Baguio, Cordillera Administrative Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Baguio, Cordillera Administrative Region? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,462 per year — at a $74 nightly rate, 28.4% occupancy, and a $20 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Baguio's 2,495 active listings and selective demand that rewards strong listing quality and pricing strategy make it a major short-term rental market. Supply grew 132.1% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Baguio?
In Baguio, the headline Airbnb metrics are $5,462 in average annual revenue,28.4% occupancy, $74 ADR, and $20 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Baguio?
Understanding the monthly revenue variations for Airbnb listings in Baguio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baguio is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baguio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,468+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $867 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $459 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $210, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Baguio
What Is the Monthly Airbnb Occupancy Rate in Baguio?
Maximize your bookings by understanding the Baguio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baguio:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Baguio
What Is the Average Airbnb Nightly Rate in Baguio?
Effective short term rental pricing strategy in Baguio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baguio typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Baguio
What Is the RevPAR for Airbnb in Baguio?
RevPAR in Baguio is currently $20. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $14 RevPAR.
- Strong performers (Top 25%) earn $24 RevPAR.
- Best-in-class (Top 10%) achieve $40 RevPAR.
Average Monthly RevPAR Trend in Baguio
RevPAR Insights for Baguio
- The average RevPAR in Baguio is $20. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($40) and bottom 25% ($8) is $32, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Baguio benchmarks. If your RevPAR falls below the median of $14, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $24+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Baguio?
Baguio's peak Airbnb season falls in December, January, February, while the softest stretch is August, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, February)
- Revenue averages $856 per month
- Occupancy rates average 38.9%
- Daily rates average $74
Shoulder Season
- Revenue averages $687 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $77
Low Season (August, September, October)
- Revenue drops to average $574 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $77
Seasonality Insights for Baguio
- Airbnb seasonality in Baguio is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Baguio's highest earning potential, with monthly revenues climbing to $1,108, occupancy reaching 45.2%, and ADRs peaking at $79.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $529, occupancy could drop to 27.8%, and ADRs may adjust to $72.
- Lower occupancy paired with meaningful seasonality means hosts in Baguio need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Baguio, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Baguio?
Baguio, Cordillera Administrative Region, Philippines currently shows a low regulation profile despite having 2,495 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Baguio to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Baguio?
Baguio is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Baguio, Cordillera Administrative Region.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Session Road | The main commercial street of Baguio, bustling with shops, restaurants, and cafes. It is a central hub for tourists and locals alike, making it a prime location for Airbnb hosting. | Burnham Park, Baguio Cathedral, SM City Baguio, Session Road Night Market, City Hall |
| Burnham Park | A popular destination with beautiful gardens, boating, and picnic areas. It is a favorite spot for both tourists and locals, offering many outdoor activities. | Boating at Burnham Lake, Rose Garden, Children's Playground, The Orchidarium, Burnham Park Rose Garden |
| Mines View Park | Famous for its panoramic views of the Cordillera mountains and the nearby old gold and copper mines. It is a popular spot for tourists looking to enjoy beautiful scenery. | Mines View Park Viewdeck, Native Products Souvenir Shop, Good Shepherd Convent, Baguio's famous strawberry taho, Baguio's local crafts |
| Camp John Hay | Known for its historical significance and beautiful pine tree landscape. It offers a more serene environment away from the city's hustle, appealing to tourists looking for relaxation. | Camp John Hay Historical Core, Wright Park, The Bell House, Butterfly Sanctuary, Woodcarver's Village |
| La Trinidad | This area is just outside Baguio proper and is famous for its strawberry farms and cool weather. It attracts tourists looking for unique agricultural experiences. | Strawberry Farm, Bell Church, La Trinidad Strawberry Festival, Philippine Military Academy, Tam-awan Village |
| Teachers Camp | An institution for training teachers, it is surrounded by lush nature and offers accommodation options for various events and seminars. It is also close to other tourist spots. | Teachers Camp Grounds, Baguio Botanical Garden, The Mansion, Baguio Museum, Baguio Public Market |
| Wright Park | Known for its horseback riding activities and the Pool of Pines. It is a hotspot for families and tourists looking for recreational activities. | Wright Park Horseback Riding, Pool of Pines, The Mansion, Botanical Garden, Marcos Mansion |
| Holiday Hills | A tranquil neighborhood offering beautiful views of the mountains and city, it is ideal for those seeking a peaceful retreat while still being close to the city attractions. | Birthday Park, City View Mall, Teachers Camp, Botanical Gardens, Hillside Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Baguio offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Baguio?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Baguio
- The Baguio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 2,495 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Baguio, Apartment/Condo properties are the most common (61.6%), reflecting the local real estate landscape.
- Houses represent a significant 24% portion, catering likely to families or larger groups.
- The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.9%) offer potential for unique stay experiences.
Baguio Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Baguio
- The dominant room capacity in Baguio is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Baguio, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baguio.
Baguio Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Baguio
- The most common guest capacity trend in Baguio vacation rentals is listings accommodating 8+ guests (33.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Baguio STR market, accounting for 52.3% of listings.
- 50.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baguio.
- On average, properties in Baguio are equipped to host 5.2 guests.
How Do Listings in Baguio Compare on Quality?
Listing quality in Baguio can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Baguio
- At 26.2 photos per listing on average, Baguio hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Baguio averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Baguio?
Amenity Prevalence
Amenity Insights for Baguio
- Essential amenities in Baguio that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Baguio: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Baguio to stay competitive.
Which Airbnb Amenities Boost Revenue in Baguio?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Baguio, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Mini golfHigh opportunity | 0.5% | $50,358 | $5,227 | 863.4% |
Pack ’n play/Travel cribHigh opportunity | 0.3% | $21,515 | $5,411 | 297.6% |
Resort accessHigh opportunity | 0.3% | $20,643 | $5,420 | 280.9% |
Bread makerHigh opportunity | 0.5% | $20,244 | $5,391 | 275.5% |
Baking sheetHigh opportunity | 0.4% | $20,064 | $5,404 | 271.3% |
Hot tubHigh opportunity | 0.8% | $19,372 | $5,350 | 262.1% |
Arcade gamesHigh opportunity | 0.4% | $18,627 | $5,415 | 244.0% |
Fireplace guardsHigh opportunity | 1.5% | $17,883 | $5,270 | 239.3% |
Theme roomHigh opportunity | 0.7% | $15,685 | $5,392 | 190.9% |
Sound systemHigh opportunity | 3.8% | $14,723 | $5,092 | 189.1% |
Revenue Impact Insights for Baguio
- Mini golf tops the revenue impact list with a 863.4% uplift — listings with this amenity earn $50,358 vs. $5,227 without it.
- High-opportunity amenities — Mini golf, Pack ’n play/Travel crib, Resort access — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Mini golf — it has the best combination of high revenue impact and low market saturation in Baguio.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Baguio STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baguio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBaguio Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Baguio
- The typical guest profile for Airbnb in Baguio consists of primarily domestic travelers (84%), often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 84.4% of guests.
- Key international markets include Philippines (84.4%) and United States (6.8%).
- Top languages spoken are English (51.5%) followed by Filipino (20.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Quezon City and Manila.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Baguio?
Listings in Baguio average 4.76 out of 5 overall, with about 52.6 reviews per active listing and 27.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Baguio
- An average rating of 4.76 places Baguio in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.84), while Cleanliness (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Baguio Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Baguio
- The most common availability pattern in Baguio falls within the 271-366 days range, representing 68.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Baguio (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Baguio?
Average Booking Lead Time by Month
Booking Lead Time Insights for Baguio
- The overall average booking lead time for vacation rentals in Baguio is 23 days.
- Guests book furthest in advance for stays during December (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (26 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Baguio.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Baguio averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Baguio?
Guests in Baguio stay about 3.3 nights on average, generating roughly 53,870 reservations and 21.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Baguio
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Baguio
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.5 nights) and shorten in Jun (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Baguio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1717 listings
68.8% of total
2 Nights
470 listings
18.8% of total
3 Nights
4 listings
0.2% of total
4-6 Nights
3 listings
0.1% of total
7-29 Nights
4 listings
0.2% of total
30+ Nights
297 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Baguio is 1 Night, adopted by 68.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.6%) of the Baguio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Baguio, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.8% of Baguio hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baguio.
Baguio Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
0.2% of total
Limited
130 listings
5.2% of total
Flexible
509 listings
20.4% of total
Moderate
688 listings
27.6% of total
Firm
861 listings
34.6% of total
Strict
297 listings
11.9% of total
Cancellation Policy Insights for Baguio
- The prevailing Airbnb cancellation policy trend in Baguio is Firm, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (48.0%) and stricter (46.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.6% market standard in Baguio.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Baguio.
How Much Are Airbnb Cleaning Fees in Baguio?
Cleaning fees in Baguio are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Baguio
- About 51.9% of Baguio listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $9 is close to the median ($8), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Baguio median of $8. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Baguio Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baguiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lot2 Pines View 1st floor(Camp John Hay)
Entire Place • 4 bedrooms
Cozy Baguio Cabin w/ fireplace & Mountain Views
Entire Place • 6 bedrooms
Lot2 GF Pines View
Entire Place • 4 bedrooms
Primara Lodge at Camp John Hay
Entire Place • 7 bedrooms
Beautiful Mountain Home with Amazing Views
Entire Place • 5 bedrooms
Events Place Entire Heritage Mansion
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Baguio?
Learn from the best! This table showcases top-performing Airbnb hosts in Baguio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Richard | 10 | $592,548 | 2142 | 4.60/5.0 |
| Liyan | 35 | $358,322 | 2452 | 4.70/5.0 |
| Herminio | 6 | $188,228 | 1542 | 4.80/5.0 |
| Ruby | 3 | $139,688 | 8 | 5.00/5.0 |
| Sophia Suites Baguio City | 10 | $121,902 | 612 | 4.82/5.0 |
| Dawn | 1 | $115,903 | 231 | 4.87/5.0 |
| Lennie Anne | 9 | $103,865 | 841 | 4.72/5.0 |
| Carlo | 6 | $94,466 | 394 | 4.96/5.0 |
| Rj | 6 | $93,502 | 696 | 4.93/5.0 |
| Kennette | 10 | $90,663 | 652 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baguio.
Who Are the Airbnb Hosts in Baguio?
Baguio has a relatively balanced host base.
Host Profile Insights for Baguio
- A 46.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Baguio averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Baguio
These are the highest-grossing professional property management operations in Baguio, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Ronielle | 1 | $51,083 | $266 | 52.3% | 4.86/5 |
| The Plaza Lodge | 2 | $5,261 | $700 | 11.3% | 5.00/5 |
Management Company Insights for Baguio
- The leading management company, Ronielle, operates 1 listings with $51,083 in gross revenue — a useful benchmark for what scale looks like in Baguio.
- Top managers average 2 properties each, suggesting professional management in Baguio still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Baguio's Airbnb Market Compare to Nearby Cities?
How does the Baguio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Laoag, Baguio has 6 percentage points lower occupancy and about $87 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cabangan | 44 | $1,502 | $204.92 | 25% |
| Laoag | 17 | $1,382 | $161.10 | 34% |
| Beneg | 12 | $1,332 | $284.60 | 22% |
| Arew | 11 | $1,186 | $199.41 | 20% |
| Porac | 51 | $1,185 | $208.28 | 21% |
| Talogtog | 36 | $1,080 | $152.43 | 22% |
| Danacbunga | 14 | $906 | $146.72 | 17% |
| Bauang | 28 | $904 | $154.79 | 22% |
| Ili Norte | 35 | $902 | $116.84 | 27% |
| Binoclutan | 10 | $863 | $176.47 | 19% |
Frequently Asked Questions About Airbnb in Baguio
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Baguio.
How much do Airbnb hosts make in Baguio?
Baguio hosts earn about $5,462 per year on average, with an average nightly rate of $74 and RevPAR of $20. Those figures describe the typical revenue environment for active listings in Baguio, Cordillera Administrative Region, not the ceiling for the best operators. Source: AirROI 2026 data, Baguio market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Baguio?
The average Airbnb occupancy rate in Baguio is 28.4%. December is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Baguio?
Listings in Baguio average $74 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Baguio?
Baguio currently has about 2,495 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Baguio?
AirROI currently classifies the short-term rental regulation level in Baguio as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Baguio?
RevPAR in Baguio is about $20. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Baguio?
Occupancy of 28.4% means Baguio is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,462, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Baguio?
The average booking lead time in Baguio is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Baguio?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Baguio include Session Road, Burnham Park, Mines View Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Baguio?
entire_home listings make up 82.8% of the active supply in Baguio. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Baguio compare to nearby Airbnb markets?
Among neighboring markets, Cabangan posts $18,027 in average annual revenue with 25.0% occupancy, compared to Baguio's $5,462 and 28.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Baguio?
The average Airbnb stay length in Baguio is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Baguio?
Airbnb listings in Baguio average 4.76 out of 5 overall. About 27.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Baguio?
Mini golf and Pack ’n play/Travel crib are among the strongest revenue-linked amenities in Baguio. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Baguio?
Yes. About 51.9% of active Airbnb listings in Baguio charge a cleaning fee, and the average fee is $9. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Baguio?
A 46.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.