Region market dataGeorgia2026

North Georgia Mountains Airbnb Data: Revenue and Occupancy by Town

AirROI tracks 6,532 active Airbnb homes in 19 North Georgia Mountains towns, led by Blue Ridge, Ellijay, Helen, Dahlonega, Morganton and Mineral Bluff. These homes took an estimated 191,338 stays in the 12 months to October 2026, 49% of them in Blue Ridge, Ellijay and Helen. A typical stay ran 3.5 nights and the average home earned $40,305 at 38% occupancy. Of these homes, 68% are cabins, campers and other outdoor stays, 25% are houses, 3.8% are apartments or condos and 44% sleep 8 or more.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made

Active Airbnb homes: 6,532
Avg. revenue per home: $40,305
Occupancy rate: 38%
Avg. nightly rate: $344

Towns

North Georgia Mountains Towns by Airbnb Stays

Each row links to the town's own market page. Select a column to sort by it.

North Georgia Mountains towns by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating, 12 months to October 2026

1	Blue Ridge	48,897	1,523	3.5 nights	October	$393	40%	$49,016	4.87
2	Ellijay	29,500	1,066	3.9 nights	October	$339	38%	$38,925	4.88
3	Helen	15,548	470	2.9 nights	October	$317	36%	$36,409	4.79
4	Dahlonega	13,563	337	2.9 nights	October	$322	43%	$46,622	4.91
5	Morganton	10,607	430	3.8 nights	October	$372	36%	$41,726	4.87
6	Mineral Bluff	10,182	397	3.8 nights	October	$407	35%	$45,341	4.88
7	Sautee Nacoochee	8,525	242	3.1 nights	December	$281	40%	$34,232	4.80
8	Cherry Log	8,282	258	3.6 nights	October	$348	41%	$44,692	4.87
9	Blairsville	7,768	327	4.3 nights	October	$289	36%	$28,248	4.87
10	Hiawassee	7,274	313	3.9 nights	October	$291	35%	$30,320	4.88
11	Cleveland	6,614	211	3.3 nights	December	$333	37%	$38,836	4.87
12	Clayton	5,280	193	3.7 nights	October	$275	38%	$30,624	4.90
13	Jasper	4,989	226	4.0 nights	October	$329	34%	$33,174	4.78
14	Clarkesville	3,255	116	3.4 nights	December	$272	33%	$26,947	4.88
15	Suches	3,031	121	3.6 nights	October	$232	35%	$26,539	4.83
16	Epworth	3,011	96	3.6 nights	July	$450	39%	$57,583	4.91
17	Young Harris	1,929	78	3.8 nights	July	$275	35%	$28,648	4.88
18	McCaysville	1,592	62	3.9 nights	October	$311	35%	$33,190	4.85
19	Tiger	1,491	66	4.3 nights	June	$319	37%	$31,214	4.91

Figures cover the 12 months to October 2026. Region figures add up these 19 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.

Earnings

Revenue, Occupancy and Nightly Rate in the North Georgia Mountains

Across the 15 towns with 100 or more Airbnb homes, revenue per home runs from $26,539 in Suches to $49,016 in Blue Ridge a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.

Revenue per home, top 5

A year, AirROI estimate

Blue Ridge $49,016
Dahlonega $46,622
Mineral Bluff $45,341
Cherry Log $44,692
Morganton $41,726

Occupancy, top 5

Nights booked, AirROI estimate

Lowest nightly rates among towns

With 100 or more homes, AirROI estimate

Among the 15 towns with 100 or more Airbnb homes, 12 months to Oct 2026.

Town by town

Where the Top Towns Stand Out in the North Georgia Mountains

Among guests who left a review, Atlanta is the top home city in all 8. Cabins, campers and other outdoor stays are the largest home type in 6 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Blue Ridge
Of the 15 towns in the North Georgia Mountains with 100 or more homes, Blue Ridge had the highest revenue per home, at $49,016, and had the most Airbnb homes, at 1,523, in the 12 months to October 2026.
Helen
Of the 15 towns in the North Georgia Mountains with 100 or more homes, Helen had the biggest share of apartments and condos, at 29%, in the 12 months to October 2026. Houses were the largest home type in Helen, at 38% of homes.
4
Dahlonega
Of the 15 towns in the North Georgia Mountains with 100 or more homes, Dahlonega had the highest guest rating, at 4.91, and had the highest occupancy, at 43%, in the 12 months to October 2026. Houses were the largest home type in Dahlonega, at 46% of homes.
6
Mineral Bluff
Of the 15 towns in the North Georgia Mountains with 100 or more homes, Mineral Bluff had the biggest share of homes that sleep 8 or more, at 63%, and had the highest nightly rate, at $407, in the 12 months to October 2026.

When

Busiest and Quietest Months in the North Georgia Mountains

October, December and November rank as the busiest months for Airbnb nights in the North Georgia Mountains, and January and February as the quietest. October is the busiest month in 13 of the 19 towns, while Sautee Nacoochee, Cleveland and Clarkesville peak in December. Across the 19 towns, nightly rates run lowest in August, at about $310, and highest in December, at about $373. Across the 19 towns, stays run longest in July, at 4.5 nights, and shortest in February, at 2.9 nights.

October ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: October, December, November, July, June, September, March, August, May, April, January, February.

Month by month: rank, share of nights, typical stay and nightly rate

Months in the North Georgia Mountains by rank, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Nightly rate
1	October	10.9%	3.1 nights	$363
2	December	9.7%	3.8 nights	$373
3	November	9.6%	3.3 nights	$360
4	July	9.5%	4.5 nights	$349
5	June	9.4%	3.9 nights	$345
6	September	8.2%	3.0 nights	$315
7	March	8.1%	3.4 nights	$332
8	August	7.8%	3.7 nights	$310
9	May	7.5%	3.4 nights	$327
10	April	7.1%	3.3 nights	$318
11	January	6.1%	3.2 nights	$341
12	February	6.0%	2.9 nights	$331

Who comes

Where Guests Come From in the North Georgia Mountains

Among guests who left a review, 98.5% come from within the United States. The top home cities among those guests are Atlanta, Tampa and Orlando. Clarkesville draws the most from abroad, at 2.1%, among towns with 100 or more homes.

98.5% from within the United States

Among guests who left a review, as of October 2026

Top home cities

Among guests who left a review

Atlanta 11%
Tampa 1.6%
Orlando 1.2%
Marietta 1.2%

FAQ

Questions About North Georgia Mountains Airbnb Data

How much do Airbnb homes earn in the North Georgia Mountains?

AirROI estimates the average Airbnb home in the North Georgia Mountains earned $40,305 in the 12 months to October 2026, at 38% occupancy and $344 a night. Across towns with 100 or more homes, revenue per home runs from $26,539 in Suches to $49,016 in Blue Ridge.

Which of the 19 North Georgia Mountains towns get the most Airbnb stays?

Blue Ridge (48,897), Ellijay (29,500) and Helen (15,548) in the North Georgia Mountains, by AirROI's estimated stays in the 12 months to October 2026.

When is the North Georgia Mountains busiest on Airbnb?

AirROI ranks October first for Airbnb nights in the North Georgia Mountains and February last, in the 12 months to October 2026.

How long do Airbnb guests stay in the North Georgia Mountains?

AirROI puts the typical Airbnb stay in the North Georgia Mountains at 3.5 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 2.9 nights in Helen to 4.3 nights in Blairsville.

How many Airbnb homes are there in the North Georgia Mountains?

AirROI counts 6,532 active Airbnb homes in the North Georgia Mountains, as of October 2026. Town by town, that runs from 62 in McCaysville to 1,523 in Blue Ridge.

Method

How These Numbers Are Made

Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the North Georgia Mountains name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.