture |
| Maras | Home to the stunning Salinas de Maras salt mines and proximity to the Sacred Valley, Maras is perfect for nature and adventure enthusiasts. | Salinas de Maras, Moray Agricultural Terraces, Chinchero Market, Sacred Valley, Hiking trails |
| Cusco City Center | The heart of Cusco, featuring historic sites, vibrant nightlife, and a base for exploring Machu Picchu and the Sacred Valley. | Sacsayhuamán, Qorikancha, Cusco Cathedral, San Blas, Plaza de Armas |
| Sacred Valley | A picturesque area filled with lush landscapes and cultural heritage, the Sacred Valley provides numerous outdoor activities and historical sites. | Urubamba, Moray, Pisaq, Ollantaytambo, Chinchero |
| Urubamba | A major hub for travelers exploring the Sacred Valley, known for its stunning scenery and outdoor activities like rafting and zip-lining. | Urubamba River, Cultural Experiences, Local Cuisine, Biking Trails, Scenic Views |
| Qenqo | An archaeological site near Cusco, Qenqo provides a mystical experience with its ancient rituals and stone carvings, attracting history buffs. | Qenqo Archaeological Site, Sacsayhuamán, Scenic Trails, Cultural Tours, Photography Spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maras offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maras?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maras
- The Maras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Maras, Outdoor/Unique properties are the most common (35%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Maras Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maras
- The dominant room capacity in Maras is 2 bedrooms listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.0% of the active Airbnb listings in Maras, indicating a high concentration in these sizes.
Maras Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maras
- The most common guest capacity trend in Maras vacation rentals is listings accommodating 5 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the Maras STR market, accounting for 45.0% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maras.
- On average, properties in Maras are equipped to host 3.5 guests.
What Amenities Do Airbnb Guests Expect in Maras?
Amenity Prevalence
Amenity Insights for Maras
- Essential amenities in Maras that guests expect include: Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dedicated workspace, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maras: Hot water, Essentials.
- Prioritize adding missing essentials: Hot water, Essentials.
- Consider adding popular differentiators like Kitchen or Dedicated workspace to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maras to stay competitive.
Dive Deeper: Advanced Maras STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaras Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maras
- The typical guest profile for Airbnb in Maras consists of predominantly international visitors (71%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 29.5% of guests.
- Key international markets include Peru (29.5%) and United States (25.9%).
- Top languages spoken are English (40.5%) followed by Spanish (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Maras Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maras
- The most common availability pattern in Maras falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maras (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maras?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maras
- The overall average booking lead time for vacation rentals in Maras is 26 days.
- Guests book furthest in advance for stays during September (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Maras.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Maras averages to identify opportunities for dynamic pricing adjustments.
Maras Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
75% of total
2 Nights
2 listings
10% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Maras is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Maras Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Maras, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Maras hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maras.
Maras Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
61.1% of total
Moderate
4 listings
22.2% of total
Firm
2 listings
11.1% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Maras
- The prevailing Airbnb cancellation policy trend in Maras is Flexible, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Maras may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.1% market standard in Maras.
- Given the high prevalence of Flexible policies (61.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maras.
What Do the Top Airbnb Listings in Maras Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious house with a heated pool
Entire Place • 6 bedrooms
Refugio Maras-Veronica Cabin with view + Breakfast
Entire Place • 2 bedrooms
Eco-friendly house - unmissable view!
Entire Place • 2 bedrooms
Refugio Maras - Yura Cabin with view + Breakfast
Entire Place • 2 bedrooms
Refugio Maras - Nido Cabin with view + Breakfast
Entire Place • 1 bedroom
Refugio Maras - Q'euña Cabin with view + Breakfast
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maras?
Learn from the best! This table showcases top-performing Airbnb hosts in Maras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bryan | 1 | $63,888 | 48 | 4.85/5.0 |
| Eduardo | 6 | $27,729 | 293 | 4.79/5.0 |
| Alain | 1 | $8,066 | 99 | 4.91/5.0 |
| Israel | 1 | $2,763 | 19 | 4.58/5.0 |
| Brendali | 1 | $2,698 | 18 | 5.00/5.0 |
| Luz Marina | 3 | $1,454 | 20 | 4.74/5.0 |
| David Gonzalo | 2 | $1,421 | 5 | 4.00/5.0 |
| Anibal | 1 | $1,099 | 2 | Not Rated |
| Diego | 1 | $875 | 8 | 5.00/5.0 |
| Amilcar | 2 | $828 | 12 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maras.
How Does Maras's Airbnb Market Compare to Nearby Cities?
How does the Maras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Distrito de Cusco, Maras has 21 percentage points lower occupancy and about $22 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huayllabamba | 49 | $1,212 | $141.33 | 31% |
| Lamay | 14 | $1,052 | $95.11 | 39% |
| Calca | 108 | $708 | $108.12 | 34% |
| Urubamba | 230 | $573 | $87.70 | 27% |
| Distrito de Cusco | 2,141 | $440 | $41.33 | 41% |
| Taray | 15 | $432 | $62.13 | 40% |
| San Salvador | 23 | $412 | $55.61 | 38% |
| Wanchaq | 550 | $393 | $38.42 | 39% |
| Pisac | 178 | $374 | $42.74 | 34% |
| Machupicchu | 275 | $309 | $46.51 | 28% |
Frequently Asked Questions About Airbnb in Maras
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maras.
How much do Airbnb hosts make in Maras?
Maras hosts earn about $5,546 per year on average, with an average nightly rate of $63 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Maras, Cusco, not the ceiling for the best operators. Source: AirROI 2025 data, Maras market, December 2024 to November 2025.
What is the average Airbnb occupancy rate in Maras?
The average Airbnb occupancy rate in Maras is 20.0%. May is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maras?
Listings in Maras average $63 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maras?
Maras currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maras?
AirROI currently classifies the short-term rental regulation level in Maras as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maras?
RevPAR in Maras is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maras?
Occupancy of 20.0% means Maras is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,546, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maras?
The average booking lead time in Maras is about 26 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maras?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maras include Ollantaytambo, Pisac, Chinchero. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maras?
entire_home listings make up 65.0% of the active supply in Maras. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maras compare to nearby Airbnb markets?
Among neighboring markets, Huayllabamba posts $14,544 in average annual revenue with 30.8% occupancy, compared to Maras's $5,546 and 20.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Maras?
May is the highest-revenue month in Maras, while November is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-11-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.