Toplița, Harghita Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Toplița, Harghita? Based on AirROI's 2026 dataset (January 2025 – December 2025), the short answer is $3,582 per year — at a $128 nightly rate, 20.1% occupancy, and a N/A RevPAR.
With just 19 active listings, Toplița is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 72.7% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Toplița?
In Toplița, the headline Airbnb metrics are $3,582 in average annual revenue,20.1% occupancy, $128 ADR, and $0 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Toplița?
Understanding the monthly revenue variations for Airbnb listings in Toplița is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toplița is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toplița across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,319+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $853 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $384 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $219, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toplița
What Is the Monthly Airbnb Occupancy Rate in Toplița?
Maximize your bookings by understanding the Toplița STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toplița:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toplița
What Is the Average Airbnb Nightly Rate in Toplița?
Effective short term rental pricing strategy in Toplița involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toplița typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Toplița
What Is the RevPAR for Airbnb in Toplița?
RevPAR in Toplița is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Toplița
RevPAR Insights for Toplița
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Toplița benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Toplița?
Toplița's peak Airbnb season falls in December, January, February, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, February)
- Revenue averages $987 per month
- Occupancy rates average 26.9%
- Daily rates average $130
Shoulder Season
- Revenue averages $559 per month
- Occupancy maintains around 20.7%
- Daily rates hold near $126
Low Season (September, October, November)
- Revenue drops to average $280 per month
- Occupancy decreases to average 11.7%
- Daily rates adjust to average $133
Seasonality Insights for Toplița
- Airbnb seasonality in Toplița is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Toplița's highest earning potential, with monthly revenues climbing to $1,442, occupancy reaching 29.8%, and ADRs peaking at $135.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $174, occupancy could drop to 5.0%, and ADRs may adjust to $123.
- Lower occupancy paired with meaningful seasonality means hosts in Toplița need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Toplița, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Toplița?
Low regulation and minimal registration activity in Toplița, Harghita, Romania point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Toplița to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Toplița?
With a compact short-term rental market, Toplița gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Toplița Center | The heart of Toplița, bustling with shops, cafes, and restaurants. Ideal for visitors seeking a convenient and vibrant experience close to amenities. | Toplița Băi, Miner's Village, Central Park, Local markets, Cafes and restaurants |
| Ski Resort Area | Close to the ski slopes, perfect for winter sports enthusiasts. Attracts families and groups looking to enjoy the snowy mountains and winter activities. | Toplița Ski Resort, Ski slopes, Snowboarding, Winter hiking trails, Après-ski bars |
| Lacu Roșu | A picturesque lake area popular in the summer for recreation and relaxation. Great for nature lovers, hikers, and those looking to unwind by the water. | Lacu Roșu, Hiking trails, Boat rentals, Fishing, Picnic areas |
| Călimani National Park | A stunning natural park offering beautiful landscapes and outdoor activities. Perfect for ecotourism and visitors looking to explore nature preserves. | Hiking trails, Wildlife watching, Beautiful scenery, Nature photography, Campgrounds |
| Băile Tușnad | A well-known spa town located nearby, famous for its mineral waters and wellness facilities. Attractive for guests seeking relaxation and health treatments. | Spa centers, Mineral springs, Natural parks, Cultural festivals, Wellness treatments |
| Historical Sites | Toplița has rich historical heritage with various landmarks. Great for cultural tourists interested in the history of the region. | Old churches, Historical monuments, Local museums, Cultural heritage sites, Art exhibitions |
| Local Cuisine Areas | Focused on traditional Romanian cuisine, these areas are a treat for food lovers looking to taste local flavors and culinary experiences. | Traditional restaurants, Food markets, Culinary festivals, Wine tasting, Local delicacies |
| Adventure Activities | Regions offering activities like rafting, biking, and zip-lining attract adventure seekers and thrill enthusiasts, perfect for active tourists. | Rafting spots, Biking trails, Adventure parks, Outdoor sports, Guided tours |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Toplița offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Toplița?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toplița
- The Toplița Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toplița, Apartment/Condo properties are the most common (31.6%), reflecting the local real estate landscape.
- Houses represent a significant 26.3% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Toplița Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toplița
- The dominant room capacity in Toplița is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 57.9% of the active Airbnb listings in Toplița, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toplița.
Toplița Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toplița
- The most common guest capacity trend in Toplița vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Toplița STR market, accounting for 52.6% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toplița.
- On average, properties in Toplița are equipped to host 4.5 guests.
What Amenities Do Airbnb Guests Expect in Toplița?
Amenity Prevalence
Amenity Insights for Toplița
- Popular amenities like Free parking on premises, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toplița to stay competitive.
Dive Deeper: Advanced Toplița STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toplița. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToplița Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Toplița
- The typical guest profile for Airbnb in Toplița consists of a mix of domestic (64%) and international guests, often arriving from nearby Iași, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Romanian.
- Domestic travelers account for 64.3% of guests.
- Key international markets include Romania (64.3%) and Canada (7.1%).
- Top languages spoken are English (40%) followed by Romanian (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Iași and Cluj-Napoca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Toplița Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toplița
- The most common availability pattern in Toplița falls within the 271-366 days range, representing 94.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Toplița (63.2%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Toplița?
Average Booking Lead Time by Month
Booking Lead Time Insights for Toplița
- The overall average booking lead time for vacation rentals in Toplița is 35 days.
- Guests book furthest in advance for stays during November (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Toplița.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Toplița averages to identify opportunities for dynamic pricing adjustments.
Toplița Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
9 listings
47.4% of total
3 Nights
1 listings
5.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Toplița is 2 Nights, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Toplița Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.4% of Toplița hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toplița.
Toplița Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
5.3% of total
Flexible
6 listings
31.6% of total
Moderate
5 listings
26.3% of total
Firm
6 listings
31.6% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Toplița
- The prevailing Airbnb cancellation policy trend in Toplița is Flexible, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (36.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.6% market standard in Toplița.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Toplița.
What Do the Top Airbnb Listings in Toplița Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toplițabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
M.A.T Apartament
Entire Place • 1 bedroom
Glamping 4 us - Venus - Dom Tent
Entire Place • 1 bedroom
Hill House SD Villa! Enjoy the freedom!
Entire Place • 3 bedrooms
Casa Crisan
Entire Place • 1 bedroom
Cozy Cabin A-Frame
Entire Place • 4 bedrooms
Glamping 4 us -Luna-Cort tip Dom (Glamping for us - Moon-Cort tip Dom)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Toplița?
Learn from the best! This table showcases top-performing Airbnb hosts in Toplița based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Glamping | 2 | $12,845 | 19 | 5.00/5.0 |
| Raluca | 1 | $8,465 | 6 | 5.00/5.0 |
| Dragos | 1 | $7,630 | 1 | Not Rated |
| M36 Turism | 3 | $7,131 | 13 | 4.93/5.0 |
| Dan | 1 | $5,845 | 5 | 5.00/5.0 |
| Adrian Szabolcs | 1 | $5,569 | 1 | Not Rated |
| Claudiu Ciprian | 1 | $3,749 | 4 | 5.00/5.0 |
| Dinu | 1 | $3,634 | 3 | 5.00/5.0 |
| Madalina | 1 | $3,167 | 58 | 4.91/5.0 |
| Petru | 1 | $2,606 | 5 | 4.20/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toplița.
How Does Toplița's Airbnb Market Compare to Nearby Cities?
How does the Toplița Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sadu, Toplița has 23 percentage points lower occupancy and about $33 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sadu | 11 | $2,031 | $160.42 | 43% |
| Hangu | 14 | $1,664 | $205.74 | 28% |
| Avrig | 18 | $1,644 | $264.62 | 25% |
| Bughea de Sus | 10 | $1,641 | $128.47 | 40% |
| Săcele | 23 | $1,637 | $210.73 | 29% |
| Bran | 131 | $1,523 | $244.94 | 28% |
| Breaza | 27 | $1,453 | $247.49 | 23% |
| Moeciu de Jos | 96 | $1,329 | $208.68 | 27% |
| Tiha Bârgăului | 11 | $1,188 | $228.74 | 21% |
| Porumbacu de Jos | 33 | $1,146 | $200.32 | 23% |
Frequently Asked Questions About Airbnb in Toplița
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Toplița.
How much do Airbnb hosts make in Toplița?
Toplița hosts earn about $3,582 per year on average, with an average nightly rate of $128 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Toplița, Harghita, not the ceiling for the best operators. Source: AirROI 2026 data, Toplița market, January 2025 to December 2025.
What is the average Airbnb occupancy rate in Toplița?
The average Airbnb occupancy rate in Toplița is 20.1%. December is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Toplița?
Listings in Toplița average $128 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Toplița?
Toplița currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Toplița?
AirROI currently classifies the short-term rental regulation level in Toplița as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Toplița?
RevPAR in Toplița is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Toplița?
Occupancy of 20.1% means Toplița is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,582, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Toplița?
The average booking lead time in Toplița is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Toplița?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Toplița include Toplița Center, Ski Resort Area, Lacu Roșu. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Toplița?
entire_home listings make up 78.9% of the active supply in Toplița. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Toplița compare to nearby Airbnb markets?
Among neighboring markets, Sadu posts $24,367 in average annual revenue with 42.6% occupancy, compared to Toplița's $3,582 and 20.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Toplița?
December is the highest-revenue month in Toplița, while November is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-12-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.