Airbnb market data · 202512 months to July 2025
Hässelmara, Sweden Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Hässelmara brought in kr 61,087 over the 12 months through July 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Hässelmara run through July 2025.
The short answer
Hässelmara Airbnb Market at a Glance
Listings averaged kr 1,260 a night and were booked on 29% of available nights.
Timing matters: in August, the best month, the average listing earned about 14 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Hässelmara is the 51st-largest of 57 Stockholm County markets AirROI tracks.
Browse the live Hässelmara Airbnb market See Every Hässelmara ListingRevenue
How Much Do Airbnb Hosts Make in Hässelmara?
Gross bookings per Hässelmara listing averaged kr 61,087 over the 12 months to July 2025 (Stockholm County average: kr 201,844), before cleaning, platform and management costs and taxes.
The average Hässelmara listing brought in kr 27,300 in August, its best month, and kr 1,950 in February, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Hässelmara's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn kr 31,200+ a month, about 5.8 times the typical property.
- Strong performers (top 25%) earn kr 12,600 or more, roughly kr 7,200 a month above the median.
- Typical properties (median) earn about kr 5,380 a month.
- Entry-level properties (bottom 25%) earn kr 2,570 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 14 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, kr 10,100.
Hässelmara Airbnb Data by Month
Latest 12 months in the July 2025 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Aug 2024 | kr 27,268 | 62.6% | kr 1,340 | 36 days |
| Sep 2024 | kr 9,447 | 28.3% | kr 1,317 | 14 days |
| Oct 2024 | kr 6,653 | 43.5% | kr 1,318 | 9 days |
| Nov 2024 | kr 9,088 | 32.2% | kr 1,325 | 29 days |
| Dec 2024 | kr 10,508 | 27.0% | kr 1,307 | 14 days |
| Jan 2025 | kr 11,009 | 3.9% | kr 1,321 | 23 days |
| Feb 2025 | kr 1,946 | 4.5% | kr 1,321 | 1 day |
| Mar 2025 | kr 10,076 | 19.7% | kr 1,250 | 31 days |
| Apr 2025 | kr 5,952 | 12.5% | kr 1,276 | 9 days |
| May 2025 | kr 6,682 | 8.4% | kr 1,310 | 1 day |
| Jun 2025 | kr 9,316 | 20.0% | kr 1,369 | 60 days |
| Jul 2025 | kr 13,542 | 32.0% | kr 1,405 | 60 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Hässelmara listing earns about kr 5,380 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Hässelmara Profitable?
Yes, when it's run well. The average Hässelmara Airbnb took in kr 61,087 in the 12 months to July 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about kr 143,420, and run by its owner at everyday costs, about kr 8,830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Hässelmara Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | kr 61,087 | kr 143,420 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −kr 9,470 | −kr 22,230 |
| Utilities and internetAbout 5% of bookings | −kr 3,050 | −kr 7,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −kr 1,220 | −kr 2,870 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −kr 1,830 | −kr 4,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −kr 610 | −kr 610 |
| Permit and registrationWhere one is required | −kr 310 | −kr 310 |
| Managementkr 0 when you run it; co-hosts charge from about 10% of nightly bookings | kr 0 | kr 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | kr 0 | kr 0 |
| Lodging taxesAdded to the guest's bill and passed on | kr 0 | kr 0 |
| Total running costsAbout 27% of bookings | −kr 16,490 | −kr 37,490 |
| Left for housing costs, then profit | kr 44,597about kr 3,720 a month | kr 105,930about kr 8,830 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Hässelmara Airbnb Profit
The estimate starts from Hässelmara's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hässelmara home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Hässelmara's Top Earners Get There
- More nights booked. The busiest quarter of Hässelmara listings are booked on 30% or more of their nights, against 20% for the median listing. Ten more booked nights a year at the median rate of kr 920 adds about kr 9,190 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge kr 1,775 a night or more, against a median of kr 920. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about kr 6,110 a year.
- Open for the busy months. August brought the average listing about kr 27,300, against kr 1,950 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about kr 11,950 a month, against kr 5,090 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Hässelmara?
Hässelmara listings were booked on 29% of the nights they were open over the past year, 14 percentage points below the Stockholm County average (43%) and 10 points below the Sweden average (39%). Occupancy swings from 4% in January to 63% in August.
Across Hässelmara's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 51%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 30% or more, roughly two nights a week.
- Typical properties (median) fill about 20% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
August was the busiest month in Hässelmara, January the quietest
Share of open nights booked, by month
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Hässelmara?
The average nightly rate in Hässelmara, known as ADR (average daily rate), was kr 1,260 over the past year, about 42% below the Stockholm County average of kr 2,165 and about 32% below the Sweden average of kr 1,865. Rates peak in July at about kr 1,405 and bottom out in March at about kr 1,250.
Across Hässelmara's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge kr 2,545+ a night, about 2.8 times the median.
- Strong performers (top 25%) charge kr 1,775 or more, about kr 860 above the median.
- Typical properties (median) charge about kr 920 a night.
- Entry-level properties (bottom 25%) charge kr 610 or less, about two-thirds of the median.
July rates ran 12% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, kr 1,320.
Seasonality
Best and Worst Months for Airbnb in Hässelmara
With only 18 active listings, the monthly pattern in Hässelmara is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Hässelmara?
Guests book Hässelmara stays 31 days ahead on average (about four weeks). June stays are booked furthest out, about 60 days ahead, and February stays closest to arrival, about 1 days. A typical June booking is made in mid-April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 31 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Hässelmara
None of the 18 active listings in Hässelmara display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Hässelmara.
Neighborhoods
Best Neighborhoods for Airbnb in Hässelmara
AirROI's area guide picks six Hässelmara neighborhoods that draw short-term rental guests, led by Hässelmara Village, Gullmarsplan and Skarpnäck. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hässelmara Village | A charming village atmosphere with access to nature and local culture. It offers a quiet retreat close to Stockholm, making it appealing for guests looking for a peaceful getaway. | Hässelmara Church, Local parks, Nature trails, Cafés, Nearby lakes |
| Gullmarsplan | An important transport hub in Stockholm, providing easy access to other parts of the city. Popular among tourists and business travelers due to its connectivity. | Shopping centers, Local restaurants, Hästhagen Park, Near subway station, Cultural events |
| Skarpnäck | A suburban area that combines nature with urban amenities, perfect for families and those seeking quieter accommodations near Stockholm's city life. | Skarpnäck Park, Local markets, Cafés, Nearby lakes, Nature reserves |
| Farsta | Known for its beautiful parks and proximity to lakes, Farsta is popular among tourists who appreciate nature and outdoor activities. | Farsta Centrum, Nackareservatet, Parks, Swimming areas, Local dining spots |
| Södermalm | A vibrant neighborhood known for its rich cultural scene and lively atmosphere, ideal for young travelers looking for entertainment and experience. | SoFo district, Cafés and bars, Cultural institutions, Parks, Shopping boutiques |
| Haninge | A growing area that features both urban and natural environments, appealing for families and those looking for relaxation close to Stockholm. | Haninge Centrum, Nature reserves, Historic sites, Local activities, Community festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Hässelmara vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, Älgö (16 km away, 34 listings) earned the most per listing, about five times as much as Hässelmara. Älgö, Tyresö, Vaxholm and Nacka kommun were the busiest, each booked on 44% of nights against 29% in Hässelmara.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Värmdö kommun 6 km | 139 | kr 195,165 | kr 2,674 | 39% |
| Värmdö 7 km | 54 | kr 245,607 | kr 3,275 | 41% |
| Älgö 16 km | 34 | kr 302,766 | kr 3,993 | 44% |
| Saltsjöbaden 19 km | 52 | kr 206,325 | kr 2,817 | 37% |
| Tyresö 19 km | 38 | kr 197,175 | kr 2,574 | 44% |
| Vaxholm 21 km | 85 | kr 223,665 | kr 3,240 | 44% |
| Boo 21 km | 153 | kr 214,995 | kr 3,056 | 40% |
| Nacka kommun 23 km | 73 | kr 199,241 | kr 2,532 | 44% |
Other Airbnb Markets in Stockholm County
- Stockholm Airbnb data 2,081 listings
- Stockholms kommun Airbnb data 307 listings
- Norrtälje kommun Airbnb data 306 listings
- Sollentuna kommun Airbnb data 142 listings
- Solna kommun Airbnb data 113 listings
- Österåkers kommun Airbnb data 104 listings
- Ekerö kommun Airbnb data 100 listings
- Nacka Airbnb data 100 listings
See all 57 Stockholm County Airbnb markets
Markets Similar to Hässelmara
Markets elsewhere in Sweden with a similar nightly rate and occupancy to Hässelmara:
- Västerås Airbnb data Sweden · kr 1,317/night · 34.6%
- Torsby kommun Airbnb data Sweden · kr 1,339/night · 34.5%
FAQ
Hässelmara Airbnb FAQ
How much do Airbnb hosts make in Hässelmara?
An active Hässelmara Airbnb grossed kr 61,087 on average in the 12 months to July 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in kr 12,600 or more in a typical month.
How much can I make on Airbnb in Hässelmara?
It depends most on the home's size, location and how it's run. The middle half of Hässelmara listings earn between kr 2,570 and kr 12,600 in a typical month, and the top tenth kr 31,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Hässelmara?
Listings in Hässelmara were booked on 29% of available nights over the past year. That compares with 43% for the Stockholm County average. August was the busiest month.
How much does an Airbnb cost per night in Hässelmara?
The average booked night in Hässelmara cost kr 1,260 before fees. Half of listings charge between kr 610 and kr 1,775, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Hässelmara?
None of the active Hässelmara listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Hässelmara?
Yes, when it's run well. The average Hässelmara Airbnb grossed kr 61,087 in the 12 months to July 2025, 70% below the Stockholm County average of kr 201,844, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about kr 8,830 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Hässelmara?
August paid best over the past year, at kr 27,300 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Hässelmara?
Hässelmara stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Hässelmara?
Hässelmara Village, Gullmarsplan and Skarpnäck draw the most short-term rental interest in Hässelmara. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Hässelmara?
AirROI counted 18 active Airbnb listings in Hässelmara as of July 2025. The closest tracked market is Värmdö kommun, 6 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Hässelmara from August 2024 to July 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swedish kronor at kr 9.43 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.