La Union Beachfront Oceanview Entire home · 4 bedrooms Rated 4.81 - Revenue
- ₱4.5M
- Occupancy
- 59.3%
- Daily rate
- ₱21,146
Airbnb market data · 202612 months to September 2026
The average Airbnb in Bauang brought in ₱679,250 over the 12 months through September 2026, about 37% more than the La Union average of ₱495,912.
The short answer
Rates in Bauang run ahead of the La Union average, with bookings close to it. Listings averaged ₱9,864 a night and were booked on 24% of available nights, against ₱5,880 and 25% for the La Union average.
Timing matters: in July, usually the best month, the average listing earns about 3.1 times as much as in September, usually the slowest. With only 34 active listings, a few bookings can reorder the months.
With 34 active listings, Bauang is the fourth-largest of 7 La Union markets AirROI tracks. From a year earlier, the number of active listings grew 13%.
Browse the live Bauang Airbnb market See Every Bauang ListingRevenue
Gross bookings per Bauang listing averaged ₱679,250 over the 12 months to September 2026 (La Union average: ₱495,912), before cleaning, platform and management costs and taxes.
In a typical year, the average Bauang listing brings in ₱106,000 in July, its best month, and ₱33,800 in September, its slowest. June runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 11.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.1 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₱77,500. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
December 2025 led on revenue and bookings; nightly rates peaked in May 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₱41,190 | 9.5% | ₱8,649 | ₱1,373 | 11 days | 1.1 nights |
| Oct 2025 | ₱58,010 | 14.7% | ₱8,637 | ₱1,871 | 20 days | 1.8 nights |
| Nov 2025 | ₱48,688 | 13.8% | ₱8,529 | ₱1,623 | 23 days | 1.4 nights |
| Dec 2025 | ₱127,697 | 31.5% | ₱8,752 | ₱4,119 | 36 days | 2.9 nights |
| Jan 2026 | ₱102,335 | 27.8% | ₱8,477 | ₱3,301 | 27 days | 3.9 nights |
| Feb 2026 | ₱103,700 | 28.1% | ₱8,400 | ₱3,704 | 19 days | 2.3 nights |
| Mar 2026 | ₱72,476 | 24.1% | ₱8,555 | ₱2,338 | 23 days | 3.4 nights |
| Apr 2026 | ₱80,393 | 25.6% | ₱8,781 | ₱2,680 | 24 days | 2.4 nights |
| May 2026 | ₱112,428 | 26.5% | ₱9,240 | ₱3,627 | 22 days | 2 nights |
| Jun 2026 | ₱117,703 | 29.2% | ₱9,148 | ₱3,923 | 21 days | 2.3 nights |
| Jul 2026 | ₱119,070 | 23.7% | ₱9,170 | ₱3,841 | 19 days | 3.3 nights |
| Aug 2026 | ₱81,594 | 20.6% | ₱9,225 | ₱2,632 | 45 days | 2.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Bauang home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Bauang Airbnb took in ₱679,250 in the 12 months to September 2026, and run by its owner at everyday costs, about ₱41,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ₱121,200 a month.
Cleaning it yourself keeps the ₱18,600 a year guests pay in cleaning fees, for about ₱43,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ₱35,900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₱660,650 | ₱1,906,500 |
| Cleaning fees guests pay3% of Bauang bookings | ₱18,600 | ₱53,600 |
| Gross bookings | ₱679,250 | ₱1,960,100 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Bauang listings on Simplified Pricing, 3% for the rest | −₱85,300 | −₱246,200 |
| Cleaning and laundryPaid for by the cleaning fee; ₱0 if you clean yourself | −₱18,600 | −₱53,600 |
| Utilities and internetAbout 5% of bookings | −₱34,000 | −₱98,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₱13,600 | −₱39,200 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₱20,400 | −₱58,800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₱6,800 | −₱6,800 |
| Permit and registrationWhere one is required | −₱3,400 | −₱3,400 |
| Management₱0 when you run it; co-hosts charge from about 10% of nightly bookings | ₱0 | ₱0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₱0 | ₱0 |
| Lodging taxesAdded to the guest's bill and passed on | ₱0 | ₱0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −₱182,100 | −₱506,000 |
| Left for housing costs, then profit | ₱497,150about ₱41,400 a month | ₱1,454,100about ₱121,200 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Bauang's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Bauang home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₱163,300 a month, against ₱56,600 for the average one.
Occupancy
Bauang listings were booked on 24% of the nights they were open over the past year, in line with the La Union average and 7 percentage points below the Philippines average (31%). In a typical year, occupancy climbs to 30% in December and falls to 11% in September.
The busiest tenth of listings are booked about 5.5 times as often as the bottom quarter.
December is usually the busiest month in Bauang, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Bauang, known as ADR (average daily rate), was ₱9,864 over the past year, about 68% above the La Union average of ₱5,880 and about 2.7 times the Philippines average of ₱3,620. Averaged month by month over the past two years, rates peak in June and August at about ₱8,950 and bottom out in September and November at about ₱7,540.
Prices span a wide range: the top 10% charge about 7.5 times the rate of the bottom quarter.
June rates run 19% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₱8,340. The 12-month ADR of ₱9,864 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Bauang it averaged ₱2,730 over the past year, from about ₱1,130 in a typical September to about ₱3,420 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about three times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ₱2,550. The 12-month RevPAR of ₱2,730 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 34 active listings, the monthly pattern in Bauang is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Bauang
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₱77,500.
| Month | Revenue per listing |
|---|---|
| January | ₱79,500 |
| February | ₱80,500 |
| March | ₱75,500 |
| April | ₱87,200 |
| May | ₱101,000 |
| June | ₱101,000 |
| July | ₱106,000 |
| August | ₱70,100 |
| September | ₱33,800 |
| October | ₱48,100 |
| November | ₱49,400 |
| December | ₱97,900 |
Guests book Bauang stays 29 days ahead on average (about four weeks). July stays are booked furthest out, about 31 days ahead, and September stays closest to arrival, about 16 days. A typical July booking is made in mid-June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 29 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 34 active listings in Bauang display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Bauang.
Neighborhoods
AirROI's area guide picks eight Bauang neighborhoods that draw short-term rental guests, led by San Juan, Pugo and La Union Botanical Garden. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| San Juan | A few kilometers north of Bauang, San Juan is known for its surf spots and vibrant beach scene, making it a favorite for tourists looking for water sports and relaxation. | Surfing in Urbiztondo Beach, Bauang Beach, San Juan Surf Resort, Bauang Church, Crystal Beach Resort |
| Pugo | Located near Bauang, Pugo is famous for its eco-adventure parks and natural attractions, ideal for families and outdoor enthusiasts. | Pugo Adventure Park, Villa de Primavera, Rock Formations in Pugo, Pugo Golf Course, Eco-Tourism Sites |
| La Union Botanical Garden | This beautiful garden is perfect for nature lovers and those looking for a peaceful getaway, often visited by tourists looking for a relaxing experience. | Orchid Center, Cactus Garden, Butterfly Garden, Parks and Picnic Areas, Nature Trails |
| Bauang Beach | The main beach area in Bauang, known for its long stretch of sand and calm waters, attracting many visitors looking for a beach getaway. | Beachfront Activities, Water Sports Rentals, Nearby Restaurants and Bars, Sunbathing, Beach Volleyball |
| Luna | A neighboring town known for its serene beaches and quaint atmosphere, ideal for travelers seeking tranquility and local culture. | Luna Beach, Local Seafood Restaurants, Historic Churches, Artisan Shops, Fishing Villages |
| Agoo | Agoo's historical significance and close proximity to Bauang make it an attractive option, with various local attractions to explore. | Agoo Cathedral, Agoo-Bacnotan Beach, Local Markets, Cultural Festivals, Historical Sites |
| San Fernando City | The capital of La Union, offering a mix of urban and coastal experiences, frequented by business travelers and tourists alike. | San Fernando City Plaza, Bahay na Bato, People's Park, Local Shopping Centers, Nearby Beaches |
| Magsingal | Known for its cultural heritage and beautiful landscape, Magsingal attracts those interested in local traditions and scenic views. | Heritage Sites, Local Festivals, Natural Sceneries, Cultural Activities, Traditional Crafts |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 62% of listings in Bauang, alongside 12 private-room listings (35%). Houses (47%) and hotels, guesthouses and B&Bs (44%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Bauang Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 61.8% | 21 |
| Private room | 35.3% | 12 |
| Hotel room | 2.9% | 1 |
Houses and hotels and B&Bs split the stock
Bauang Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 47.1% | 16 |
| Hotel/Boutique | 44.1% | 15 |
| Apartment/Condo | 8.8% | 3 |
The most common size among Bauang's 21 entire homes with a bedroom count is three bedrooms (7 homes).
Bauang entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 9.5% | 2 |
| 2 bedrooms | 14.3% | 3 |
| 3 bedrooms | 33.3% | 7 |
| 4 bedrooms | 23.8% | 5 |
| 5+ bedrooms | 19.0% | 4 |
Bauang is a group-trip market: 53% of listings sleep eight or more guests, about 2.8 times the share of the next most common size, six guests (19%). Shares are of the 32 listings with a guest capacity on file (94% of the market).
Bauang listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 3.1% | 1 |
| 3 guests | 6.3% | 2 |
| 4 guests | 15.6% | 5 |
| 5 guests | 3.1% | 1 |
| 6 guests | 18.8% | 6 |
| 8+ guests | 53.1% | 17 |
Bauang hosts set up an average of 7.1 beds per listing, roughly two for every bedroom. 62% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Bauang: 53% of listings have one, and 88% offer free parking on site.
Share of Bauang listings with each common amenity
Guests
Most Bauang guests are domestic, but a sizeable minority come from abroad: 30% of those who left reviews live outside the Philippines, led by visitors from the United States and Canada. Guests speak a mix of languages: English leads at 57%, followed by Tagalog and Filipino.
70% of Bauang guests are domestic
Where guests who left reviews live
Where Bauang guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Baguio | 22.3% |
| Manila | 9.6% |
| Quezon City | 8.5% |
| Las Vegas | 2.1% |
| Caloocan | 2.1% |
Where Bauang guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Philippines | 70.0% |
| United States | 10.9% |
| Canada | 6.4% |
| Australia | 4.5% |
| Singapore | 2.7% |
Languages spoken by Bauang guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 57.1% |
| Tagalog | 23.8% |
| Filipino | 14.3% |
| Thai | 1.6% |
| Chinese | 1.6% |
Bauang Airbnbs average 4.75 stars, and 29% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.67.
Communication scores highest in Bauang; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.74 |
| Cleanliness | 4.70 |
| Communication | 4.81 |
| Location | 4.67 |
| Check-in | 4.78 |
| Value | 4.74 |
Booking patterns
Nearly all Bauang listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 50% of listings; blocked nights include any the host closes off.
Days a year Bauang listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 76.5% | 26 |
| 181-270 days | 20.6% | 7 |
| 91-180 days | 2.9% | 1 |
Days a year Bauang listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.9% | 1 |
| 91-180 days | 20.6% | 7 |
| 31-90 days | 26.5% | 9 |
| 1-30 days | 50.0% | 17 |
The average Bauang booking lasts 3 nights, longest in July and shortest in September. Listings took about 13 bookings each over the year. About three-quarters of listings that give a check-in time set it at 2 p.m., with check-out usually at noon.
Average length of stay by month in Bauang
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Bauang accept stays of one or two nights.
Minimum stay set by Bauang listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible and Firm are the most common cancellation policies in Bauang, each used by 32% of listings. Hosts here lean strict: about half of listings use Firm or stricter terms, against 38% on Flexible or Moderate.
Cancellation policies of Bauang listings, from most to least flexible
Share of listings by the policy they use
About four in ten Bauang listings charge a cleaning fee. The typical fee is ₱595, and some higher fees lift the average to ₱825. Spread over the average stay of 3 nights, that adds roughly ₱195 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Bauang, a four-bedroom home, took in ₱4,550,000 over the past year, about 6.7 times the city's average of ₱679,000.
La Union Beachfront Oceanview Entire home · 4 bedrooms Rated 4.81
Kaykayo Private Villa Entire home · 6 bedrooms Rated 4.79
Minoah's Private Resort La Union Elyu Entire home · 4 bedrooms Rated 4.88
Ponsion Private Resort Entire home · 4 bedrooms Rated 4.56
Beautiful Beachfront Bungalow in Bauang, La Union Entire home · 3 bedrooms Rated 4.60
Savannah Cabana your home in the sea Entire home · 4 bedrooms Rated 4.60 Fewer than 1% of Bauang listings are classed as professionally managed, though 35% of listings have a co-host. Only 26% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 76% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 53 km, Talogtog (18 km away, 33 listings) earned the most per listing, about 13% more than Bauang. Baguio was the busiest, booked on 30% of nights against 24% in Bauang.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Urbiztondo 14 km | 186 | ₱376,221 | ₱4,531 | 25% |
| Ili Norte 16 km | 32 | ₱670,267 | ₱6,524 | 27% |
| Talogtog 18 km | 33 | ₱768,877 | ₱9,443 | 22% |
| Baroro 19 km | 30 | ₱543,669 | ₱5,140 | 20% |
| La Trinidad 29 km | 63 | ₱100,516 | ₱2,632 | 23% |
| Baguio 31 km | 3,229 | ₱298,631 | ₱4,280 | 30% |
| Tuding 35 km | 30 | ₱649,365 | ₱6,396 | 29% |
| Dagupan 53 km | 62 | ₱125,705 | ₱3,426 | 23% |
Markets elsewhere in the Philippines with a similar nightly rate and occupancy to Bauang:
FAQ
An active Bauang Airbnb grossed ₱679,250 on average in the 12 months to September 2026, according to AirROI's tracking of 34 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₱120,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Bauang listings earn between ₱10,800 and ₱120,000 in a typical month, and the top tenth ₱275,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Bauang were booked on 24% of available nights over the past year. That compares with 25% for the La Union average. December is usually the busiest month.
The average booked night in Bauang cost ₱9,864 before fees. Half of listings charge between ₱2,720 and ₱14,600, so bedroom count and location move the price more than the average suggests.
None of the active Bauang listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Bauang Airbnb grossed ₱679,250 in the 12 months to September 2026, 37% above the La Union average of ₱495,912. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ₱497,150 a year (about ₱41,400 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ₱121,200 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging ₱106,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Bauang listing was open to book earned ₱2,730 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₱7,220 or more.
Bauang stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Bauang Airbnb stay lasted 3 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Bauang Airbnbs 4.75 out of 5 on average. Guests score communication highest and location lowest.
San Juan, Pugo and La Union Botanical Garden draw the most short-term rental interest in Bauang. The neighborhood guide explains what brings guests to each.
AirROI counted 34 active Airbnb listings in Bauang as of September 2026. The closest tracked market is Urbiztondo, 14 km away.
In Bauang, about four in ten listings add a cleaning fee. The median fee is ₱595, and some higher fees lift the average to ₱825.
Method
Figures on this page cover 34 active Airbnb listings in Bauang from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Philippine pesos at ₱59.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.