Tourism statisticsCity2026
San Diego Tourism Statistics: 32.5M Visitors in 2024
San Diego, in California, United States, recorded 32.5 million visitors across San Diego County in 2024, the San Diego Tourism Authority reports. AirROI estimates 303,959 Airbnb stays in San Diego in the 12 months to October 2026. The busiest month was August, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,628,485
- Typical Airbnb stay
- 5.4 nights
- Busiest Airbnb month
- August
- From within the United States, among guests who left a review
- 91.1%
Key facts
San Diego Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The San Diego Tourism Authority puts San Diego at 32.5 million visitors across San Diego County in 2024.
Airbnb stays
- AirROI puts Airbnb stays in San Diego at 303,959 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in San Diego added up to 1,628,485 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in San Diego lasted 5.4 nights in the 12 months to October 2026, booked about 47 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in San Diego in the 12 months to October 2026, followed by July and June, with January the quietest.
- AirROI estimates Airbnb in San Diego had no single high season in the 12 months to October 2026: the three busiest months were August, July and June.
- AirROI estimates Airbnb stays in San Diego in July were booked furthest ahead, about 71 days, against 37 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 91.1% of San Diego Airbnb guests who left a review as of October 2026 were from within the United States, and Mexico at 2.1% and Canada at 1.3% were the top countries abroad.
- Among San Diego Airbnb guests who left a review as of October 2026, San Diego was the top origin city at 4.6%, ahead of Los Angeles at 4.2%, AirROI estimates.
By place
- AirROI ranks San Diego first for Airbnb stays among the 237 towns it lists in California in the 12 months to October 2026.
Official numbers
How Many Tourists Visit San Diego?
The San Diego Tourism Authority counted 32.5 million visitors across San Diego County in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 32.5 millionVisitors, San Diego County | Visitors to San Diego County in 2024 | 2024 | San Diego Tourism Authority |
Airbnb stays
Airbnb Stays in San Diego
San Diego had 9,504 Airbnb homes in the 12 months to October 2026. They took an estimated 303,959 stays and 1,628,485 nights. A typical stay lasted 5.4 nights and was booked about 47 days ahead.
- Airbnb homes
- 9,504
- Airbnb stays, estimate
- 303,959
- Airbnb nights, estimate
- 1,628,485
- Typical stay
- 5.4 nights
- Booked ahead
- 47 days
Busiest months
When Is the Busiest Time in San Diego?
On Airbnb, August was the busiest month in San Diego in the 12 months to October 2026, then July and June. January was the quietest. The busiest months do not sit together, so there is no single high season.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, June, March, September, May, April, October, November, December, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 9.7% | 54 days |
| July | 9.6% | 71 days |
| June | 9.6% | 55 days |
| March | 9.2% | 39 days |
| September | 8.6% | 45 days |
| May | 8.2% | 47 days |
| April | 8.1% | 40 days |
| October | 8.1% | 49 days |
| November | 7.4% | 50 days |
| December | 7.4% | 42 days |
| February | 7.3% | 38 days |
| January | 6.8% | 37 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do San Diego Airbnb Guests Come From?
About nine in ten San Diego Airbnb guests who left a review as of October 2026 were from within the United States (91.1%), and the top countries abroad were Mexico at 2.1% and Canada at 1.3%, AirROI estimates. Among the same guests, San Diego was the top origin city at 4.6%, ahead of Los Angeles at 4.2%. The figures rest on 997,147 reviews, written over many years.
91.1% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 91.1%
- From abroad 8.9%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in San Diego
How many tourists visit San Diego?
San Diego had 32.5 million visitors across San Diego County in 2024, according to the San Diego Tourism Authority. AirROI estimates 303,959 Airbnb stays in San Diego in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in San Diego?
The busiest Airbnb month in San Diego in the 12 months to October 2026 was August, then July and June.
What is the quietest month in San Diego?
January was the quietest Airbnb month in San Diego in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 37 days ahead, against 71 days for July.
How long is a typical Airbnb stay in San Diego?
A typical Airbnb stay in San Diego lasted 5.4 nights in the 12 months to October 2026, booked about 47 days ahead. By month, stays ran from 4.1 nights in September to 6.7 nights in January.
Where do Airbnb guests in San Diego come from?
Of San Diego Airbnb guests who left a review as of October 2026, 91.1% were from within the United States, AirROI estimates. The top countries abroad were Mexico at 2.1% and Canada at 1.3%. Among the same guests, the top origin city was San Diego at 4.6%, ahead of Los Angeles at 4.2%.
Are Airbnb stays the same as tourists?
No. The San Diego Tourism Authority counts visitors across San Diego County (32.5 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 303,959 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 303,959 stays at 5.36 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 997,147 reviews and describes guests who left a review, not everyone who stayed. Read the method page.