Airbnb market data · 202612 months to October 2026
Santa Cruz, Philippines Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Cruz brought in ₱262,086 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Santa Cruz Airbnb Market at a Glance
Santa Cruz earns on price rather than volume. Listings averaged ₱6,159 a night and were booked on 20% of available nights, against ₱5,445 and 24% for the Calabarzon average.
Timing matters: in July, usually the best month, the average listing earns about 2.8 times as much as in September, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Santa Cruz is the eighth-largest of 12 Calabarzon markets AirROI tracks.
Browse the live Santa Cruz Airbnb market See Every Santa Cruz ListingRevenue
How Much Do Airbnb Hosts Make in Santa Cruz?
Gross bookings per Santa Cruz listing averaged ₱262,086 over the 12 months to October 2026 (Calabarzon average: ₱318,645), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Cruz listing brings in ₱62,800 in July, its best month, and ₱22,500 in September, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Cruz's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₱88,600+ a month, about five times the typical property.
- Strong performers (top 25%) earn ₱31,000 or more, roughly ₱13,000 a month above the median.
- Typical properties (median) earn about ₱17,900 a month.
- Entry-level properties (bottom 25%) earn ₱8,330 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.8 times what September does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ₱42,200. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Cruz Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in May 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ₱37,894 | 10.8% | ₱5,722 | ₱1,222 | 50 days | 1.6 nights |
| Nov 2025 | ₱55,921 | 23.3% | ₱5,604 | ₱1,864 | 17 days | 1.8 nights |
| Dec 2025 | ₱49,296 | 31.1% | ₱5,739 | ₱1,590 | 25 days | 1.9 nights |
| Jan 2026 | ₱38,953 | 11.9% | ₱5,627 | ₱1,257 | 19 days | 2 nights |
| Feb 2026 | ₱46,145 | 19.5% | ₱5,421 | ₱1,648 | 17 days | 1.5 nights |
| Mar 2026 | ₱32,052 | 22.8% | ₱5,520 | ₱1,034 | 17 days | 2.7 nights |
| Apr 2026 | ₱40,185 | 22.1% | ₱5,600 | ₱1,340 | 14 days | 3.9 nights |
| May 2026 | ₱55,946 | 34.3% | ₱5,630 | ₱1,805 | 11 days | 3.7 nights |
| Jun 2026 | ₱26,278 | 21.7% | ₱5,862 | ₱876 | 15 days | 1.7 nights |
| Jul 2026 | ₱62,805 | 34.0% | ₱5,572 | ₱2,026 | 19 days | 3.7 nights |
| Aug 2026 | ₱24,517 | 22.8% | ₱5,586 | ₱791 | 17 days | 1.8 nights |
| Sep 2026 | ₱19,305 | 17.3% | ₱5,519 | ₱643 | 13 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Santa Cruz market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Santa Cruz Profitable?
Yes, when it's run well. The average Santa Cruz Airbnb took in ₱262,086 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₱453,600, and run by its owner at everyday costs, about ₱27,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Cruz Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₱254,686 | ₱440,800 |
| Cleaning fees guests pay3% of Santa Cruz bookings | ₱7,400 | ₱12,800 |
| Gross bookings | ₱262,086 | ₱453,600 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 84% of Santa Cruz listings on Simplified Pricing, 3% for the rest | −₱35,400 | −₱61,200 |
| Cleaning and laundryPaid for by the cleaning fee; ₱0 if you clean yourself | −₱7,400 | −₱12,800 |
| Utilities and internetAbout 5% of bookings | −₱13,100 | −₱22,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₱5,200 | −₱9,100 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₱7,900 | −₱13,600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₱2,600 | −₱2,600 |
| Permit and registrationWhere one is required | −₱1,300 | −₱1,300 |
| Management₱0 when you run it; co-hosts charge from about 10% of nightly bookings | ₱0 | ₱0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₱0 | ₱0 |
| Lodging taxesAdded to the guest's bill and passed on | ₱0 | ₱0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −₱72,900 | −₱123,300 |
| Left for housing costs, then profit | ₱189,186about ₱15,800 a month | ₱330,300about ₱27,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Cruz Airbnb Profit
The estimate starts from Santa Cruz's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Cruz home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Santa Cruz's Top Earners Get There
- More nights booked. The busiest quarter of Santa Cruz listings are booked on 30% or more of their nights, against 16% for the median listing. Ten more booked nights a year at the median rate of ₱3,995 adds about ₱39,900 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₱8,560 a night or more, against a median of ₱3,995. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₱25,500 a year.
- Open for the busy months. In a typical year, July brings the average listing about ₱62,800, against ₱22,500 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Cruz listings average 4.82 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₱37,800 a month, against ₱21,800 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Cruz?
Santa Cruz listings were booked on 20% of the nights they were open over the past year, 4 percentage points below the Calabarzon average (24%) and 11 points below the Philippines average (31%). In a typical year, occupancy climbs to 34% in May and falls to 11% in October.
Across Santa Cruz's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 51%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 30% or more, roughly two nights a week.
- Typical properties (median) fill about 16% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
May is usually the busiest month in Santa Cruz, October the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 20% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Cruz?
The average nightly rate in Santa Cruz, known as ADR (average daily rate), was ₱6,159 over the past year, about 13% above the Calabarzon average of ₱5,445 and about 57% above the Philippines average of ₱3,920. In a typical year, rates peak in November and December at about ₱6,635 and bottom out in February and March at about ₱5,470.
Across Santa Cruz's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₱11,400+ a night, about 2.9 times the median.
- Strong performers (top 25%) charge ₱8,560 or more, about ₱4,600 above the median.
- Typical properties (median) charge about ₱3,995 a night.
- Entry-level properties (bottom 25%) charge ₱2,045 or less, about half of the median.
December rates run 21% above February's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ₱5,890.
What Is the RevPAR for Airbnb in Santa Cruz?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Cruz it averaged ₱1,060 over the past year, from about ₱751 in a typical September to about ₱2,030 in a typical July.
Across Santa Cruz's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ₱1,300+ per open night, about twice the median.
- Strong performers (top 25%) earn ₱1,030 or more, about ₱410 a night above the median.
- Typical properties (median) earn about ₱623 per open night.
- Entry-level properties (bottom 25%) earn ₱462 or less, about three-quarters of the median.
July RevPAR is about 2.7 times September's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ₱1,390. The 12-month RevPAR of ₱1,060 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santa Cruz
With only 25 active listings, the monthly pattern in Santa Cruz is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Santa Cruz
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₱43,700.
Revenue by month in Santa Cruz in numbers
| Month | Revenue per listing |
|---|---|
| January | ₱45,900 |
| February | ₱38,900 |
| March | ₱32,200 |
| April | ₱44,800 |
| May | ₱55,900 |
| June | ₱51,200 |
| July | ₱62,800 |
| August | ₱36,800 |
| September | ₱22,500 |
| October | ₱37,900 |
| November | ₱43,600 |
| December | ₱52,000 |
How Far in Advance Do Guests Book Airbnb in Santa Cruz?
Guests book Santa Cruz stays 21 days ahead on average (about three weeks). October stays are booked furthest out, about 50 days ahead, and May stays closest to arrival, about 11 days. A typical October booking is made in late August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 21 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Cruz
None of the 25 active listings in Santa Cruz display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Cruz.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Cruz
AirROI's area guide picks six Santa Cruz neighborhoods that draw short-term rental guests, led by Poblacion, Bubukal and Gatid. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Poblacion | This downtown core contains the seat of provincial government, municipal offices, and the historic church, making it the primary hub for administrative professionals, court visitors, and religious pilgrims. Walkers can access commercial services, retail banks, and public transit terminals within minutes. | Laguna Provincial Capitol, Immaculate Conception Parish Church, Santa Cruz Town Plaza, Governor Felicisimo T. San Luis Monument, Pedro Guevarra Avenue |
| Bubukal | The district houses major athletic and higher educational infrastructure, drawing visiting student athletes, tournament spectators, and collegiate families. It sits directly off the main national highway connecting toward Nagcarlan and surrounding municipalities. | Laguna Sports Complex, Laguna University, Tallest Jose Rizal Monument, Governor Felicisimo T. San Luis Memorial National High School |
| Gatid | Positioned along the Manila East Road corridor, this sector caters to commercial travelers and motorists stopping at regional shopping destinations and logistics venues. Multiple gated subdivisions provide self-contained houses favored by traveling contract workers. | Sun Star Mall, National Highway commercial strip, Sitio Bayside Laguna Lake shoreline, Lynville Diamond Community |
| Pagsawitan | Bordering Pagsanjan along the national highway, this eastern crossroads attracts tourists seeking lower-cost lodging before heading to upstream river tours. Long-distance buses and provincial jeepneys pass through its transit stops continuously. | Pagsawitan Bridge, Santa Cruz River, Manila East Road junction, Old Pagsawitan Station site |
| Labuin | This southern highway enclave is positioned near major retail strips, local transport terminals, and educational facilities, serving short-term regional contractors and regional shoppers. Jeepney routes provide straightforward access to inner town amenities and neighbouring Pila. | Metro Central Mall, Saint John Paul II Parish Church, Labuin Covered Court, Calamba–Pagsanjan Road |
| Bagumbayan | Known as the traditional home of the local dairy craft, it receives leisure visitors coming for food tourism along the Santa Cruz River. Guests can reach central town landmarks on foot or by short tricycle trips. | Bagumbayan Road cottage cheese dairies, Bagumbayan Elementary School grounds, Santa Cruz River embankment |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Cruz vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 25 km, Binangonan (10 km away, 78 listings) earned the most per listing, about three times as much as Santa Cruz. Taguig was the busiest, booked on 39% of nights against 20% in Santa Cruz.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Binangonan 10 km | 78 | ₱770,323 | ₱9,048 | 27% |
| Taytay 19 km | 110 | ₱266,853 | ₱5,879 | 27% |
| Santa Rosa 20 km | 234 | ₱201,825 | ₱3,009 | 28% |
| Tanay 21 km | 85 | ₱563,883 | ₱8,663 | 21% |
| Muntinlupa 22 km | 272 | ₱208,200 | ₱2,591 | 30% |
| Biñan 22 km | 115 | ₱180,817 | ₱3,121 | 27% |
| Antipolo 23 km | 279 | ₱567,587 | ₱7,818 | 26% |
| Taguig 25 km | 2,279 | ₱519,074 | ₱4,231 | 39% |
Other Airbnb Markets in Calabarzon
- Tagaytay Airbnb data 642 listings
- Lucena Airbnb data 122 listings
- Batangas Airbnb data 68 listings
- City of San Pablo Airbnb data 52 listings
- Lucban Airbnb data 36 listings
See all 12 Calabarzon Airbnb markets
Markets Similar to Santa Cruz
Markets elsewhere in the Philippines with a similar nightly rate and occupancy to Santa Cruz:
- Laurel Airbnb data Philippines · ₱6,238/night · 20.8%
- Alaminos Airbnb data Philippines · ₱5,885/night · 21.3%
- Lipa Airbnb data Philippines · ₱6,165/night · 25.5%
- Puerto Galera Airbnb data Philippines · ₱5,370/night · 23.6%
FAQ
Santa Cruz Airbnb FAQ
How much do Airbnb hosts make in Santa Cruz?
An active Santa Cruz Airbnb grossed ₱262,086 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₱31,000 or more in a typical month.
How much can I make on Airbnb in Santa Cruz?
It depends most on the home's size, location and how it's run. The middle half of Santa Cruz listings earn between ₱8,330 and ₱31,000 in a typical month, and the top tenth ₱88,600 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Cruz?
Listings in Santa Cruz were booked on 20% of available nights over the past year. That compares with 24% for the Calabarzon average. May is usually the busiest month.
How much does an Airbnb cost per night in Santa Cruz?
The average booked night in Santa Cruz cost ₱6,159 before fees. Half of listings charge between ₱2,045 and ₱8,560, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Cruz?
None of the active Santa Cruz listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Cruz?
Yes, when it's run well. The average Santa Cruz Airbnb grossed ₱262,086 in the 12 months to October 2026, 18% below the Calabarzon average of ₱318,645, though with only 25 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₱27,500 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santa Cruz?
July usually pays best, averaging ₱62,800 per active listing, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Cruz?
Each night a Santa Cruz listing was open to book earned ₱1,060 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₱1,300 or more.
How far in advance do guests book Airbnbs in Santa Cruz?
Santa Cruz stays were booked 21 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Santa Cruz?
The average Santa Cruz Airbnb stay lasted 2.5 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Santa Cruz rated?
Guests rate Santa Cruz Airbnbs 4.82 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Santa Cruz?
Poblacion, Bubukal and Gatid draw the most short-term rental interest in Santa Cruz. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Cruz?
AirROI counted 25 active Airbnb listings in Santa Cruz as of October 2026. The closest tracked market is Binangonan, 10 km away.
How much are Airbnb cleaning fees in Santa Cruz?
In Santa Cruz, 44% of listings add a cleaning fee. The median fee is ₱364, and some higher fees lift the average to ₱640.
How many tourists visit Santa Cruz, Philippines?
All of the Philippines had 5,865,319 international arrivals in 2025, the Department of Tourism reports, via the Philippine Information Agency. AirROI estimates 281 Airbnb stays in Santa Cruz, Philippines in the 12 months to October 2026, which counts bookings and not tourists. See Philippines tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Santa Cruz from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Philippine pesos at ₱60.7 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.