Airbnb market data · 202512 months to September 2025
New Market, AL Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in New Market brought in $11,122 over the 12 months through September 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for New Market run through September 2025.
The short answer
New Market Airbnb Market at a Glance
Listings averaged $119 a night and were booked on 32% of available nights.
Timing matters: in April, the best month, the average listing earned about 2.8 times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, New Market is the 82nd-largest of 87 Alabama markets AirROI tracks.
Browse the live New Market Airbnb market See Every New Market ListingRevenue
How Much Do Airbnb Hosts Make in New Market?
Gross bookings per New Market listing averaged $11,122 over the 12 months to September 2025 (Alabama average: $34,976), before cleaning, platform and management costs and taxes.
The average New Market listing brought in $1,950 in April, its best month, and $705 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across New Market's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $2,980+ a month, about three times the typical property.
- Strong performers (top 25%) earn $2,160 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $1,000 a month.
- Entry-level properties (bottom 25%) earn $497 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earned about 2.8 times what February did
Average revenue per active listing, by month
Dashed: September left out, as the latest month's data looks incomplete.
New Market Airbnb Data by Month
Latest 12 months in the September 2025 data.
April led on revenue. Nightly rates peaked in August and bookings in March, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Oct 2024 | $1,251 | 32.6% | $117 | 28 days |
| Nov 2024 | $1,221 | 26.3% | $117 | 41 days |
| Dec 2024 | $1,492 | 39.7% | $117 | 27 days |
| Jan 2025 | $1,305 | 36.3% | $117 | 14 days |
| Feb 2025 | $705 | 22.2% | $115 | 7 days |
| Mar 2025 | $1,632 | 43.6% | $115 | 20 days |
| Apr 2025 | $1,955 | 34.8% | $114 | 14 days |
| May 2025 | $1,888 | 42.6% | $120 | 33 days |
| Jun 2025 | $1,757 | 41.0% | $130 | 40 days |
| Jul 2025 | $1,556 | 33.2% | $135 | 27 days |
| Aug 2025 | $1,377 | 32.6% | $136 | 21 days |
| Sep 2025* | $894 | 21.3% | $138 | 10 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Sep 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical New Market listing earns about $1,000 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in New Market Profitable?
Yes, when it's run well. The average New Market Airbnb took in $11,122 in the 12 months to September 2025, and run by its owner at everyday costs, about $680 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,480 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
New Market Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $11,122 | $24,020 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,720 | −$3,720 |
| Utilities and internetAbout 5% of bookings | −$560 | −$1,200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$220 | −$480 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$330 | −$720 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$110 | −$110 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$3,000 | −$6,290 |
| Left for housing costs, then profit | $8,122about $680 a month | $17,730about $1,480 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own New Market Airbnb Profit
The estimate starts from New Market's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one New Market home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How New Market's Top Earners Get There
- More nights booked. The busiest quarter of New Market listings are booked on 48% or more of their nights, against 29% for the median listing. Ten more booked nights a year at the median rate of $115 adds about $1,150 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $150 a night or more, against a median of $115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,110 a year.
- Open for the busy months. April brought the average listing about $1,950, against $705 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,000 a month, against $930 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in New Market?
New Market listings were booked on 32% of the nights they were open over the past year, 5 percentage points below the Alabama average (37%) and 9 points below the U.S. average (41%). Occupancy climbs to 44% in March and falls to 22% in February.
Across New Market's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 29% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
March was the busiest month in New Market, February the quietest
Share of open nights booked, by month
Dashed: September data incomplete. The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in New Market?
The average nightly rate in New Market, known as ADR (average daily rate), was $119 over the past year, about 66% below the Alabama average of $350 and about 63% below the U.S. average of $320. Rates peak in July and August at about $135 and bottom out in March and April at about $115.
Across New Market's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $200+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge $150 or more, about $35 above the median.
- Typical properties (median) charge about $115 a night.
- Entry-level properties (bottom 25%) charge $63 or less, about 55% of the median.
August rates ran 19% above April's
Average nightly rate (ADR), by month
Dashed: September data incomplete.
Seasonality
Best and Worst Months for Airbnb in New Market
With only 19 active listings, the monthly pattern in New Market is noisy, since a few long or pricey stays can lift a month; revenue peaked in April and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in New Market?
Guests book New Market stays 20 days ahead on average (about three weeks), so many trips are booked close to arrival. November stays are booked furthest out, about 41 days ahead, and February stays closest to arrival, about 7 days. A typical November booking is made in early October.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: September data incomplete. The 12-month figure of 20 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in New Market
None of the 19 active listings in New Market display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in New Market.
Neighborhoods
Best Neighborhoods for Airbnb in New Market
AirROI's area guide picks eight New Market neighborhoods that draw short-term rental guests, led by New Market Center, Valley Hill and Hughes Road Area. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| New Market Center | The main commercial hub in New Market with easy access to shopping and dining. Attractive for families and individuals looking for convenience in their stay. | New Market City Park, New Market Library, Local restaurants and shops |
| Valley Hill | A family-friendly neighborhood with good schools and quiet surroundings. Popular among families visiting the area for events or vacations. | Valley Hill Country Club, Local parks, Nearby hiking trails |
| Hughes Road Area | A quaint residential area close to Madison and Huntsville, appealing to those seeking a suburban feel while being close to urban amenities. | Lake Guntersville, Shopping malls in Madison, Bryant Park |
| Redstone Arsenal | Close proximity to Redstone Arsenal, attracting military families and contractors visiting for work-related reasons. | Redstone Arsenal attractions, Land between the Lakes, Nearby restaurants |
| Huntsville Space Center Area | Near the U.S. Space & Rocket Center, a major tourist attraction, making it popular among space enthusiasts and families. | U.S. Space & Rocket Center, NASA facilities, Huntsville Botanical Garden |
| Downtown Huntsville | A vibrant area with nightlife, dining, and cultural attractions, suitable for those looking to experience the local city life and events. | EarlyWorks Children's Museum, Huntsville Museum of Art, Restaurants and breweries |
| Lake Guntersville | Beautiful lake area known for fishing and outdoor activities, appealing to nature lovers and those looking for a relaxing getaway. | Guntersville State Park, Fishing and boating opportunities, Scenic viewpoints |
| Research Park | A major business area with several tech companies, making it a prime location for short-term rentals catering to business travelers. | Research Park Boulevard, Nearby dining options, Parks and greenery |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
New Market vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 51 km, Winchester (44 km away) earned the most per listing, about 4.1 times as much as New Market. Madison was the busiest, booked on 40% of nights against 32% in New Market.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Huntsville 23 km | 519 | $16,418 | $155 | 39% |
| Harvest 29 km | 31 | $14,030 | $153 | 37% |
| Fayetteville 33 km | 37 | $19,150 | $168 | 38% |
| Madison 33 km | 165 | $20,405 | $180 | 40% |
| Winchester 44 km | 158 | $45,843 | $409 | 35% |
| Scottsboro 46 km | 100 | $24,926 | $239 | 38% |
| Grant 47 km | 32 | $29,260 | $216 | 39% |
| Tullahoma 51 km | 72 | $20,174 | $240 | 31% |
Other Airbnb Markets in Alabama
- Gulf Shores Airbnb data 5,280 listings
- Orange Beach Airbnb data 4,378 listings
- Birmingham Airbnb data 1,064 listings
- Dauphin Island Airbnb data 623 listings
- Mobile Airbnb data 539 listings
- Montgomery Airbnb data 499 listings
- Auburn Airbnb data 494 listings
- Tuscaloosa Airbnb data 477 listings
See all 87 Alabama Airbnb markets
Markets Similar to New Market
Markets elsewhere in the United States with a similar nightly rate and occupancy to New Market:
- Upper Darby Airbnb data PA · $125/night · 32.6%
- Jurupa Valley Airbnb data CA · $108/night · 33.1%
- Hillside Airbnb data NJ · $102/night · 32.3%
- Dover Airbnb data DE · $123/night · 35.3%
- Pharr Airbnb data TX · $121/night · 36.2%
- Hartford Airbnb data CT · $116/night · 36.3%
FAQ
New Market Airbnb FAQ
How much do Airbnb hosts make in New Market?
An active New Market Airbnb grossed $11,122 on average in the 12 months to September 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,160 or more in a typical month.
How much can I make on Airbnb in New Market?
It depends most on the home's size, location and how it's run. The middle half of New Market listings earn between $497 and $2,160 in a typical month, and the top tenth $2,980 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in New Market?
Listings in New Market were booked on 32% of available nights over the past year. That compares with 37% for the Alabama average. March was the busiest month.
How much does an Airbnb cost per night in New Market?
The average booked night in New Market cost $119 before fees. Half of listings charge between $63 and $150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in New Market?
None of the active New Market listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in New Market?
Yes, when it's run well. The average New Market Airbnb grossed $11,122 in the 12 months to September 2025, 68% below the Alabama average of $34,976, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,122 a year (about $680 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,480 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in New Market?
April paid best over the past year, at $1,950 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in New Market?
New Market stays were booked 20 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in New Market?
New Market Center, Valley Hill and Hughes Road Area draw the most short-term rental interest in New Market. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in New Market?
AirROI counted 19 active Airbnb listings in New Market as of September 2025. The closest tracked market is Huntsville, 23 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in New Market from October 2024 to September 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.