book2stay: Apartment 4 bedrooms + Kitchen + parkin Entire home · 4 bedrooms Rated 4.83 - Revenue
- CHF 46,931
- Occupancy
- 44.5%
- Daily rate
- CHF 357
Airbnb market data · 202612 months to September 2026
The average Airbnb in Herisau brought in CHF 14,418 over the 12 months through September 2026, about 17% more than the Appenzell Ausserrhoden average of CHF 12,328.
The short answer
Bookings in Herisau run ahead of the Appenzell Ausserrhoden average, at prices about 7% higher. Listings averaged CHF 129 a night and were booked on 42% of available nights, against CHF 120 and 39% for the Appenzell Ausserrhoden average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Herisau is the largest of 5 Appenzell Ausserrhoden markets AirROI tracks. From a year earlier, average revenue rose 17% while the number of active listings grew 9%.
Browse the live Herisau Airbnb market See Every Herisau ListingRevenue
Gross bookings per Herisau listing averaged CHF 14,418 over the 12 months to September 2026 (Appenzell Ausserrhoden average: CHF 12,328), before cleaning, platform and management costs and taxes.
In a typical year, the average Herisau listing brings in CHF 2,430 in July, its best month, and CHF 1,220 in January, its slowest. November runs within 1% of January, so either can be the slowest in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, CHF 1,630. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | CHF 1,742 | 52.1% | CHF 122 | CHF 58 | 63 days | 6 nights |
| Oct 2025 | CHF 2,064 | 52.6% | CHF 123 | CHF 67 | 60 days | 6.5 nights |
| Nov 2025 | CHF 1,363 | 33.5% | CHF 120 | CHF 45 | 29 days | 7.8 nights |
| Dec 2025 | CHF 1,519 | 36.6% | CHF 124 | CHF 49 | 63 days | 3.2 nights |
| Jan 2026 | CHF 1,351 | 34.6% | CHF 118 | CHF 44 | 52 days | 3.6 nights |
| Feb 2026 | CHF 1,175 | 33.8% | CHF 117 | CHF 42 | 76 days | 5.2 nights |
| Mar 2026 | CHF 1,299 | 32.0% | CHF 121 | CHF 42 | 30 days | 4.4 nights |
| Apr 2026 | CHF 1,517 | 41.5% | CHF 122 | CHF 51 | 51 days | 5.1 nights |
| May 2026 | CHF 1,810 | 55.2% | CHF 132 | CHF 58 | 43 days | 6.2 nights |
| Jun 2026 | CHF 2,003 | 54.4% | CHF 133 | CHF 67 | 69 days | 7.5 nights |
| Jul 2026 | CHF 2,615 | 54.6% | CHF 140 | CHF 84 | 59 days | 6.9 nights |
| Aug 2026 | CHF 2,278 | 58.1% | CHF 142 | CHF 73 | 69 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Herisau market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Herisau Airbnb took in CHF 14,418 in the 12 months to September 2026, and run by its owner at everyday costs, about CHF 800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about CHF 1,390 a month.
Cleaning it yourself keeps the CHF 1,500 a year guests pay in cleaning fees, for about CHF 930 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about CHF 690 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | CHF 12,918 | CHF 22,240 |
| Cleaning fees guests pay10% of Herisau bookings | CHF 1,500 | CHF 2,580 |
| Gross bookings | CHF 14,418 | CHF 24,820 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 68% of Herisau listings on Simplified Pricing, 3% for the rest | −CHF 1,650 | −CHF 2,840 |
| Cleaning and laundryPaid for by the cleaning fee; CHF 0 if you clean yourself | −CHF 1,500 | −CHF 2,580 |
| Utilities and internetAbout 5% of bookings | −CHF 720 | −CHF 1,240 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −CHF 290 | −CHF 500 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −CHF 430 | −CHF 740 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −CHF 140 | −CHF 140 |
| Permit and registrationWhere one is required | −CHF 70 | −CHF 70 |
| ManagementCHF 0 when you run it; co-hosts charge from about 10% of nightly bookings | CHF 0 | CHF 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | CHF 0 | CHF 0 |
| Lodging taxesAdded to the guest's bill and passed on | CHF 0 | CHF 0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −CHF 4,800 | −CHF 8,110 |
| Left for housing costs, then profit | CHF 9,618about CHF 800 a month | CHF 16,710about CHF 1,390 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Herisau's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Herisau home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about CHF 2,070 a month, against CHF 1,200 for the average one.
Occupancy
Herisau listings were booked on 42% of the nights they were open over the past year, 3 percentage points above the Appenzell Ausserrhoden average (39%) and 3 points above the Switzerland average (39%). In a typical year, occupancy climbs to 56% in August and falls to 36% in March.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
August is usually the busiest month in Herisau, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Herisau, known as ADR (average daily rate), was CHF 129 over the past year, about 7% above the Appenzell Ausserrhoden average of CHF 120 and about 45% below the Switzerland average of CHF 235. In a typical year, rates peak in July and August at about CHF 130 and bottom out in September and November at about CHF 110.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
August rates run 21% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, CHF 117. The 12-month ADR of CHF 129 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Herisau it averaged CHF 54 over the past year, from about CHF 39 in a typical January to about CHF 79 in a typical July.
Per open night, by tier:
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, CHF 54.
Seasonality
With only 37 active listings, the monthly pattern in Herisau is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Herisau
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, CHF 1,630.
| Month | Revenue per listing |
|---|---|
| January | CHF 1,220 |
| February | CHF 1,260 |
| March | CHF 1,270 |
| April | CHF 1,460 |
| May | CHF 1,600 |
| June | CHF 1,910 |
| July | CHF 2,430 |
| August | CHF 2,280 |
| September | CHF 1,650 |
| October | CHF 1,870 |
| November | CHF 1,220 |
| December | CHF 1,410 |
Guests book Herisau stays 59 days ahead on average (about eight weeks). July stays are booked furthest out, about 78 days ahead, and March stays closest to arrival, about 34 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 37 active listings in Herisau display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Herisau.
Neighborhoods
AirROI's area guide picks seven Herisau neighborhoods that draw short-term rental guests, led by Zentrum Herisau, Appenzell and Säntis Mountain. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Zentrum Herisau | The central area of Herisau offers easy access to local amenities, shops, and restaurants, making it a convenient location for travelers. It's ideal for those looking to experience the local culture and hospitality. | Herisau Town Hall, Hauptstrasse, local cafes and shops |
| Appenzell | A short drive from Herisau, Appenzell is famous for its picturesque landscapes and traditional Swiss culture. It's popular among tourists looking to explore the Swiss Countryside. | Appenzell Museum, beautiful hiking trails, local cheese farms, traditional Swiss houses |
| Säntis Mountain | Known for its stunning views and hiking opportunities, Säntis Mountain attracts outdoor enthusiasts year-round. A great spot for Airbnb hosting for nature lovers. | Säntis cable car, hiking trails, winter sports, panoramic viewpoints |
| Buchs | A vibrant town close to Herisau, Buchs has great transport links and is appealing for business travelers and tourists headed to St. Gallen. | Buchs Castle, local parks, shops and dining options |
| Gonten | Famous for its spa and wellness centers, Gonten appeals to guests looking for relaxation and health-focused retreats. | Gonten Bath, natural areas for walking, wellness resorts |
| Seealpsee | A stunning lake located near Appenzell, Seealpsee is a popular destination for day visitors seeking tranquility and natural beauty. Great for nature-themed Airbnb stays. | hiking around the lake, picnic spots, breathtaking views |
| Schwägalp | Schwägalp is known for its mountain retreat atmosphere and proximity to the Säntis. It is a gateway for hiking and adventure tourists. | Säntisbahn cable car, hiking trails, beautiful mountain landscape |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 70% of listings in Herisau, alongside 11 private-room listings (30%). Apartments and condos are the most common property type at 59%, about 1.8 times the share of houses (32%).
Mostly entire homes, with a private-room segment
Herisau Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 70.3% | 26 |
| Private room | 29.7% | 11 |
Listings by property type
Herisau Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 59.5% | 22 |
| House | 32.4% | 12 |
| Cabin/Outdoor | 5.4% | 2 |
| Hotel/Boutique | 2.7% | 1 |
The most common size among Herisau's 25 entire homes with a bedroom count is one bedroom (9 homes).
Herisau entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 16.0% | 4 |
| 1 bedroom | 36.0% | 9 |
| 2 bedrooms | 24.0% | 6 |
| 3 bedrooms | 12.0% | 3 |
| 4 bedrooms | 8.0% | 2 |
| 5+ bedrooms | 4.0% | 1 |
Most Herisau listings are sized for couples and small families: 63% sleep four guests or fewer, and just 19% take eight or more. Shares are of the 27 listings with a guest capacity on file (73% of the market).
Herisau listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 3.7% | 1 |
| 2 guests | 22.2% | 6 |
| 3 guests | 11.1% | 3 |
| 4 guests | 25.9% | 7 |
| 5 guests | 7.4% | 2 |
| 6 guests | 11.1% | 3 |
| 8+ guests | 18.5% | 5 |
Herisau hosts set up an average of 2.6 beds per listing. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Herisau: 89% of listings have one, and 86% offer free parking on site.
Share of Herisau listings with each common amenity
Guests
Herisau splits its demand between home and abroad: 56% of guests who left reviews live outside Switzerland, led by visitors from Germany and the United Kingdom. Guests speak a mix of languages: English leads at 36%, followed by German and French.
56% of Herisau guests come from abroad
Where guests who left reviews live
Where Herisau guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Zürich | 3.9% |
| Hergiswil | 3.5% |
| Engen | 2.7% |
| Bern | 2.7% |
| Berlin | 1.6% |
Where Herisau guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Switzerland | 43.8% |
| Germany | 27.3% |
| United Kingdom | 5.0% |
| France | 4.6% |
| United States | 3.8% |
Languages spoken by Herisau guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 35.6% |
| German | 28.6% |
| French | 13.4% |
| Spanish | 6.0% |
| Italian | 4.2% |
Herisau Airbnbs average 4.87 stars, and 68% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.81.
Communication and check-in score highest in Herisau; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.90 |
| Communication | 4.95 |
| Location | 4.81 |
| Check-in | 4.95 |
| Value | 4.82 |
Booking patterns
84% of Herisau listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Herisau listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 40.5% | 15 |
| 181-270 days | 43.2% | 16 |
| 91-180 days | 13.5% | 5 |
| 31-90 days | 2.7% | 1 |
Days a year Herisau listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.4% | 2 |
| 181-270 days | 10.8% | 4 |
| 91-180 days | 43.2% | 16 |
| 31-90 days | 27.0% | 10 |
| 1-30 days | 13.5% | 5 |
The average Herisau booking lasts 5.8 nights, longest in November and shortest in December. Listings took about 21 bookings each over the year. Check-in is split almost evenly between 2 p.m. and 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Herisau
Average nights per booking, by month of stay
Two-year average by calendar month.
84% of listings in Herisau accept stays of one or two nights.
Minimum stay set by Herisau listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Herisau, used by 35% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: more than six in ten listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of Herisau listings, from most to least flexible
Share of listings by the policy they use
86% of Herisau listings charge a cleaning fee. The typical fee is about CHF 75. Spread over the average stay of 5.8 nights, that adds roughly CHF 13 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Herisau, a four-bedroom home, took in CHF 46,900 over the past year, about 3.3 times the city's average of CHF 14,400. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
book2stay: Apartment 4 bedrooms + Kitchen + parkin Entire home · 4 bedrooms Rated 4.83
Exclusive mini-villa with plenty of space Entire home · 1 bedroom Rated 4.99
Birkenhof, Märli House Entire home · 4 bedrooms Rated 5.00
GöttiFritz - 360-degree views with breakfast Entire home · 3 bedrooms Rated 5.00
Beautiful apartment in the heart of Herisau for up to 4 guests Entire home · 2 bedrooms Rated 4.96
Loft in nature with garden access and sauna Entire home · 2 bedrooms Rated 5.00 Only 11% of Herisau listings are classed as professionally managed. Superhosts run 51% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 68% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 31 km, Quarten (31 km away, 67 listings) earned the most per listing, about 80% more than Herisau.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| St. Gallen 9 km | 279 | CHF 10,809 | CHF 117 | 35% |
| Rorschach 19 km | 32 | CHF 19,696 | CHF 149 | 41% |
| Wildhaus-Alt St. Johann 21 km | 88 | CHF 16,059 | CHF 226 | 31% |
| Amden 28 km | 75 | CHF 15,628 | CHF 218 | 30% |
| Feldkirch Austria · 28 km | 50 | CHF 13,980 | CHF 105 | 43% |
| Lustenau Austria · 29 km | 38 | CHF 11,106 | CHF 107 | 41% |
| Kreuzlingen 30 km | 77 | CHF 15,702 | CHF 137 | 41% |
| Quarten 31 km | 67 | CHF 26,018 | CHF 226 | 42% |
Markets elsewhere in Switzerland with a similar nightly rate and occupancy to Herisau:
FAQ
An active Herisau Airbnb grossed CHF 14,418 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in CHF 2,230 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Herisau listings earn between CHF 692 and CHF 2,230 in a typical month, and the top tenth CHF 3,970 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Herisau were booked on 42% of available nights over the past year. That compares with 39% for the Appenzell Ausserrhoden average. August is usually the busiest month.
The average booked night in Herisau cost CHF 129 before fees. Half of listings charge between CHF 58 and CHF 170, so bedroom count and location move the price more than the average suggests.
None of the active Herisau listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Herisau Airbnb grossed CHF 14,418 in the 12 months to September 2026, 17% above the Appenzell Ausserrhoden average of CHF 12,328. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, CHF 9,618 a year (about CHF 800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about CHF 1,390 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging CHF 2,430 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Herisau listing was open to book earned CHF 54 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made CHF 112 or more.
Herisau stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Herisau Airbnb stay lasted 5.8 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Herisau Airbnbs 4.87 out of 5 on average. Guests score check-in highest and location lowest.
Zentrum Herisau, Appenzell and Säntis Mountain draw the most short-term rental interest in Herisau. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Herisau as of September 2026. The closest tracked market is St. Gallen, 9 km away.
In Herisau, 86% of listings add a cleaning fee, and the typical fee is about CHF 75.
Method
Figures on this page cover 37 active Airbnb listings in Herisau from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swiss francs at CHF 0.80 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.