Mörbylånga, Kalmar County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mörbylånga, Kalmar County? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $7,142 per year — at a $164 nightly rate, 26.8% occupancy, and a $38 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 18 active listings, Mörbylånga is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 200.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mörbylånga?
In Mörbylånga, the headline Airbnb metrics are $7,142 in average annual revenue,26.8% occupancy, $164 ADR, and $38 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mörbylånga?
Understanding the monthly revenue variations for Airbnb listings in Mörbylånga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mörbylånga is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mörbylånga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,952+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,635 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $880 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $406, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mörbylånga
What Is the Monthly Airbnb Occupancy Rate in Mörbylånga?
Maximize your bookings by understanding the Mörbylånga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mörbylånga:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mörbylånga
What Is the Average Airbnb Nightly Rate in Mörbylånga?
Effective short term rental pricing strategy in Mörbylånga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mörbylånga typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Mörbylånga
What Is the RevPAR for Airbnb in Mörbylånga?
RevPAR in Mörbylånga is currently $38. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $39 RevPAR.
- Strong performers (Top 25%) earn $60 RevPAR.
- Best-in-class (Top 10%) achieve $62 RevPAR.
Average Monthly RevPAR Trend in Mörbylånga
RevPAR Insights for Mörbylånga
- The average RevPAR in Mörbylånga is $38. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($62) and bottom 25% ($16) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mörbylånga benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $60+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mörbylånga?
Mörbylånga's peak Airbnb season falls in November, July, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, July, August)
- Revenue averages $2,045 per month
- Occupancy rates average 44.2%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,002 per month
- Occupancy maintains around 26.6%
- Daily rates hold near $162
Low Season (January, February, March)
- Revenue drops to average $299 per month
- Occupancy decreases to average 6.5%
- Daily rates adjust to average $159
Seasonality Insights for Mörbylånga
- Airbnb seasonality in Mörbylånga is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mörbylånga's highest earning potential, with monthly revenues climbing to $2,305, occupancy reaching 56.7%, and ADRs peaking at $180.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $146, occupancy could drop to 3.6%, and ADRs may adjust to $150.
- Lower occupancy paired with meaningful seasonality means hosts in Mörbylånga need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mörbylånga, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mörbylånga?
Low regulation and minimal registration activity in Mörbylånga, Kalmar County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mörbylånga to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mörbylånga?
With a compact short-term rental market, Mörbylånga gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mörbylånga | A charming town with picturesque surroundings, popular with visitors seeking a peaceful retreat by the coast. Its proximity to the Öland island makes it appealing for those looking to explore natural beauty and cultural heritage. | Öland Heritage Museum, Mörbylånga Harbor, Stora Frö Beach, Mörbylånga Church, Kaseberga, Sandvik Beach |
| Borgholm | Known for its stunning castle and beautiful coastal scenery, Borgholm attracts tourists interested in history and culture. The vibrant local community and events make it a lively spot for Airbnb hosting. | Borgholm Castle, Solliden Palace, Borgholm Beach, Karmanska Beach, Eugene's Palace Art Gallery, Öland Golf Course |
| Oskarshamn | This charming port town offers a mix of cultural and natural attractions, attracting both vacationers and business travelers. The Marina and local eateries add to its appeal for Airbnb guests. | Oskarshamn Marina, Döderhultar Museum, Nature reserves, Oskarshamn City Park, Klinta Beach |
| Kalmar | A historical city with a rich heritage and various attractions. Its beautiful castle and lively atmosphere attract many tourists, making it an ideal location for hosting Airbnb guests. | Kalmar Castle, Kalmar County Museum, Old Town Kalmar, Stortorget, Öland Bridge |
| Färjestaden | Located on the island of Öland, Färjestaden offers beautiful nature and a relaxed beach vibe. It's an excellent spot for families and travelers looking for a summer getaway. | Färjestaden Beach, Öland Zoo and Amusement Park, Färjestaden Marina, Lövsjöån Nature Reserve, Local cafes and restaurants |
| Löttorp | A small locality known for its tranquility and proximity to the northern part of Öland. Great for nature lovers and those looking for a peaceful escape. | Löttorp Church, Bygdeå Beach, Nature trails, Local markets, Nearby hiking areas |
| Limmared | This small community is ideal for those interested in rural tourism, offering a glimpse into Sweden's natural beauty and local traditions. | Cultural heritage sites, Local lakes, Nature walks, Quiet countryside, Traditional Swedish markets |
| Vikbolandet | Located nearby, this area is perfect for nature enthusiasts, offering a peaceful retreat that's close enough to larger cities for convenience. | Vikbolandet Nature Reserve, Coastal hiking trails, Local birdwatching opportunities, Small cozy cottages, Natural beaches |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mörbylånga offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mörbylånga?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mörbylånga
- The Mörbylånga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mörbylånga, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Mörbylånga Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mörbylånga
- The dominant room capacity in Mörbylånga is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Mörbylånga, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mörbylånga.
Mörbylånga Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mörbylånga
- The most common guest capacity trend in Mörbylånga vacation rentals is listings accommodating 6 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mörbylånga STR market, accounting for 38.9% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mörbylånga.
- On average, properties in Mörbylånga are equipped to host 4.3 guests.
How Do Listings in Mörbylånga Compare on Quality?
Listing quality in Mörbylånga can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mörbylånga
- The average of 13.9 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mörbylånga averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mörbylånga?
Amenity Prevalence
Amenity Insights for Mörbylånga
- Essential amenities in Mörbylånga that guests expect include: Refrigerator, Free parking on premises, Microwave, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Outdoor furniture are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mörbylånga: Refrigerator, Free parking on premises, Microwave, Heating.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mörbylånga to stay competitive.
Which Airbnb Amenities Boost Revenue in Mörbylånga?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mörbylånga, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
High chair | 44.4% | $11,316 | $3,802 | 197.6% |
Private entrance | 61.1% | $9,604 | $3,272 | 193.5% |
Dishes and silverware | 72.2% | $8,716 | $3,049 | 185.9% |
Stove | 72.2% | $8,710 | $3,063 | 184.4% |
Freezer | 44.4% | $11,066 | $4,002 | 176.5% |
Cleaning products | 50.0% | $10,362 | $3,921 | 164.3% |
Crib | 38.9% | $11,330 | $4,476 | 153.1% |
Dishwasher | 50.0% | $10,236 | $4,047 | 152.9% |
Wine glasses | 50.0% | $9,772 | $4,512 | 116.6% |
Beach access | 27.8% | $10,955 | $5,675 | 93.0% |
Revenue Impact Insights for Mörbylånga
- High chair tops the revenue impact list with a 197.6% uplift — listings with this amenity earn $11,316 vs. $3,802 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mörbylånga STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mörbylånga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMörbylånga Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mörbylånga
- The typical guest profile for Airbnb in Mörbylånga consists of a mix of domestic (57%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 57.4% of guests.
- Key international markets include Sweden (57.4%) and Germany (18.5%).
- Top languages spoken are English (41.1%) followed by Swedish (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mörbylånga?
Listings in Mörbylånga average 4.71 out of 5 overall, with about 22.8 reviews per active listing and 22.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mörbylånga
- An average rating of 4.71 places Mörbylånga in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.93), while Cleanliness (4.55) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Mörbylånga Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mörbylånga
- The most common availability pattern in Mörbylånga falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mörbylånga (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mörbylånga?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mörbylånga
- The overall average booking lead time for vacation rentals in Mörbylånga is 64 days.
- Guests book furthest in advance for stays during December (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Mörbylånga.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Mörbylånga averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mörbylånga?
Guests in Mörbylånga stay about 4.7 nights on average, generating roughly 167 reservations and 9.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mörbylånga
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mörbylånga
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Nov (14.5 nights) and shorten in Feb (1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mörbylånga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
1 listings
5.6% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
2 listings
11.1% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mörbylånga is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Mörbylånga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Mörbylånga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mörbylånga.
Mörbylånga Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
11.1% of total
Flexible
8 listings
44.4% of total
Moderate
3 listings
16.7% of total
Firm
5 listings
27.8% of total
Cancellation Policy Insights for Mörbylånga
- The prevailing Airbnb cancellation policy trend in Mörbylånga is Flexible, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Mörbylånga.
- Regularly review your cancellation policy against competitors and market demand shifts in Mörbylånga.
How Much Are Airbnb Cleaning Fees in Mörbylånga?
Cleaning fees in Mörbylånga are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mörbylånga
- About 50.0% of Mörbylånga listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($265) and median ($65) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mörbylånga median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mörbylånga Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mörbylångabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lertagstugan
Entire Place • 3 bedrooms
Nice cottage with sea view and roof terrace.
Entire Place • 2 bedrooms
Large and great cabin in Mörbylånga
Entire Place • 3 bedrooms
Newly built well-equipped cottage in Mörbylånga
Entire Place • 1 bedroom
Pleasant accommodation on Öland
Entire Place • 3 bedrooms
Comfort & culture
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mörbylånga?
Learn from the best! This table showcases top-performing Airbnb hosts in Mörbylånga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ola | 1 | $22,070 | 15 | 4.73/5.0 |
| Josef | 1 | $17,289 | 36 | 4.86/5.0 |
| Jan | 1 | $16,050 | 78 | 4.95/5.0 |
| Eva | 1 | $11,903 | 76 | 4.78/5.0 |
| Henrik | 1 | $11,192 | 31 | 4.90/5.0 |
| Alexandra | 3 | $11,100 | 124 | 4.65/5.0 |
| Matthew John | 1 | $7,690 | 3 | 5.00/5.0 |
| Arash | 4 | $7,625 | 22 | 4.40/5.0 |
| Anna Klara | 1 | $7,618 | 3 | 4.33/5.0 |
| Matthew John | 1 | $7,347 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mörbylånga.
Who Are the Airbnb Hosts in Mörbylånga?
Mörbylånga has a relatively balanced host base.
Host Profile Insights for Mörbylånga
- A 38.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 11.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 44.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mörbylånga averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mörbylånga
These are the highest-grossing professional property management operations in Mörbylånga, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Matthew John | 1 | $7,690 | $588 | 11.4% | 5.00/5 |
| Matthew John | 1 | $7,347 | $138 | 27.4% | N/A |
Management Company Insights for Mörbylånga
- The leading management company, Matthew John, operates 1 listings with $7,690 in gross revenue — a useful benchmark for what scale looks like in Mörbylånga.
- Top managers average 1 properties each, suggesting professional management in Mörbylånga still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mörbylånga's Airbnb Market Compare to Nearby Cities?
How does the Mörbylånga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Skogsby, Mörbylånga has 24 percentage points lower occupancy and about $75 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Årsdale | 35 | $1,741 | $218.71 | 39% |
| Listed | 10 | $1,675 | $182.46 | 46% |
| Skogsby | 11 | $1,675 | $239.26 | 51% |
| Svaneke | 54 | $1,514 | $210.48 | 40% |
| Skavkulla och Skillingenäs | 13 | $1,464 | $240.31 | 40% |
| Snogebæk | 46 | $1,419 | $229.37 | 41% |
| Drag | 14 | $1,357 | $185.75 | 40% |
| Balka | 23 | $1,267 | $251.20 | 38% |
| Färjestaden | 87 | $1,230 | $262.75 | 39% |
| Kinda kommun | 45 | $1,149 | $175.86 | 43% |
Frequently Asked Questions About Airbnb in Mörbylånga
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mörbylånga.
How much do Airbnb hosts make in Mörbylånga?
Mörbylånga hosts earn about $7,142 per year on average, with an average nightly rate of $164 and RevPAR of $38. Those figures describe the typical revenue environment for active listings in Mörbylånga, Kalmar County, not the ceiling for the best operators. Source: AirROI 2026 data, Mörbylånga market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Mörbylånga?
The average Airbnb occupancy rate in Mörbylånga is 26.8%. November is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mörbylånga?
Listings in Mörbylånga average $164 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mörbylånga?
Mörbylånga currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mörbylånga?
AirROI currently classifies the short-term rental regulation level in Mörbylånga as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mörbylånga?
RevPAR in Mörbylånga is about $38. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mörbylånga?
Occupancy of 26.8% means Mörbylånga is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,142, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mörbylånga?
The average booking lead time in Mörbylånga is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mörbylånga?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mörbylånga include Mörbylånga, Borgholm, Oskarshamn. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mörbylånga?
entire_home listings make up 72.2% of the active supply in Mörbylånga. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mörbylånga compare to nearby Airbnb markets?
Among neighboring markets, Årsdale posts $20,896 in average annual revenue with 39.0% occupancy, compared to Mörbylånga's $7,142 and 26.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mörbylånga?
The average Airbnb stay length in Mörbylånga is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mörbylånga?
Airbnb listings in Mörbylånga average 4.71 out of 5 overall. About 22.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mörbylånga?
High chair and Private entrance are among the strongest revenue-linked amenities in Mörbylånga. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mörbylånga?
Yes. About 50.0% of active Airbnb listings in Mörbylånga charge a cleaning fee, and the average fee is $265. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mörbylånga?
At 38.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.