Airbnb market data · 202612 months to January 2026
Newtownards, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Newtownards brought in £14,116 over the 12 months through January 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Newtownards run through January 2026.
The short answer
Newtownards Airbnb Market at a Glance
Listings averaged £137 a night and were booked on 44% of available nights.
June, the best month, brought in about 77% more per listing than November, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Newtownards is the 65th-largest of 70 Northern Ireland markets AirROI tracks.
Browse the live Newtownards Airbnb market See Every Newtownards ListingRevenue
How Much Do Airbnb Hosts Make in Newtownards?
Gross bookings per Newtownards listing averaged £14,116 over the 12 months to January 2026 (Northern Ireland average: £18,718), before cleaning, platform and management costs and taxes.
The average Newtownards listing brought in £2,000 in June, its best month, and £1,130 in November, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Newtownards's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,080+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn £2,290 or more, roughly £1,200 a month above the median.
- Typical properties (median) earn about £1,100 a month.
- Entry-level properties (bottom 25%) earn £601 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 1.8 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,520. January left out, as the latest month's data looks incomplete.
Newtownards Airbnb Data by Month
Latest 12 months in the January 2026 data.
June led on revenue. Nightly rates peaked in July and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Feb 2025 | £1,185 | 44.0% | £121 | 36 days |
| Mar 2025 | £1,315 | 45.6% | £121 | 36 days |
| Apr 2025 | £1,380 | 51.4% | £121 | 76 days |
| May 2025 | £1,567 | 59.5% | £123 | 54 days |
| Jun 2025 | £1,996 | 55.4% | £136 | 42 days |
| Jul 2025 | £1,832 | 53.0% | £146 | 71 days |
| Aug 2025 | £1,935 | 62.4% | £141 | 47 days |
| Sep 2025 | £1,628 | 55.0% | £143 | 45 days |
| Oct 2025 | £1,514 | 51.4% | £134 | 40 days |
| Nov 2025 | £1,126 | 40.0% | £132 | 29 days |
| Dec 2025 | £1,191 | 42.8% | £134 | 60 days |
| Jan 2026* | £830 | 31.1% | £132 | 21 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Jan 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Newtownards market, enter its address and size in the short-term rental calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Newtownards Profitable?
Yes, when it's run well. The average Newtownards Airbnb took in £14,116 in the 12 months to January 2026, and run by its owner at everyday costs, about £860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Newtownards Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £14,116 | £29,350 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,190 | −£4,550 |
| Utilities and internetAbout 5% of bookings | −£710 | −£1,470 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£280 | −£590 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£420 | −£880 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£140 | −£140 |
| Permit and registrationWhere one is required | −£70 | −£70 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£3,810 | −£7,700 |
| Left for housing costs, then profit | £10,306about £860 a month | £21,650about £1,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Newtownards Airbnb Profit
The estimate starts from Newtownards's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Newtownards home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Newtownards's Top Earners Get There
- More nights booked. The busiest quarter of Newtownards listings are booked on 72% or more of their nights, against 50% for the median listing. Ten more booked nights a year at the median rate of £92 adds about £916 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £120 a night or more, against a median of £92. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,410 a year.
- Open for the busy months. June brought the average listing about £2,000, against £1,130 in November, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,450 a month, against £1,180 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Newtownards?
Newtownards listings were booked on 44% of the nights they were open over the past year, 4 percentage points above the Northern Ireland average (40%) and 3 points above the U.K. average (41%). Occupancy climbs to 62% in August and falls to 40% in November.
Across Newtownards's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 72% or more, roughly five nights a week.
- Typical properties (median) fill about 50% of open nights.
- Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.
August was the busiest month in Newtownards, November the quietest
Share of open nights booked, by month
January data incomplete. The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Newtownards?
The average nightly rate in Newtownards, known as ADR (average daily rate), was £137 over the past year, about 17% below the Northern Ireland average of £165 and about 30% below the U.K. average of £195. Rates peak in July at about £145 and bottom out in March and April at about £120.
Across Newtownards's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £140+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge £120 or more, about £30 above the median.
- Typical properties (median) charge about £92 a night.
- Entry-level properties (bottom 25%) charge £65 or less, about 71% of the median.
July rates ran 21% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £132. January data incomplete.
Seasonality
Best and Worst Months for Airbnb in Newtownards
With only 18 active listings, the monthly pattern in Newtownards is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Newtownards?
Guests book Newtownards stays 53 days ahead on average (about eight weeks). April stays are booked furthest out, about 76 days ahead, and November stays closest to arrival, about 29 days. A typical April booking is made in late January.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay
January data incomplete. The 12-month figure of 53 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Newtownards
None of the 18 active listings in Newtownards display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Newtownards.
Neighborhoods
Best Neighborhoods for Airbnb in Newtownards
AirROI's area guide picks seven Newtownards neighborhoods that draw short-term rental guests, led by Ballyholme, Castlebawn Estate and Newtownards Town Centre. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ballyholme | A picturesque seaside area known for its sandy beaches and scenic views of Belfast Lough. Attractive to families and tourists seeking relaxation by the sea. | Ballyholme Beach, Ballyholme Bay, Groomsport, Bangor Marina, Groomsport Lighthouse |
| Castlebawn Estate | A popular residential area offering convenient access to local amenities and parks. Great for guests looking for a quieter neighborhood while still being close to the town center. | Castlebawn Park, Shore Road Park, Local shops and cafes |
| Newtownards Town Centre | The bustling heart of Newtownards with shops, cafes, and historical sites. Ideal for guests wanting to experience local culture and community. | Newtownards Market, The Old Courthouse, Mount Stewart House and Gardens |
| Comber | A quaint town nearby known for its rich history and charming streets. Perfect for guests interested in exploring the Ards Peninsula. | Comber Greenway, Historic Comber Town, Local shops and cafes |
| Ards Arts Centre | Cultural hub offering various arts events, making it a draw for tourists interested in the arts. Accommodation nearby can attract art enthusiasts. | Ards Arts Centre, Local galleries, Theatre events |
| Kircubbin | A small village on the shores of Strangford Lough, appealing for those looking for the beauty of nature and tranquility. | Strangford Lough, Kircubbin Village, Walking trails |
| Portaferry | Famous for its proximity to the beautiful landscapes and the Strangford Lough, attracting nature lovers. | Portaferry Castle, Exploris Aquarium, Strangford Lough |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Newtownards vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Newtownabbey (18 km away, 32 listings) earned the most per listing, about 55% more than Newtownards.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ards and North Down 5 km | 65 | £18,633 | £177 | 42% |
| Bangor 8 km | 104 | £17,622 | £140 | 41% |
| Donaghadee 12 km | 39 | £17,091 | £133 | 44% |
| Belfast 15 km | 1,575 | £19,234 | £149 | 44% |
| Newtownabbey 18 km | 32 | £21,835 | £144 | 49% |
| Lisburn 25 km | 41 | £12,567 | £195 | 32% |
| Mid and East Antrim 36 km | 44 | £17,138 | £159 | 39% |
| Newcastle 43 km | 147 | £18,659 | £173 | 36% |
Other Airbnb Markets in Northern Ireland
- Causeway Coast and Glens Airbnb data 412 listings
- Portrush Airbnb data 303 listings
- Portstewart Airbnb data 252 listings
- Derry/Londonderry Airbnb data 226 listings
- Fermanagh and Omagh Airbnb data 153 listings
- Newry Airbnb data 145 listings
- Ballycastle Airbnb data 131 listings
- Bushmills Airbnb data 82 listings
See all 70 Northern Ireland Airbnb markets
Markets Similar to Newtownards
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Newtownards:
- Bristol Airbnb data UK · £140/night · 43.8%
- Glastonbury Airbnb data UK · £141/night · 44.6%
- South Cambridgeshire Airbnb data UK · £145/night · 44.1%
- Bradford Airbnb data UK · £145/night · 43.0%
- Plymouth Airbnb data UK · £134/night · 41.9%
- Watford Airbnb data UK · £131/night · 42.0%
FAQ
Newtownards Airbnb FAQ
How much do Airbnb hosts make in Newtownards?
An active Newtownards Airbnb grossed £14,116 on average in the 12 months to January 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,290 or more in a typical month.
How much can I make on Airbnb in Newtownards?
It depends most on the home's size, location and how it's run. The middle half of Newtownards listings earn between £601 and £2,290 in a typical month, and the top tenth £3,080 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Newtownards?
Listings in Newtownards were booked on 44% of available nights over the past year. That compares with 40% for the Northern Ireland average. August was the busiest month.
How much does an Airbnb cost per night in Newtownards?
The average booked night in Newtownards cost £137 before fees. Half of listings charge between £65 and £120; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Newtownards?
None of the active Newtownards listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Newtownards?
Yes, when it's run well. The average Newtownards Airbnb grossed £14,116 in the 12 months to January 2026, 25% below the Northern Ireland average of £18,718, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £10,306 a year (about £860 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,800 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Newtownards?
June paid best over the past year, at £2,000 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Newtownards?
Newtownards stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Newtownards?
Ballyholme, Castlebawn Estate and Newtownards Town Centre draw the most short-term rental interest in Newtownards. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Newtownards?
AirROI counted 18 active Airbnb listings in Newtownards as of January 2026. The closest tracked market is Ards and North Down, 5 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Newtownards from February 2025 to January 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.