- 5.5 piece(s) Entire home · 4 bedrooms Rated 4.69 - Revenue
- CHF 56,846
- Occupancy
- 52.7%
- Daily rate
- CHF 280
Prices in
Airbnb market data · 202612 months to September 2026
Gruyères, Switzerland Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gruyères brought in CHF 18,498 over the 12 months through September 2026, about 7% more than the Fribourg average of CHF 17,249.
The short answer
Gruyères Airbnb Market at a Glance
Gruyères earns on price rather than volume. Listings averaged CHF 210 a night and were booked on 30% of available nights, against CHF 155 and 41% for the Fribourg average.
Timing matters: in August, usually the best month, the average listing earns about twice as much as in November, usually the slowest. With only 45 active listings, a few bookings can reorder the months.
With 45 active listings, Gruyères is the third-largest of 9 Fribourg markets AirROI tracks. From a year earlier, average revenue rose 7% while the number of active listings grew 22%.
Browse the live Gruyères Airbnb market See Every Gruyères ListingRevenue
How Much Do Airbnb Hosts Make in Gruyères?
Gross bookings per Gruyères listing averaged CHF 18,498 over the 12 months to September 2026 (Fribourg average: CHF 17,249), before cleaning, platform and management costs and taxes.
In a typical year, the average Gruyères listing brings in CHF 2,640 in August, its best month, and CHF 1,320 in November, its slowest. Both ends are close calls: August leads July by 3%, and November sits just 5% below March, so either pair can swap places in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn CHF 4,040+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn CHF 2,750 or more, roughly CHF 1,100 a month above the median.
- Typical properties (median) earn about CHF 1,640 a month.
- Entry-level properties (bottom 25%) earn CHF 952 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about twice what November does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average CHF 2,860 CHF 1,150
The dashed line is the average of the months shown, CHF 2,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Gruyères Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in May 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | CHF 2,326 | 38.2% | CHF 208 | CHF 78 | 63 days | 3.7 nights |
| Oct 2025 | CHF 2,173 | 35.6% | CHF 207 | CHF 70 | 54 days | 3.2 nights |
| Nov 2025 | CHF 1,501 | 26.2% | CHF 206 | CHF 50 | 74 days | 3.6 nights |
| Dec 2025 | CHF 2,009 | 31.2% | CHF 201 | CHF 65 | 61 days | 4.3 nights |
| Jan 2026 | CHF 1,563 | 26.7% | CHF 199 | CHF 50 | 45 days | 4.3 nights |
| Feb 2026 | CHF 2,028 | 38.4% | CHF 199 | CHF 72 | 45 days | 4.6 nights |
| Mar 2026 | CHF 1,189 | 19.8% | CHF 203 | CHF 38 | 26 days | 3.6 nights |
| Apr 2026 | CHF 1,705 | 29.7% | CHF 207 | CHF 57 | 44 days | 2.7 nights |
| May 2026 | CHF 2,592 | 40.9% | CHF 216 | CHF 84 | 63 days | 2.4 nights |
| Jun 2026 | CHF 1,967 | 33.5% | CHF 209 | CHF 66 | 75 days | 2.6 nights |
| Jul 2026 | CHF 2,862 | 46.3% | CHF 202 | CHF 92 | 67 days | 5.1 nights |
| Aug 2026 | CHF 2,594 | 38.5% | CHF 207 | CHF 84 | 87 days | 2.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Gruyères market, enter its address and size in the short-term rental calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Gruyères Profitable?
Yes, when it's run well. The average Gruyères Airbnb took in CHF 18,498 in the 12 months to September 2026, and run by its owner at everyday costs, about CHF 910 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about CHF 1,550 a month.
Cleaning it yourself keeps the CHF 2,850 a year guests pay in cleaning fees, for about CHF 1,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about CHF 780 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Gruyères Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | CHF 15,648 | CHF 26,210 |
| Cleaning fees guests pay15% of Gruyères bookings | CHF 2,850 | CHF 4,780 |
| Gross bookings | CHF 18,498 | CHF 30,990 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Gruyères listings on Simplified Pricing, 3% for the rest | −CHF 2,560 | −CHF 4,290 |
| Cleaning and laundryPaid for by the cleaning fee; CHF 0 if you clean yourself | −CHF 2,850 | −CHF 4,780 |
| Utilities and internetAbout 5% of bookings | −CHF 920 | −CHF 1,550 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −CHF 370 | −CHF 620 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −CHF 550 | −CHF 930 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −CHF 180 | −CHF 180 |
| Permit and registrationWhere one is required | −CHF 90 | −CHF 90 |
| ManagementCHF 0 when you run it; co-hosts charge from about 10% of nightly bookings | CHF 0 | CHF 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | CHF 0 | CHF 0 |
| Lodging taxesAdded to the guest's bill and passed on | CHF 0 | CHF 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −CHF 7,520 | −CHF 12,440 |
| Left for housing costs, then profit | CHF 10,978about CHF 910 a month | CHF 18,550about CHF 1,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Gruyères Airbnb Profit
The estimate starts from Gruyères's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gruyères home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gruyères's Top Earners Get There
- More nights booked. The busiest quarter of Gruyères listings are booked on 48% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of CHF 185 adds about CHF 1,870 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge CHF 260 a night or more, against a median of CHF 185. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about CHF 1,560 a year.
- Open for the busy months. In a typical year, August brings the average listing about CHF 2,640, against CHF 1,320 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gruyères listings average 4.75 stars, and 31% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about CHF 2,580 a month, against CHF 1,540 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gruyères?
Gruyères listings were booked on 30% of the nights they were open over the past year, 11 percentage points below the Fribourg average (41%) and 9 points below the Switzerland average (39%). In a typical year, occupancy climbs to 42% in August and falls to 24% in March.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
August is usually the busiest month in Gruyères, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 34% 46% 20%
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Gruyères?
The average nightly rate in Gruyères, known as ADR (average daily rate), was CHF 210 over the past year, about 35% above the Fribourg average of CHF 155 and about 11% below the Switzerland average of CHF 235. Averaged month by month over the past two years, rates barely change through the year, staying between about CHF 195 and CHF 210.
The top 10% charge about 2.2 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge CHF 310+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge CHF 260 or more, about CHF 75 above the median.
- Typical properties (median) charge about CHF 185 a night.
- Entry-level properties (bottom 25%) charge CHF 140 or less, about three-quarters of the median.
Average nightly rate by month in Gruyères
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average CHF 216 CHF 181
The dashed line is the average of the months shown, CHF 199. The 12-month ADR of CHF 210 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Gruyères?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gruyères it averaged CHF 61 over the past year, from about CHF 44 in a typical November to about CHF 85 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn CHF 96+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn CHF 74 or more, about CHF 18 a night above the median.
- Typical properties (median) earn about CHF 56 per open night.
- Entry-level properties (bottom 25%) earn CHF 34 or less, about 60% of the median.
August RevPAR is about twice November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average CHF 92 CHF 38
The dashed line is the average of the months shown, CHF 66. The 12-month RevPAR of CHF 61 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Gruyères
With only 45 active listings, the monthly pattern in Gruyères is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in November.
Average revenue by month in Gruyères
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average CHF 2,640 CHF 1,320
The dashed line is the average of the 12 calendar months, CHF 2,000.
Revenue by month in Gruyères in numbers
| Month | Revenue per listing |
|---|---|
| January | CHF 1,690 |
| February | CHF 1,730 |
| March | CHF 1,390 |
| April | CHF 1,790 |
| May | CHF 2,290 |
| June | CHF 2,140 |
| July | CHF 2,560 |
| August | CHF 2,640 |
| September | CHF 2,230 |
| October | CHF 2,090 |
| November | CHF 1,320 |
| December | CHF 2,180 |
How Far in Advance Do Guests Book Airbnb in Gruyères?
Guests book Gruyères stays 63 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 80 days ahead, and March stays closest to arrival, about 29 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 56 days 87 days 25 days
The 12-month figure of 63 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Gruyères
None of the 45 active listings in Gruyères display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Gruyères.
Neighborhoods
Best Neighborhoods for Airbnb in Gruyères
AirROI's area guide picks eight Gruyères neighborhoods that draw short-term rental guests, led by Gruyères Castle, R - Railway Station Area and La Maison du Gruyère. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gruyères Castle | Famous medieval castle offering historical significance and stunning views of the surrounding Alps. A prime destination for tourists interested in culture and history. | Gruyères Castle, HR Giger Museum, Maison du Gruyère, Gruyères Historic Museum |
| R - Railway Station Area | Convenient area for travelers as it connects to major transport routes. Ideal for guests looking for easy access to surrounding attractions. | Gruyères Railway Station, Cheese Factory Tours, Walking paths to picturesque landscapes |
| La Maison du Gruyère | Home to the famous Gruyère cheese, attracts food enthusiasts. Visitors can tour the cheese-making process, which adds to tourism potential. | Cheese Factory, Tasting Tours, Info Center |
| Parc régional de la Gruyère | Natural beauty and outdoor adventure opportunities make this area appealing for nature lovers and outdoor sports enthusiasts. | Hiking trails, Cycling paths, Picnic spots |
| Charmey | Close to Gruyères, known for wellness and spa offerings. Ideal for guests looking for relaxation and nature immersion. | Bains de la Gruyère, Outdoor activities, Scenic mountain views |
| Broc | Near the famous Cailler chocolate factory, attracts chocolate lovers and families looking for sweet experiences. | Cailler Chocolate Factory, Chocolate tours, Cultural events |
| Bulle | A larger town nearby with shops, restaurants, and cultural activities. Offers an urban experience while being close to Gruyères. | Bulle Castle, Local markets, Shopping streets |
| La Tour-de-Trême | Scenic village near Gruyères, offers peaceful surroundings and access to hiking trails. Great for a quiet getaway. | Lakes, Countryside views, Hiking routes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Gruyères Airbnb Listings by Type and Size
Entire homes make up 78% of listings in Gruyères, alongside 10 private-room listings (22%). Apartments and condos are the most common property type at 42%, ahead of houses (33%).
Mostly entire homes, with a private-room segment
Gruyères Airbnb listings by room type
- Entire home 78%
- Private room 22%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.8% | 35 |
| Private room | 22.2% | 10 |
Listings by property type
Gruyères Airbnb listings by property type
- Apartment/Condo 42%
- House 33%
- Hotel/Boutique 22%
- Cabin/Outdoor 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 42.2% | 19 |
| House | 33.3% | 15 |
| Hotel/Boutique | 22.2% | 10 |
| Cabin/Outdoor | 2.2% | 1 |
How Many Bedrooms Do Airbnb Listings in Gruyères Have?
One- and three-bedroom homes are equally common in Gruyères (29% of entire homes each), followed by two-bedroom homes (17%). Shares are of the 35 entire homes that give a bedroom count; rented rooms are left out.
Gruyères entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
11%
29%
17%
29%
6%
9%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 11.4% | 4 |
| 1 bedroom | 28.6% | 10 |
| 2 bedrooms | 17.1% | 6 |
| 3 bedrooms | 28.6% | 10 |
| 4 bedrooms | 5.7% | 2 |
| 5+ bedrooms | 8.6% | 3 |
What Each Home Size Earns in Gruyères
A typical one-bedroom home in Gruyères earned CHF 11,300 over the past year, against CHF 20,500 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 10 | CHF 11,300 | CHF 14,700 | CHF 194 | 26% |
| 3 bedrooms | 10 | CHF 20,500 | CHF 18,000 | CHF 224 | 34% |
How Many Guests Do Airbnbs in Gruyères Sleep?
The most common capacity in Gruyères is six guests (33% of listings), and 43% of listings sleep six or more. Shares are of the 40 listings with a guest capacity on file (89% of the market).
Gruyères listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
20%
5%
28%
5%
33%
10%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 20.0% | 8 |
| 3 guests | 5.0% | 2 |
| 4 guests | 27.5% | 11 |
| 5 guests | 5.0% | 2 |
| 6 guests | 32.5% | 13 |
| 8+ guests | 10.0% | 4 |
How Gruyères Airbnb Listings Are Set Up
Gruyères hosts set up an average of 2.9 beds per listing. 58% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 2.9
- Show exact location
- 58%
What Amenities Do Airbnb Listings in Gruyères Offer?
Pet-friendly policies are common in Gruyères: 58% of listings have one, and 53% have a patio or balcony.
Share of Gruyères listings with each common amenity
Guests
Who Books Airbnbs in Gruyères?
Gruyères splits its demand between home and abroad: 65% of guests who left reviews live outside Switzerland, led by visitors from France and the United States. Guests speak a mix of languages: English leads at 34%, followed by French and German.
65% of Gruyères guests come from abroad
Where guests who left reviews live
- International 65%
- Domestic 35%
Where Gruyères guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Geneva | 5.3% |
| Paris | 3.5% |
| Lyon | 2.3% |
| Lausanne | 1.8% |
Where Gruyères guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Switzerland | 35.0% |
| France | 29.9% |
| United States | 10.7% |
| United Kingdom | 4.5% |
| Canada | 2.8% |
Languages spoken by Gruyères guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 34.4% |
| French | 25.5% |
| German | 10.9% |
| Spanish | 8.9% |
| Italian | 5.2% |
What Are Airbnb Guest Ratings in Gruyères?
Gruyères Airbnbs average 4.75 stars, and 31% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.55, against 4.85 for location.
Location scores highest in Gruyères; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.74 |
| Cleanliness | 4.73 |
| Communication | 4.76 |
| Location | 4.85 |
| Check-in | 4.77 |
| Value | 4.55 |
Booking patterns
How Guests Book in Gruyères: Stays, Rules and Fees
About nine in ten Gruyères listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Gruyères listings are open to guests
Share of listings by days a year
- 271-366 days 56%
- 181-270 days 33%
- 91-180 days 9%
- 1-30 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 55.6% | 25 |
| 181-270 days | 33.3% | 15 |
| 91-180 days | 8.9% | 4 |
| 1-30 days | 2.2% | 1 |
Days a year Gruyères listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 9%
- 91-180 days 36%
- 31-90 days 36%
- 1-30 days 18%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.2% | 1 |
| 181-270 days | 8.9% | 4 |
| 91-180 days | 35.6% | 16 |
| 31-90 days | 35.6% | 16 |
| 1-30 days | 17.8% | 8 |
What Is the Average Length of Stay for Airbnb in Gruyères?
The average Gruyères booking lasts 3.8 nights, longest in December and shortest in May. Listings took about 20 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Gruyères
Average nights per booking, by month of stay
Average 3.5 nights 5.4 nights 2.5 nights
Two-year average by calendar month.
Gruyères Airbnb Minimum Stay Requirements
More than eight in ten listings in Gruyères accept stays of one or two nights.
Minimum stay set by Gruyères listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Gruyères?
Firm is the most common cancellation policy in Gruyères, used by 53% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 38% on Flexible or Moderate.
Cancellation policies of Gruyères listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Gruyères?
About seven in ten Gruyères listings charge a cleaning fee. The typical fee is about CHF 231. Spread over the average stay of 3.8 nights, that adds roughly CHF 60 a night to what guests pay. For listings that charge one, cleaning fees make up about 15% of gross revenue.
- Median cleaning fee
- CHF 231
- Average cleaning fee
- CHF 211
- Listings charging a fee
- 68.9%
- Share of gross revenue
- 15.4%
Top earners
Top-Earning Airbnbs and Hosts in Gruyères
The top-grossing Airbnb in Gruyères, a four-bedroom home, took in CHF 56,800 over the past year, about three times the city's average of CHF 18,500.
- 5.5 piece(s) Entire home · 4 bedrooms Rated 4.69 
Beautiful farm with mountain vista Entire home · 6 bedrooms Rated 4.95 - Revenue
- CHF 53,471
- Occupancy
- 27.6%
- Daily rate
- CHF 578
Swiss Alpine Chalet | Indoor Pool & Sauna | Sleeps 9 Entire home · 5 bedrooms Rated 4.54 - Revenue
- CHF 52,083
- Occupancy
- 32.4%
- Daily rate
- CHF 427
Beautiful 5-room chalet "Chalet Antoine" Entire home · 4 bedrooms Rated 4.94 - Revenue
- CHF 50,815
- Occupancy
- 43.9%
- Daily rate
- CHF 286
Modern cozy flat, perfect for families and hiking Entire home · 3 bedrooms Rated 4.86 - Revenue
- CHF 31,209
- Occupancy
- 59.4%
- Daily rate
- CHF 146
Lis Martagon. Junior Deluxe Suite 50 m2 with Balcony Entire home · 1 bedroom Rated 4.88 - Revenue
- CHF 31,032
- Occupancy
- 41.0%
- Daily rate
- CHF 227
Who Are the Airbnb Hosts in Gruyères?
Professional management companies run 44% of Gruyères listings. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
- Superhosts
- 60.0%
- Professional management
- 44.4%
- Cohosted listings
- 2.2%
- Instant Book enabled
- 66.7%
- Simplified Pricing
- 86.7%
Nearby markets
Gruyères vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Rougemont (15 km away, 32 listings) earned the most per listing, about 54% more than Gruyères. Val-de-Charmey and Chardonne were the busiest, each booked on 45% of nights against 30% in Gruyères.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Val-de-Charmey 10 km | 47 | CHF 25,036 | CHF 178 | 45% |
| Château-d'Oex 13 km | 75 | CHF 22,945 | CHF 247 | 38% |
| Rougemont 15 km | 32 | CHF 28,486 | CHF 384 | 36% |
| Montreux 18 km | 221 | CHF 21,753 | CHF 256 | 36% |
| Vevey 20 km | 36 | CHF 14,440 | CHF 183 | 33% |
| Saanen 20 km | 165 | CHF 23,190 | CHF 386 | 33% |
| Chardonne 20 km | 30 | CHF 21,928 | CHF 200 | 45% |
| Ormont-Dessous 21 km | 35 | CHF 20,666 | CHF 228 | 36% |
Other Airbnb Markets in Fribourg
- Fribourg - Freiburg Airbnb data 68 listings
- Estavayer Airbnb data 30 listings
See all 9 Fribourg Airbnb markets
Markets Similar to Gruyères
Markets elsewhere in Switzerland with a similar nightly rate and occupancy to Gruyères:
- Riederalp Airbnb data Switzerland · CHF 211/night · 30.3%
- Grächen Airbnb data Switzerland · CHF 198/night · 33.5%
- Silvaplana Airbnb data Switzerland · CHF 232/night · 32.9%
- Anniviers Airbnb data Switzerland · CHF 225/night · 34.0%
- Brissago Airbnb data Switzerland · CHF 195/night · 34.3%
- Naters Airbnb data Switzerland · CHF 181/night · 32.9%
FAQ
Gruyères Airbnb FAQ
How much do Airbnb hosts make in Gruyères?
An active Gruyères Airbnb grossed CHF 18,498 on average in the 12 months to September 2026, according to AirROI's tracking of 45 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in CHF 2,750 or more in a typical month.
How much can I make on Airbnb in Gruyères?
It depends most on the home's size, location and how it's run. The middle half of Gruyères listings earn between CHF 952 and CHF 2,750 in a typical month, and the top tenth CHF 4,040 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gruyères?
Listings in Gruyères were booked on 30% of available nights over the past year. That compares with 41% for the Fribourg average. August is usually the busiest month.
How much does an Airbnb cost per night in Gruyères?
The average booked night in Gruyères cost CHF 210 before fees. Half of listings charge between CHF 140 and CHF 260, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gruyères?
None of the active Gruyères listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Gruyères?
Yes, when it's run well. The average Gruyères Airbnb grossed CHF 18,498 in the 12 months to September 2026, 7% above the Fribourg average of CHF 17,249. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, CHF 10,978 a year (about CHF 910 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about CHF 1,550 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Gruyères?
August usually pays best, averaging CHF 2,640 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Gruyères?
Each night a Gruyères listing was open to book earned CHF 61 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made CHF 96 or more.
How far in advance do guests book Airbnbs in Gruyères?
Gruyères stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Gruyères?
The average Gruyères Airbnb stay lasted 3.8 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Gruyères rated?
Guests rate Gruyères Airbnbs 4.75 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Gruyères?
Gruyères Castle, R - Railway Station Area and La Maison du Gruyère draw the most short-term rental interest in Gruyères. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gruyères?
AirROI counted 45 active Airbnb listings in Gruyères as of September 2026. The closest tracked market is Val-de-Charmey, 10 km away.
How much are Airbnb cleaning fees in Gruyères?
In Gruyères, about seven in ten listings add a cleaning fee, and the typical fee is about CHF 231.
Method
About This Data
Figures on this page cover 45 active Airbnb listings in Gruyères from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swiss francs at CHF 0.80 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.