Airbnb market data · 202612 months to October 2026
La Merced, Peru Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Merced brought in PEN 6,758 over the 12 months through October 2026, across just 27 active listings, so a single property can move that figure.
The short answer
La Merced Airbnb Market at a Glance
Rates in La Merced run ahead of the Junín average, with bookings close to it. Listings averaged PEN 183 a night and were booked on 24% of available nights, against PEN 150 and 23% for the Junín average.
Timing matters: in September, the best month, the average listing earned about 2.6 times as much as in March, the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, La Merced is the fourth-largest of 7 Junín markets AirROI tracks.
Browse the live La Merced Airbnb market See Every La Merced ListingRevenue
How Much Do Airbnb Hosts Make in La Merced?
Gross bookings per La Merced listing averaged PEN 6,758 over the 12 months to October 2026 (Junín average: PEN 6,648), before cleaning, platform and management costs and taxes.
The average La Merced listing brought in PEN 1,760 in September, its best month, and PEN 680 in March, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Merced's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn PEN 2,260+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn PEN 1,510 or more, roughly PEN 710 a month above the median.
- Typical properties (median) earn about PEN 804 a month.
- Entry-level properties (bottom 25%) earn PEN 475 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about 2.6 times what March did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, PEN 1,140.
La Merced Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
September 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | PEN 1,070 | 48.4% | PEN 182 | PEN 35 | 8 days | 3 nights |
| Nov 2025 | PEN 939 | 43.3% | PEN 181 | PEN 31 | 9 days | 3 nights |
| Dec 2025 | PEN 1,316 | 30.3% | PEN 178 | PEN 42 | 7 days | 5.5 nights |
| Jan 2026 | PEN 1,181 | 24.6% | PEN 162 | PEN 38 | 14 days | 3.9 nights |
| Feb 2026 | PEN 840 | 21.8% | PEN 178 | PEN 30 | 2 days | 3 nights |
| Mar 2026 | PEN 680 | 15.5% | PEN 178 | PEN 22 | 5 days | 2.5 nights |
| Apr 2026 | PEN 767 | 18.1% | PEN 187 | PEN 26 | 5 days | 3.4 nights |
| May 2026 | PEN 1,557 | 32.7% | PEN 188 | PEN 50 | 5 days | 8.3 nights |
| Jun 2026 | PEN 972 | 24.8% | PEN 175 | PEN 32 | 10 days | 6.5 nights |
| Jul 2026 | PEN 1,303 | 31.4% | PEN 184 | PEN 42 | 22 days | 4.6 nights |
| Aug 2026 | PEN 1,267 | 28.3% | PEN 182 | PEN 41 | 8 days | 4.1 nights |
| Sep 2026 | PEN 1,762 | 35.8% | PEN 183 | PEN 59 | 4 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular La Merced home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in La Merced Profitable?
Yes, as extra income from a home or room you already have. The average La Merced Airbnb took in PEN 6,758 in the 12 months to October 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about PEN 750 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Merced Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | PEN 6,488 | PEN 12,190 |
| Cleaning fees guests pay4% of La Merced bookings | PEN 270 | PEN 510 |
| Gross bookings | PEN 6,758 | PEN 12,700 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of La Merced listings on Simplified Pricing, 3% for the rest | −PEN 980 | −PEN 1,850 |
| Cleaning and laundryPaid for by the cleaning fee; PEN 0 if you clean yourself | −PEN 270 | −PEN 510 |
| Utilities and internetAbout 5% of bookings | −PEN 340 | −PEN 640 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −PEN 140 | −PEN 250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −PEN 200 | −PEN 380 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −PEN 70 | −PEN 70 |
| Permit and registrationWhere one is required | −PEN 30 | −PEN 30 |
| ManagementPEN 0 when you run it; co-hosts charge from about 10% of nightly bookings | PEN 0 | PEN 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | PEN 0 | PEN 0 |
| Lodging taxesAdded to the guest's bill and passed on | PEN 0 | PEN 0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −PEN 2,030 | −PEN 3,730 |
| Left for housing costs, then profit | PEN 4,728about PEN 390 a month | PEN 8,970about PEN 750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Merced Airbnb Profit
The estimate starts from La Merced's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Merced home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Merced's Top Earners Get There
- More nights booked. The busiest quarter of La Merced listings are booked on 39% or more of their nights, against 24% for the median listing. Ten more booked nights a year at the median rate of PEN 120 adds about PEN 1,200 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge PEN 180 a night or more, against a median of PEN 120. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about PEN 650 a year.
- Open for the busy months. September brought the average listing about PEN 1,760, against PEN 680 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. La Merced listings average 4.82 stars, and 19% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about PEN 1,060 a month, against PEN 560 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Merced?
La Merced listings were booked on 24% of the nights they were open over the past year, in line with the Junín average and 9 percentage points below the Peru average (33%). Occupancy swings from 16% in March to 48% in October.
Across La Merced's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 56%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 24% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
October was the busiest month in La Merced, March the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 24% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Merced?
The average nightly rate in La Merced, known as ADR (average daily rate), was PEN 183 over the past year, about 22% above the Junín average of PEN 150 and about 30% below the Peru average of PEN 260. Rates peak in April and May at about PEN 190 and bottom out in January at about PEN 160.
Across La Merced's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge PEN 375+ a night, about 3.1 times the median.
- Strong performers (top 25%) charge PEN 180 or more, about PEN 60 above the median.
- Typical properties (median) charge about PEN 120 a night.
- Entry-level properties (bottom 25%) charge PEN 87 or less, about three-quarters of the median.
May rates ran 16% above January's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, PEN 180.
What Is the RevPAR for Airbnb in La Merced?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Merced it averaged PEN 36 over the past year, from about PEN 22 in March to about PEN 59 in September.
Across La Merced's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn PEN 76+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn PEN 49 or more, about PEN 20 a night above the median.
- Typical properties (median) earn about PEN 29 per open night.
- Entry-level properties (bottom 25%) earn PEN 20 or less, about two-thirds of the median.
September RevPAR was about 2.7 times March's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, PEN 37.
Seasonality
Best and Worst Months for Airbnb in La Merced
With only 27 active listings, the monthly pattern in La Merced is noisy, since a few long or pricey stays can lift a month; revenue peaked in September and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in La Merced?
Guests book La Merced stays 9 days ahead on average, so many trips are booked close to arrival. July stays are booked furthest out, about 22 days ahead, and February stays closest to arrival, about 2 days. A typical July booking is made in late June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 9 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Merced
None of the 27 active listings in La Merced display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Merced.
Neighborhoods
Best Neighborhoods for Airbnb in La Merced
AirROI's area guide picks six La Merced neighborhoods that draw short-term rental guests, led by Plaza de La Merced, Tarma and Jauja. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Plaza de La Merced | Central and historic square surrounded by important buildings and local markets, making it a great spot for tourists looking to explore the local culture. | Mercado de La Merced, Iglesia de La Merced, Museo de Arte Popular, Local artisan shops, Street food markets |
| Tarma | A picturesque town known for its beautiful landscapes and welcoming atmosphere, perfect for nature lovers and adventure seekers. | Laguna de Paca, Tarma's water falls, Nature trails, Local festivals, Cultural heritage sites |
| Jauja | A historical town with a rich cultural background, offering a serene environment and various outdoor activities for visitors. | Jauja Lagoon, Archaeological sites, Traditional local cuisine, Beautiful parks, Historic buildings |
| Chanchamayo | Known for its lush jungles and coffee plantations, a unique destination for eco-tourism and relaxation. | Coffee farm tours, Trekking, Waterfalls, Wildlife spotting, Natural hot springs |
| Concepción | A quaint town known for its tranquil environment and cool climate, ideal for a relaxed getaway. | Plaza de Armas, Local history museum, Church of San Pedro, Natural scenery, Cultural heritage sites |
| Perene | Famous for its rich biodiversity and beautiful landscapes, offering ecotourism and farm stays with local families. | Exploring nature reserves, Local ecological farms, Cascadas de Perene, Cultural exchanges with local communities, Biodiversity tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Merced vs. Nearby Airbnb Markets
Of the four nearby markets in the table, all within 64 km, Huancabamba (64 km away, 35 listings) earned the most per listing, about 3.5 times as much as La Merced.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Ramón 8 km | 32 | PEN 11,483 | PEN 300 | 15% |
| Chontabamba 53 km | 85 | PEN 13,167 | PEN 283 | 22% |
| Oxapampa 53 km | 329 | PEN 11,378 | PEN 247 | 22% |
| Huancabamba 64 km | 35 | PEN 23,924 | PEN 417 | 24% |
Other Airbnb Markets in Junín
- Huancayo Airbnb data 193 listings
- El Tambo Airbnb data 69 listings
See all 7 Junín Airbnb markets
Markets Similar to La Merced
Markets elsewhere in Peru with a similar nightly rate and occupancy to La Merced:
- Machupicchu Airbnb data Peru · PEN 181/night · 24.9%
- Ollantaytambo Airbnb data Peru · PEN 184/night · 26.7%
- Puno Airbnb data Peru · PEN 160/night · 23.8%
- Pimentel Airbnb data Peru · PEN 211/night · 24.9%
- Piura Airbnb data Peru · PEN 175/night · 27.4%
- Huanchaco Airbnb data Peru · PEN 216/night · 23.6%
FAQ
La Merced Airbnb FAQ
How much do Airbnb hosts make in La Merced?
An active La Merced Airbnb grossed PEN 6,758 on average in the 12 months to October 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in PEN 1,510 or more in a typical month.
How much can I make on Airbnb in La Merced?
It depends most on the home's size, location and how it's run. The middle half of La Merced listings earn between PEN 475 and PEN 1,510 in a typical month, and the top tenth PEN 2,260 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Merced?
Listings in La Merced were booked on 24% of available nights over the past year. That compares with 23% for the Junín average. October was the busiest month.
How much does an Airbnb cost per night in La Merced?
The average booked night in La Merced cost PEN 183 before fees. Half of listings charge between PEN 87 and PEN 180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Merced?
None of the active La Merced listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Merced?
It can be, as extra income from a home or room you already have. The average La Merced Airbnb grossed PEN 6,758 in the 12 months to October 2026, in line with the Junín average, though with only 27 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about PEN 750 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in La Merced?
September paid best over the past year, at PEN 1,760 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in La Merced?
Each night a La Merced listing was open to book earned PEN 36 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made PEN 76 or more.
How far in advance do guests book Airbnbs in La Merced?
La Merced stays were booked 9 days before arrival on average over the past year, so a listing can still fill close to the date.
How long do guests stay at Airbnbs in La Merced?
The average La Merced Airbnb stay lasted 4.7 nights over the past year. A listing took 9 reservations over the year on average.
How are Airbnbs in La Merced rated?
Guests rate La Merced Airbnbs 4.82 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in La Merced?
Plaza de La Merced, Tarma and Jauja draw the most short-term rental interest in La Merced. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Merced?
AirROI counted 27 active Airbnb listings in La Merced as of October 2026. The closest tracked market is San Ramón, 8 km away.
How much are Airbnb cleaning fees in La Merced?
In La Merced, about a quarter of listings add a cleaning fee, and the typical fee is about PEN 47.
How many tourists visit La Merced, Peru?
All of Peru had 3,256,693 international arrivals in 2024, MINCETUR (Ministerio de Comercio Exterior y Turismo) reports. AirROI estimates 255 Airbnb stays in La Merced, Peru in the 12 months to October 2026, which counts bookings and not tourists. See Peru tourism statistics.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in La Merced from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Peruvian soles at PEN 3.38 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.