Airbnb market data · 202512 months to April 2025
Leola, AR Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Leola brought in $2,033 over the 12 months through April 2025, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Leola run through April 2025.
The short answer
Leola Airbnb Market at a Glance
Listings averaged $30 a night and were booked on 18% of available nights.
Timing matters: in March, the best month, the average listing earned about 12 times as much as in January, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Leola is the 89th-largest of 103 Arkansas markets AirROI tracks.
Browse the live Leola Airbnb market See Every Leola ListingRevenue
How Much Do Airbnb Hosts Make in Leola?
Gross bookings per Leola listing averaged $2,033 over the 12 months to April 2025 (Arkansas average: $26,362), before cleaning, platform and management costs and taxes.
The average Leola listing brought in $1,310 in March, its best month, and $109 in January, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Leola's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $1,660+ a month, about three times the typical property.
- Strong performers (top 25%) earn $1,130 or more, roughly $570 a month above the median.
- Typical properties (median) earn about $563 a month.
- Entry-level properties (bottom 25%) earn $185 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earned about 12 times what January did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Leola Airbnb Data by Month
Latest 12 months in the April 2025 data.
March led on revenue. Nightly rates peaked in January and bookings in December, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $740 | 32.6% | $33 | 19 days |
| Jun 2024 | $882 | 25.0% | $33 | 11 days |
| Jul 2024 | $295 | 15.3% | $34 | 2 days |
| Aug 2024 | $1,005 | 9.7% | $33 | 5 days |
| Sep 2024 | $1,095 | 34.5% | $31 | 14 days |
| Oct 2024 | $1,024 | 36.5% | $31 | 29 days |
| Nov 2024 | $964 | 21.3% | $31 | 32 days |
| Dec 2024 | $797 | 39.8% | $30 | 56 days |
| Jan 2025 | $109 | 6.5% | $36 | 7 days |
| Feb 2025 | $377 | 16.1% | $35 | 12 days |
| Mar 2025 | $1,307 | 33.9% | $34 | 28 days |
| Apr 2025* | $437 | 16.2% | $33 | 11 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Apr 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Leola address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Leola Profitable?
Yes, as extra income from a home or room you already have. The average Leola Airbnb took in $2,033 in the 12 months to April 2025, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about $250 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Leola Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $2,033 | $4,080 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$320 | −$630 |
| Utilities and internetAbout 5% of bookings | −$100 | −$200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$40 | −$80 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$60 | −$120 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$20 | −$20 |
| Permit and registrationWhere one is required | −$10 | −$10 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$550 | −$1,060 |
| Left for housing costs, then profit | $1,483about $120 a month | $3,020about $250 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Leola Airbnb Profit
The estimate starts from Leola's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Leola home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Leola's Top Earners Get There
- More nights booked. The busiest quarter of Leola listings are booked on 33% or more of their nights, against 14% for the median listing. Ten more booked nights a year at the median rate of $23 adds about $226 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $51 a night or more, against a median of $23. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $200 a year.
- Open for the busy months. March brought the average listing about $1,310, against $109 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $340 a month, against $170 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Leola?
Leola listings were booked on 18% of the nights they were open over the past year, 19 percentage points below the Arkansas average (37%) and 23 points below the U.S. average (41%). Occupancy swings from 7% in January to 40% in December.
Across Leola's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 54%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 33% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 14% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
December was the busiest month in Leola, January the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 18% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Leola?
The average nightly rate in Leola, known as ADR (average daily rate), was $30 over the past year, about 87% below the Arkansas average of $235 and about 91% below the U.S. average of $335. Averaged month by month, rates peak in January and February at about $36 and bottom out in December at about $30.
Across Leola's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $73+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge $51 or more, about $30 above the median.
- Typical properties (median) charge about $23 a night.
- Entry-level properties (bottom 25%) charge $12 or less, about 54% of the median.
January rates ran 18% above December's
Average nightly rate (ADR), by month
Dashed: April data incomplete. The 12-month ADR of $30 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Leola
With only 21 active listings, the monthly pattern in Leola is noisy, since a few long or pricey stays can lift a month; revenue peaked in March and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Leola?
Guests book Leola stays 21 days ahead on average (about three weeks). December stays are booked furthest out, about 56 days ahead, and July stays closest to arrival, about 2 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 21 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Leola
None of the 21 active listings in Leola display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Leola.
Neighborhoods
Best Neighborhoods for Airbnb in Leola
AirROI's area guide picks eight Leola neighborhoods that draw short-term rental guests, led by Leola Downtown, Briarwood Heights and Lake Hattie. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Leola Downtown | The historic downtown area offers a blend of local charm and accessibility to nearby attractions, making it a prime choice for visitors. | Leola Historic District, Local Restaurants, Leola City Park |
| Briarwood Heights | This residential area is quiet and family-friendly, appealing to visitors looking for a peaceful retreat while still being close to town. | Local Parks, Family-Friendly Activities, Quiet Walking Trails |
| Lake Hattie | Known for its outdoor recreation opportunities, Lake Hattie is perfect for nature lovers and families looking to enjoy water activities. | Fishing, Boating, Picnicking, Nature Trails |
| South Leola | This area features newer developments and easy access to the larger nearby cities, ideal for business travelers and vacationers alike. | Close to Major Highways, Shopping Centers, Dining Options |
| Shady Grove | A lush, tree-lined neighborhood that provides a suburban feel, making it attractive for longer stays and families. | Community Parks, Fishing Spots, Local Events |
| Wildwood | An emerging area with increasing popularity, Wildwood is seeing a surge in visitors interested in outdoor activities and rural experiences. | Hiking Trails, Natural Springs, Family Farms |
| Pine Hill | Popular for its scenic views and proximity to nature, Pine Hill draws visitors looking for relaxation and outdoor fun. | Scenic Overlooks, Campgrounds, Nature Photography Opportunities |
| Leola Golf Course Area | This area attracts golf enthusiasts and those seeking leisure activities, making it a potential hub for themed vacations. | Leola Golf Course, Community Events, Outdoor Festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Leola vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 62 km, Lake Hamilton (46 km away, 78 listings) earned the most per listing, about 21.5 times as much as Leola. Benton, Hot Springs and Bryant were the busiest, each booked on 36% of nights against 18% in Leola.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lake Hamilton 46 km | 78 | $43,710 | $370 | 32% |
| Benton 46 km | 44 | $17,958 | $168 | 36% |
| Bismarck 49 km | 35 | $24,895 | $267 | 33% |
| Hot Springs 50 km | 1,439 | $33,018 | $277 | 36% |
| Bryant 54 km | 32 | $10,966 | $126 | 36% |
| Hot Springs Village 60 km | 230 | $25,757 | $246 | 35% |
| Royal 61 km | 105 | $33,503 | $339 | 33% |
| Pine Bluff 62 km | 53 | $15,077 | $171 | 31% |
Other Airbnb Markets in Arkansas
- Eureka Springs Airbnb data 850 listings
- Bentonville Airbnb data 799 listings
- Fayetteville Airbnb data 620 listings
- Bella Vista Airbnb data 561 listings
- Little Rock Airbnb data 454 listings
- Rogers Airbnb data 453 listings
- Mena Airbnb data 218 listings
- Fort Smith Airbnb data 210 listings
FAQ
Leola Airbnb FAQ
How much do Airbnb hosts make in Leola?
An active Leola Airbnb grossed $2,033 on average in the 12 months to April 2025, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $1,130 or more in a typical month.
How much can I make on Airbnb in Leola?
It depends most on the home's size, location and how it's run. The middle half of Leola listings earn between $185 and $1,130 in a typical month, and the top tenth $1,660 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Leola?
Listings in Leola were booked on 18% of available nights over the past year. That compares with 37% for the Arkansas average. December was the busiest month.
How much does an Airbnb cost per night in Leola?
The average booked night in Leola cost $30 before fees. Half of listings charge between $12 and $51, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Leola?
None of the active Leola listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Leola?
It can be, as extra income from a home or room you already have. The average Leola Airbnb grossed $2,033 in the 12 months to April 2025, 92% below the Arkansas average of $26,362, though with only 21 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about $250 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Leola?
March paid best over the past year, at $1,310 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Leola?
Leola stays were booked 21 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Leola?
Leola Downtown, Briarwood Heights and Lake Hattie draw the most short-term rental interest in Leola. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Leola?
AirROI counted 21 active Airbnb listings in Leola as of April 2025. The closest tracked market is Lake Hamilton, 46 km away.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Leola from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.