Airbnb market data · 202612 months to October 2026
Mariefred, Sweden Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Mariefred brought in kr 116,103 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Mariefred Airbnb Market at a Glance
Listings averaged kr 1,753 a night, about 5% lower than the Södermanland County average of kr 1,850, and were booked on 33% of available nights, close to its 34%.
Timing matters: in July, usually the best month, the average listing earns about 6.3 times as much as in January, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Mariefred is the 12th-largest of 13 Södermanland County markets AirROI tracks.
Browse the live Mariefred Airbnb market See Every Mariefred ListingRevenue
How Much Do Airbnb Hosts Make in Mariefred?
Gross bookings per Mariefred listing averaged kr 116,103 over the 12 months to October 2026 (Södermanland County average: kr 142,949), before cleaning, platform and management costs and taxes.
In a typical year, the average Mariefred listing brings in kr 37,700 in July, its best month, and kr 6,000 in January, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Mariefred's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn kr 38,700+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn kr 21,700 or more, roughly kr 9,700 a month above the median.
- Typical properties (median) earn about kr 12,000 a month.
- Entry-level properties (bottom 25%) earn kr 7,040 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.3 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 16,400. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Mariefred Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | kr 19,807 | 29.7% | kr 1,713 | kr 639 | 84 days | 3.4 nights |
| Nov 2025 | kr 14,386 | 28.0% | kr 1,712 | kr 480 | 53 days | 2.2 nights |
| Dec 2025 | kr 10,955 | 16.1% | kr 1,708 | kr 353 | 34 days | 3.6 nights |
| Jan 2026 | kr 6,000 | 11.9% | kr 1,703 | kr 194 | 14 days | 4 nights |
| Feb 2026 | kr 1,967 | 3.6% | kr 1,697 | kr 70 | 1 day | 1 night |
| Mar 2026 | kr 11,539 | 24.7% | kr 1,699 | kr 372 | 11 days | 9.3 nights |
| Apr 2026 | kr 16,892 | 25.6% | kr 1,732 | kr 563 | 53 days | 4.3 nights |
| May 2026 | kr 15,775 | 28.0% | kr 1,761 | kr 509 | 56 days | 2.3 nights |
| Jun 2026 | kr 20,866 | 38.5% | kr 1,889 | kr 696 | 88 days | 3.6 nights |
| Jul 2026 | kr 40,182 | 56.9% | kr 1,899 | kr 1,296 | 60 days | 8.1 nights |
| Aug 2026 | kr 28,974 | 50.7% | kr 1,934 | kr 935 | 74 days | 3.4 nights |
| Sep 2026 | kr 15,899 | 31.8% | kr 1,839 | kr 530 | 52 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Mariefred address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Mariefred Profitable?
Yes, when it's run well. The average Mariefred Airbnb took in kr 116,103 in the 12 months to October 2026, and run by its owner at everyday costs, about kr 6,700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about kr 12,300 a month.
Cleaning it yourself keeps the kr 6,300 a year guests pay in cleaning fees, for about kr 7,300 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about kr 5,800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Mariefred Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | kr 109,803 | kr 198,300 |
| Cleaning fees guests pay5% of Mariefred bookings | kr 6,300 | kr 11,500 |
| Gross bookings | kr 116,103 | kr 209,800 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Mariefred listings on Simplified Pricing, 3% for the rest | −kr 15,500 | −kr 28,000 |
| Cleaning and laundryPaid for by the cleaning fee; kr 0 if you clean yourself | −kr 6,300 | −kr 11,500 |
| Utilities and internetAbout 5% of bookings | −kr 5,800 | −kr 10,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −kr 2,300 | −kr 4,200 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −kr 3,500 | −kr 6,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −kr 1,200 | −kr 1,200 |
| Permit and registrationWhere one is required | −kr 600 | −kr 600 |
| Managementkr 0 when you run it; co-hosts charge from about 10% of nightly bookings | kr 0 | kr 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | kr 0 | kr 0 |
| Lodging taxesAdded to the guest's bill and passed on | kr 0 | kr 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −kr 35,200 | −kr 62,300 |
| Left for housing costs, then profit | kr 80,903about kr 6,700 a month | kr 147,500about kr 12,300 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Mariefred Airbnb Profit
The estimate starts from Mariefred's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Mariefred home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Mariefred's Top Earners Get There
- More nights booked. The busiest quarter of Mariefred listings are booked on 40% or more of their nights, against 25% for the median listing. Ten more booked nights a year at the median rate of kr 1,470 adds about kr 14,700 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge kr 2,225 a night or more, against a median of kr 1,470. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about kr 11,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about kr 37,700, against kr 6,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Mariefred listings average 4.89 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about kr 17,500 a month, against kr 9,700 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Mariefred?
Mariefred listings were booked on 33% of the nights they were open over the past year, in line with the Södermanland County average and 6 percentage points below the Sweden average (39%). In a typical year, occupancy swings from 12% in January to 57% in July.
Across Mariefred's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 58%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 40% or more, roughly three nights a week.
- Typical properties (median) fill about 25% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
July is usually the busiest month in Mariefred, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Mariefred?
The average nightly rate in Mariefred, known as ADR (average daily rate), was kr 1,753 over the past year, about 5% below the Södermanland County and Sweden averages (kr 1,850 and kr 1,865). In a typical year, rates peak in August at about kr 1,860 and bottom out in February and October at about kr 1,545.
Across Mariefred's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge kr 3,320+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge kr 2,225 or more, about kr 760 above the median.
- Typical properties (median) charge about kr 1,470 a night.
- Entry-level properties (bottom 25%) charge kr 1,060 or less, about three-quarters of the median.
August rates run 20% above February's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 1,690.
What Is the RevPAR for Airbnb in Mariefred?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Mariefred it averaged kr 613 over the past year, from about kr 194 in a typical January to about kr 1,220 in a typical July.
Across Mariefred's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn kr 1,180+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn kr 852 or more, about kr 360 a night above the median.
- Typical properties (median) earn about kr 494 per open night.
- Entry-level properties (bottom 25%) earn kr 195 or less, about 39% of the median.
July RevPAR is about 6.3 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 537. The 12-month RevPAR of kr 613 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Mariefred
With only 23 active listings, the monthly pattern in Mariefred is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Mariefred
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, kr 16,700.
Revenue by month in Mariefred in numbers
| Month | Revenue per listing |
|---|---|
| January | kr 6,000 |
| February | kr 15,100 |
| March | kr 10,200 |
| April | kr 12,200 |
| May | kr 14,500 |
| June | kr 21,500 |
| July | kr 37,700 |
| August | kr 25,400 |
| September | kr 17,300 |
| October | kr 16,700 |
| November | kr 12,500 |
| December | kr 11,000 |
How Far in Advance Do Guests Book Airbnb in Mariefred?
Guests book Mariefred stays 54 days ahead on average (about eight weeks). August stays are booked furthest out, about 70 days ahead, and January stays closest to arrival, about 14 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Mariefred
None of the 23 active listings in Mariefred display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Mariefred.
Neighborhoods
Best Neighborhoods for Airbnb in Mariefred
AirROI's area guide picks eight Mariefred neighborhoods that draw short-term rental guests, led by Lake Mälaren Shore, Mariefred Town Center and Strängnäs Nearby. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Mälaren Shore | Stunning views and serene ambiance make this area perfect for guests looking for nature and relaxation. Close to beautiful beaches and outdoor activities. | Gråmunkeholmen, Vikingatiden,, Sundbyholms Slott, Mälaren Lake, Local hiking trails |
| Mariefred Town Center | Charming historic area with old wooden houses and a vibrant local culture. Ideal for guests who appreciate history and local dining experiences. | Gripsholm Castle, Mariefred Museum, Local cafés and shops, Bus stop to Stockholm, Charming pedestrian streets |
| Strängnäs Nearby | Situated close to Strängnäs, provides guests access to both urban amenities and natural beauty. Popular among families and those seeking day trips. | Strängnäs Cathedral, Mariefreds Bruk, Shopping areas, Beautiful parks, Access to both lakes |
| Sundbyholm | Quaint village known for its tranquility and outdoor activities. A great escape for those looking to unwind and enjoy the countryside. | Sundbyholm Marina, Beach area, Walking trails, Cycling paths, Sundbyholm Palace |
| Ängsjö | Rural charm with opportunities for fishing and hiking. Attracts nature lovers and families looking for a peaceful getaway. | Ängsjö Nature Reserve, Fishing spots, Hiking trails, Wildlife watching, Campground facilities |
| Braham | A quiet and picturesque village, great for traditional Swedish countryside experiences, appealing to those wanting a taste of local life. | Local farms, Traditional bakeries, Cultural festivals, Walking distance to countryside, Scenic views |
| Frustuna | Ideal for guests looking for rural adventures and exploring the countryside while being close to urban conveniences of Mariefred. | Frustuna Church, Nearby lakes, Nature walks, Countryside cycling, Local wildlife |
| Björnhult | Peaceful residential area ideal for long-term stays, close to amenities and nature, perfect for families or remote workers. | Community parks, Family-friendly environment, Quiet streets, Nature walks, Close to local schools |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Mariefred vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 41 km, Strängnäs kommun (16 km away, 54 listings) earned the most per listing, about 53% more than Mariefred. Flens kommun was the busiest, booked on 38% of nights against 33% in Mariefred.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Strängnäs kommun 16 km | 54 | kr 177,071 | kr 2,445 | 33% |
| Strängnäs 17 km | 37 | kr 109,526 | kr 1,393 | 37% |
| Södertälje 24 km | 40 | kr 108,347 | kr 1,210 | 36% |
| Ekerö kommun 28 km | 100 | kr 157,326 | kr 2,466 | 33% |
| Södertälje kommun 31 km | 35 | kr 171,958 | kr 2,646 | 32% |
| Flens kommun 34 km | 39 | kr 168,873 | kr 1,788 | 38% |
| Järfälla kommun 39 km | 54 | kr 80,583 | kr 1,188 | 34% |
| Enköpings kommun 41 km | 33 | kr 140,506 | kr 1,552 | 36% |
Other Airbnb Markets in Södermanland County
- Nyköpings kommun Airbnb data 77 listings
- Eskilstuna Airbnb data 69 listings
- Nyköping Airbnb data 57 listings
- Trosa Airbnb data 55 listings
- Trosa kommun Airbnb data 39 listings
- Katrineholms kommun Airbnb data 33 listings
See all 13 Södermanland County Airbnb markets
Markets Similar to Mariefred
Markets elsewhere in Sweden with a similar nightly rate and occupancy to Mariefred:
- Ljusdals kommun Airbnb data Sweden · kr 1,712/night · 33.3%
- Bergs kommun Airbnb data Sweden · kr 1,747/night · 33.9%
- Åre kommun Airbnb data Sweden · kr 1,761/night · 35.0%
- Strömstads kommun Airbnb data Sweden · kr 1,816/night · 34.9%
- Härjedalens kommun Airbnb data Sweden · kr 1,687/night · 35.0%
- Laholms kommun Airbnb data Sweden · kr 1,740/night · 35.8%
FAQ
Mariefred Airbnb FAQ
How much do Airbnb hosts make in Mariefred?
An active Mariefred Airbnb grossed kr 116,103 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in kr 21,700 or more in a typical month.
How much can I make on Airbnb in Mariefred?
It depends most on the home's size, location and how it's run. The middle half of Mariefred listings earn between kr 7,040 and kr 21,700 in a typical month, and the top tenth kr 38,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Mariefred?
Listings in Mariefred were booked on 33% of available nights over the past year. That compares with 34% for the Södermanland County average. July is usually the busiest month.
How much does an Airbnb cost per night in Mariefred?
The average booked night in Mariefred cost kr 1,753 before fees. Half of listings charge between kr 1,060 and kr 2,225, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Mariefred?
None of the active Mariefred listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Mariefred?
Yes, when it's run well. The average Mariefred Airbnb grossed kr 116,103 in the 12 months to October 2026, 19% below the Södermanland County average of kr 142,949, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, kr 80,903 a year (about kr 6,700 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about kr 12,300 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Mariefred?
July usually pays best, averaging kr 37,700 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Mariefred?
Each night a Mariefred listing was open to book earned kr 613 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made kr 1,180 or more.
How far in advance do guests book Airbnbs in Mariefred?
Mariefred stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Mariefred?
The average Mariefred Airbnb stay lasted 3.8 nights over the past year. A listing took 13 reservations over the year on average.
How are Airbnbs in Mariefred rated?
Guests rate Mariefred Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Mariefred?
Lake Mälaren Shore, Mariefred Town Center and Strängnäs Nearby draw the most short-term rental interest in Mariefred. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Mariefred?
AirROI counted 23 active Airbnb listings in Mariefred as of October 2026. The closest tracked market is Strängnäs kommun, 16 km away.
How much are Airbnb cleaning fees in Mariefred?
In Mariefred, nearly six in ten listings add a cleaning fee. The median fee is kr 189, but a minority of much higher fees lifts the average to kr 528, so the median is the better guide.
How many tourists visit Mariefred, Sweden?
All of Sweden had 6.6 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 275 Airbnb stays in Mariefred, Sweden in the 12 months to October 2026, which counts bookings and not tourists. See Sweden tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Mariefred from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swedish kronor at kr 9.43 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.