Airbnb market data · 202512 months to November 2025
Viana, Spain Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Viana brought in €13,205 over the 12 months through November 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Viana run through November 2025.
The short answer
Viana Airbnb Market at a Glance
Listings averaged €118 a night and were booked on 36% of available nights.
Timing matters: in August, the best month, the average listing earned about 4.2 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Viana is the third-largest of 4 Navarre markets AirROI tracks.
Browse the live Viana Airbnb market See Every Viana ListingRevenue
How Much Do Airbnb Hosts Make in Viana?
Gross bookings per Viana listing averaged €13,205 over the 12 months to November 2025 (Navarre average: €15,966), before cleaning, platform and management costs and taxes.
The average Viana listing brought in €2,850 in August, its best month, and €686 in February, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Viana's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,570+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn €1,950 or more, roughly €760 a month above the median.
- Typical properties (median) earn about €1,190 a month.
- Entry-level properties (bottom 25%) earn €756 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.2 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,430.
Viana Airbnb Data by Month
Latest 12 months in the November 2025 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | €1,120 | 30.5% | €111 | 39 days |
| Jan 2025 | €808 | 23.2% | €110 | 13 days |
| Feb 2025 | €686 | 15.2% | €106 | 27 days |
| Mar 2025 | €1,109 | 30.6% | €106 | 31 days |
| Apr 2025 | €1,263 | 36.7% | €111 | 64 days |
| May 2025 | €1,524 | 43.2% | €118 | 54 days |
| Jun 2025 | €1,293 | 35.0% | €125 | 70 days |
| Jul 2025 | €2,613 | 63.1% | €130 | 61 days |
| Aug 2025 | €2,852 | 68.0% | €128 | 60 days |
| Sep 2025 | €1,328 | 38.5% | €122 | 90 days |
| Oct 2025 | €1,259 | 35.7% | €120 | 59 days |
| Nov 2025 | €1,321 | 35.8% | €121 | 36 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Viana market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Viana Profitable?
Yes, when it's run well. The average Viana Airbnb took in €13,205 in the 12 months to November 2025, and run by its owner at everyday costs, about €800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,330 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Viana Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €13,205 | €21,630 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€2,050 | −€3,350 |
| Utilities and internetAbout 5% of bookings | −€660 | −€1,080 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€260 | −€430 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€400 | −€650 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€130 | −€130 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€3,570 | −€5,710 |
| Left for housing costs, then profit | €9,635about €800 a month | €15,920about €1,330 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Viana Airbnb Profit
The estimate starts from Viana's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Viana home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Viana's Top Earners Get There
- More nights booked. The busiest quarter of Viana listings are booked on 49% or more of their nights, against 35% for the median listing. Ten more booked nights a year at the median rate of €105 adds about €1,060 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €140 a night or more, against a median of €105. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,320 a year.
- Open for the busy months. August brought the average listing about €2,850, against €686 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,800 a month, against €1,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Viana?
Viana listings were booked on 36% of the nights they were open over the past year, in line with the Navarre average and 8 percentage points below the Spain average (44%). Occupancy swings from 15% in February to 68% in August.
Across Viana's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 35% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
August was the busiest month in Viana, February the quietest
Share of open nights booked, by month
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Viana?
The average nightly rate in Viana, known as ADR (average daily rate), was €118 over the past year, about 24% below the Navarre average of €155 and about 39% below the Spain average of €195. Rates peak in July and August at about €130 and bottom out in February and March at about €105.
Across Viana's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €195+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge €140 or more, about €35 above the median.
- Typical properties (median) charge about €105 a night.
- Entry-level properties (bottom 25%) charge €84 or less, about 79% of the median.
July rates ran 23% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €117.
Seasonality
Best and Worst Months for Airbnb in Viana
With only 18 active listings, the monthly pattern in Viana is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Viana?
Guests book Viana stays 60 days ahead on average (about nine weeks). September stays are booked furthest out, about 90 days ahead, and January stays closest to arrival, about 13 days. A typical September booking is made in mid-June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 60 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Viana
78% of the 18 active listings in Viana display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Viana.
Neighborhoods
Best Neighborhoods for Airbnb in Viana
AirROI's area guide picks eight Viana neighborhoods that draw short-term rental guests, led by Centro de Viana, Los Bañales and Bardena Reales. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro de Viana | Heart of Viana with charming streets and cultural heritage. It's ideal for tourists seeking to explore historical sites and traditional dining options. | Church of Santa María, Plaza de los Fueros, Palacio de los Condes de Oñate, Viana Historic Center, Bodega de la Chica |
| Los Bañales | An archaeological site located near Viana, attracting history buffs and those interested in local heritage. Provides a unique cultural experience. | Los Bañales Archaeological Site, Local vineyards, Rural landscapes, Historical ruins |
| Bardena Reales | Stunning natural park with unique landscapes and outdoor activities. Perfect for nature lovers and adventure tourists. | Bardena Reales Natural Park, Hiking trails, Birdwatching opportunities, Desert landscapes |
| Santuario de San Andrés | Religious site attracting pilgrims and those interested in spirituality. Offers serene surroundings and historical significance. | Sanctuary of San Andrés, Scenic views, Pilgrimage routes, Heritage architecture |
| Navarre Wine Region | Famous for its exquisite wines, perfect for wine tourists and gastronomy enthusiasts. There are many wineries and tastings. | Wine tasting tours, Local vineyards, Gastronomic experiences, Wine festivals |
| Viana's Festivals | Viana is known for its vibrant local festivals, attracting visitors during seasonal events. Great for cultural tourism. | Feria de las Aguas, San Juan Festival, Cultural exhibitions, Local gastronomy |
| Parque de la memoria | A beautiful park that offers green spaces for relaxation and leisure, attracting families and outdoor enthusiasts. | Walking paths, Picnic areas, Children's playground, Scenic gardens |
| Surrounding Vineyards | The surrounding vineyards offer a picturesque landscape and a taste of rural life in Navarre, attracting visitors interested in local agriculture. | Vineyard tours, Local produce markets, Countryside views, Culinary experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Viana vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 74 km, Logroño (8 km away) earned the most per listing, about 41% more than Viana.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Logroño 8 km | 496 | €18,642 | €146 | 39% |
| Laguardia 18 km | 31 | €13,211 | €240 | 23% |
| Estella-Lizarra 33 km | 34 | €12,214 | €127 | 31% |
| Haro 40 km | 90 | €16,088 | €163 | 37% |
| Vitoria-Gasteiz 45 km | 150 | €11,687 | €124 | 35% |
| Ezcaray 57 km | 79 | €9,648 | €135 | 28% |
| Pamplona 68 km | 513 | €16,215 | €158 | 37% |
| Arguedas 74 km | 44 | €15,223 | €155 | 32% |
Markets Similar to Viana
Markets elsewhere in Spain with a similar nightly rate and occupancy to Viana:
- Ferrol Airbnb data Spain · €118/night · 36.7%
- San Fernando Airbnb data Spain · €123/night · 35.8%
- Jaén Airbnb data Spain · €121/night · 35.1%
- Vera Airbnb data Spain · €116/night · 37.8%
- Águilas Airbnb data Spain · €127/night · 36.6%
- Lugo Airbnb data Spain · €113/night · 37.7%
FAQ
Viana Airbnb FAQ
How much do Airbnb hosts make in Viana?
An active Viana Airbnb grossed €13,205 on average in the 12 months to November 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,950 or more in a typical month.
How much can I make on Airbnb in Viana?
It depends most on the home's size, location and how it's run. The middle half of Viana listings earn between €756 and €1,950 in a typical month, and the top tenth €2,570 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Viana?
Listings in Viana were booked on 36% of available nights over the past year. That compares with 37% for the Navarre average. August was the busiest month.
How much does an Airbnb cost per night in Viana?
The average booked night in Viana cost €118 before fees. Half of listings charge between €84 and €140, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Viana?
In Viana, 78% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Viana?
Yes, when it's run well. The average Viana Airbnb grossed €13,205 in the 12 months to November 2025, 17% below the Navarre average of €15,966, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €9,635 a year (about €800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,330 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Viana?
August paid best over the past year, at €2,850 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Viana?
Viana stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Viana?
Centro de Viana, Los Bañales and Bardena Reales draw the most short-term rental interest in Viana. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Viana?
AirROI counted 18 active Airbnb listings in Viana as of November 2025. The closest tracked market is Logroño, 8 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Viana from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.