Airbnb market data · 202612 months to October 2026
Sundsvall, Sweden Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sundsvall brought in kr 94,396 over the 12 months through October 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Sundsvall Airbnb Market at a Glance
Sundsvall is cheaper but busier than the Västernorrland County average. Listings averaged kr 994 a night and were booked on 45% of available nights, against kr 1,300 and 40% for the Västernorrland County average.
Timing matters: in July, usually the best month, the average listing earns about 3.1 times as much as in January, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Sundsvall is the fourth-largest of 13 Västernorrland County markets AirROI tracks.
Browse the live Sundsvall Airbnb market See Every Sundsvall ListingRevenue
How Much Do Airbnb Hosts Make in Sundsvall?
Gross bookings per Sundsvall listing averaged kr 94,396 over the 12 months to October 2026 (Västernorrland County average: kr 114,101), before cleaning, platform and management costs and taxes.
In a typical year, the average Sundsvall listing brings in kr 17,500 in July, its best month, and kr 5,630 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sundsvall's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn kr 20,900+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn kr 15,100 or more, roughly kr 7,100 a month above the median.
- Typical properties (median) earn about kr 8,010 a month.
- Entry-level properties (bottom 25%) earn kr 4,690 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.1 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 9,930. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Sundsvall Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in September 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | kr 9,425 | 57.8% | kr 945 | kr 304 | 44 days | 6.5 nights |
| Nov 2025 | kr 6,915 | 39.5% | kr 940 | kr 230 | 42 days | 5.6 nights |
| Dec 2025 | kr 10,263 | 42.6% | kr 950 | kr 331 | 47 days | 5.8 nights |
| Jan 2026 | kr 6,493 | 38.0% | kr 926 | kr 209 | 26 days | 4.1 nights |
| Feb 2026 | kr 7,036 | 37.0% | kr 956 | kr 251 | 35 days | 3.2 nights |
| Mar 2026 | kr 12,334 | 43.0% | kr 955 | kr 398 | 33 days | 6.5 nights |
| Apr 2026 | kr 10,050 | 37.4% | kr 969 | kr 335 | 32 days | 7 nights |
| May 2026 | kr 14,823 | 42.3% | kr 967 | kr 478 | 27 days | 5.3 nights |
| Jun 2026 | kr 11,577 | 50.7% | kr 981 | kr 386 | 37 days | 9.7 nights |
| Jul 2026 | kr 18,539 | 52.8% | kr 1,067 | kr 598 | 53 days | 6.2 nights |
| Aug 2026 | kr 15,105 | 54.4% | kr 1,083 | kr 487 | 35 days | 7 nights |
| Sep 2026 | kr 12,655 | 62.9% | kr 1,101 | kr 422 | 23 days | 6.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Sundsvall address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Sundsvall Profitable?
Yes, when it's run well. The average Sundsvall Airbnb took in kr 94,396 in the 12 months to October 2026, and run by its owner at everyday costs, about kr 5,570 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about kr 10,620 a month.
Cleaning it yourself keeps the kr 2,890 a year guests pay in cleaning fees, for about kr 5,810 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about kr 4,810 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sundsvall Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | kr 91,506 | kr 172,790 |
| Cleaning fees guests pay3% of Sundsvall bookings | kr 2,890 | kr 5,460 |
| Gross bookings | kr 94,396 | kr 178,250 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Sundsvall listings on Simplified Pricing, 3% for the rest | −kr 13,820 | −kr 26,090 |
| Cleaning and laundryPaid for by the cleaning fee; kr 0 if you clean yourself | −kr 2,890 | −kr 5,460 |
| Utilities and internetAbout 5% of bookings | −kr 4,720 | −kr 8,910 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −kr 1,890 | −kr 3,570 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −kr 2,830 | −kr 5,350 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −kr 940 | −kr 940 |
| Permit and registrationWhere one is required | −kr 470 | −kr 470 |
| Managementkr 0 when you run it; co-hosts charge from about 10% of nightly bookings | kr 0 | kr 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | kr 0 | kr 0 |
| Lodging taxesAdded to the guest's bill and passed on | kr 0 | kr 0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −kr 27,560 | −kr 50,790 |
| Left for housing costs, then profit | kr 66,836about kr 5,570 a month | kr 127,460about kr 10,620 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sundsvall Airbnb Profit
The estimate starts from Sundsvall's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sundsvall home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Sundsvall's Top Earners Get There
- More nights booked. The busiest quarter of Sundsvall listings are booked on 65% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of kr 755 adds about kr 7,560 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge kr 1,170 a night or more, against a median of kr 755. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about kr 9,150 a year.
- Open for the busy months. In a typical year, July brings the average listing about kr 17,500, against kr 5,630 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Sundsvall listings average 4.87 stars, and 52% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about kr 14,850 a month, against kr 7,870 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sundsvall?
Sundsvall listings were booked on 45% of the nights they were open over the past year, 5 percentage points above the Västernorrland County average (40%) and 6 points above the Sweden average (39%). In a typical year, occupancy swings from 34% in May to 63% in September.
Across Sundsvall's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
September is usually the busiest month in Sundsvall, May the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Sundsvall?
The average nightly rate in Sundsvall, known as ADR (average daily rate), was kr 994 over the past year, about 24% below the Västernorrland County average of kr 1,300 and about 47% below the Sweden average of kr 1,865. In a typical year, rates peak in September at about kr 1,100 and bottom out in January and December at about kr 760.
Across Sundsvall's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge kr 2,250+ a night, about three times the median.
- Strong performers (top 25%) charge kr 1,170 or more, about kr 420 above the median.
- Typical properties (median) charge about kr 755 a night.
- Entry-level properties (bottom 25%) charge kr 475 or less, about two-thirds of the median.
September rates run 45% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 899. The 12-month ADR of kr 994 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Sundsvall?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sundsvall it averaged kr 445 over the past year, from about kr 182 in a typical January to about kr 566 in a typical July.
Across Sundsvall's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn kr 903+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn kr 540 or more, about kr 180 a night above the median.
- Typical properties (median) earn about kr 364 per open night.
- Entry-level properties (bottom 25%) earn kr 185 or less, about half of the median.
July RevPAR is about 3.1 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, kr 325. The 12-month RevPAR of kr 445 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Sundsvall
With only 29 active listings, the monthly pattern in Sundsvall is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Sundsvall
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, kr 10,100.
Revenue by month in Sundsvall in numbers
| Month | Revenue per listing |
|---|---|
| January | kr 5,630 |
| February | kr 6,010 |
| March | kr 9,250 |
| April | kr 8,430 |
| May | kr 9,670 |
| June | kr 12,100 |
| July | kr 17,500 |
| August | kr 13,100 |
| September | kr 12,700 |
| October | kr 10,500 |
| November | kr 7,850 |
| December | kr 8,850 |
How Far in Advance Do Guests Book Airbnb in Sundsvall?
Guests book Sundsvall stays 42 days ahead on average (about six weeks). July stays are booked furthest out, about 55 days ahead, and September stays closest to arrival, about 23 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sundsvall
None of the 29 active listings in Sundsvall display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sundsvall.
Neighborhoods
Best Neighborhoods for Airbnb in Sundsvall
AirROI's area guide picks eight Sundsvall neighborhoods that draw short-term rental guests, led by City Center, Norra Berget and Birsta. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| City Center | Central area with easy access to shops, restaurants, and transport links. A popular choice for both business travelers and tourists looking to explore Sundsvall. | Sundsvall Museum, Café Dorr, Stenstan, Norra Berget, Kulturmagasinet, Sundsvall's shopping streets |
| Norra Berget | A scenic hill offering beautiful views of Sundsvall and the Gulf of Bothnia. It's attractive for nature lovers and those seeking outdoor recreational activities. | Norra Berget Nature Reserve, Wildlife Park, Sundsvall Ski Centre, Café on Norra Berget, Great hiking trails |
| Birsta | A commercial area with Birsta City, which is a large shopping center. It’s ideal for travelers looking for convenience and shopping opportunities. | Birsta City Shopping Center, IKEA Birsta, Restaurants and cafes, Cinema |
| Haga | A quaint neighborhood with beautiful wooden houses, known for its charm and cultural significance. It's perfect for visitors wishing to experience local life. | Café Haga, Haga Park, Local boutiques, Historical buildings |
| Sundsvall Airport Area | Proximity to Sundsvall's airport makes this area ideal for short-term stays for travelers arriving by air, especially business people and tourists. | Sundsvall Timrå Airport, Business hotels, Scenic countryside |
| Västermalm | A residential area that offers a mix of local living and access to attractions. Good for families and longer stays. | Parks and playgrounds, Local restaurants, Community events |
| Sundsvall Harbor | The picturesque harbor area has beautiful views and opportunities for boating. Great for tourists interested in maritime activities. | Boating excursions, Fish restaurants, Scenic walks along the water |
| Granloholm | A peaceful suburb of Sundsvall, great for families and those seeking a quiet retreat while still being close to the city. | Local parks, Family-friendly activities, Community vibe |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sundsvall vs. Nearby Airbnb Markets
Of the six nearby markets in the table, all within 98 km, Järvsö (97 km away) earned the most per listing, about 80% more than Sundsvall.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Njurunda District 18 km | 33 | kr 77,621 | kr 1,411 | 30% |
| Hudiksvalls kommun 72 km | 62 | kr 99,318 | kr 1,371 | 33% |
| Hudiksvall 75 km | 34 | kr 121,497 | kr 1,555 | 35% |
| Nordingrå District 80 km | 57 | kr 146,223 | kr 1,486 | 46% |
| Järvsö 97 km | 110 | kr 169,675 | kr 1,945 | 35% |
| Ljusdals kommun 98 km | 106 | kr 148,110 | kr 1,712 | 33% |
Markets Similar to Sundsvall
Markets elsewhere in Sweden with a similar nightly rate and occupancy to Sundsvall:
- Lund Airbnb data Sweden · kr 1,073/night · 42.6%
FAQ
Sundsvall Airbnb FAQ
How much do Airbnb hosts make in Sundsvall?
An active Sundsvall Airbnb grossed kr 94,396 on average in the 12 months to October 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in kr 15,100 or more in a typical month.
How much can I make on Airbnb in Sundsvall?
It depends most on the home's size, location and how it's run. The middle half of Sundsvall listings earn between kr 4,690 and kr 15,100 in a typical month, and the top tenth kr 20,900 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sundsvall?
Listings in Sundsvall were booked on 45% of available nights over the past year. That compares with 40% for the Västernorrland County average. September is usually the busiest month.
How much does an Airbnb cost per night in Sundsvall?
The average booked night in Sundsvall cost kr 994 before fees. Half of listings charge between kr 475 and kr 1,170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sundsvall?
None of the active Sundsvall listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sundsvall?
Yes, when it's run well. The average Sundsvall Airbnb grossed kr 94,396 in the 12 months to October 2026, 17% below the Västernorrland County average of kr 114,101, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, kr 66,836 a year (about kr 5,570 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about kr 10,620 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Sundsvall?
July usually pays best, averaging kr 17,500 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Sundsvall?
Each night a Sundsvall listing was open to book earned kr 445 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made kr 903 or more.
How far in advance do guests book Airbnbs in Sundsvall?
Sundsvall stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Sundsvall?
The average Sundsvall Airbnb stay lasted 7 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in Sundsvall rated?
Guests rate Sundsvall Airbnbs 4.87 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Sundsvall?
City Center, Norra Berget and Birsta draw the most short-term rental interest in Sundsvall. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sundsvall?
AirROI counted 29 active Airbnb listings in Sundsvall as of October 2026. The closest tracked market is Njurunda District, 18 km away.
How much are Airbnb cleaning fees in Sundsvall?
In Sundsvall, 45% of listings add a cleaning fee. The median fee is kr 85; a handful of extreme values pull the simple average far above that, so the median is the better guide.
How many tourists visit Sundsvall, Sweden?
All of Sweden had 6.6 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 525 Airbnb stays in Sundsvall, Sweden in the 12 months to October 2026, which counts bookings and not tourists. See Sweden tourism statistics.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Sundsvall from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swedish kronor at kr 9.43 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.