VILLA MARIKIT 3 BR 4BA Pool | 3 Min Walk to Beach Entire home · 3 bedrooms Rated 4.96 - Revenue
- ₱2.9M
- Occupancy
- 72.0%
- Daily rate
- ₱10,760
Prices in
Airbnb market data · 202512 months to April 2025
San Juan, La Union Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in San Juan brought in ₱422,757 over the 12 months through April 2025.
AirROI's latest figures for San Juan run through April 2025.
The short answer
San Juan Airbnb Market at a Glance
Listings averaged ₱5,432 a night and were booked on 25% of available nights.
Timing matters: in June, the best month, the average listing earned about 2.6 times as much as in September, the slowest.
With 92 active listings, San Juan is the third-largest of 7 La Union markets AirROI tracks.
Browse the live San Juan Airbnb market See Every San Juan ListingRevenue
How Much Do Airbnb Hosts Make in San Juan?
Gross bookings per San Juan listing averaged ₱422,757 over the 12 months to April 2025 (La Union average: ₱538,625), before cleaning, platform and management costs and taxes.
The average San Juan listing brought in ₱77,200 in June, its best month, and ₱29,700 in September, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ₱121,000+ a month, about 4.2 times the typical property.
- Strong performers (top 25%) earn ₱61,300 or more, roughly ₱33,000 a month above the median.
- Typical properties (median) earn about ₱28,800 a month.
- Entry-level properties (bottom 25%) earn ₱15,300 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 2.6 times what September did
Average revenue per active listing, by month
Monthly average ₱77,200 ₱29,700
The dashed line is the average of the months shown, ₱49,200.
San Juan Airbnb Data by Month
Latest 12 months in the April 2025 data.
June led on revenue and bookings; nightly rates peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | ₱57,512 | 29.8% | ₱5,362 | 24 days |
| Jun 2024 | ₱77,221 | 37.8% | ₱5,315 | 19 days |
| Jul 2024 | ₱43,360 | 24.1% | ₱5,317 | 10 days |
| Aug 2024 | ₱43,806 | 25.9% | ₱5,231 | 15 days |
| Sep 2024 | ₱29,721 | 18.2% | ₱5,210 | 19 days |
| Oct 2024 | ₱37,325 | 19.7% | ₱5,348 | 16 days |
| Nov 2024 | ₱42,646 | 24.1% | ₱5,455 | 16 days |
| Dec 2024 | ₱59,414 | 32.0% | ₱5,738 | 19 days |
| Jan 2025 | ₱44,730 | 25.8% | ₱5,556 | 15 days |
| Feb 2025 | ₱45,905 | 28.9% | ₱5,471 | 13 days |
| Mar 2025 | ₱51,047 | 28.9% | ₱5,407 | 13 days |
| Apr 2025 | ₱57,440 | 35.7% | ₱5,427 | 22 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole San Juan market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in San Juan Profitable?
Yes, when it's run well. The average San Juan Airbnb took in ₱422,757 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₱900,400, and run by its owner at everyday costs, about ₱55,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
San Juan Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | ₱422,757 | ₱900,400 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −₱65,500 | −₱139,600 |
| Utilities and internetAbout 5% of bookings | −₱21,100 | −₱45,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₱8,500 | −₱18,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₱12,700 | −₱27,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₱4,200 | −₱4,200 |
| Permit and registrationWhere one is required | −₱2,100 | −₱2,100 |
| Management₱0 when you run it; co-hosts charge from about 10% of nightly bookings | ₱0 | ₱0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₱0 | ₱0 |
| Lodging taxesAdded to the guest's bill and passed on | ₱0 | ₱0 |
| Total running costsAbout 27% of bookings | −₱114,100 | −₱235,900 |
| Left for housing costs, then profit | ₱308,657about ₱25,700 a month | ₱664,500about ₱55,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own San Juan Airbnb Profit
The estimate starts from San Juan's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one San Juan home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How San Juan's Top Earners Get There
- More nights booked. The busiest quarter of San Juan listings are booked on 38% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of ₱4,505 adds about ₱45,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₱6,960 a night or more, against a median of ₱4,505. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₱42,300 a year.
- Open for the busy months. June brought the average listing about ₱77,200, against ₱29,700 in September, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₱75,000 a month, against ₱35,200 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in San Juan?
San Juan listings were booked on 25% of the nights they were open over the past year, in line with the La Union average and 6 percentage points below the Philippines average (31%). Occupancy climbs to 38% in June and falls to 18% in September.
The busiest tenth of listings are booked about 4.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 57%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 22% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
June was the busiest month in San Juan, September the quietest
Share of open nights booked, by month
Monthly average 28% 38% 18%
The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in San Juan?
The average nightly rate in San Juan, known as ADR (average daily rate), was ₱5,432 over the past year, about 14% below the La Union average of ₱6,345 and about 39% above the Philippines average of ₱3,920. Rates peak in December at about ₱5,740 and bottom out in August and September at about ₱5,210.
Prices span a wide range: the top 10% charge about 3.8 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ₱10,700+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge ₱6,960 or more, about ₱2,500 above the median.
- Typical properties (median) charge about ₱4,505 a night.
- Entry-level properties (bottom 25%) charge ₱2,830 or less, about two-thirds of the median.
December rates ran 10% above September's
Average nightly rate (ADR), by month
Monthly average ₱5,740 ₱5,210
The dashed line is the average of the months shown, ₱5,400.
Seasonality
Best and Worst Months for Airbnb in San Juan
San Juan has two high seasons, April–June and December, which makes it a moderately seasonal market. Business is slowest from July to November, with a dip in January as well.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–June, December | ₱62,900 | 34% | ₱5,461 |
| Shoulder seasonFebruary–March | ₱48,500 | 29% | ₱5,439 |
| Low seasonJanuary, July–November | ₱40,300 | 23% | ₱5,353 |
How Far in Advance Do Guests Book Airbnb in San Juan?
Guests book San Juan stays 17 days ahead on average (about two weeks), so many trips are booked close to arrival. May stays are booked furthest out, about 24 days ahead, and July stays closest to arrival, about 10 days. A typical May booking is made in late April.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Monthly average 17 days 24 days 10 days
Permits
Airbnb Permits and Registration in San Juan
None of the 92 active listings in San Juan display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in San Juan.
Neighborhoods
Best Neighborhoods for Airbnb in San Juan
AirROI's area guide picks six San Juan neighborhoods that draw short-term rental guests, led by San Juan Beach, La Union's Night Market and Pugo. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| San Juan Beach | Famous for its stunning beaches and vibrant surf culture, this area attracts both local and foreign tourists looking for a beach-front experience. | San Juan Beach, Surf spots, La Union Surf School, Poro Point Lighthouse, San Juan Night Market |
| La Union's Night Market | A bustling hub of local culture and cuisine, this area draws visitors seeking authentic experiences and is ideal for short-term rentals. | Night food market, Local crafts, Live music, Street food stalls |
| Pugo | An emerging destination with natural attractions, Pugo is perfect for eco-friendly stays and has become popular among tourists seeking adventure and nature. | Pugo Adventure Park, Baguio Eco Park, Mountain trekking trails |
| San Fernando City | The capital of La Union, this city combines urban amenities with access to beaches, making it a strategic location for tourists. | San Fernando Beach, Vigan Heritage Village, San Fernando Cathedral, Local dining spots |
| Bacnotan | A quieter coastal town perfect for guests looking to escape the hustle and bustle, known for its serene beaches and local charm. | Bacnotan Beach, Local markets, Cultural heritage sites |
| Agoo | An inland area with historical significance and close proximity to beaches, Agoo offers a unique blend of culture and relaxation for guests. | Bamboo Organ Church, Agoo Town Plaza, Nearby beaches and resorts |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
San Juan Airbnb Listings by Type and Size
San Juan is a room-rental market as much as a whole-home one: private rooms account for 53% of listings, against 47% for entire homes. Houses are the most common property type at 45%, about 1.5 times the share of hotels, guesthouses and B&Bs (29%).
Private rooms are a large share of supply
San Juan Airbnb listings by room type
- Private room 53%
- Entire home 47%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 53.3% | 49 |
| Entire home | 46.7% | 43 |
Listings by property type
San Juan Airbnb listings by property type
- House 45%
- Hotel/Boutique 29%
- Apartment/Condo 22%
- Cabin/Outdoor 3%
- Others 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 44.6% | 41 |
| Hotel/Boutique | 29.3% | 27 |
| Apartment/Condo | 21.7% | 20 |
| Cabin/Outdoor | 3.3% | 3 |
| Others | 1.1% | 1 |
How Many Bedrooms Do Airbnb Listings in San Juan Have?
San Juan's stock runs small: only 15% of listings have three or more bedrooms, and two-bedroom homes are the most common of the larger sizes (27% of listings). The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom. Shares are of the 71 listings that give a bedroom count (77% of the market); most of the rest are room rentals.
San Juan listings by number of bedrooms
Listings with each number of bedrooms, of those with a bedroom count on file
58%
27%
11%
3%
1%
Bedroom counts in numbers
| Bedrooms | Share of listings with a bedroom count | Listings |
|---|---|---|
| Studio or 1 bedroom | 57.7% | 41 |
| 2 bedrooms | 26.8% | 19 |
| 3 bedrooms | 11.3% | 8 |
| 4 bedrooms | 2.8% | 2 |
| 5+ bedrooms | 1.4% | 1 |
How Many Guests Do Airbnbs in San Juan Sleep?
San Juan is a group-trip market: 33% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, six guests (21%). Shares are of the 76 listings with a guest capacity on file (83% of the market).
San Juan listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
16%
7%
13%
4%
21%
7%
33%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 15.8% | 12 |
| 3 guests | 6.6% | 5 |
| 4 guests | 13.2% | 10 |
| 5 guests | 3.9% | 3 |
| 6 guests | 21.1% | 16 |
| 7 guests | 6.6% | 5 |
| 8+ guests | 32.9% | 25 |
What Amenities Do Airbnb Listings in San Juan Offer?
Free on-site parking is close to standard in San Juan: 97% of listings offer it. Only 64% of listings offer a kitchen.
Share of San Juan listings with each common amenity
Guests
Who Books Airbnbs in San Juan?
Most San Juan guests are domestic, but a sizeable minority come from abroad: 18% of those who left reviews live outside the Philippines, led by visitors from the United States and Canada. Guests speak a mix of languages: English leads at 51%, followed by Filipino and Tagalog.
82% of San Juan guests are domestic
Where guests who left reviews live
- Domestic 82%
- International 18%
Where San Juan guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Manila | 14.7% |
| Quezon City | 12.1% |
| Baguio | 4.8% |
| Makati | 4.2% |
| Pasig | 4.2% |
Where San Juan guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Philippines | 82.2% |
| United States | 8.4% |
| Canada | 2.0% |
| Australia | 1.4% |
| United Kingdom | 1.2% |
Languages spoken by San Juan guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 51.2% |
| Filipino | 22.1% |
| Tagalog | 18.1% |
| Spanish | 1.4% |
| French | 1.2% |
Booking patterns
How Guests Book in San Juan: Stays, Rules and Fees
95% of San Juan listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year San Juan listings are open to guests
Share of listings by days a year
- 271-366 days 76%
- 181-270 days 18%
- 91-180 days 4%
- 31-90 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 76.1% | 70 |
| 181-270 days | 18.5% | 17 |
| 91-180 days | 4.3% | 4 |
| 31-90 days | 1.1% | 1 |
Days a year San Juan listings are booked or blocked
Share of listings by days a year
- 271-366 days 1%
- 181-270 days 4%
- 91-180 days 22%
- 31-90 days 53%
- 1-30 days 20%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.1% | 1 |
| 181-270 days | 4.3% | 4 |
| 91-180 days | 21.7% | 20 |
| 31-90 days | 53.3% | 49 |
| 1-30 days | 19.6% | 18 |
San Juan Airbnb Minimum Stay Requirements
More than nine in ten listings in San Juan accept stays of one or two nights. A smaller group, 7%, takes only stays of 30 nights or more.
Minimum stay set by San Juan listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in San Juan?
Strict is the most common cancellation policy in San Juan, used by 36% of listings with a policy on file; it gives a full refund only within 48 hours of booking, and half back up to a week before check-in. Hosts here lean strict: 56% of listings with a policy on file use Firm or stricter terms, against 44% on Flexible or Moderate.
Cancellation policies of San Juan listings, from most to least flexible
Share of listings by the policy they use
Top earners
Top-Earning Airbnbs and Hosts in San Juan
The top-grossing Airbnb in San Juan, a three-bedroom home, took in ₱2,870,000 over the past year, about 6.8 times the city's average of ₱423,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
VILLA MARIKIT 3 BR 4BA Pool | 3 Min Walk to Beach Entire home · 3 bedrooms Rated 4.96 
Penthouse two-bedroom apartment Entire home · 2 bedrooms Rated 4.94 - Revenue
- ₱2.4M
- Occupancy
- 78.0%
- Daily rate
- ₱8,467
Surftown Villa - Luxe Private 2-Bedroom With Pool Entire home · 2 bedrooms Rated 4.95 - Revenue
- ₱2.2M
- Occupancy
- 52.2%
- Daily rate
- ₱11,462
EspIliNorte, A Special Place to Stay and Play Entire home · 2 bedrooms Rated 5.00 - Revenue
- ₱1.8M
- Occupancy
- 67.9%
- Daily rate
- ₱8,931
Exclusive Beachfront House and San Juan La Union Entire home · 4 bedrooms Rated 4.65 - Revenue
- ₱1.7M
- Occupancy
- 37.3%
- Daily rate
- ₱12,107
Sunset Hour Entire home · 2 bedrooms Rated 4.67 - Revenue
- ₱1.2M
- Occupancy
- 25.4%
- Daily rate
- ₱15,028
Nearby markets
San Juan vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 66 km, Talogtog (3 km away, 32 listings) earned the most per listing, about twice as much as San Juan. Baguio was the busiest, booked on 30% of nights against 25% in San Juan.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ili Norte 1 km | 32 | ₱748,343 | ₱7,149 | 27% |
| Urbiztondo 2 km | 187 | ₱405,775 | ₱4,870 | 25% |
| Talogtog 3 km | 32 | ₱834,562 | ₱10,082 | 23% |
| Baroro 4 km | 31 | ₱579,974 | ₱5,426 | 20% |
| Bauang 16 km | 34 | ₱755,811 | ₱11,019 | 23% |
| La Trinidad 37 km | 64 | ₱110,506 | ₱2,871 | 22% |
| Baguio 40 km | 3,300 | ₱328,300 | ₱4,582 | 30% |
| Bolinao 66 km | 138 | ₱379,849 | ₱7,548 | 20% |
Markets Similar to San Juan
Markets elsewhere in the Philippines with a similar nightly rate and occupancy to San Juan:
- Tagaytay Airbnb data Calabarzon · ₱5,555/night · 25.9%
- Puerto Galera Airbnb data Philippines · ₱5,370/night · 23.6%
- Talisay Airbnb data Philippines · ₱5,878/night · 26.5%
- Lipa Airbnb data Philippines · ₱6,165/night · 25.5%
- Taytay Airbnb data Philippines · ₱5,879/night · 27.2%
- Malolos Airbnb data Philippines · ₱5,094/night · 22.7%
FAQ
San Juan Airbnb FAQ
How much do Airbnb hosts make in San Juan?
An active San Juan Airbnb grossed ₱422,757 on average in the 12 months to April 2025, according to AirROI's tracking of 92 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₱61,300 or more in a typical month.
How much can I make on Airbnb in San Juan?
It depends most on the home's size, location and how it's run. The middle half of San Juan listings earn between ₱15,300 and ₱61,300 in a typical month, and the top tenth ₱121,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in San Juan?
Listings in San Juan were booked on 25% of available nights over the past year. That compares with 25% for the La Union average. June was the busiest month.
How much does an Airbnb cost per night in San Juan?
The average booked night in San Juan cost ₱5,432 before fees. Half of listings charge between ₱2,830 and ₱6,960, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in San Juan?
None of the active San Juan listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in San Juan?
Yes, when it's run well. The average San Juan Airbnb grossed ₱422,757 in the 12 months to April 2025, 22% below the La Union average of ₱538,625, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₱55,400 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in San Juan?
June paid best over the past year, at ₱77,200 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in San Juan?
San Juan stays were booked 17 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in San Juan?
San Juan Beach, La Union's Night Market and Pugo draw the most short-term rental interest in San Juan. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in San Juan?
AirROI counted 92 active Airbnb listings in San Juan as of April 2025. The closest tracked market is Ili Norte, 1 km away.
Method
About This Data
Figures on this page cover 92 active Airbnb listings in San Juan from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Philippine pesos at ₱60.7 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.