Murten, Fribourg Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Murten, Fribourg? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,312 per year — at a $163 nightly rate, 37.2% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 18 active listings, Murten is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 157.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Murten?
In Murten, the headline Airbnb metrics are $15,312 in average annual revenue,37.2% occupancy, $163 ADR, and $58 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Murten?
Understanding the monthly revenue variations for Airbnb listings in Murten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murten is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murten across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,257+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,554 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,258 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $725, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murten
What Is the Monthly Airbnb Occupancy Rate in Murten?
Maximize your bookings by understanding the Murten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murten:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murten
What Is the Average Airbnb Nightly Rate in Murten?
Effective short term rental pricing strategy in Murten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murten typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Murten
What Is the RevPAR for Airbnb in Murten?
RevPAR in Murten is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $80 RevPAR.
- Best-in-class (Top 10%) achieve $117 RevPAR.
Average Monthly RevPAR Trend in Murten
RevPAR Insights for Murten
- The average RevPAR in Murten is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($117) and bottom 25% ($22) is $95, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Murten benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $80+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Murten?
Murten's peak Airbnb season falls in July, August, June, while the softest stretch is February, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,048 per month
- Occupancy rates average 57.0%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,862 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $172
Low Season (February, May, November)
- Revenue drops to average $1,191 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $169
Seasonality Insights for Murten
- Airbnb seasonality in Murten is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Murten's highest earning potential, with monthly revenues climbing to $3,344, occupancy reaching 62.3%, and ADRs peaking at $184.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $822, occupancy could drop to 16.3%, and ADRs may adjust to $154.
- Lower occupancy paired with meaningful seasonality means hosts in Murten need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Murten, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Murten?
Low regulation and minimal registration activity in Murten, Fribourg, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Murten to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Murten?
With a compact short-term rental market, Murten gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming medieval old town with historical buildings and picturesque streets. Attracts tourists interested in history, culture, and local cuisine. | Murten Castle, Saint John's Church, Old Town Walls, Murten Museum, Market Square |
| Lakefront Promenade | Scenic lakeside promenade offering beautiful views of Lake Murten. Great for tourists seeking relaxation and outdoor activities. | Lake Murten, Boating and sailing, Lakeside beaches, Biking trails, Picnic areas |
| Wine Region | Famous for its vineyards and wine production, especially Pinot Noir. Ideal for wine enthusiasts and tourists looking for local experiences. | Vineyard tours, Wine tastings, Culinary experiences, Scenic landscapes, Wine festivals |
| Reformed Church District | Central area that is home to key cultural sites including churches and art venues, attracting those interested in local culture. | Reformed Church of Murten, Cultural events, Art exhibitions, Local concerts |
| Events Square | Hosts various local events and festivals, making it a lively spot for visitors during the summer months. | Flea markets, Food festivals, Concerts, Cultural events |
| Sports and Recreation | Surrounding areas with opportunities for sports and recreational activities, attracting active travelers and families. | Hiking trails, Water sports, Cycling routes, Local parks |
| Culinary Scene | Known for its restaurants and local cuisine, attracting food lovers and culinary tourists. | Local restaurants, Food markets, Culinary workshops, Gastronomy tours |
| Regional Transport Hub | Well-connected area for travelers with access to public transport, making it easy for visitors to explore nearby attractions. | Train station, Bus connections, Easy access to Fribourg, Links to Lausanne and Bern |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Murten offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Murten?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murten
- The Murten Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Murten, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
Murten Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murten
- The dominant room capacity in Murten is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.6% of the active Airbnb listings in Murten, indicating a high concentration in these sizes.
Murten Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murten
- The most common guest capacity trend in Murten vacation rentals is listings accommodating 5 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the Murten STR market, accounting for 44.4% of listings.
- 11.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murten.
- On average, properties in Murten are equipped to host 2.7 guests.
How Do Listings in Murten Compare on Quality?
Listing quality in Murten can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Murten
- The average of 19.6 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 22.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Murten averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Murten?
Amenity Prevalence
Amenity Insights for Murten
- Essential amenities in Murten that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Bed linens, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murten: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murten to stay competitive.
Which Airbnb Amenities Boost Revenue in Murten?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Murten, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Iron | 38.9% | $24,740 | $9,312 | 165.7% |
High chair | 27.8% | $27,763 | $10,523 | 163.8% |
Body soap | 72.2% | $18,454 | $7,141 | 158.4% |
Cleaning products | 33.3% | $25,474 | $10,231 | 149.0% |
First aid kit | 33.3% | $25,397 | $10,269 | 147.3% |
Shower gel | 66.7% | $18,985 | $7,966 | 138.3% |
Wine glasses | 55.6% | $20,518 | $8,805 | 133.0% |
Dining table | 55.6% | $20,518 | $8,805 | 133.0% |
Refrigerator | 72.2% | $18,153 | $7,923 | 129.1% |
Smoke alarm | 33.3% | $24,484 | $10,726 | 128.3% |
Revenue Impact Insights for Murten
- Iron tops the revenue impact list with a 165.7% uplift — listings with this amenity earn $24,740 vs. $9,312 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Murten STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurten Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Murten
- The typical guest profile for Airbnb in Murten consists of a mix of domestic (43%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 42.9% of guests.
- Key international markets include Switzerland (42.9%) and France (21.4%).
- Top languages spoken are English (39.3%) followed by German (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Murten?
Listings in Murten average 4.88 out of 5 overall, with about 64.6 reviews per active listing and 44.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Murten
- With an overall rating of 4.88, Murten listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Murten Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murten
- The most common availability pattern in Murten falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murten (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Murten?
Average Booking Lead Time by Month
Booking Lead Time Insights for Murten
- The overall average booking lead time for vacation rentals in Murten is 57 days.
- Guests book furthest in advance for stays during March (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Murten.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Murten averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Murten?
Guests in Murten stay about 4.9 nights on average, generating roughly 302 reservations and 16.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Murten
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Murten
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (6.6 nights) and shorten in Feb (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Murten Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
5 listings
27.8% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Murten is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Murten Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Murten hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murten.
Murten Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
38.9% of total
Moderate
4 listings
22.2% of total
Firm
6 listings
33.3% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Murten
- The prevailing Airbnb cancellation policy trend in Murten is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Murten.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murten.
How Much Are Airbnb Cleaning Fees in Murten?
Cleaning fees in Murten are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Murten
- About 61.1% of Murten listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $45 is close to the median ($32), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Murten median of $32. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Murten Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murtenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Old town house - remodeled (wheelchair accessible)
Entire Place • 2 bedrooms
Cozy 3-room apartment in beautiful Murten.
Entire Place • 2 bedrooms
Charming apartment in the old town of Morat
Entire Place • 2 bedrooms
Sweet home Murten
Entire Place • 1 bedroom
Living in the countryside with easy access to the highway
Entire Place • 2 bedrooms
Old town apartment in the middle of Murten
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Murten?
Learn from the best! This table showcases top-performing Airbnb hosts in Murten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Regina | 1 | $74,250 | 22 | 5.00/5.0 |
| Eliane | 1 | $39,344 | 73 | 4.96/5.0 |
| Cynthia | 1 | $27,112 | 23 | 4.61/5.0 |
| Valérie | 1 | $23,518 | 32 | 4.91/5.0 |
| Annigna | 1 | $15,700 | 32 | 4.78/5.0 |
| Ursula | 1 | $15,271 | 5 | 4.80/5.0 |
| Renate | 1 | $14,786 | 82 | 4.89/5.0 |
| Eva | 2 | $14,721 | 62 | 4.93/5.0 |
| Brigit / Küsu | 1 | $12,091 | 454 | 4.96/5.0 |
| Franziska | 1 | $10,955 | 258 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murten.
Who Are the Airbnb Hosts in Murten?
Murten has a relatively balanced host base.
Host Profile Insights for Murten
- A 44.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 55.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Murten averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Murten's Airbnb Market Compare to Nearby Cities?
How does the Murten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Murten has 23 percentage points lower occupancy and about $304 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.57 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
Frequently Asked Questions About Airbnb in Murten
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Murten.
How much do Airbnb hosts make in Murten?
Murten hosts earn about $15,312 per year on average, with an average nightly rate of $163 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Murten, Fribourg, not the ceiling for the best operators. Source: AirROI 2026 data, Murten market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Murten?
The average Airbnb occupancy rate in Murten is 37.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Murten?
Listings in Murten average $163 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Murten?
Murten currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Murten?
AirROI currently classifies the short-term rental regulation level in Murten as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Murten?
RevPAR in Murten is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Murten?
Occupancy of 37.2% means Murten is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,312, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Murten?
The average booking lead time in Murten is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Murten?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Murten include Old Town, Lakefront Promenade, Wine Region. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Murten?
entire_home listings make up 66.7% of the active supply in Murten. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Murten compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Murten's $15,312 and 37.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Murten?
The average Airbnb stay length in Murten is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Murten?
Airbnb listings in Murten average 4.88 out of 5 overall. About 44.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Murten?
Iron and High chair are among the strongest revenue-linked amenities in Murten. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Murten?
Yes. About 61.1% of active Airbnb listings in Murten charge a cleaning fee, and the average fee is $45. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Murten?
A 44.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.