Sundsvall, Västernorrland County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sundsvall, Västernorrland County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,124 per year — at a $85 nightly rate, 38.9% occupancy, and a $32 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 26 active listings, Sundsvall is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 136.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sundsvall?
In Sundsvall, the headline Airbnb metrics are $7,124 in average annual revenue,38.9% occupancy, $85 ADR, and $32 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sundsvall?
Understanding the monthly revenue variations for Airbnb listings in Sundsvall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sundsvall is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sundsvall across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,006+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,343 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $648 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $331, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sundsvall
What Is the Monthly Airbnb Occupancy Rate in Sundsvall?
Maximize your bookings by understanding the Sundsvall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sundsvall:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sundsvall
What Is the Average Airbnb Nightly Rate in Sundsvall?
Effective short term rental pricing strategy in Sundsvall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sundsvall typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Sundsvall
What Is the RevPAR for Airbnb in Sundsvall?
RevPAR in Sundsvall is currently $32. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $12 RevPAR.
- Typical properties (Median) generate $22 RevPAR.
- Strong performers (Top 25%) earn $48 RevPAR.
- Best-in-class (Top 10%) achieve $60 RevPAR.
Average Monthly RevPAR Trend in Sundsvall
RevPAR Insights for Sundsvall
- The average RevPAR in Sundsvall is $32. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($60) and bottom 25% ($12) is $48, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sundsvall benchmarks. If your RevPAR falls below the median of $22, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $48+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sundsvall?
Sundsvall's peak Airbnb season falls in July, June, March, while the softest stretch is January, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, March)
- Revenue averages $1,365 per month
- Occupancy rates average 48.3%
- Daily rates average $86
Shoulder Season
- Revenue averages $881 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $86
Low Season (January, April, May)
- Revenue drops to average $594 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $83
Seasonality Insights for Sundsvall
- Airbnb seasonality in Sundsvall is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sundsvall's highest earning potential, with monthly revenues climbing to $1,679, occupancy reaching 58.4%, and ADRs peaking at $95.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $462, occupancy could drop to 25.6%, and ADRs may adjust to $78.
- Lower occupancy paired with meaningful seasonality means hosts in Sundsvall need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sundsvall, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sundsvall?
Low regulation and minimal registration activity in Sundsvall, Västernorrland County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sundsvall to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sundsvall?
With a compact short-term rental market, Sundsvall gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Central area with easy access to shops, restaurants, and transport links. A popular choice for both business travelers and tourists looking to explore Sundsvall. | Sundsvall Museum, Café Dorr, Stenstan, Norra Berget, Kulturmagasinet, Sundsvall's shopping streets |
| Norra Berget | A scenic hill offering beautiful views of Sundsvall and the Gulf of Bothnia. It's attractive for nature lovers and those seeking outdoor recreational activities. | Norra Berget Nature Reserve, Wildlife Park, Sundsvall Ski Centre, Café on Norra Berget, Great hiking trails |
| Birsta | A commercial area with Birsta City, which is a large shopping center. It’s ideal for travelers looking for convenience and shopping opportunities. | Birsta City Shopping Center, IKEA Birsta, Restaurants and cafes, Cinema |
| Haga | A quaint neighborhood with beautiful wooden houses, known for its charm and cultural significance. It's perfect for visitors wishing to experience local life. | Café Haga, Haga Park, Local boutiques, Historical buildings |
| Sundsvall Airport Area | Proximity to Sundsvall's airport makes this area ideal for short-term stays for travelers arriving by air, especially business people and tourists. | Sundsvall Timrå Airport, Business hotels, Scenic countryside |
| Västermalm | A residential area that offers a mix of local living and access to attractions. Good for families and longer stays. | Parks and playgrounds, Local restaurants, Community events |
| Sundsvall Harbor | The picturesque harbor area has beautiful views and opportunities for boating. Great for tourists interested in maritime activities. | Boating excursions, Fish restaurants, Scenic walks along the water |
| Granloholm | A peaceful suburb of Sundsvall, great for families and those seeking a quiet retreat while still being close to the city. | Local parks, Family-friendly activities, Community vibe |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sundsvall offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sundsvall?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sundsvall
- The Sundsvall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sundsvall, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Sundsvall Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sundsvall
- The dominant room capacity in Sundsvall is 1 bedroom listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 34.6% of the active Airbnb listings in Sundsvall, indicating a high concentration in these sizes.
Sundsvall Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sundsvall
- The most common guest capacity trend in Sundsvall vacation rentals is listings accommodating 4 guests (19.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Sundsvall STR market, accounting for 38.4% of listings.
- On average, properties in Sundsvall are equipped to host 2.4 guests.
How Do Listings in Sundsvall Compare on Quality?
Listing quality in Sundsvall can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sundsvall
- The average of 18.7 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 23.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sundsvall averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sundsvall?
Amenity Prevalence
Amenity Insights for Sundsvall
- Essential amenities in Sundsvall that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sundsvall: Wifi, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sundsvall to stay competitive.
Which Airbnb Amenities Boost Revenue in Sundsvall?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sundsvall, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Private entrance | 61.5% | $9,766 | $2,897 | 237.1% |
Hangers | 80.8% | $8,199 | $2,610 | 214.1% |
Dining table | 61.5% | $9,400 | $3,483 | 169.9% |
Stove | 76.9% | $8,300 | $3,204 | 159.0% |
Backyard | 69.2% | $8,727 | $3,518 | 148.1% |
Patio or balcony | 57.7% | $9,529 | $3,844 | 147.9% |
TV | 65.4% | $8,923 | $3,725 | 139.5% |
Microwave | 76.9% | $8,187 | $3,580 | 128.7% |
Hair dryer | 65.4% | $8,785 | $3,987 | 120.3% |
Oven | 53.8% | $9,311 | $4,573 | 103.6% |
Revenue Impact Insights for Sundsvall
- Private entrance tops the revenue impact list with a 237.1% uplift — listings with this amenity earn $9,766 vs. $2,897 without it.
- Hangers — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sundsvall STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sundsvall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSundsvall Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sundsvall
- The typical guest profile for Airbnb in Sundsvall consists of a mix of domestic (41%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 40.9% of guests.
- Key international markets include Sweden (40.9%) and Germany (14.5%).
- Top languages spoken are English (35.1%) followed by Swedish (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sundsvall?
Listings in Sundsvall average 4.87 out of 5 overall, with about 56.8 reviews per active listing and 34.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sundsvall
- With an overall rating of 4.87, Sundsvall listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Location (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sundsvall Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sundsvall
- The most common availability pattern in Sundsvall falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sundsvall (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sundsvall?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sundsvall
- The overall average booking lead time for vacation rentals in Sundsvall is 46 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Sundsvall.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Sundsvall averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sundsvall?
Guests in Sundsvall stay about 6 nights on average, generating roughly 405 reservations and 15.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sundsvall
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sundsvall
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (6.7 nights) and shorten in Feb (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sundsvall Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
57.7% of total
2 Nights
3 listings
11.5% of total
3 Nights
2 listings
7.7% of total
4-6 Nights
4 listings
15.4% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sundsvall is 1 Night, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.2%) of the Sundsvall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.7% of Sundsvall hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sundsvall.
Sundsvall Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.8% of total
Flexible
15 listings
57.7% of total
Moderate
5 listings
19.2% of total
Firm
4 listings
15.4% of total
Strict
1 listings
3.8% of total
Cancellation Policy Insights for Sundsvall
- The prevailing Airbnb cancellation policy trend in Sundsvall is Flexible, used by 57.7% of listings.
- The market strongly favors guest-friendly terms, with 76.9% of listings offering Flexible or Moderate policies. This suggests guests in Sundsvall may expect booking flexibility.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.7% market standard in Sundsvall.
- Given the high prevalence of Flexible policies (57.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sundsvall.
How Much Are Airbnb Cleaning Fees in Sundsvall?
Cleaning fees in Sundsvall are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sundsvall
- About 42.3% of Sundsvall listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($34) and median ($6) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sundsvall median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sundsvall Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sundsvallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Architect-designed house in Haga with sea view
Entire Place • 4 bedrooms
Central Sundsvall, patio, parking space, 200m to MIUN
Entire Place • N/A
Sundsvall Timrå Nebulosavägen 20
Entire Place • 3 bedrooms
2-room with kitchenette near city & nature
Entire Place • 2 bedrooms
Newly renovated farmhouse with private patio
Entire Place • N/A
Villa next to Sidsjön in Sundsvall
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sundsvall?
Learn from the best! This table showcases top-performing Airbnb hosts in Sundsvall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sara | 1 | $20,870 | 15 | 4.93/5.0 |
| Patric | 1 | $19,910 | 109 | 4.97/5.0 |
| Carola Bronsing | 1 | $17,237 | 158 | 4.94/5.0 |
| Anna | 1 | $14,996 | 60 | 4.75/5.0 |
| Anna | 1 | $11,991 | 36 | 5.00/5.0 |
| Monika | 3 | $11,786 | 280 | 4.87/5.0 |
| Julia | 1 | $11,143 | 6 | 4.83/5.0 |
| Lövudden Fastigheter | 1 | $10,958 | 43 | 4.70/5.0 |
| Anne | 3 | $9,396 | 59 | 4.89/5.0 |
| Urban | 1 | $7,950 | 35 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sundsvall.
Who Are the Airbnb Hosts in Sundsvall?
Sundsvall is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sundsvall
- With 65.4% Superhosts, Sundsvall has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sundsvall averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Sundsvall's Airbnb Market Compare to Nearby Cities?
How does the Sundsvall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Nora District, Sundsvall has 9 percentage points lower occupancy and about $33 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Söderhamns kommun | 22 | $2,737 | $218.90 | 39% |
| Järvsö | 62 | $1,245 | $186.97 | 31% |
| Ljusdals kommun | 106 | $1,143 | $165.70 | 33% |
| Själevad District | 21 | $1,050 | $129.07 | 40% |
| Nätra District | 17 | $1,027 | $162.18 | 35% |
| Nordanstigs kommun | 18 | $1,025 | $129.63 | 42% |
| Härnösands domkyrkodistrikt | 26 | $1,022 | $135.79 | 36% |
| Gnarp District | 11 | $999 | $230.67 | 28% |
| Nordingrå District | 60 | $949 | $144.54 | 40% |
| Nora District | 14 | $941 | $117.60 | 48% |
Frequently Asked Questions About Airbnb in Sundsvall
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sundsvall.
How much do Airbnb hosts make in Sundsvall?
Sundsvall hosts earn about $7,124 per year on average, with an average nightly rate of $85 and RevPAR of $32. Those figures describe the typical revenue environment for active listings in Sundsvall, Västernorrland County, not the ceiling for the best operators. Source: AirROI 2026 data, Sundsvall market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sundsvall?
The average Airbnb occupancy rate in Sundsvall is 38.9%. July is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sundsvall?
Listings in Sundsvall average $85 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sundsvall?
Sundsvall currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sundsvall?
AirROI currently classifies the short-term rental regulation level in Sundsvall as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sundsvall?
RevPAR in Sundsvall is about $32. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sundsvall?
Occupancy of 38.9% means Sundsvall is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,124, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sundsvall?
The average booking lead time in Sundsvall is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sundsvall?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sundsvall include City Center, Norra Berget, Birsta. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sundsvall?
entire_home listings make up 69.2% of the active supply in Sundsvall. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sundsvall compare to nearby Airbnb markets?
Among neighboring markets, Söderhamns kommun posts $32,844 in average annual revenue with 39.4% occupancy, compared to Sundsvall's $7,124 and 38.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sundsvall?
The average Airbnb stay length in Sundsvall is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sundsvall?
Airbnb listings in Sundsvall average 4.87 out of 5 overall. About 34.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sundsvall?
Private entrance and Hangers are among the strongest revenue-linked amenities in Sundsvall. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sundsvall?
Yes. About 42.3% of active Airbnb listings in Sundsvall charge a cleaning fee, and the average fee is $34. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sundsvall?
A 65.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.