Newtownards, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Newtownards, Northern Ireland? Based on AirROI's 2026 dataset (February 2025 – January 2026), the short answer is $18,961 per year — at a $184 nightly rate, 43.8% occupancy, and a N/A RevPAR.
With just 18 active listings, Newtownards is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 100.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Newtownards?
In Newtownards, the headline Airbnb metrics are $18,961 in average annual revenue,43.8% occupancy, $184 ADR, and $0 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Newtownards?
Understanding the monthly revenue variations for Airbnb listings in Newtownards is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Newtownards is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Newtownards across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,142+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,074 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,479 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $807, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Newtownards
What Is the Monthly Airbnb Occupancy Rate in Newtownards?
Maximize your bookings by understanding the Newtownards STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Newtownards:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Newtownards
What Is the Average Airbnb Nightly Rate in Newtownards?
Effective short term rental pricing strategy in Newtownards involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Newtownards typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Newtownards
What Is the RevPAR for Airbnb in Newtownards?
RevPAR in Newtownards is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Newtownards
RevPAR Insights for Newtownards
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Newtownards benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Newtownards Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Newtownards?
Newtownards's peak Airbnb season falls in June, August, July, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, August, July)
- Revenue averages $2,580 per month
- Occupancy rates average 56.9%
- Daily rates average $189
Shoulder Season
- Revenue averages $1,924 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $174
Low Season (January, February, November)
- Revenue drops to average $1,407 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $172
Seasonality Insights for Newtownards
- Airbnb seasonality in Newtownards is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Newtownards's highest earning potential, with monthly revenues climbing to $2,681, occupancy reaching 62.4%, and ADRs peaking at $196.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,115, occupancy could drop to 31.1%, and ADRs may adjust to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Newtownards.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Newtownards, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Newtownards?
Low regulation and minimal registration activity in Newtownards, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Newtownards to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Newtownards?
With a compact short-term rental market, Newtownards gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ballyholme | A picturesque seaside area known for its sandy beaches and scenic views of Belfast Lough. Attractive to families and tourists seeking relaxation by the sea. | Ballyholme Beach, Ballyholme Bay, Groomsport, Bangor Marina, Groomsport Lighthouse |
| Castlebawn Estate | A popular residential area offering convenient access to local amenities and parks. Great for guests looking for a quieter neighborhood while still being close to the town center. | Castlebawn Park, Shore Road Park, Local shops and cafes |
| Newtownards Town Centre | The bustling heart of Newtownards with shops, cafes, and historical sites. Ideal for guests wanting to experience local culture and community. | Newtownards Market, The Old Courthouse, Mount Stewart House and Gardens |
| Comber | A quaint town nearby known for its rich history and charming streets. Perfect for guests interested in exploring the Ards Peninsula. | Comber Greenway, Historic Comber Town, Local shops and cafes |
| Ards Arts Centre | Cultural hub offering various arts events, making it a draw for tourists interested in the arts. Accommodation nearby can attract art enthusiasts. | Ards Arts Centre, Local galleries, Theatre events |
| Kircubbin | A small village on the shores of Strangford Lough, appealing for those looking for the beauty of nature and tranquility. | Strangford Lough, Kircubbin Village, Walking trails |
| Bangor | A nearby town with vibrant community life, a marina, and beautiful beaches, making it a perfect spot for tourists. | Bangor Marina, Ward Park, North Down Museum, Beachfront |
| Portaferry | Famous for its proximity to the beautiful landscapes and the Strangford Lough, attracting nature lovers. | Portaferry Castle, Exploris Aquarium, Strangford Lough |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Newtownards offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Newtownards?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Newtownards
- The Newtownards Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Newtownards, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Newtownards Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Newtownards
- The dominant room capacity in Newtownards is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Newtownards, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Newtownards.
Newtownards Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Newtownards
- The most common guest capacity trend in Newtownards vacation rentals is listings accommodating 2 guests (44.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Newtownards STR market, accounting for 61.1% of listings.
- A significant 44.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Newtownards.
- On average, properties in Newtownards are equipped to host 2.7 guests.
What Amenities Do Airbnb Guests Expect in Newtownards?
Amenity Prevalence
Amenity Insights for Newtownards
- Essential amenities in Newtownards that guests expect include: TV, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Newtownards: TV, Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like Cooking basics or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Newtownards to stay competitive.
Dive Deeper: Advanced Newtownards STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Newtownards. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNewtownards Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Newtownards
- The typical guest profile for Airbnb in Newtownards consists of primarily domestic travelers (69%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 69.4% of guests.
- Key international markets include United Kingdom (69.4%) and Ireland (12.5%).
- Top languages spoken are English (68.4%) followed by Spanish (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Belfast.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Newtownards Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Newtownards
- The most common availability pattern in Newtownards falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Newtownards (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Newtownards?
Average Booking Lead Time by Month
Booking Lead Time Insights for Newtownards
- The overall average booking lead time for vacation rentals in Newtownards is 53 days.
- Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Newtownards.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Newtownards averages to identify opportunities for dynamic pricing adjustments.
Newtownards Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
6 listings
33.3% of total
3 Nights
1 listings
5.6% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Newtownards is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.7%) of the Newtownards Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Newtownards, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Newtownards hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Newtownards.
Newtownards Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
5.6% of total
Moderate
7 listings
38.9% of total
Firm
6 listings
33.3% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Newtownards
- The prevailing Airbnb cancellation policy trend in Newtownards is Moderate, used by 38.9% of listings.
- A majority (55.5%) of hosts in Newtownards utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Newtownards.
- Regularly review your cancellation policy against competitors and market demand shifts in Newtownards.
What Do the Top Airbnb Listings in Newtownards Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Newtownardsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Willow Cottage. Cosy cottage in rural location
Entire Place • 2 bedrooms
Luxury seaside lodge just feet from the sea.
Entire Place • 1 bedroom
Brent Cove Seaside Studio & hot tub, N-Ireland
Entire Place • N/A
A beautiful Town home
Entire Place • 3 bedrooms
Adorable one bedroom apartment with balcony
Entire Place • 1 bedroom
Cherry Blossom House, Newtownards Town Centre
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Newtownards?
Learn from the best! This table showcases top-performing Airbnb hosts in Newtownards based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martin Shane | 3 | $101,629 | 609 | 4.93/5.0 |
| Kris | 4 | $52,053 | 27 | 4.91/5.0 |
| Gail | 1 | $48,220 | 77 | 4.97/5.0 |
| Heather | 2 | $40,761 | 275 | 4.89/5.0 |
| Patrick | 2 | $29,510 | 409 | 4.71/5.0 |
| Jenny | 1 | $24,466 | 25 | 5.00/5.0 |
| Louise | 1 | $19,287 | 61 | 5.00/5.0 |
| Christina | 1 | $14,986 | 205 | 4.58/5.0 |
| Ian | 1 | $5,193 | 17 | 5.00/5.0 |
| Trevor | 1 | $4,949 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Newtownards.
How Does Newtownards's Airbnb Market Compare to Nearby Cities?
How does the Newtownards Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Port Ellen, Newtownards has 22 percentage points lower occupancy and about $18 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Langbank | 11 | $4,447 | $385.29 | 53% |
| Bruichladdich | 17 | $4,237 | $319.79 | 55% |
| Valley | 18 | $4,101 | $295.91 | 45% |
| Kilchattan Bay | 10 | $4,080 | $328.91 | 54% |
| Cardross | 11 | $4,049 | $378.91 | 44% |
| Bontnewydd | 27 | $3,960 | $383.00 | 46% |
| Bull Bay | 14 | $3,925 | $392.30 | 46% |
| Dublin 2 | 15 | $3,771 | $317.51 | 54% |
| Port Ellen | 30 | $3,689 | $201.39 | 66% |
| Nant Peris | 14 | $3,668 | $260.50 | 49% |
Frequently Asked Questions About Airbnb in Newtownards
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Newtownards.
How much do Airbnb hosts make in Newtownards?
Newtownards hosts earn about $18,961 per year on average, with an average nightly rate of $184 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Newtownards, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Newtownards market, February 2025 to January 2026.
What is the average Airbnb occupancy rate in Newtownards?
The average Airbnb occupancy rate in Newtownards is 43.8%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Newtownards?
Listings in Newtownards average $184 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Newtownards?
Newtownards currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Newtownards?
AirROI currently classifies the short-term rental regulation level in Newtownards as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Newtownards?
RevPAR in Newtownards is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Newtownards?
At 43.8% occupancy, Newtownards can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $18,961, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Newtownards?
The average booking lead time in Newtownards is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Newtownards?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Newtownards include Ballyholme, Castlebawn Estate, Newtownards Town Centre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Newtownards?
entire_home listings make up 83.3% of the active supply in Newtownards. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Newtownards compare to nearby Airbnb markets?
Among neighboring markets, Langbank posts $53,361 in average annual revenue with 52.5% occupancy, compared to Newtownards's $18,961 and 43.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Newtownards?
June is the highest-revenue month in Newtownards, while January is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-01-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.