St. Johns, Arizona Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in St. Johns, Arizona? Based on AirROI's 2025 dataset (November 2024 – October 2025), the short answer is $13,157 per year — at a $103 nightly rate, 40.5% occupancy, and a N/A RevPAR.
With just 19 active listings, St. Johns is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 26.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in St. Johns?
In St. Johns, the headline Airbnb metrics are $13,157 in average annual revenue,40.5% occupancy, $103 ADR, and $0 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St. Johns?
Understanding the monthly revenue variations for Airbnb listings in St. Johns is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Johns is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Johns across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,659+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,064 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,371 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $871, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Johns
What Is the Monthly Airbnb Occupancy Rate in St. Johns?
Maximize your bookings by understanding the St. Johns STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Johns:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Johns
What Is the Average Airbnb Nightly Rate in St. Johns?
Effective short term rental pricing strategy in St. Johns involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Johns typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in St. Johns
What Is the RevPAR for Airbnb in St. Johns?
RevPAR in St. Johns is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in St. Johns
RevPAR Insights for St. Johns
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St. Johns benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in St. Johns?
St. Johns's peak Airbnb season falls in December, January, November, while the softest stretch is April, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, November)
- Revenue averages $2,116 per month
- Occupancy rates average 59.1%
- Daily rates average $103
Shoulder Season
- Revenue averages $1,523 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $108
Low Season (April, May, June)
- Revenue drops to average $1,183 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $106
Seasonality Insights for St. Johns
- Airbnb seasonality in St. Johns is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases St. Johns's highest earning potential, with monthly revenues climbing to $2,544, occupancy reaching 67.1%, and ADRs peaking at $114.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,033, occupancy could drop to 27.9%, and ADRs may adjust to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Johns.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like St. Johns, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in St. Johns?
Low regulation and minimal registration activity in St. Johns, Arizona, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St. Johns to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in St. Johns?
With a compact short-term rental market, St. Johns gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown St. Johns | The heart of St. Johns with charming small-town vibes, making it an attractive spot for visitors looking to enjoy local shops and eateries. | Apache County Historical Museum, Maxwell Park, local boutique shops, dining options, St. Johns Golf Course |
| Lyman Lake State Park | A beautiful area for those who love outdoor activities such as fishing, camping, and hiking. Perfect for families and nature lovers looking for a getaway. | Lyman Lake, hiking trails, camping sites, water activities, wildlife viewing |
| St. Johns Historic District | Rich in history and culture, offering a unique perspective of the area's heritage which attracts tourists interested in exploring the past. | Historic Buildings, local art galleries, cultural festivals, St. Johns Performing Arts Center |
| Round Valley | Known for its stunning landscapes and outdoor recreational opportunities, Round Valley attracts visitors looking for adventure and relaxation in nature. | Round Valley Flea Market, hiking trails, scenic views, wildlife watching, outdoor sports activities |
| St. Johns Memorial Park | A tranquil and picturesque park ideal for families and picnics, making it a great location for visitors wanting to unwind and enjoy the outdoors. | playgrounds, scenic picnic areas, walking paths, community events |
| Dad's Cookin' BBQ area | Famous for its local barbecue, this area attracts foodies and visitors looking to experience authentic local cuisine. | Dad's Cookin', local food trucks, barbecue events, community gatherings |
| Snake Tower | A unique landmark that represents local culture and provides a great view of the landscape, appealing to tourists and photographers. | Scenic viewpoints, local folklore, hiking opportunities |
| Local Vineyards | St. Johns is in proximity to local vineyards, offering wine tasting experiences that attract tourists looking for a taste of the local flavors and culture. | wine tasting, vineyard tours, scenic views, local wineries, artisan products |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St. Johns offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St. Johns?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Johns
- The St. Johns Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Johns, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
St. Johns Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Johns
- The dominant room capacity in St. Johns is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.7% of the active Airbnb listings in St. Johns, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Johns.
St. Johns Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Johns
- The most common guest capacity trend in St. Johns vacation rentals is listings accommodating 4 guests (21.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the St. Johns STR market, accounting for 36.9% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Johns.
- On average, properties in St. Johns are equipped to host 4.3 guests.
What Amenities Do Airbnb Guests Expect in St. Johns?
Amenity Prevalence
Amenity Insights for St. Johns
- Essential amenities in St. Johns that guests expect include: TV, Hair dryer, Wifi, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Johns: TV, Hair dryer, Wifi, Hot water, Heating.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Johns to stay competitive.
Dive Deeper: Advanced St. Johns STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Johns. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Johns Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St. Johns
- The typical guest profile for Airbnb in St. Johns consists of primarily domestic travelers (99%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and United Kingdom (0.8%).
- Top languages spoken are English (88%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Phoenix and Mesa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
St. Johns Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Johns
- The most common availability pattern in St. Johns falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Johns (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St. Johns?
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Johns
- The overall average booking lead time for vacation rentals in St. Johns is 27 days.
- Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in St. Johns.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these St. Johns averages to identify opportunities for dynamic pricing adjustments.
St. Johns Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
68.4% of total
2 Nights
6 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in St. Johns is 1 Night, adopted by 68.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the St. Johns Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.4% of St. Johns hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Johns.
St. Johns Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
21.1% of total
Moderate
12 listings
63.2% of total
Firm
2 listings
10.5% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for St. Johns
- The prevailing Airbnb cancellation policy trend in St. Johns is Moderate, used by 63.2% of listings.
- The market strongly favors guest-friendly terms, with 84.3% of listings offering Flexible or Moderate policies. This suggests guests in St. Johns may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 63.2% market standard in St. Johns.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Johns.
What Do the Top Airbnb Listings in St. Johns Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Johnsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bright & Airy Double-Wide Farmhouse
Entire Place • 3 bedrooms
My home is your home
Entire Place • 5 bedrooms
Quality and Comfort in Saint Johns
Entire Place • 2 bedrooms
Beautiful Apartment in the Heart of Saint Johns AZ
Entire Place • 1 bedroom
Sonny's Homestead
Entire Place • 5 bedrooms
High Desert Casita
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St. Johns?
Learn from the best! This table showcases top-performing Airbnb hosts in St. Johns based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elizabeth | 3 | $67,725 | 555 | 4.96/5.0 |
| Shauna | 2 | $38,586 | 356 | 4.88/5.0 |
| Don | 5 | $23,925 | 124 | 4.80/5.0 |
| Todd | 2 | $21,474 | 156 | 4.91/5.0 |
| Neal | 1 | $21,085 | 23 | 4.61/5.0 |
| Maren | 1 | $18,869 | 97 | 4.92/5.0 |
| Melantha | 1 | $17,528 | 42 | 4.83/5.0 |
| Dodie | 1 | $16,192 | 113 | 4.98/5.0 |
| Hayley | 1 | $13,189 | 22 | 4.86/5.0 |
| Maria | 1 | $6,632 | 10 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Johns.
How Does St. Johns's Airbnb Market Compare to Nearby Cities?
How does the St. Johns Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lake of the Woods, St. Johns has 2 percentage points lower occupancy and about $91 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coconino County | 28 | $2,673 | $269.14 | 33% |
| Show Low | 312 | $2,330 | $265.63 | 34% |
| Lake of the Woods | 93 | $2,301 | $194.04 | 42% |
| Pinetop | 12 | $2,190 | $343.33 | 28% |
| Pinetop-Lakeside | 288 | $2,174 | $254.72 | 31% |
| Heber-Overgaard | 93 | $2,092 | $206.73 | 38% |
| Pinetop Country Club | 175 | $2,024 | $245.97 | 33% |
| Greer | 116 | $2,011 | $256.61 | 32% |
| Wagon Wheel | 21 | $1,953 | $224.74 | 36% |
| Navajo County | 153 | $1,778 | $224.74 | 31% |
Frequently Asked Questions About Airbnb in St. Johns
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St. Johns.
How much do Airbnb hosts make in St. Johns?
St. Johns hosts earn about $13,157 per year on average, with an average nightly rate of $103 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in St. Johns, Arizona, not the ceiling for the best operators. Source: AirROI 2025 data, St. Johns market, November 2024 to October 2025.
What is the average Airbnb occupancy rate in St. Johns?
The average Airbnb occupancy rate in St. Johns is 40.5%. December is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St. Johns?
Listings in St. Johns average $103 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St. Johns?
St. Johns currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St. Johns?
AirROI currently classifies the short-term rental regulation level in St. Johns as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St. Johns?
RevPAR in St. Johns is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St. Johns?
At 40.5% occupancy, St. Johns can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,157, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St. Johns?
The average booking lead time in St. Johns is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St. Johns?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St. Johns include Downtown St. Johns, Lyman Lake State Park, St. Johns Historic District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St. Johns?
entire_home listings make up 73.7% of the active supply in St. Johns. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St. Johns compare to nearby Airbnb markets?
Among neighboring markets, Coconino County posts $32,076 in average annual revenue with 32.9% occupancy, compared to St. Johns's $13,157 and 40.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in St. Johns?
December is the highest-revenue month in St. Johns, while June is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-10-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.