Airbnb market data · 202612 months to October 2026
La Herradura, Spain Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Herradura brought in €17,935 over the 12 months through October 2026, across just 26 active listings, so a single property can move that figure.
The short answer
La Herradura Airbnb Market at a Glance
La Herradura earns on price rather than volume. Listings averaged €329 a night and were booked on 33% of available nights, against €190 and 43% for the Andalusia average.
Timing matters: in August, the best month, the average listing earned about 7.3 times as much as in March, the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, La Herradura is the 174th-largest of 241 Andalusia markets AirROI tracks.
Browse the live La Herradura Airbnb market See Every La Herradura ListingRevenue
How Much Do Airbnb Hosts Make in La Herradura?
Gross bookings per La Herradura listing averaged €17,935 over the 12 months to October 2026 (Andalusia average: €21,015), before cleaning, platform and management costs and taxes.
The average La Herradura listing brought in €5,890 in August, its best month, and €805 in March, its slowest. The three strongest months bring in 46% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Herradura's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €5,650+ a month, about 3.8 times the typical property.
- Strong performers (top 25%) earn €3,070 or more, roughly €1,600 a month above the median.
- Typical properties (median) earn about €1,490 a month.
- Entry-level properties (bottom 25%) earn €717 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 7.3 times what March did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €2,340.
La Herradura Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,117 | 30.3% | €301 | €36 | 18 days | 9.3 nights |
| Nov 2025 | €1,874 | 28.3% | €298 | €62 | – | – |
| Dec 2025 | €1,850 | 25.6% | €297 | €60 | 22 days | 3.8 nights |
| Jan 2026 | €1,324 | 22.6% | €291 | €43 | 28 days | 4.6 nights |
| Feb 2026 | €906 | 25.0% | €291 | €32 | 35 days | 7.4 nights |
| Mar 2026 | €805 | 23.0% | €289 | €26 | 16 days | 4.1 nights |
| Apr 2026 | €1,479 | 30.0% | €288 | €49 | 52 days | 7.5 nights |
| May 2026 | €2,484 | 32.4% | €299 | €80 | 38 days | 3.9 nights |
| Jun 2026 | €3,354 | 40.0% | €344 | €112 | 49 days | 4.7 nights |
| Jul 2026 | €3,736 | 43.3% | €372 | €121 | 76 days | 6.1 nights |
| Aug 2026 | €5,892 | 48.0% | €372 | €190 | 91 days | 6.1 nights |
| Sep 2026 | €3,315 | 37.9% | €314 | €110 | 43 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole La Herradura market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in La Herradura Profitable?
Yes, when it's run well. The average La Herradura Airbnb took in €17,935 in the 12 months to October 2026, and run by its owner at everyday costs, about €980 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,040 a month.
Cleaning it yourself keeps the €1,600 a year guests pay in cleaning fees, for about €1,110 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Herradura Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €16,335 | €33,560 |
| Cleaning fees guests pay9% of La Herradura bookings | €1,600 | €3,280 |
| Gross bookings | €17,935 | €36,840 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of La Herradura listings on Simplified Pricing, 3% for the rest | −€2,520 | −€5,180 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,600 | −€3,280 |
| Utilities and internetAbout 5% of bookings | −€900 | −€1,840 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€360 | −€740 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€540 | −€1,110 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€180 | −€180 |
| Permit and registrationWhere one is required | −€90 | −€90 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −€6,190 | −€12,420 |
| Left for housing costs, then profit | €11,745about €980 a month | €24,420about €2,040 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Herradura Airbnb Profit
The estimate starts from La Herradura's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Herradura home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Herradura's Top Earners Get There
- More nights booked. The busiest quarter of La Herradura listings are booked on 45% or more of their nights, against 24% for the median listing. Ten more booked nights a year at the median rate of €150 adds about €1,510 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €370 a night or more, against a median of €150. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,630 a year.
- Open for the busy months. August brought the average listing about €5,890, against €805 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. La Herradura listings average 4.81 stars, and 23% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,070 a month, against €1,490 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Herradura?
La Herradura listings were booked on 33% of the nights they were open over the past year, 10 percentage points below the Andalusia average (43%) and 11 points below the Spain average (44%). Occupancy swings from 23% in January to 48% in August.
Across La Herradura's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 46 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 24% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
August was the busiest month in La Herradura, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in La Herradura?
The average nightly rate in La Herradura, known as ADR (average daily rate), was €329 over the past year, about 73% above the Andalusia average of €190 and about 69% above the Spain average of €195. Rates peak in July and August at about €370 and bottom out in March and April at about €290.
Across La Herradura's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €970+ a night, about 6.4 times the median.
- Strong performers (top 25%) charge €370 or more, about €220 above the median.
- Typical properties (median) charge about €150 a night.
- Entry-level properties (bottom 25%) charge €110 or less, about three-quarters of the median.
August rates ran 29% above April's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €313.
What Is the RevPAR for Airbnb in La Herradura?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Herradura it averaged €97 over the past year, from about €26 in March to about €190 in August.
Across La Herradura's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €240+ per open night, about four times the median.
- Strong performers (top 25%) earn €119 or more, about €60 a night above the median.
- Typical properties (median) earn about €60 per open night.
- Entry-level properties (bottom 25%) earn €39 or less, about two-thirds of the median.
August RevPAR was about 7.3 times March's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €77. The 12-month RevPAR of €97 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in La Herradura
With only 26 active listings, the monthly pattern in La Herradura is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in La Herradura?
Guests book La Herradura stays 63 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 91 days ahead, and March stays closest to arrival, about 16 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 63 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Herradura
All 26 active listings in La Herradura display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Herradura.
Neighborhoods
Best Neighborhoods for Airbnb in La Herradura
AirROI's area guide picks seven La Herradura neighborhoods that draw short-term rental guests, led by Paseo Andrés Segovia & Casco Urbano, Punta de la Mona and Marina del Este. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Paseo Andrés Segovia & Casco Urbano | This central seaside district places visitors steps from the shoreline, supermarket services, and beachfront chiringuitos. It primarily attracts families and leisure travellers seeking walkable daily routines without needing a vehicle. | Playa de La Herradura, Castillo de La Herradura, Mercado Municipal de La Herradura, Centro Cívico La Herradura, Iglesia de San José |
| Punta de la Mona | Situated on the eastern headland, this residential enclave consists mainly of detached luxury villas with private swimming pools and gardens. Affluent groups and extended families reserve stays here for elevated sea views across the Mediterranean. | Faro de Punta de la Mona, Ermita de San José y Santa Rita, Mirador de la Punta de la Mona, Calle Aldea Media |
| Marina del Este | Bordering the marina on the eastern edge of the headland, this spot draws boat owners, sailors, and international scuba divers. Guests stay for direct harbor slip access, certified dive centers, and waterside dining along the quay. | Puerto Deportivo Marina del Este, Playa Marina del Este, Playa de los Berengueles, Peñón de las Caballas |
| Cerro Gordo | Positioned across the western cliffs bordering the natural reserve, this hillside development features modern duplexes and townhouses. Hikers, nature enthusiasts, and sunset viewers book here for proximity to coastal trails and viewpoints. | Paraje Natural Acantilados de Maro-Cerro Gordo, Torre Vigía de Cerro Gordo, Mirador de Cerro Gordo, Playa de Cantarriján |
| Las Palomas | Located on the southwestern bluffs directly overlooking the bay, this quiet urbanisation provides multi-bedroom properties with uninterrupted coastal panoramas. It appeals to holidaymakers wanting secluded surroundings while remaining a three-minute drive from the water. | Mirador de Las Palomas, Calle los Girasoles, Barranco de Enmedio, Camino de las Palomas |
| Peña Parda | Occupying the western curve of the beachfront, this zone sits directly in front of the local watersport hubs. Windsurfers, paddleboarders, and scuba students frequently reserve self-contained apartments here for immediate ocean entry. | Zona Peña Parda, Rambla de Las Tejas, Playa de La Herradura Oeste, Camino Real de Málaga |
| San Antonio | Spanning the hillside immediately north of the main village, this development contains newer residential complexes and villas. Guests choose this sector for spacious layouts and easy connectivity to the A-7 coastal highway. | Urbanización San Antonio, Barranco del Tejar, Camino del Rescate, Mirador San Antonio |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Herradura vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, Frigiliana (15 km away) earned the most per listing, about 31% more than La Herradura.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Almuñécar 3 km | 973 | €19,496 | €207 | 41% |
| Nerja 12 km | 2,209 | €20,158 | €195 | 45% |
| Salobreña 13 km | 273 | €20,282 | €272 | 35% |
| Frigiliana 15 km | 420 | €23,417 | €229 | 46% |
| Torrox 19 km | 809 | €16,849 | €191 | 41% |
| Motril 19 km | 218 | €16,233 | €196 | 33% |
| Cómpeta 22 km | 250 | €20,140 | €242 | 38% |
| Vélez de Benaudalla 23 km | 45 | €9,339 | €105 | 36% |
Other Airbnb Markets in Andalusia
- Málaga Airbnb data 8,621 listings
- Seville Airbnb data 7,300 listings
- Marbella Airbnb data 5,177 listings
- Granada Airbnb data 3,200 listings
- Benalmádena Airbnb data 2,928 listings
- Mijas Airbnb data 2,715 listings
- Fuengirola Airbnb data 2,402 listings
- Torremolinos Airbnb data 2,309 listings
See all 241 Andalusia Airbnb markets
Markets Similar to La Herradura
Markets elsewhere in Spain with a similar nightly rate and occupancy to La Herradura:
- Santa Cristina d'Aro Airbnb data Spain · €333/night · 34.9%
- Naut Aran Airbnb data Spain · €352/night · 29.2%
- Salardú Airbnb data Spain · €374/night · 29.2%
- Sant Pere de Ribes Airbnb data Spain · €384/night · 37.8%
FAQ
La Herradura Airbnb FAQ
How much do Airbnb hosts make in La Herradura?
An active La Herradura Airbnb grossed €17,935 on average in the 12 months to October 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,070 or more in a typical month.
How much can I make on Airbnb in La Herradura?
It depends most on the home's size, location and how it's run. The middle half of La Herradura listings earn between €717 and €3,070 in a typical month, and the top tenth €5,650 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Herradura?
Listings in La Herradura were booked on 33% of available nights over the past year. That compares with 43% for the Andalusia average. August was the busiest month.
How much does an Airbnb cost per night in La Herradura?
The average booked night in La Herradura cost €329 before fees. Half of listings charge between €110 and €370, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Herradura?
All active La Herradura listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Herradura?
Yes, when it's run well. The average La Herradura Airbnb grossed €17,935 in the 12 months to October 2026, 15% below the Andalusia average of €21,015, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €11,745 a year (about €980 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,040 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in La Herradura?
August paid best over the past year, at €5,890 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in La Herradura?
Each night a La Herradura listing was open to book earned €97 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €240 or more.
How far in advance do guests book Airbnbs in La Herradura?
La Herradura stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in La Herradura?
The average La Herradura Airbnb stay lasted 5.3 nights over the past year. A listing took 10 reservations over the year on average.
How are Airbnbs in La Herradura rated?
Guests rate La Herradura Airbnbs 4.81 out of 5 on average. Guests score accuracy highest and value lowest.
What are the best neighborhoods for Airbnb in La Herradura?
Paseo Andrés Segovia & Casco Urbano, Punta de la Mona and Marina del Este draw the most short-term rental interest in La Herradura. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Herradura?
AirROI counted 26 active Airbnb listings in La Herradura as of October 2026. The closest tracked market is Almuñécar, 3 km away.
How much are Airbnb cleaning fees in La Herradura?
In La Herradura, 85% of listings add a cleaning fee, and the typical fee is about €120.
How many tourists visit La Herradura, Spain?
All of Spain had 93.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 259 Airbnb stays in La Herradura, Spain in the 12 months to October 2026, which counts bookings and not tourists. See Spain tourism statistics.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in La Herradura from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.